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How to Write a Breakfast Restaurant Business Plan [Sample Template]

Are you about starting a breakfast restaurant? If YES, here’s a complete sample breakfast restaurant business plan template & feasibility report you can use for FREE to get started . Okay, so we have considered all the requirements for starting a breakfast restaurant. We have analyzed and drafted a sample breakfast restaurant marketing plan backed up by actionable guerrilla marketing ideas for breakfast restaurant. So let’s proceed to the business planning section.

Why Start a Breakfast Restaurant Business?

Did you know that starting a breakfast related business is one sure way of getting good returns on your investment? This is because a lot of people who leave their houses very early in the morning may not have time to eat breakfast before venturing out; and this makes this business a profitable one no matter the country of the world it is situated.

Even though there is competition in the restaurant industry, but if you are determined to start a business in the industry, you can still win a fair share of the market within your area of specialization.

So if you have decided to start your own breakfast restaurant business, then you should ensure that you carry out thorough feasibility studies and also market survey. Business plan is yet another very important business document you should not take for granted when launching your breakfast restaurant business.

Below is a sample breakfast restaurant business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Breakfast Restaurant Business Plan Template

1. industry overview.

Breakfast restaurant falls under the Chain Restaurant industry and the industry comprises chain and franchised restaurants that provide food services to patrons who order and are served while seated (i.e. waiter or waitress service), and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic and other beverages.

A close observation of the industry shows that the industry experienced steady growth over the last half decade. During the stated period, as per capita income increased and unemployment declined, consumer confidence improved, giving rise to greater spending on sit-down meals.

Even though the average industry profit margin remains slim, profit margins at most chains have increased over the last five years, as revenue has grown and costs have been kept under control. The Chain Restaurants industry runs of steady growth is projected to moderate in the coming years. It is also projected that consumers will increase their spending at restaurants as the economy continues to improve and unemployment rate drops.

Statistics has it that in the united states of America alone, there are about 789 registered and licensed chains of restaurants scattered all across the United States responsible for employing about 1,861,015 people and the industry rakes in a whooping sum of $108 billion annually. The industry is projected to enjoy a 4.3 percent annual growth within 2011 and 2016. Darden Restaurants Inc. and Dine Equity are the leaders in the Chain Restaurants industry.

A recent report published by IBISWorld shows that the Chain Restaurants industry has a low level of market share concentration. The report stated that in 2016, the four largest industry players are estimated to account for about 21.2 percent of the available market share.

The industry is made up of a vast array of chain and franchised restaurant operators and food concepts, as well as the extensive number of sites they operate. A number of chains and franchised operators have establishments that are spread nationally and even internationally.

The report further stated that in the past five years, the industry’s concentration level has fallen slightly because a number of conglomerates have offloaded underperforming chains to private equity firms. In 2014, Darden Restaurants offloaded its 600-plus Red Lobster restaurants to Golden Gate Capital for $2.1 billion.

In summary, it is safe to state that the breakfast restaurant business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner like the average mom and pop business or you can choose to start on a large scale with several outlets in key cities all across the United States of America.

2. Executive Summary

Early Bird® Breakfast Restaurant, LLC is a world-class restaurant business with a niche in breakfast style services that will be located in Nassau-Suffolk, New York. We have been able to secure a long term lease agreement for a standard restaurant facility in a perfect location in the heart of the city that is prone to human and vehicular traffic.

Early Bird® Breakfast Restaurant, LLC will be involved in serving breakfast to our customers. We are aware that that there are other standard breakfast restaurants all around Nassau-Suffolk – New York which is why we spent time and resources to conduct our feasibility studies and market survey. We have a wide array of breakfast suitable food options for our customers, and our outlet has various payment options.

Early Bird® Breakfast Restaurant, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We are going to be a customer-centric breakfast restaurant business with a service culture that will be deeply rooted in the fabric of our organizational structure.

Early Bird® Breakfast Restaurant, LLC is a family owned and managed business that believes in the pursuit of excellence and financial success with uncompromising services and integrity. We are certain that our values will help us drive the business to enviable heights and also help us attract the clients that will make our business highly profitable.

Early Bird® Breakfast Restaurant, LLC is a family business that is owned by Dorothy Harrison and her immediate family members. Dorothy Harrison has a B.Sc. in Food Science and a Diploma in Business Administration from the University of New Jersey, with over 12 years’ experience in the restaurant industry. Although the business is launching out with just one outlet in Nassau-Suffolk – North Carolina, but there is a plan to open other outlets around North Carolina and in other key cities in the United States of America.

3. Our Products and Services

Early Bird® Breakfast Restaurant, LLC is in the chain restaurant industry to make profits and we will ensure we make available well-prepared local and intercontinental breakfast suitable dishes and drinks to our clients. Our product and service offerings are listed below;

4. Our Mission and Vision Statement

Our Business Structure

The success of any business is dependent on the business structure of the organization and the people who occupy the available roles. Early Bird® Breakfast Restaurant, LLC will work with a business structure that will give room to employees to explore their creativity, and grow through the corporate ladder of the organization. We will ensure that we put the right structures in place that will support the kind of growth we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

Sales and Marketing Manager


5. Job Roles and Responsibilities

Chief Chef – CEO (Owner):

Admin and HR Manager

Restaurant Manager:


6. SWOT Analysis

Breakfast restaurants can easily generate business deals with little stress as long as they have good delicacies and are well positioned to carry out their functions.

