fitness center business plan sample pdf

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We are ABC Gym and we provide excellent and effective health and fitness services. We produce outstanding results in terms of influencing, training, and guiding our customers to achieve their fitness goals.

We have talented trainers and instructors who use effective strategies for health and fitness that will surely capture and be loved by our client's future customers.

Our goal is to make our clients happy by helping them achieve their health and fitness goals. We also provide high-quality fitness equipment, world-class trainers, and motivational coaches.

Listed below are the services that ABC Gym is planning to offer:

In the competitive analysis above, it is noticeable that our institution has an edge in terms of the number of services offered and the pricing. However, the competitors have more members compared to us. This is acceptable because ABC Gym is a new institution.

It is important to identify and determine our target audience so that we can tailor our advertising and marketing strategies based on the data provided to us. Here are the following strategies that we will use:

• Making sure the brand name is spelled and pronounced correctly.
• Designing a brand logo that is related to the product and appealing to the audience.
• Creating a related video and sharing it in social media space.
• Having the best customer service department.
• Being active in spreading the presence of the brand on social media.
• Implementing SEO optimization and SEM marketing including keywords and ads.
• Creating an official website that indicates most information about the company.

Executing the plans in order to have a successful business is vital to the organization. It is important to perform the assigned plans in order for the organization not to lose track of the goals and missions of the institution.

Here are some actions that we'll be doing:

1. Apply for a bank loan 2. Look for a location 3. Buy tools and equipment 4. Hire professionals in building and designing the facility 5. Hire legal professionals to make sure the establishment does not violate any state or country laws 6. Hire staff 7. Hire a compliance officer to make sure that the establishment is compliant with the law 8. Hire trainers 9. Invest in advertising and marketing 10. Evaluate the initial result

We will be doing a performance evaluation every week in addition to the monthly report so that we can closely monitor the outcome of the plans that we made to become successful in this business. Here are the evaluation list questions that we'll be using:

• Was the weekly goal met?
• How many new customers availed our services?
• How many new customers sign up for a regular subscription?
• How much are the total earnings for the week?
• How much is the average earning of the institution on a daily basis?
• What's the current Customer Satisfaction score?
• From 1-10, how do you compare our services with our competition?

Currently, we have 3 members of the team. We will be applying for a bank loan in order to start building this Gym business from scratch. Here are the details about our initial budget:

Gym Business Plan Template is a document that shows the goals, objectives, and plans of a gym institution on how they will approach a building or maintaining a gym business. This document is important for the investors, bank, or any funding company to see because it will determine if they will invest in your plan or if the bank will grant you the loan.

This Gym Business Plan Template shows a cover page, company overview page, services offered, competitive analysis, advertising and marketing plans, implementation plan, evaluation plan, and financial strategy. This PDF template is using the Input Table tool to display the data of the competitors and the breakdown of the financial budget. This PDF template also utilizes the Form Calculation widget that can calculate the value of multiple cells in the Input Table. This PDF template also uses the Configurable List widget so that the respondent can add more services offered by their gym as much as they want. This tool allows you to add similar fields by clicking the add button. With the help of the PDF Editor, it is easy to customize and format this PDF template.

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Strategic Plan

Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.You don’t need a degree in design to build a professional strategic plan. Change fonts, update colors, and add your company’s logo in an instant — with Jotform’s drag-and-drop PDF Editor, customization is a breeze! Establish goals, set your priorities, and draw up solid action plans as polished PDFs with our Strategic Plan Template. By clearly defining your goals and the steps you’ll take to achieve them, you can keep your company on track and grow your business faster.

