A Day in the Life of an Advertising Agency Project Manager

A Day in the Life of an Advertising Agency Project Manager

The advertising project manager is usually in charge of one or a couple of projects simultaneously, which implies their workday can be pretty hectic. Several tasks need attention at the same time, as they are all priorities. Additionally, project managers handle resources, finances and organize project-related documents. They're also in contact with higher management to ensure a project's success and meet deadlines.

Don't be fooled into thinking these are all the responsibilities they are facing during one business day. This is one reason why project management is continuously growing and a highly sought-after field. If you are interested in further exploring this industry, we will walk you through the necessary steps.

So, here are some primary responsibilities of a project manager .

A project manager's responsibilities in advertising

In the advertising world, we will often find particular products that require marketing campaigns or need promotion to achieve a specific business goal. For massive projects like this, agencies usually seek the help of a marketing project manager .

They work with other departments, upper management, sales, advertising, and team members. We should mention that a project manager has a rather important role since they are responsible for planning and implementing marketing strategies and promoting brand awareness.

An advertising project manager must adapt to the organization, carefully plan and prioritize campaigns to accomplish marketing project goals. Some of their responsibilities may include:

On the other hand, project management isn't all about scheduling - it's much more than administrative work. It takes a particular type of personality to execute project management tasks and complete a project successfully. These people have to understand the project's scope, the stakeholders' requests and deliver everything on time.

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Project elements

There are several types of projects in advertising project management, and without them, no project will be successful.

A project manager's tasks

Marketing agencies have many moving parts, and they manage different projects, stakeholders, clients, and teams. That's why the project manager plays a crucial role, and their job description is to ensure deliverables reach the client on time and within budget.

Even though this might sound simple, it actually requires a lot of work. An average project manager will deal with a variety of tasks, and they include the following:

Think of an advertising project manager as a glue that holds everything together because they are responsible for keeping the project on track and ensuring collaboration runs smoothly.

The project manager works with vendors and suppliers, freelancers, internal team members, and external clients. Within each of these groups, the project manager will oversee and coordinate other people as well.

For example, relaunching a client's site requires working with web designers, SEO specialists, copywriters, and clients.

Preserving creativity with project management

An agency like any other business demands a structure and organization. However, its executives often hesitate when project managers offer them advice or new tools to improve their business and efficiency. Usually, they consider such practices an administrative burden that consumes too much of their time and energy.

It's common for agencies to focus more on creativity than on project management, but creative processes suffer along with the business itself when a project gets off track.

According to some estimates, many agencies claim they lose nearly 11% of their profit due to over-servicing clients. On the other hand, 51% of agencies that use modern technologies to help them run operations state they have increased the net profit, while one-third of those saw an 11% profit rise or more.

advertisement project manager

Business profitability Cheat Sheet

The way agencies manage their projects can make a significant difference between success and barely breaking even, as clients' demands are continuously changing, budgets are shrinking, and you have to stay at the top of the game. Now, the new normal is faster and cheaper.

That's why agency owners must be ready to accept significant changes. Getting senior executives and agency employees on board with the new system becomes a new priority in project management.

The main objectives would be to provide an insight into how improved tracking systems and reporting tools that boost transparency will help individual team members. These practices will decrease manual work and assist all employees to focus on more pressing matters.

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Advertising Project Manager Job Description

Advertising project manager duties & responsibilities.

To write an effective advertising project manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising project manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Advertising Project Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Advertising Project Manager

List any licenses or certifications required by the position: PMP, SDLC

Education for Advertising Project Manager

Typically a job would require a certain level of education.

Employers hiring for the advertising project manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Project Management, Communication, Management, Marketing, Business, Science, Advertising, Technology, Education, Guidance

Skills for Advertising Project Manager

Desired skills for advertising project manager include:

Desired experience for advertising project manager includes:

Advertising Project Manager Examples

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advertisement project manager

What Does a Project Manager Do in a Marketing Agency?

