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Three Workplace Hints for the New Decade
Healthcare Professionals Supercharge Teamwork Using Service Modeling
The Deeper "Why" Behind Midlife Career Crises
For Young People, “Career” is a Word Stuck in the Last Century
The Career-Making Skill Nobody Taught You
Three Career Blunders to Avoid in 2015
What Sex Workers Teach Us About Value Propositions
Too Busy Working a Job You Hate to Seek Work You Like?
An interview with community members Lucy Griffiths and Chris Thomas:
Career Education is Dead; Long Live Career Design
About BMY founder Tim Clark's former employer:
How My Fortune 20 Employer Innovated Itself into Bankruptcy
Here's what teaching entrepreneurship at the university level for seven years taught me:
Entrepreneurship Education Is Dead
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HDD & More from Me
Online Workshop- Business Model Canvas
Table of Contents
Learning Objectives
Preparation & prerequisites, workshop agenda.
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See also: Business Model Canvas Tutorial .
In this Business Model Canvas workshop, you’ll learn how to frame and answer key questions about a business model and its execution.
- Hands-on understanding of how to user personas and problem scenarios to articulate the Offer’s key drivers
- Hands-on understanding of how to use the AIDA(OR) framework and storyboards to evaluate the effectiveness of Customer Relationships and Channels
- Understanding of business type and how to evaluate Key Activities, Resources, and Partnerships in this context
The casual user can simply print out the Canvas using the PDF below, grab a few index cards (or sheets of paper) and follow the agenda below.
Instructor notes: The checklists below describe ‘minimum viable preparation’ and additional related preparation.
Minimum Viable Preparation
- Review the slides and materials below
- Review the Business Model Canvas Tutorial (skip the slides- they’re the same as below)
- Print an organize the storyboarding squares for use in the AIDA(OR) exericse (Three copies of each page per student is what I’d recommend if you have a group over 5. Otherwise, you can just print a quantity of them and let the students grab what they want, buffet style.). You can skip this exercise if you don’t want to prep. the squares but: a) I find participants end up with pretty arbitrary output for Channels and Relationships otherwise and b) it’s an easy intro. to a powerful technique you may find useful. See the Storyboarding Workshop for more detail.
- I recommend pens or ideally sharpies for writing and colored pencils for creating notes on linkages between items on the canvas (but a simple pen or pencil will do fine)
Additional Preparation
If you’re interested in the surrounding body of work on Venture Design, see that link and if you’re interested in a structure program for product design & entre/intra-preneurship, check out Startup Sprints.
PDF of the Canvas
Storyboarding squares.
For workshops, group exercises, and generally getting started with storyboarding, I like to use these paper squares and a sharpie/pen. The PDF you can download here has a set of typical scenes which you can print out and use. They do need to be cut or ripped since there are two/page. You’ll find cutting marks and the individual pages and what I actually like to do is use a metal ruler and just rip them (see left).
Google Doc (Post-Workshop)
I: intro, customers, offering & revenue (~90 min.), ii: infrastructure & cost (~30 min.).
Copyright © 2022 Alex Cowan · All rights reserved.
How to Run a Business Model Canvas Workshop Remotely
15 december 2020.
Time is money.
Isn’t that a quote we have all heard at least once in our life?
As much of a cliche as it may seem, it is one that applies. The time lost in confusion, mistakes, disagreements, and other factors affecting productivity as a result of miscommunication, reflect negatively on the company’s returns.
Developing a new business idea or improving on an existing one is one of the tasks that involve making changes in several departments. For that reason, it is essential that all people concerned are onboard and even take part in the process.
The Business Model Canvas workshop is just the right activity to work on together as a team. It covers the fundamental, strategic elements of the business; to avoid all possible miscommunication thereby lost time, and make sure everybody is aligned on the strategy.
We have prepared a recipe, for you, to cook the best workshop for your team.
Ingredients list
Facilitator
Sticky notes
Voting cards
30 minutes to half a day.
Nutritional Value
Co-creation
Retrospective tool
Strategic planner
Innovative platform
Recipe Instructions 📄
1. invite the right people.
Since the purpose of the Business Model Canvas workshop is to co-create with the goal of establishing a common language among the team, it is important for all people concerned to be present. Making them part of the process will enrich the business model canvas itself and avoid wasting time in having to repeat the discussion that took place during the workshop.
2. Fill in the Canvas
During the brainstorm, encourage all the participants to share as many ideas as possible. Going over all possibilities and even the craziest ideas during the workshop can open doors to opportunities we ignored beforehand, or highlight some flaws we might have missed when focusing on one idea. Furthermore, it avoids the trial and error process where the team faces trouble during the implementation phase, which could have potentially been avoided.
The Business Model Canvas itself is made of nine building blocks, in the following order:
1. The Value Proposition
The first building block defines what a business is about. The value a business delivers its customers through a product or service by solving their pain.