Single Page Business Plan

A single page business plan is just as it sounds: a summary of business objectives displayed on a single page. Single page business plans are typically used to pitch ideas before writing longer, more detailed business plans for potential investors and partners. Instead of starting from scratch, use our free Single Page Business Plan PDF Template to outline company goals in a professional, accessible PDF document. Once you’ve filled out a simple form with details regarding your company’s overview, objectives, challenges, and strategies, this Single Page Business Plan Template will automatically convert that information into a professional PDF that can be read at a glance. With your single page business plan saved as a PDF, you can easily download it for your records, email the file to coworkers, or print out copies for company meetings.This Single Page Business Plan Template already has a stunning design, but you can quickly customize it to meet your business needs with our drag-and-drop PDF Editor. Easily add fields for additional information such as milestones, market or competitive analysis, and financial summary. Don’t forget to represent your business by adding your logo and changing the fonts and colors to match your branding. No matter what modifications you make, your custom Single Page Business Plan Template will create an impressive, brief breakdown of business objectives to help steer your company in the right direction.

Operational Plan

A Business Operational Plan PDF Template encompasses critical details of a company or an organization. To put it simply, it is what the organization or company wants to achieve, such as financials, budget planning, etc. Accountants and managers in an institution or company often take so much time to create an operational plan template that they end up procrastinating other significant organizational events. This operational plan sample is structured with important details for your organization. It comes ready to print, but since most organizational details and structures are different, you can simply edit the fields by putting your own organization information. Also, using the Jotform PDF editor template, you can quickly add and delete fields, choose your own color options, etc. Finally, you can share your draft with your team members via email.

These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Business Plan Templates

Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

Business plan templates help give a clear vision of what lies ahead. They help you get things organized, planned out, and help you check off items from your to-do list more efficiently.

Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.

A single page business plan is just as it sounds: a summary of business objectives displayed on a single page.

This Operational Plan Sample is structured with important details for your organization. It comes ready to print, but you can simply edit the fields by putting your own organization information.

Marketing Brief

Managing a marketing campaign or promotion is a challenging task. You need to have a marketing plan in order to execute the campaign smoothly with the time and budget provided. Creating a Marketing Brief is very beneficial because it summarizes the marketing strategy for a specific campaign.If you are in the advertising agency or part of the marketing department, then this Marketing Creative Brief Template is for you. This well-designed template contains the client information, project information, and the marketing materials that will be used. The project details explain the project title, description, objectives, target audience, budget overview, advertising guidelines, and competitors.

Glamping Business Plan

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Lean Business Model Canvas

See your business from a new perspective with Jotform’s Lean Business Model Canvas Template. Simply fill in a short form with problems your business could solve, how they are currently being solved in the market, and how your company can uniquely work to solve these problems. Our template instantly converts the information into polished PDFs you can download or print for your next big meeting.Our Lean Business Model Canvas Template already looks professional, but you can personalize it further to match your business. Jotform PDF Editor lets you rearrange form fields or add your company logo at the touch of a button! By instantly converting your business model into an accessible PDF format, our Lean Business Model Canvas Template can help you see the bigger picture and determine how to take your business to the next level.

Business Model Canvas

Our Business Model Canvas Template includes nine segments which are key partners, key activities, value proposition, customer relations, customer segments, key resources, channels, cost structure, and pricing model.

Creative Brief

A Creative Brief is used in advertising, branding, and marketing industries. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. This serves as a guideline that will help in making decisions related to the campaign.This Creative Brief Template PDF discusses the project details like the project name, due date, and project description. The marketing materials that will be used are listed in the document which includes its specifications like the dimension size, the medium that will be used, and the quantity. This is the best Creative Brief Template you can use for your next creative marketing campaign.

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What are the seven parts of a business plan?

• Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
• Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
• Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
• Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
• Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
• Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
• Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

What are the four types of business plans?

• One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
• Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
• Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
• Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

What are the common mistakes in business plans?

• Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
• Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
• Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
• Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
• Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

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You can earn more if you start a business. That is what a lot of people have in mind. Everything is really about earning, but it is also important to think of how to get a business started . Looking at current business owners may motivate you to start a business, but knowing what they had gone through will make you realize how daunting it is to actually start one.

Gym Business Plan Template Pdf Word

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Gym Business Plan Template

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Size: A4, US

Start-Up Gym Business Plan Sample

CrossFit Gym Business Plan

Size: 164 KB

In this article, we will be learning about how a gym business is started. We will define what a gym business plan is, what is needed to start the business, and some useful tips in writing better business plans. Sample business plan templates are provided below for your reference.

