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This OGSM (Objectives Goals Strategies & Measures) model template helps teams grow
The ogsm model (objectives, goals, strategies and measures) can help teams get on the same page and moving in the right direction..
For the past 25 years, I’ve worked with hundreds of groups across dozens of big companies and startups . One thing’s consistent: everyone works in teams, and the ultimate success of any organization relies on the overall effectiveness of the teams within it.
That’s why universities like Harvard and companies like Google have spent years studying different types of teams to identify the common success factors. As a result, there are several widely accepted “principles” for leading effective teams like providing clear roles and responsibilities, building trust, and ensuring dependability through accountability.
But in my experience, things get muddy when it comes to just how you do all this. There’s no one right tool, right model, or right process that’s recognized as the silver bullet. So, what do you do if you’re leading a team and want to ensure it’s as effective as possible?
When I work with executives, I always recommend helping their teams get clear on what they want to achieve, why, how, and how they’ll know they’ve accomplished it. Said another way, you need to define your overall objective, determine what goals are needed to realize it, understand the strategies needed to achieve each goal, and then define quantifiable success metrics to keep everyone focused.
One model for doing exactly that is the OGSM framework. OGSM is an acronym that stands for Objectives, Goals, Strategies, and Measures.
Downloadable OGSM Application
Get this OGSM Application and many others to build out your own OGSM approach. The application includes the following sections, organized by what needs to be defined by your team, including the order in which they should be completed:
Clearly define the team’s overall objective, which should be linked to the team’s ultimate purpose. For example: Create an engaging customer experience that drives repeat sales.
Break-down the objective into smaller, more attainable goals. Each goal should be defined in a way that it can be clearly tracked and recorded. For example: Update website to include useful content that enhances the customer experience .
Create strategies to accomplish each goal by considering what it will take to achieve the goal, your available resources, and your timeline. For example: Use articles to engage customers in learning about new technologies, including our products .
Define specific, quantifiable metrics that allow you to compare where you are today with what you will achieve in your defined time frame. For example: Write six new articles this quarter to publish on our website and promote through social media .
This template comes from Praxie, a company I co-founded that’s building online business process apps like this, and we’ve found that it’s a helpful tool to keep things organized. You can modify the template to suit your specific team’s focus.
Additionaly, create a cadence where you revisit your templates regularly as a team– weekly, monthly, or quarterly– to discuss your progress. Adjust your objectives and strategies as needed so you remain agile. Create a new set of templates quarterly or annually as part of your overall strategic planning process.
Effective teams know what everyone’s working on, why they’re doing it in the first place, and how they’ll measure success. It’s not rocket science, but it can be hard to do. The OGSM framework is one simple way to make your team a great one.
This article was originally published on Inc.com and has been syndicated for this blog.
About the Author
Soren Kaplan is a bestselling and award-winning author, a Columnist for Inc. Magazine , a globally recognized keynote speaker , the Founder of Praxie.com , and an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business. Business Insider and the Thinkers50 have named him one of the world’s top management thought leaders and consultants.
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5 steps strategic objectives model
Achieve the goals of your business using this 5 Steps Strategic Objectives Model PowerPoint presentation. Take advantage of this long-term goal PPT slide to showcase the priorities, objectives, mission & vision of your organization. Take the assistance of this organizational goal PowerPoint slideshow to depict the major strategic objectives like operational excellence, business expansion amongst others. Utilize this strategic management PPT slideshow to unveil the relationship between strategy and finance in brief. You can further depict the importance of regular or consistent measurement of process performance to assess the success of various business functions. As this business strategy PPT layout is 100% editable, you are free to add new content or replace existing data with your own relevant information. Download this strategic management PowerPoint visual to achieve the highest level of growth in your organization.
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Company goals and objectives template
Turn big-picture strategy and goals into action and results with this company goals and milestones template.
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Tips for setting and managing your company goals with our business goals template
Fortunately, Asana can help. Set and share your business goals, visualize progress, and track all of your objectives and key results in one place. With our business goals template you can:
Connect strategy to tactics. Break down goals into projects and tasks so everyone knows how their daily work ladders up to the big picture.
Nail your execution plan. Give each goal or objective a clear owner and due date to drive action and accountability.
Track your progress. Once work is kicked off, share team updates so everyone knows how you’re progressing towards your business objectives and where there are blockers.
A digital OKR template works well for individual teams, but you can level up your goal-setting process with Asana’s Goals feature . Instead of just working on the team level, Goals is an organization-wide tool that can help your entire company set, track, and communicate about goals.
Examples of business goals you can plan with Asana
Company goal planning process
Market share goals
Business objective goals
Corporate goals
New to goal setting in Asana?
All of your questions, answered:
What is a business goal? A business goal is an initiative or objective that your individual, team, and company’s work ladders up to. Business goals can be shorter-term, like team goals for the quarter, or longer-term, like company goals that bring the company closer to its mission.
How do I set business goals? Business goals should be specific and measurable. Consider using a framework, like OKRs, which can help your team set and measure your goals. To learn more about how to set good OKRs while avoiding common goal-setting pitfalls, download our free ebook .