We are quite aware that there are several breakfast restaurants all over Nassau-Suffolk – New York and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Early Bird® Breakfast Restaurant, LLC employed the services of an expert HR and Business Analyst with bias in the restaurant and fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Early Bird® Breakfast Restaurant, LLC;

Early Bird® Breakfast Restaurant, LLC is located in – between a densely populated residential estate and business district in the heart of Nassau-Suffolk – New York; our location is in fact one of our major strengths. We are also one of the very few breakfast restaurants in the whole of Nassau-Suffolk – New York that is equipped to prepare a wide range of both intercontinental and local breakfast meals. Another strength that counts for us is the power of our workforce and management.

Early Bird® Breakfast Restaurant, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced chefs in the industry.

We are centrally located in one of the busiest area in Nassau-Suffolk – New York and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop. The truth is that there are no standard breakfast restaurants within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Early Bird® Breakfast Restaurant, LLC are unfavorable government policies , seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.


One common trend in the industry is that, the more the varieties of meals you can cook (that is local and intercontinental meals suitable for breakfast) the easier for you to welcome customers from different cultures and class.

For this singular reason, most aspiring chefs ensure that they learn how to make a wide variety of meals before launching their business. Aside from that, any chef that is worth his or her salt and would want to continue to remain a leader in the industry.

Another interesting trend in this industry is that, in keeping consumers’ appetites satisfied, breakfast restaurants have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high – fat diets. The industry has also thrived by developing meals at price points attractive enough to weather the slow recovery, resulting in strong revenue growth.

8. Our Target Market

Breakfast restaurant is such a business that you can hardly find someone who don’t patronize them, because everybody eats breakfast except when they are fasting. As a matter of fact, most breakfast restaurants now have menu options for people on different diets.

We are in business to services the following groups of people;

Our competitive advantage

A close study of the restaurant industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiff competition and we are prepared to compete favorably with other breakfast restaurants and other restaurants in Nassau-Suffolk – New York.

Our competitive advantages are our access to multi – skilled and flexible workforce, our ability to quickly adopt new technology and proximity to key markets. Early Bird® Breakfast Restaurant, LLC is launching a standard breakfast restaurant that will indeed become the preferred choice of residents of Nassau-Suffolk – New York. Our breakfast restaurant is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Nassau-Suffolk.

One of our business goals is to make Early Bird® Breakfast Restaurant a one stop breakfast restaurant. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.


We are in the Breakfast restaurant industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. In essence, our source of income will be the preparing and sale of;

10. Sales Forecast

One thing is certain, when it comes to breakfast restaurants, if your restaurant is centrally positioned and you have tasty and well prepared delicacies suitable for breakfast, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Nassau-Suffolk – New York and we are quite optimistic that we will meet our set target of generating enough income/profits from our first six months of operation. We have been able to critically examine the chains restaurant industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections for Early Bird® Breakfast Restaurant. It is based on the location of our business and other factors as it relates to breakfast restaurant startups in the United States;

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor serving same delicacies as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

The marketing strategy for Early Bird® Breakfast Restaurant, LLC is going to be driven basically by tasty and sumptuous meals suitable for breakfast, excellent customers service and quality service delivery. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like breakfast restaurants and related niche restaurants.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets.

Our goal is to grow Early Bird® Breakfast Restaurant, LLC to become the leading breakfast restaurant in Nassau-Suffolk – New York which is why we have mapped out strategy that will help us take advantage of the available market.

Early Bird® Breakfast Restaurant, LLC is set to make use of the following marketing and sales strategies to attract clients;

11. Publicity and Advertising Strategy

Early Bird® Breakfast Restaurant, LLC is set to create a standard for breakfast restaurant business in Nassau-Suffolk – New York, which is why we will adopt best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a breakfast restaurant.

The challenge is that most startups do not have the required money to pump into publicity and advertising. The cash they have is usually reserved to take care of overhead and operational cost. Here are the platforms we intend leveraging on to promote and advertise Early Bird® Breakfast Restaurant, LLC;

12. Our Pricing Strategy

At Early Bird® Breakfast Restaurant, LLC, our pricing system is going to be based on what is obtainable in the industry especially as it relates to breakfast restaurants. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

The payment policy adopted by Early Bird® Breakfast Restaurant, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Early Bird® Breakfast Restaurant, LLC will make available to her clients;

In view of the above, we have chosen banking platforms that will enable our client make payment for our food and drinks without any stress on their part.

13. Startup Expenditure (Budget)

From the comprehensive market survey and feasibility studies conducted, we were able to place figures on the things needed to set up a standard breakfast restaurant business and here are the key areas where we will spend our startup capital;

We would need an estimate of two hundred and fifty thousand dollars ( $250,000 ) to successfully set up our breakfast restaurant in the United States of America.

Generating Startup Capital for Early Bird® Breakfast Restaurant, LLC

Early Bird® Breakfast Restaurant, LLC is a private business that is solely owned by Dorothy Harrison. She does not intend to welcome any external business partners which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Early Bird® Breakfast Restaurant, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our foods, coffees and soft drinks a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Early Bird® Breakfast Restaurant, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if this is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

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