Questions that facilitators can ask to help participants define the value proposition:
- What pain is my business solving?
- Why would a person want this specific solution my business is offering?
2. Customer Segments
To have a better perspective on the clients you are serving, with your team, create customer personas, examples of an actual customer. Include all details that matter from their gender and age, to their income and hobbies. Add all the relevant information extracted from the personas on sticky notes.
Qu estions that facilitators can ask to help participants define customer segments:
- Who am I providing a solution for?
- What gender or age group is more interested in my product or service ?
3. Channels
The channel refers to the method whereby you come into contact with your clients. The team should list down on sticky notes how they want to reach out to their customers: a physical store, website, or even social media platforms.
Questions that facilitators can ask to help participants define the channels:
- Do I need a store for my customers to see our products or experience the service?
- Are our customers on social media?
4. Customer Relationships
After determining with your team the customer segment you want to target and how to reach it, brainstorm on the type of relationship you want to have with them. This includes the detail of communication and type of interaction.
Questions that facilitators can ask to help participants define customer relationships:
- Will it be in person, online, or is there a need for a third party?
- Is their customer follow up, and additional service following the sale or does the relationship end as soon as the customers complete the purchase?
5. Key Resources
Key resources refers to everything your business needs to be up an running. Add sticky notes of all potential resources your business might need from knowledge, staff, material used, to details including electricity and office pens.
Questions that facilitators can ask to help participants define key resources :
- Do I need computers and office supplies?
- What inputs do I need?
6. Key Partners
The partners are the external parties your business works with. Discuss and write down all suppliers, manufacturers, and any other partner your company works with.
Questions that facilitators can ask to help participants define key partners :
- Do I need manufactured goods, if yes, from who?
- If I am selling a product, do I have my own shop or do I need to collaborate with a shop owner?
7. Key Activities
Brainstorm the actions that the business does on the daily to offer the value proposition.
Questions that facilitators can ask to help participants define key activities :
- What is my business expertise?
- What activities does my business perform?
8. Cost Structure
Discuss all the monetary cost of getting the resources and running the activities. Add sticky notes in this building block detailing all the money you put into your business.
Questions that facilitators can ask to help participants define the cost structure :
- What investments do I need to make to kickstart my business?
- Am I renting out a space?
9. Revenue Streams
The main financial gain is determined by your pricing strategy. With your team, list all applicable methods by which your business can monetize the value proposition.
Questions that facilitators can ask to help participants define the revenue:
- Am I offering a subscription based service?
- Do I have a freemium plan?
Whether the purpose of the BMC workshop is to create a new product or service, analyse an existing business model, or to improve on a previous one, sharing a pool of ideas can help us gain time and productivity as we assess all sides and examine all opportunities.
3. Achieve alignment
Following the step of exchanging ideas, participants should communicate with one another in order to agree on the best strategy. Through a voting process, allow participants to select the most relevant sticky notes. Once the Business Model Canvas is complete, actions that follow become clear for all employees involved. This method enables them to be more up to date and fully understand the work required from them more than if it were simply emailed to them as a list of tasks. It also encourages a sense of independence which is motivating to the employees. The co-creation process described improves teamwork and furthermore enhances communication between employees as they have a better understanding of each other’s roles. All of this contributes to the final goal of an improved structure and productivity.
How to run a virtual Business Model Canvas workshop on Excelway
Excelway is a software that enables you to run a successful remote workshop with your team.
Frequently Asked Questions
What is the business model canvas.
The BMC workshop enables teams to share their visions about each of the nine-building blocks. Discussing all factors related to the business from the value proposition to the internal and external factors that impact the business, allows the team to reach a point of alignment. Having a well-structured summary of the business, that all departments involved agree on following the BMC workshop, the team can only move on forward productively and incoordination.
Where does the Business Model Canvas come from?
The BMC was created in 2005 by Alexander Osterwalder, an entrepreneur, and business theorist. It has since increased in popularity over the years as all types of companies started incorporating it in their business plan.
When to use the BMC?
This strategic management tool has a variety of use cases. Implemented as an activity within a workshop the business model canvas can serve as a retrospective and strategic planner to, respectively, go over past performances and plan forward the strategy for the upcoming period. This also allows individuals to work together to achieve alignment and share the same language.
Companies also use it to gain a better understanding of their competition or clients as they address the customer segment and relationship blocks of the Business Model Canvas.
Whichever usage form your team decides to adopt, the main purpose of this workshop is to co-create and have a balanced panel of point of views that enrich the business model.
How long does the BMC workshop take?
Depending on the type of usage, the workshop can take from 30 minutes to half a day working along with your team to brainstorm all the important elements.
Written by Aya Benhaddou
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Denis Oakley & Co
I HELP BOLD LEADERS TRANSFORM THEIR BUSINESSES AND THE INDUSTRIES THEY COMPETE IN
February 26, 2019 By Denis Oakley
Business Strategy Workshop with the Business Model Canvas
How to Use Business Models To Dominate Your Industry
The Business Model Canvas developed by Alexander Osterwalder and Yves Pigand is a powerful tool for understanding your business model and then changing it to make your company more effective.