Why is setting goals important? Setting goals is critical for businesses to clearly define objectives and align their initiatives with those objectives. But most teams lack the clarity they need to connect their work to their organization’s goals. A recent study found that only 26% of employees have a very clear understanding of how their work relates to their company’s goals, and just 16% say their company is very effective at setting and communicating goals. With a goal setting framework, your team can bridge the gap between daily projects and organizational impact.
Get started with company goal and milestones planning with our business goals template . But to really take your organization’s goal planning to the next level, try Goals . With Goals, you can align your organization’s work to your mission, so you can keep goals top of mind and do more work that delivers measurable results.
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How To Use Business Model Canvas
Updated August 23, 2022 by Xtensio
A well-developed business model canvas will help streamline planning, development, and execution across your business. It should align everyone’s objectives and eliminate inconsistencies between the various people who contribute to your business objectives. Use Xtensio’s free template to create your own without needing a professional designer!
Xtensio is your team space for beautiful living documents . Create , manage and share business collateral, easily.
Xtensio’s FREE Business Model Canvas Template and Editable Examples
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Key Partners
The first building block of your business model is to identify the key partners you need to conduct your business. Who would you like to have as your partners, suppliers, or collaborators on your business idea? It is helpful to target specific examples but it’s also helpful to have general lines of businesses you want to focus on.
Key Activities
What actions or activities do your value proposition require you to make? Identify the key steps you need to take in order for your business to deliver on its promises and make sure development rolls out smoothly. For a product-driven business, a key activity may be learning about users and how to build a better product. For an infrastructure business, it would be important to maintain that infrastructure and research ways to increase efficiency.
Key Resources
Consider what strategic assets you’ll need to begin and run your company. Use these tried-and-true frameworks to identify your key resources and find your differentiating factor among your competitors. For product-driven identify your core resources and discover what sets you apart from your competition. Specialized personnel in important areas of knowledge, such as experienced graphic designers and developers, as well as intellectual property, are critical resources for product-driven organizations. For scope-driven businesses or businesses that create synergy around a particular Customer Segment , it is important that key resources include knowledge about your target audience and a standard set of procedures for interaction and assistance with the group. For infrastructure-driven businesses, strategic assets could include the physical or virtual infrastructure involved with the business.
Fun Fact: A 2009 study conducted by IBM Institute for Business Value revealed that 7 out of 10 companies are engaging in “business-model innovation,” and an incredible 98% are modifying their business models to some extent. So even if you already have an existing business model, it’s beneficial to reevaluate it.
Unique Value Proposition
What is your business promising to its audience, and how does your product or service stand out? Carefully consider what is unique about your value proposition and why customers would prefer your product or service to alternative options. Then rank your propositions in relation to the needs of your customers. This will help you determine which value proposition is the highest priority and align your vision with your customers’ needs.
Your UVP statement should:
- Quickly and clearly convey the value of your service or product
- Explain how your product or service is better than the competition
- Talk about the benefits and features that define your product or service
- Avoid superlatives such as “the best” or “world-class”. Instead, include talking points that are carefully defined and factually correct
Go Deeper: Forbes suggests creating your UVP within the context of the 3Ds:
- Discontinuous innovations – offer transformative benefits over the status quo by looking at a problem differently
- Defensible technology – offer intellectual property that can be protected to create an unfair competitive advantage
- Disruptive business models – yield value and cost rewards that help catalyze the growth of your business
Customer Relationship
First, figure out how your customers will engage with your company. Do you deal with your consumers over the internet, do they have a personal relationship with a representative, or do you rely on customer service calls? It’s critical to lay down criteria for developing, maintaining, and growing your customer base after you’ve established the type of relationship.
Distribution Channels
What are the most effective mediums to reach your audience? What are the channels you use to communicate, sell, or provide service for customers? Make a list of the different channels that you plan on building a relationship with customers. Remember to think through the lens of the “customer journey.” The channels with which you grab a customer’s attention will be different from the way you onboard or support them.
Customer Segments
In order to understand your customers, you need to understand several facets of your target segment. Is your customer segment a single or multi-sided market? Then you can move deeper to analyze who your individual customers are. Use our user persona template to create an in-depth analysis of your customer segments. With personas, you can investigate the problems and needs of your customers and use these insights to refine your business model.
Use personas to gain insight into your customer segments by
- Collecting and displaying information about your customers’ background, lifestyle, and behavioral practices
- Exploring the needs and desires of your customer and what they are using your product or service for
- Documenting the user journey
Bonus Tip: Use Google Analytics to quickly find consumer demographics. Collect data such as bounce rate, daily visits, visit duration, and any additional relevant information.
Cost Structure
Now that you’ve worked through the Key Activities, you have a better understanding of the actions your business needs to take. It’s time to think about how your Key Activities affect costs and whether they’re in line with your value propositions. It’s also crucial to think about the types of expenses your company may face. Are these costs set in stone or are they subject to change? Will your business’s costs be linear or fixed as it grows?