There’s a lot that businesses need to get done. They’re juggling tasks, deadlines, resources, budgets, and team members, and are always moving around priorities in order to take steps toward their larger goals.

Sounds like a lot, right? It is. And it’s exactly why project management is a continuously growing and high-demand field. 

According to the Project Management Institute ( PMI ), project managers work in a variety of industries — from manufacturing or construction to finance or utilities.

But there’s another area where project managers are in especially high demand: management and professional services . In fact, more than 60% of new project management jobs annually come from this specific sector.

Marketing agencies fall within that category, and they’re frequently on the lookout for people who can solidify relationships with clients and keep their marketing campaigns and deliverables on track.

If you’re interested in exploring this field, what can you expect? Here’s the lowdown on what a project manager actually does within a marketing agency. 

What does a marketing agency do?

Before you can understand how project management works within a marketing agency, it’s important to first get a grasp on what exactly a marketing agency is responsible for. 

Here’s the straightforward definition: A marketing agency works with clients to develop and implement a variety of marketing strategies and campaigns. 

That means marketing agencies need to handle a lot. Some are highly focused on a specific segment of marketing, while others offer a wide range of services including, but certainly not limited to:

Previously, marketing agencies (which you might also hear referred to as advertising agencies) focused on things like print advertisements — if you’re thinking of Mad Men, you aren’t far off. 

But, as the world has continued to move online, today’s marketing agencies work on a lot of digital projects. According to Ad Age’s 2019 Agency Report , it’s estimated that, for U.S. agencies from all disciplines, digital work and projects made up 53.6% of the total revenue. Even more impressive? That’s double the percentage from 2009. 

So… what’s the job of the project manager?

Needless to say, there are a lot of moving parts within a marketing agency. There are diverse projects, growing rosters of clients, and internal team members with varying levels of expertise.

That’s where the client services project manager comes into play. When you boil it all down, the primary job of the project manager is to ensure deliverables make it to clients on time and within budget.

It sounds simple when you put it in plain language like that. But getting that job done actually requires a lot of work. Your typical project manager will wear a bunch of different hats and handle a variety of tasks. These might include:

Think of the project manager within a marketing agency as the glue that holds the whole thing together — they’re the ones responsible for keeping projects on track. 

Who does the project manager work with?

Since the project manager steers the ship from project inception to completion, there’s a high degree of collaboration involved. The project manager works with a huge assortment of people, including:

Of course, within each of those groups, there are numerous other people that the project manager will oversee and coordinate. For example, if a project manager is spearheading the relaunch of a new client website, they’ll be communicating and collaborating with:

As you can see, there can be a lot of cooks in the kitchen for any given marketing project . That’s why one of the major responsibilities of the project manager is to streamline communication so everyone, whether internal or external, is on the same page. 

What skills do project managers need to have to work in a marketing agency?

Collaboration is an important skill for any project manager. They need to be able to work effectively with many different individuals and teams.

But what other skills should project managers possess in order to thrive within an agency? It requires a healthy mix of technical and soft skills, which are broken down below.

Technical skills project managers need

Soft skills project managers need

Think soft skills are just buzzwords or unnecessary resume fluff? Not quite. They carry a lot of weight in the hiring process, especially in a project management position that leans heavily on these less tangible competencies. One 2016 study from Wonderlic found that 93% of employers say soft skills are an “essential” or “very important” factor in hiring decisions. 

Make sure to check out this article from PMI for more information about project manager skills and competencies.

Project managers keep marketing projects from running off the rails

Nearly every business and industry can benefit from the expertise and organizational skills of a client services project manager. But this is especially true for service-based businesses like marketing agencies.

Marketing agencies depend on fulfilling promises to their clients, which means they require a detail-oriented person who can corral all the key players, deliver projects on time, and (perhaps most importantly) keep clients coming back.

The world is constantly evolving, and business transformation is no longer negotiable. Grab this free eBook to uncover four disciplines that marketers should focus on to jump-start business transformation in their own companies.

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