Fitness Gym Business Plan

What Is a Gym Business Plan?

If you are looking into starting a gym, then you will need a gym business plan. Even if you say that going to the gym is your passion, starting a gym business without a business plan is just plain reckless. So what really is a gym business plan and why is it given so much importance? You may also see  Exercise Plan Templates

A gym business plan is a formal written document where all the details about the business are written. It provides the description of the business, the people involved in the business, the business goals and objectives of the business, as well as how the business plans to operate. If the business is your passion, then you can freely express your passion through a business plan.

Printable Gym Business Plan

Health Club Business Plan Template

Size: 733 KB

Small Gym Business Plan

Having a business plan is one of the preparations needed in starting a business. The business plan also serves as the business’s road map to success as it helps drive the business in a good direction where it can surely become successful. You may also see  Business Plan Outline Samples

Other uses of a business plan include the following:

• Put business ideas into writing
• Plan business sales strategies and methods for the  implementation plan
• Identify future problems and prepare for the appropriate actions to resolve those problems
• Prepare inventory tracking and financial tracking program
• Identify and provide all of the needs of the business
• Create an ideal and persuasive business proposal to attract investors and business partners

You may also want to check out other related articles like  Salon Business Plan Template and  Farm Business Plan Template .

Starting Fitness Club Business Plan

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Sample Fitness Business Plan

Basic Business Plan for Building Your Business

Size: 148 KB

How to Start a Gym Business

Want to start a gym business but not sure how or where to start it? We got you covered. The steps we have listed below will help you with starting your gym business. You may also see  Meal Plans Samples

1.  Prepare a business plan. A business plan is an important document to prepare if you want to start a business. It helps you plan everything about the business, including your business strategies plan and business finances .

2. Establish a legal business entity. You will need this so that you won’t become personally liable for any problems with the business.

3. Complete the necessary business requirements. There are certain business requirements that must be completed prior to operating your business, like business permits and licenses. These are government-mandated requirements, and all businesses, new or existing, must comply to this. And don’t forget to register your business for tax.

4.  Set up accounting for your business. You will need to keep track of all your business expenses as well as how much you will be earning, that is why you will need a proper accounting program.

5. Get insurance for your business. Some states would require business insurance aside from the required licenses and permits. Getting your business ensured will not only help you as a business owner but will also benefit those working plan in your business. You may also like  Training Plan Samples

6. Create an online presence. Make your presence known online. This is one of the fastest ways to advertise your business to a lot of people.

7. Hire people. Hire those with skills and talent that are needed for your business.

You may also check out other useful articles like  Boutique Business Plan Template  and  Coffee Shop Business Plan Template .

Business Plan for Start-up Business

Size: 96 KB

Business Plan Template with Instructions

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Tips in Making Better Business Plans

Writing a business plan is seen as a very daunting task. Of course, business professionals development who have been writing business plans all their life would find the task easy and they make really good plans. Well, you really don’t have to envy them because we have here tips that will help you make your business plan better.

• Use business plan templates. Templates will make the task easy and convenient for you to do especially if you do not know what to write. A business plan template will include all the details that you need in planning for your business. You can also make changes to it as necessary.
• Make clear and understandable sentences. If you want to make an impressive business plan, then get rid of using flashy words that make you sound smart. Use simple words instead so that your readers will understand what your plan is about. Readers will surely be interested in what they are able to understand. You may also see Weekly Exercise Plans
• Follow proper formatting. This will make your business plan look professional and easy to read.
• Avoid using technical terms or jargon. As much as possible, do away with difficult terms. If you really must use them, provide a page dedicated to the definition of terms so that your readers will be able to understand what those difficult words mean. You may also see Diet Plan Templates
• Make your content consistent and coherent. Nothing beats a content that is consistent and coherent. Your readers can easily follow and understand your plans for the business.

