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9+ Business Plan Executive Summary Examples – PDF
Why Is an Executive Summary Needed in a Business Plan?
Business plan executive summary template.
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Executive Summary Startup Business Plan Template
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Business Plan Executive Summary Guide Example
Business Plan Executive Summary Example
Lengthy Business Plan Executive Summary Example
Inclusions of an Executive Summary in a Business Plan
- Name and location of the business
- A one-sentence summary explaining what separates the business from its competition
- An overview what problem the business intends to solve
- A brief explanation of how the business’s products or services solve the stated problem
- An honest acknowledgment of existing competitors and a short description of your business’s competitive advantages
- A description of your target customer
- Evidence or proof that the products or services have a target market
- A brief summary of the assembled management team and how their experiences help the business thrive
- A description of the current development stage the business is in
- A realistic and accurate summary financial data on sales, gross margin, and profits for the next three years
- The amount the business is requesting and, for investors, what percentage of ownership is being offered in exchange for their investment
- A summary of the major goals the business has achieved so far, and others that are yet to be achieved in the near future.
Boston Public Market Business Plan Executive Summary Example
Oasis Business Plan Executive Summary Example
Detailed Business Executive Summary Example
Executive Summary Writing Guidelines
- It should be written once the entire business plan is completed.
- It should be 3–4 pages in length and should be attached on the first part of the business plan.
- Its ultimate goals should be enticing and convincing the reader/s to read the entire business plan.
- It needs to clearly outline the core idea and the main purpose of the business plan. Was the business plan written to acquire investment? If so, how much? Was it intended to guide the business? If so, through what way and how?
- It should be consistent with the contents of the entire business plan as well as the business pitch or presentation.
- It needs to be compelling, professional, and present the business as well as the owner in a good light so that the reader/s can be convinced to give the business a chance.
Health Organization Business Plan Executive Summary Example
County Airport Business Plane Executive Summary Example
How to Write the Executive Summary of a Business Plan
1. company information, 2. the problem/s the business will solve, 3. the solution the business will provide, 4. concept of the business, 5. how the business is compared to its competitors, 6. the team/s of the business, 7. current business situation, 8. the business goals, mobile app business plan executive summary example.
Revised Regional Business Plan Executive Summary Example
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How To Write an Executive Summary With Example
Make writing your executive summary easier with this example.
Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.
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How To Write an Executive Summary
What to include in an executive summary, executive summary example.
The Balance / Jo Zhou
An executive summary is a brief overview at the beginning of your business plan. It should provide a short, concise summary of your business that captures the reader's attention and gives them an interest in learning more about it. See an example of a business plan's executive summary so you can begin writing one of your own.
Key Takeaways
- An executive summary is a concise overview of the business plan.
- Place the executive summary near the beginning of the business plan.
- Before you write the executive summary, you'll have to write the rest of the business plan first.
- The executive summary should contain all relevant information about the business, including name, mission, services offered, market, and financial projections.
The executive summary goes near the beginning of the business plan but is written last. To include a summary of the different parts of your business plan, you'll need to write them first.
When you write the executive summary, keep it under two pages. The executive summary should contain brief summaries of other sections of the plan.
The idea is to give a brief overview of your business first before going into detail about each of the different parts.
The executive summary should contain all of the important information about your business, such as:
- Business name
- Business location
- Your mission as a company
- A history of the company
- Management and advisors
- Services or products offered
- The market for your offerings
- Your business's competitive advantages
- Your financial projections
- Startup financing required, if any
Format the executive summary clearly and attractively, with headings for each section. Your word processing software may have a template you can use that will make your business plan look good.
It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary.
This executive summary is for a fictional company called Pet Grandma Inc.
Pet Grandma Inc. offers superior on-site pet sitting and exercising services for dogs and cats, providing the personal loving pet care that the owners themselves would provide if they were home. Our team will ensure that pet owners can take business trips or vacations knowing that their pets are in good hands.
Company and Management
Pet Grandma Inc. is headquartered in the City of West Vancouver and incorporated in the Province of British Columbia. The company is owned by partners Pat Simpson and Terry Estelle. Pat has extensive experience in animal care while Terry has worked in sales and marketing for 15 years.
The management of Pet Grandma Inc. consists of co-owners Pat Simpson and Terry Estelle. Both partners will be taking hands-on management roles in the company. In addition, we have assembled a board of advisors to provide management expertise. The advisors are:
- Juliette LeCroix, partner at LeCroix Accounting LLP
- Carey Boniface, veterinarian and partner at Little Tree Animal Care Clinic
- John Toms, president of Toms Communications Ltd.
Our clients are dog owners and cat owners who choose to leave their pets at home when they travel, or who want their pets to have company when their owners are at work. Pet Grandma Inc. offers a variety of pet care services, all in the pet’s home environment, including:
- Dog walking
- Daily visits
- 24-hour care for days or weeks
- Administration of medications by qualified staff
- Emergency treatment in case of illness (arranged through veterinarians)
- Plant watering
- Mail collection
- Garbage/recycling
Across Canada, the pet care business has seen an explosion of growth over the last three years. West Vancouver is an affluent area with a high pet density. Our market research has shown that nine out of 10 pet owners polled in West Vancouver would prefer to have their pets cared for in their own homes when they travel rather than be kenneled and six out of 10 would consider having a pet sitter provide company for their dog when they were at work.
Competitive Advantages
While there are currently eight businesses offering pet sitting in West Vancouver, only three of these offer on-site pet care and none offers “pet visit” services for working pet owners.
Pet Grandma ’s marketing strategy is to emphasize the quality of pet care we provide (“a Grandma for your pet!”) and the availability of our services. Dog owners who work, for instance, will come home to find happy, friendly companions who have already been exercised and walked, instead of demanding, whiny animals.
All pet services will be provided by animal care-certified staff.
All employees are insured and bonded.
Financial Projections
Based on the size of our market and our defined market area, our sales projections for the first year are $340,000. We project a growth rate of 10% per year for the first three years.
The salary for each of the co-owners will be $40,000. At startup, we will have six trained staff to provide pet services and expect to hire four more this year once financing is secured. To begin with, co-owner Pat Simpson will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.
Already we have service commitments from more than 40 clients and plan to aggressively build our client base through newspaper, website, social media, and direct mail advertising. The loving, on-site professional care that Pet Grandma Inc. will provide is sure to appeal to cat and dog owners throughout the West Vancouver area.
Startup Financing Requirements
We are seeking an operating line of $150,000 to finance our first-year growth. Together, the co-owners have invested $62,000 to meet working capital requirements.
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