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How to Create a Bangin’ Blog Business Plan (Workbook Included!)

Melyssa Griffin

Business Tips

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This is my digital home, where I offer unfiltered advice and offerings about how to choose self expression, inner healing, ancient wisdom, and alignment as the pathway to real and lasting abundance.

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Get this: I did a recent survey of my audience (hey, like you!) and almost 75% of the people who responded said that they would love to turn their blog into a full-time business. Awesome, right?

Well, kind of.

Of everyone who responded, only about 15% said that they were actually making a living from their blog right now. So, what gives? What’s with all the people who yearn to do it compared to the small amount of people actually making it happen? For one, if you want to turn your blog into a business, you need to have a solid and strategic plan in place. That’s where today’s post comes into play. I’m going to show you how to create a Blog Business Plan , which is one of the first things you should do if you’re interested in one-day earning a full-time income from your blog.

lifestyle blog business plan

Also, if The Oprah Winfrey Show ever comes back for an encore, I’d love to see Oprah throw out blog businesses to her audience.  You get to earn a full-time income from your blog! And YOU get to earn a full-time income from your blog!  Make it happen, O.

Back to business here. 😉 Business plans, at their core, are used by nearly all profitable businesses in the world. Creating a business plan for your blog gives you the opportunity to nail down all of the specifics, do important research, and create strategies that will propel you forward. It is essentially a roadmap of your blog business, written with your audience in mind.

I’ve even got some free worksheets for you, that will guide you through this post and give you a free Blog Business Plan that you can download, print out, and keep forever. Sound good?

Download your free workbook here:

lifestyle blog business plan

Now, we’re ready to dive in! Let’s do this, yo. Here are the key components of a Blog Business Plan:

Step 1: Executive Summary

“Executive Summary” sounds really fancy pants, doesn’t it? It’s the very first section of your business plan, which is often written last, after everything else comes together. Here’s what you will want to include in your executive summary:

1. Your Mission Statement

This briefly explains what your business is about. What purpose does it serve? Why did you create it?

2. Highlights of Your Growth

If your blog has been around for any span of time, then you can mention the growth that you’ve already received here. You can mention any sort of growth, from an increase in money earned from your blog, to an increase in social media followers or pageviews. All of your growth contributes to your overall blog business, so this section is important (and motivating, yeah?).

3. Your products or services.

You’ll have the chance to talk more about your products and services in a later section, but here, write a couple brief sentences about the monetization methods you are using or the ones you intend to use.

4. Finally, what are your goals?

Here, you get to do some planning for the future! Always exciting, yes? Where do you plan to take your blog business in the future? What are some holy-crap-I-want-to-accomplish-this-one-day goals you have?

HOLD UP. What if you’re brand new to blogging?

In that case, you may not be able to fill out some of the sections above as easily. Instead, focus on your experience and how YOU are able turn your blog into a business. You can think of it as almost like a cover letter — what kind of research have you done and experience do you have that will make your business succeed? After that, make sure to talk about your future goals. Anyone can plan for the future. 😀

Step 2: Blog Business Description

In this section, we’re going to tackle the organization and culture of your blog business. You may not feel like you have a “company culture” just yet, but you are certainly building a brand, which is nearly the same thing. *hair flip* Let’s do this.

1. What sets your blog apart from others?

Take some time to think about this one — why would someone read  your blog over another, similar blog? In Step 4, we’re going to do some serious competitor analysis, but for now, just think about how you’re different and what you can do to separate yourself from your competition.

2. Who do you serve?

Your Blog Business Plan basically revolves around your target market. Actually, just about everything that you do for your blog should revolve around them! Without an audience, it will be impossible to grow a community around your blog or turn it into a full-time business. So, get really clear about who you serve.

Keep in mind, even if you are new to blogging and don’t have much of an audience to analyze, you can absolutely still take part in this section. Truthfully, blogging is not about creating content and trying to figure out who is reading it. It’s the opposite — deciding who you want to serve and then creating content that helps that specific type of person. Get it? 😉

Related: How to Choose a Focus for Your Blog (And Why It’s the Most Important Thing You’ll Do As a Blogger)

3. What is your “company culture” or brand personality?

You may not be running a business casual office for your blog, but you still have a brand personality and culture to uphold.

The answers to these questions will help to analyze what your brand personality is. Developing a true personality for your blog means that you are consistent. It’s okay to try on different hats at first, but the most successful blogs are ones that have a distinct personality (perhaps similar to your own personality, you little blog hustler, you!).