In this 3 session half day workshop we use the business model canvas to understand your company, division or unit’s current business model. We use traditional SWOT analysis on the business model to understand the pressures facing you. Then we generate alternatives to drive your future strategy forward.
This workshop is a fast and furious half day event designed to stimulate strategic discussions within the company using a common framework.
All the sessions are hands on. Everybody learns as they contributes. This helps develop strategic understand and a deep understanding of using the tool in practice.
The workshop can also be run as a full day or a two day session, or as part of a series where you review competitors business models and explicitly design strategies to counteract their strengths.
The Sessions
In Session 1 we create a business model canvas for your business or division. The 9 components of the business model canvas allow us to capture how a company of any size or complexity makes money and delivers value to its customers.
In this session we work through the canvas drawing input from your team to build a common understanding of the existing business model.
The goal here is to get a common agreement at a high level of who your customers are, the value you create for them and how you create that value in order to generate revenue
In some cases there may be disagreement within the team as to the shape of the business model. In these case we recommend having a full day or a 2 day workshop to allow adequate time to cover them.
In Session 2 we do a SWOT analysis that identifies the main pressures on your business and the reasons the business model may need to change.
This session is quite structured as we use a pool of 60 questions to address the 9 key components of the business model. These are contained in an accompanying workbook and in a typical workshop we will focus on 5 or 10 of them
In Session 3 we look at what we have learned in Session 1 and Session 2 and outline where we think the business model should change to counter environmental threats or take advantage of new opportunities.
This session is typically less structured and encourages participants to brainstorm alternative models, all of which are captured for later review and discussion
The Business Model Canvas
The Business Model Canvas is a simple tool that allows you to describe your business model and think through how it works in a consistent and systematic way.
By using 9 building blocks:
- Value Proposition
- Customer Relationships
- Revenue Streams
- Key Activities
- Key Resources
- Key Partners, and
almost any business can be described simply and elegantly.
The canvas also allows us to easily describe how different parts of the business work together to deliver powerful synergies, core competencies and competitive advantage
Sample Business Model Review
Business Model Canvas
SWOT Analysis
Multiple Alternative Models
Who is it for?
- CEO & Senior Management Team
- Investment committees
- Strategy teams
What are the Benefits?
- Visualize your existing business model
- See how threats and changes affect your business model
- Generate alternative business models
- Test them to see if they are a fit for your strategic direction
Combined these let you test and analyse strategic choices, make better decisions and move faster.
Why Do You Need it?
- The market is radically changing
- Major threats to the existing business model
- Existing strategy is stagnant
- Investing in a new market or sector
- Considering major changes to the business model
- Looking for insights into competitors strategy
Your Facilitator – Denis Oakley
Denis Oakley is a strategy consultant who focuses on helping tech companies develop powerful business models.
Denis has a Philosophy BA from the University of Bristol and an MBA from Warwick Business School.
After a career with engineering consultancy Mott MacDonald Denis came to Malaysia in 2007 with an oil and gas startup.
Denis helped me explore my current business strategy and opened my eyes to a great potential path to dramatically grow my business. Insightful and honest, he provided great perspective that’s sure enhance my business success. Michael O’Connell – CodeSprouts
Denis has the unique ability to quickly give you not only a succinct strategy but the right one. He’s not only passionate about helping start-ups he is generous in giving both his time and knowledge. Would highly recommend to anyone needing strategy advice and actionable ideas that work. Ronan Leonard – Eccountability
Denis’ someone that can be depended on to step up and deliver an idea, a complete solution or just some kind words of encouragement that can really work for you. David Spence – Live More Events
Find Out More
and Change Your Future
- VR and AR Startups in Malaysia
- What You Get
- What is Strategy?
- Why Do I Need a Business Strategy?
- Two Types of Strategy: Attrition and Guile
About Denis Oakley
Explorer | Trail Runner | Mountain Lover
'Big' companies are civilisation. I stay in the wilderness guiding entrepreneurs and startups on their journey to becoming 'Big'.
Then I head back to the frontier
Strategy | Marketing | Operations
Ready to start?
I help entrepreneurs transform their industries through wiser choices
Outcome : More Traction, Bigger Rounds, Better Products
Method : Problems, Customers, Business Models, Strategy
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In the Business Model Canvas workshop, you'll complete the Canvas, prompted for thoughtful consideration by checklists and notes.
The Business Model Canvas workshop is just the right activity to work on together as a team. It covers the fundamental, strategic elements of
The workshop can also be run as a full day or a two day session, or as part of a series where you review competitors business models and
Presented by business modeling coach/Business Model You author Tim Clark. You should be familiar with the Business Model Canvas to get the