We hope you are able to learn something in this article. Other related articles you find interesting are  Travel Business Plan Template and  Food Truck Business Plan Templates .

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4+ SAMPLE Gym Business Plan in PDF

Gym business plan, 4+ sample gym business plan, what is a gym business plan, key elements of a gym business plan, tips on gym business plan, how to start a successful gym, how can you get funding for your gym business plan, how important is financial strategy in a gym business plan.

Gym Fitness Training Business Plan

Printable Gym Business Plan

Gym Business Plan in PDF

Sample Gym Business Plan Template

Gym Fitness Club Business Plan

• Specialty Center – It focuses on one activity like aerobics, Pilates, yoga, and others.
• Medical Gym – It gives physical therapy to customers that need to recover from health issues.
• Traditional Fitness Center – It gives workout option like personal training.
• Family Center – A sample of this is a country club.

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ADAM FITNESS CENTRE A Business Plan Sample Presented At Kenyatta University in the School Of Business As an Assignment for Award of a Degree of Masters in Business Administration Option

THIS IS A BUSINESS PLAN SAMPLE FOR ANYONE WHO WANTS TO VENTURE INTO GYMNASTIC BUSINESS. DONE BY MARTIN OTUNDO FOR FREE DISTRIBUTION. KINDLY CALL ME ON +254721246744 FOR FREE BUSINESS PLANS AND STRATEGIC MARKET RESEARCH.

Related Papers

Mojtaba Saeidinia

Karen Williams , Geraint Harvey

This article presents data from a comprehensive study of hyper flexible and precarious work in the service sector. A series of interviews were conducted with self-employed personal trainers along with more than 200 hours of participant observation within fitness centres in the UK. Analysis of the data reveals a new form of hyper flexible and precarious work that is labelled neo-villeiny in this article. Neo-villeiny is characterized by four features: bondage to the organization; payment of rent to the organization; no guarantee of any income; and extensive unpaid and speculative work that is highly beneficial to the organization. The neo-villeiny of the self-employed personal trainer offers the fitness centre all of the benefits associated with hyper flexible work, but also mitigates the detrimental outcomes associated with precarious work. The article considers the potential for adoption of this new form of hyper flexible and precarious work across the broader service sector.

Julien Cayla

Language is at the heart of service interactions and a crucial element influencing the relationship between service provider and customer. As a specific form of symbolic capital, language can also be used to exclude and dominate. Our research looks at the role of language in shaping the power dynamic between service providers and customers in the Indian context. This study builds from extensive fieldwork conducted in the area of " new services " , following Indian gym trainers and coffee shop baristas as they interact with elite English-speaking clients. The findings detail how English operates as an invisible boundary in service settings, by excluding Indians who do not speak it with fluency. However, when used to develop expert knowledge, language also becomes an opportunity for lower middle class Indians to resist and invert the domination of the elite.

Aleksandra Leśniewska

This paper presents the structure of two information systems based on customer relationship management applied in a fitness club as a case study. The analysis of selected IT solutions is focused on their functions and modules which allow the maintenance of contact with the client and constant customer care. As the fitness business is actively growing in Poland, the cognitive goal of the paper is to present IT solutions applied in a selected fitness club as a proposal of how to manage a sports organization but also discuss those tools in terms of their usefulness and benefits for both sides – managers of the fitness club as well as the clients. The article also indicates probable precariousness of presented IT tools.

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10+ Gym Business Plan Examples [ Fitness, Small, Student ]

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1. Formulate a Budget

2. search for a good location, 3. purchase high-quality gym equipment, 4. look for skilled and knowledgeable personal training staff, 1. describe your gym and its programs, 2. explain your marketing strategy, 3. structure your gym’s business model, 4. write your executive summary.