4. What is the organizational structure of your blog business?

This may not be a concern for you at the moment, but in the future you may want to turn your blog into a recognized “corporation,” like an LLC (Limited Liability Corporation). If you are currently running a blog and accepting money as a blogger, then you obviously need to file taxes on that income. However, as you work with more clients and customers, turning your blog biz into an LLC or Incorporation (Inc) can protect your income and business from things like lawsuits.

If you’re just getting started, I would recommend waiting to turn your blog into an LLC or Inc unless you are in some sort of high-risk blogging industry. *Casually puts on sunglasses like and walks off into the sunset.* When I started my first business through my blog, it took me about a year before I turned it into an LLC. If you are the only employee and choose not to create an LLC or Incorporation, then you are simply known as a “sole proprietor,” which is totally legal and fuss-free.

Related: How to File Taxes as a Blogger

Step 3: Competitor Analysis

Before launching your blog into a business, it’s important to research your competitors and similar blogs, so that you can try to stay ahead of the game. A little warning for you though: When doing your research, make sure of two things:

Lastly, I just want to mention that analyzing your competitors is an important part of starting a business, but it doesn’t mean you have to operate from a “competition mindset.” In fact, I’d discourage it. You will get much farther in your blog business if you focus on collaboration and relationships than if you focus on competing with other people. This section is simply another important way for you to do research so that you can build a strong foundation for your future online biz. *fist bump*

Now, when doing your competitor analysis, you’ll want to take the following steps:

1. Identify who your competitors are.

Make a list of all of your competitors. Which other bloggers are in your niche, doing something similar to you or to what you want to do? Which other bloggers have potentially similar products or offerings? Write down who they are, with a link to their website.

Now, if you’re brand new to blogging, then you may not know who your competitors are. Here are a few ways to find them:

2. Research your competitors’ strategies and goals.

Now that you know who your competition is, take some time to research their strategies and goals. Go through their websites and social media accounts.

3. Know your competitors’ price points and ranges for their products.

If your competition has any products for sale, then write down what the price ranges are for those products. This will give you an overview of how much is typical for a product you may create one day and what your target audience is used to paying.

4. Create a list of your competitors’ strengths and weaknesses.

Finally, after reviewing their websites, strategies, and offerings, you’ll probably have a good idea about what exactly “exists” in your niche and how people are creating their businesses and blog communities. Now it’s time to dig a little deeper. Choose 3-5 of your competitors and make a list of some of their strengths and weaknesses. What do they excel at and what can they improve? And how can you use that knowledge to craft your own, well-rounded strategy?

Again, the competitor analysis is a great way to get more tuned in to the trends and strategies that are alive and kickin’ in your niche.

After you’ve done your competitor analysis? Don’t visit your competitors’ sites again.

Yup. Seriously serious. You will  not reach your goals if you spend your time checking in on what everyone else is doing and trying to replicate it. So, do your research, decide what works for you, and then create your own path.

Step 4: Audience Research

In Step 2, you identified who your target market is. Now, we’re going to dig in a little further!

1. Research your audience by doing a survey.

Surveys are a killer way to understand more about your audience without having to guess. You can use free sites like SurveyMonkey or Typeform  to create your survey, and then you just need to share it with your peeps. I recommend sharing it with your email list, on your blog, and on social media multiple times during a 1-2 week span of time.

If your audience is small or currently non-existent, then rather than doing a survey, you can put on your observation glasses and pay attention on social media. Again, things like Facebook groups and Twitter chats are amazing ways to gain more information about your target audience. Just make sure to join groups and chats where your target market would be hangin’ out.

2. How can you help your audience specifically?

Going back to the Brand Personality that we talked about in Step 2 and the Competitor Analysis that we did in Step 3, how can YOU help your audience? What sets your blog apart from others and allows you to help your peeps in a different way? You don’t need to reinvent the wheel here! You can use many of the same strategies that others do, but it’s just about adding your own flair and personality to the things you create.

Step 5: Building Community

Before you launch a product through your blog, it’s essential to first grow your community and audience. If you want to grow a blog business, then you can buy all the e-courses and books you’d like. But if they only give you strategies for creating and launching product, without strategies for first building a strong audience and growing your traffic, then it’s just unlikely you’ll get the same results. For a successful blog, you totally need both: a community and a product.

1. Social media

One of the best ways to build community is by harnessing the power of social media. Social media is a ridiculously helpful space for growing your tribe and increasing your traffic. You can focus on Pinterest for traffic growth , and Twitter/Facebook/Instagram for finding your potential audience members and engaging with them.

So, for your blog business plan, it’s important to create your social media strategy.

Related: 6 Ways to Create a More Engaged Audience on Instagram

2. Email list

In addition to partying on social media, you also want to put a large focus on your email list. Not only will your email list be essential for selling your products, but it will also be an incredible medium for connecting with your audience.