Revenue Streams
Take a careful look at your different customer segments and value propositions and mentally map out the patterns that may occur. For example, Persona 1 may engage with Value Proposition 1 and 2 or Persona 2 may engage with Value Proposition 2 and 3. Carefully look at where your business is driving revenue and whether it aligns with your value propositions.
Bonus Resource! George Washington University emphasizes the necessity of analyzing your answers to the business model before moving on to cost structure, pricing and quantity, and revenue models. They integrate a payment flow diagram and pricing strategy into their process in this slideshare .
Additional Resources
Remember, with Xtensio you can collaborate with anyone, anywhere in the world, and all of your folios are completely flexible — create it with the ease of a web builder, drag and drop building blocks. Share it like a web page, present it like a slideshow or download it as a PDF/PNG. Additionally, if you want to take a look at your business through a lean startup lens, you can use our lean canvas . And be sure to utilize our user personas to thoroughly investigate your customer segments.
List of free resources mentioned in this article
- Free Tools and Templates for Your Business
- Determining cost structure & revenue streams
- 4 Steps To Building A Compelling Value Proposition
- How to Design a Winning Business Model
- THE 20 MINUTE BUSINESS PLAN
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Home PowerPoint Templates Business PowerPoint Templates Flat SMART Objectives PowerPoint Template
Flat SMART Objectives PowerPoint Template
Flat SMART Objectives PowerPoint Template is a professional presentations for presenting SMART Objectives. Ideal for consultants, business analysts or executives that need to define Business Goal and their Key Performance Indicators through a rational process. SMART is an acronym that stands for:
Goal settings is a regular process of every organization. Defining goals provides direction on the strategies and tactics that guide the business and operations. When objectives are created through the SMART criterion, not only the goals help the teams align , also , they are measurable and traceable. This simple process allows managers of all layers define clearly what needs to be achieved. People create plans around the objectives. Due to the SMART goals criterion, those plans are aligned with the general strategy.
Create Professional Presentation with our Flat SMART Objectives PowerPoint Template and impress your audience with high quality graphics that appeal to global executives. Alternatively, you can download other SMART Goals templates for PowerPoint and slide designs or OKR templates instead.
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SOSTAC Marketing Model PowerPoint Template
SOSTAC PowerPoint Template
SOSTAC marketing model PowerPoint template represents six areas of sales or marketing campaigns. SOSTAC is one of the most popular marketing models developed by Paul Smith. The marketing model ppt template contains 14 slides to presenting the idea of SOSTAC model. This model involves six elements of marketing that are displayed by circular diagram PowerPoint with a flat banner presentation ppt template. Each element can be displayed discretely because the diagram is designed in separate text placeholder points that may ease the audience to fully perceive the content of presentation. The acronym SOSTAC stands for:
- Situation: Where is your business right now?
- Objectives: Where would you like to go? What objectives would you like to attain?
- Strategy: How will you get there?
- Tactics: What tactics will you use to achieve it?
- Action: What actions will you carry out?
- Control: Assessing the results.
SOSTAC PowerPoint template is created with colorful circle diagrams and timeline horizontal template. Both structures are fit to convey your messages in a neat and clear fashion. However, this template is usable for many other purposes because of the generic nature of the diagram. All the diagrams have enough text areas that help create detail presentation with modern visual clipart designs. It is suitable for education purposes to transmits the value of SOSTAC approach model to the fresh management students.
Marketing PowerPoint for SOSTAC model implementation is a simple business model diagram which should pass the elementary visionaries of marketing approaches. Accept this SOSTAC marketing model as a strategy for your business until you established objectives. SOSTAC model template is an outstanding diagram to present both simple and complex models. However the diagram simplifies its features because of the easy-to-learn design. The graphical images enable the user to create inclusive presentation. Besides, the infographic icons also help the audience to insight the core of the PowerPoint presentation. Download SOSTAC PowerPoint diagram to show your topics in a systematic plan.
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COMMENTS
The OGSM model (Objectives, Goals, Strategies and Measures) can help teams get on the same page and moving in the right direction. This template comes from Praxie, a company I co-founded that's building online business process apps like this
Browse predesigned collection of 5 Steps Strategic Objectives Model PowerPoint templates, presentation slides graphic designs, PPT slides and infographic
Use this template to set your company's goals and objectives, then break them down into milestones. Once work is kicked off, share team updates so everyone knows how you're progressing towards your business objectives and where there are blockers
Xtensio's FREE Business Model Canvas Template and Editable Examples. The first building block of your business model is to identify the key partners you need to conduct your business
Flat SMART Objectives PowerPoint Template is a professional presentations for presenting SMART Objectives. Create Professional Presentation with our Flat SMART Objectives PowerPoint Template and impress your
The business model canvas is a visual chart documenting key aspects of new or existing businesses, acting as an organizational blueprint
SOSTAC marketing model PowerPoint template is a simple business model represents 6 areas of sales or marketing campaigns, created with circle diagrams