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• Use social media as a marketing platform
• Organize competitions for charity, such as Crossfit games
• Establish a referral program
• Offer one-time free sessions, such as yoga and Zumba classes
• Host corporate wellness activities
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Gym Business Plan PDF Examples Download | Fitness Center Business Plan PDF

How to Start a Gym Business - Gym Business Plan PDF

Are you considering starting a Gym Business and are in need of a gym business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Gym Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Gym firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Gym Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Gym Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Gym Business plan :

COMPANY NAME is a fitness training center that will provide both members and casual users an opportunity to participate in a continuous sports and fitness programs by getting expert help without time limitations. COMPANY NAME OWNER’S NAME

[INSERT ADDRESS AND CONTACT INFO]

1.1 Objectives

The main objectives for the COMPANY NAME are:

• To expand the current facility
• To update equipment offering the best for the company's clientele.
• To offer state of the art facilities, training and classes.
• To treat every client like family and not like a nameless paying customer.
• Show a net profit margin in the first year of operation.

1.2 Mission

COMPANY NAME is a fitness complex designed to be used by the residents of Pittsburgh, Pennsylvania and the surrounding areas. It is the company's mission to provide the best programs, staff, and equipment to fully meet the various sport and fitness needs of all members, while generating a profit for the owners and investors. Besides providing an excellent value to COMPANY NAME customers, the company is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility. Dedicated to the community, COMPANY NAME strives to support through the use of its facility, members' enjoyment and appreciation for physical activities, fitness, and for life will be enhanced.

1.3 Keys to Success

• Marketing : The Company must make the COMPANY NAME a distinguished name in Pittsburgh, Pennsylvania and creatively market the services and programs to each of the market segments.
• Atmosphere of facility : By creating an unmatched "stimulating" atmosphere in the COMPANY NAME through the use of first class equipment and targeting facilities, elegant and comfortable lobby, showers and changing rooms, floors, colors and decoration, people will want to frequent the facility often and recommend it to their colleagues and friends. Furthermore, the company's ability to retain members will be enhanced.
• Knowledgeable/qualified staff and management : By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that the COMPANY NAME can meet all of their fitness needs.

COMPANY NAME is a fitness center that will provide both members and casual users an opportunity to participate in a continuous sports and fitness programs by getting expert help and a family atmosphere.

2.1 Company Ownership

COMPANY NAME is an S Corporation owned by OWNER’S NAME.

2.2 Company History

OWNER’S NAME , owner of COMPANY NAME, has worked in the fitness industry for many years.  OWNER’S NAME has owned and operated the facility since April of 1996.  As there are many facilities in the Pittsburgh, Pennsylvania area to compete with, OWNER’S NAME expertise and personal one-on-one interaction with the client make COMPANY NAME stand out above the rest.

Table: Past Performance

3.0 Products and Services

COMPANY NAME is a fitness center that will provide its users with the following services:

• Training by professionals.
• Many fitness education and training programs.
• Tanning facilities
• State of the Art equipment and facility

COMPANY NAME offers professional training (private or group programs), performance analysis for members, fitness programs and un-paralleled access to further fitness education for families and the community.  

How to Manage People Effectively - Management Of People At Work

The ten below (and there are surely more) are a good yardstick to determine your profit potential through people management (Management Of People At Work).

1. Create Expectations

Tell people up front what is expected of them.

2. Set a Stretch Challenge

Make people grow and coach them along the way.

3. Never move too slowly on critical personnel decisions

Dragging your feet here will really hurt your business.

4. Involve people in both DEVELOPING and IMPLEMENTING strategy

Too much tops down brings the top down.

5. Call a Spade a Spade

Address poor performance or it'll cost you -- BIG.

6. Reward your stars!

Pay good performers what they're worth, and it will be returned to you tenfold.

7. Get the Right Person for the job

Define the job and find the person who can do it rather than redefining the job to fit the capabilities of the incumbent.

8. Require that People do Their Homework

When people are not prepared for meetings, the company is not prepared to make decisions. Stop the presses!

9. Constantly Upgrade Skills

Provide continuous training to keep people at their best.

10. Recognize That Pride Drives Performance More Than Money

Complement people for a job well done.

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