Related:  8 Things You Can Send to Your Email List (For the Blogger Who Has No Idea What to Say)

3. Humanizing your brand

If you’re going to build a true blog business and community, you have to “humanize your brand.” In other words, what steps will you take so that your audience feels connected to you and can relate to you? Remember, people don’t buy from faceless corporations; they buy from people.

Related: How to Prime and Grow Your Audience for Your First Info Product

Step 6: Your Service or Product

Woop woop! It’s time to start planning your monetization strategies. Exciting, right? Now’s your chance to decide  how you will turn your blog into a biz. Will you launch services? Will you create an e-product? Here are some steps to get you started.

1. What do/will you sell?

What is a product or service that would help your target market or is something that you know they need (because you did a survey or observed them!)?

Don’t be afraid to get a little detailed here.

Related: How to Create and Prepare Your First E-Product

2. How does your product or service benefit your peeps?

Remember, your blog business plan is all about serving  your audience . They are the people who can turn your blog into a community and a business, so we want to serve them! Think critically about the monetization method you chose in the previous step…how will that product or service impact the lives of your tribe members? Why do they need or want it?

3. How is your product or service different from what your competitors are selling?

Lastly, go back to your competitor research and take a look at what your competitors are selling and promoting. How is your offering different, or how can you make it different? Is there anything you could add to your offering that would make it feel even more valuable than whatever else is out there?

Step 7: Marketing and Sales Strategy

Holy moly. You are such a trooper for making it this far. Who knew planning a business could be so much work? 😉 But really, you are putting in the effort right now and I am straight up impressed. Finally, we’re going to talk about your marketing and sales strategy, because once you create your products or services, you actually need to promote them! Let’s get started.

1. How will you market your products, services, and blog?

Take a moment to write down the methods that you will use to market your products, services, and blog. Will you use Facebook ads, schedule tweets, create a robust Pinterest strategy ? Write down all of the methods you’ll employ when promoting and marketing your content.

If you’re looking for ways to market your e-product or service, then check out this post where I share a variety of ways to market and launch your offerings.

2. How long will you spend on marketing and promotion per day?

We’re all busy, right? But turning your blog into a business does take some time. Make sure you analyze how much time you’ll realistically be able to spend on marketing and promotion each day and week. You may need to make some sacrifices or move your schedule around, but it will be worth it when you sell your first e-product and realize you’ve got what it takes to create your own business. 🙂

3. If you haven’t started your blog, what strategies will you use to launch it?

Now, if you’re a new blogger, you may need to start by creating a “launch” strategy specifically for your blog! How will your blog come into existence? What are some things you can do to launch your blog with a bang and get people excited about what you create and do?

One simple technique is to launch your blog with 5-10 pre-published (and freakin’ awesome) posts. If you only have one or two posts for your new visitors to browse during your launch, then they might not find anything that’s relevant to them. Creating multiple pieces of content gives them the chance to browse your site for a longer period of time, find something that interests them, and potentially subscribe and get hooked on your brand.

4. What is your growth strategy? In other words, what techniques will you use to continue growing your audience and income?

Finally (finally!), you want to come up with some strategies that you can use to  grow your brand. Imagine that your blog has been around for a few months or even years (maybe it has!) — what types of marketing and promotion strategies will you use to keep your growth on the up and up? Will you do monthly webinars? Biweekly guest posts on bigger sites? Hire an assistant? Launch a new course every quarter? Think about some things that you can add to your tool belt, which will keep your blog business growing and thriving.

MAJOR high five to you, friend. I can tell that you’re here because you’re truly ready to take your blog to a new level by turning it into a community and launching your very own blog business. Doing the same for my own blog (this one you’re reading!), was one of the absolute best decisions of my life.

What is something you struggle with in terms of turning your blog into a community and launching your own products? Let’s chat down below!

p.s. If you’re eager to turn your blog into a business, then I’ve got something BIG coming for you at the end of November. Make sure you sign up for the free Blog Business Plan Worksheets here so that you’re notified when more details are released!

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Back to blog home.

My name is Melyssa Griffin

I believe that an unstoppable mindset can be your #1 business tactic. So, my job is to lead you back to yourself and to help you reprogram the limiting beliefs and patterns that are keeping you small. 

Around these parts, I share my best business secrets, as well as help you cultivate a life of true freedom, purpose, and fun. I’m also big on bear hugs, anything unconventional and creative, and teaching people like you how to live an abundant and limitless life. Let’s get weird.


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lifestyle blog business plan

How She Grew an Email List of 5,000 Subscribers and Had a $20,000 Course Launch (In a Tiny Niche!) 

If you’ve been in my sphere for awhile now, you know that one of the things I am most passionate about is community and helping others reach their potential by going after their dreams...

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read my faves!

5 Steps to Build Your Email List, Engage Your Subscribers, and Make Sales With Email Marketing 

6 things you need to know about coming up with a profitable e-course idea, read the post.

Limitless Life™ Podcast

The Top 100 “personal development for entrepreneurs” podcast that teaches you how to grow your business by reprogramming the patterns and beliefs that keep you stuck.

Tell me more, how to embrace ease & flow in your life with zakia haughton (episode 112).

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The Sacred Power of Cacao with Christine Hernandez (episode 111)

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Uplevel Your Life with Hypnosis with Juliet C. Obodo (episode 110)

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Listen on itunes, listen on stitcher, the podcast.

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Over 20,000 digital entrepreneurs from around the world have taken my top-rated online courses to step into their next level of leadership and cash money. Ready to grow?

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My Courses:

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Hey! I’m Melyssa.

I’m a former school teacher turned entrepreneur who believes that the best way to grow a thriving business is to heal the leader behind the scenes (that’s you!). Together, we’ll reprogram the limiting beliefs and patterns that are keeping you stuck so that you can create unapologetic success and abundance.

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How to Start a Profitable Lifestyle Business in 11 Steps!

Get worry-free services and support to launch your business starting at $0 plus state fees

A-Z roadmap of steps to start a business, gain independence and enjoy the freedom of being your own boss !

Easily write a business plan, get funded, and know exactly how to reach your goals.

11 Steps To Starting a Successful Lifestyle Business:

1. put together a plan for your lifestyle business..

Building a business plan for a lifestyle business is essential for setting yourself up for success. A well written business plan can identify potential opportunities and prepare you to face any potential risks that come with starting a business. It also helps you to allocate resources, outline goals, create strategies, and build an operational timeline. Having a plan can help ensure that you make the best decisions for your lifestyle business and maximize the chances of it succeeding in the long term.Financial planning is an incredibly important part of any business venture. A comprehensive business plan will allow you to make the most of available resources and accurately forecast sales, revenue, and profit. This helps to eliminate unnecessary costs while ensuring that all expenses are accounted for in order to maximize profits. Moreover, having this information on hand helps when applying for loans or other forms of financing as adequate preparation puts lenders at ease and increases the chances of securing the funds necessary to start or grow a lifestyle business.A well-crafted business plan provides many benefits when starting a lifestyle business and is essential in order to give your venture the best chance at success. By adequately researching the market and outlining strategies based on anticipated demands and trends, entrepreneurs can succeed by understanding their goals, identifying potential problems, and developing solutions ahead of any obstacles that may arise. By doing so, conscientious entrepreneurs are able to set themselves up for success in creating their own lifestyle businesses.

What does it cost to start a lifestyle business?

Starting a lifestyle business can be a great way to earn income while still having the freedom to enjoy life. There are many costs associated with running a lifestyle business, including fixed and variable costs. These costs include:

Are lifestyle businesses profitable?

Yes, lifestyle businesses can be highly profitable if managed correctly. A lifestyle business is a business that is designed to provide the owner with the desired lifestyle they desire. This could include running a retail store, consulting firm, or even working as an online freelancer. By keeping costs low, setting realistic goals, and consistently marketing their products and services, it's possible for lifestyle businesses to be profitable and rewarding.

How to come up with a name for your lifestyle business?

What do you need to do to define your target audience for your lifestyle business, how does a lifestyle business make money, 2. form the legal business entity..

Each type has its own advantages and disadvantages, so it's important to carefully consider your options before making a decision.

3. Source Financing Options for Your Lifestyle Business.

When starting a lifestyle business, it's essential to have a solid financing plan in place. While there are several financing options available, it's important to carefully evaluate each one, as each decision may have long-term financial implications for both you and your business.

1. Raising money from friends and family:

2. bootstrapping by tapping into your own savings:, 3. sourcing investment from outside investors:, 4. obtaining a bank loan:, 5. getting funding from a hard money lender:.

By carefully considering your financing options and seeking professional advice, you can set your lifestyle business up for success.

4. Open a Business Bank Account.

5. set up your accounting and taxes system..

As a new lifestyle business owner, it's important to prioritize setting up a proper accounting system to effectively manage your finances. Doing so will allow you to track expenses, revenue, receipts, taxes owed, and more. 

6. Obtain the Necessary Lifestyle Business Permits and Licenses.

Starting a new lifestyle business can be an exciting adventure, but it's important to remember that obtaining the proper licenses and permits is a critical step in the process. Without the right licenses and permits, you could face fines, penalties, or even legal trouble down the line.

By taking the time to obtain the proper licenses and permits , you'll be setting your lifestyle business up for success and avoiding any potential legal issues in the future. Good luck on your new venture!

What licenses and permits are needed to run a lifestyle business?

7. purchase equipment, software, supplies & tools needed., list of software, tools and supplies needed to start a lifestyle business:, 8. create a brand identity for your lifestyle company..

Creating a brand identity for your lifestyle company can be very difficult. There are so many factors to consider, from the logo design to the colors you use.

1. Define your lifestyle company's purpose and values.

2. choose a color scheme that reflects your company's personality., 3. develop a unique logo that represents your lifestyle brand., 4. create consistent branding across all channels..

Once you have your logo and color scheme, make sure you use them consistently across all of your marketing materials, from your website to your business cards. This will help reinforce your brand identity and make it easier for customers to recognize your company.

9. Build a Beautiful Website for Your Business.

By following these steps, you can create a website that is visually appealing and effective in promoting your lifestyle business. Don't hesitate to seek professional assistance if you need help getting started or have any questions along the way. We're always here to help!

10. Create a Company Email Address & Phone Number.

By following these steps and setting up a professional phone number and email address for your business, you'll be able to communicate with customers more easily and give your business a more professional appearance. This will help you to build trust with your customers and grow your lifestyle business over time.

11. Make a Go-To Market Launch Strategy.

Resources for your lifestyle business:, related business ideas, youtube channel, wreath making, window cleaning, waterproofing, water refilling station.

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How to Start a Lifestyle Blog and Make Money (2023)

lifestyle blog business plan

D o you want to learn how to start a lifestyle blog but don’t know where to start? Look no further, we’ll walk you through it step-by-step.

Starting a lifestyle blog is an excellent way to share your passion with the world. If you do it right, you can turn your hobbies and interests into a full-time blogging career.

But how do you start a blog related to your lifestyle and be successful?

Don’t worry, we’ll show you how.

This guide will go over how to start a lifestyle blog in easy steps.

Let’s get started!

In This Guide:

What is a Lifestyle Blog?

Step 1: pick a lifestyle blog niche, step 2: choose a blogging platform, step 3: pick a unique domain name, step 4: choose a hosting service, step 5: design your lifestyle blog, step 6: create core pages, step 7: install essential plugins, step 8: write blog posts, step 9: promote your lifestyle blog, step 10: monetize your blog.

A lifestyle blog is a type of website where a blogger writes about their own life, experiences, interests, or daily activities.

Because of this, lifestyle blogs are often more personal than other types of blogs . Rather than just sharing the latest news about an industry or teaching readers about a subject, lifestyle bloggers share their personal experiences to inspire others.

And with lifestyle blogging, you don’t have to stick to just 1 topic. You can create content about various subjects relevant to your life like parenting, cooking, fitness, beauty, college life, and everything else in between.

Let’s take a look at some examples of lifestyle blogs for better understanding…

Lifestyle Blog Examples

If you’re looking for inspiration, you can find many lifestyle blogs on the internet. We’ve shortlisted some of our favorite lifestyle blogs and listed them down below.

1. Camille Styles

Lifestyle blogger camille styles

Camille Styles is a lifestyle blogger based in Austin, Texas. She offers a unique approach to fashion , home decoration, travel, food, and wellness.

Aside from sharing her personal advice in blog posts, she also recommends her favorite products through an affiliate program.

affiliate products on a lifestyle blog

With affiliate programs, you can earn a commission anytime someone clicks on your link and buys the product. It’s a great way to monetize your lifestyle blog. More on that later…

2. Wit & Delight

Wit and Delight Lifestyle blog

Wit & Delight is another awesome lifestyle blog about fashion, food , drinks, parenthood, and more. The blog was founded by Kate Arends when she was in debt and worried about how she would pay the bills. But, Wit & Delight turned into a full-time career.

Wit & Delight also has their own podcast , hosted by Kate.

3. A Cup of Jo

lifestyle blog example a cup of jo

A Cup of Jo was founded by Joanna Goddard in 2007. She started this blog as a weekend hobby but now she describes her blog as an online magazine where she talks about a variety of topics.

The topics range from fashion, food, motherhood, relationships, decor, travel , and beauty.

Now that you know what a lifestyle blog is, let’s begin the tutorial on how to start one!

Before you start your lifestyle blog, you need to decide what your niche is.  

A niche is the topic or subject of your blog. To put it more simply, it’s the answer to the question: What is your blog about?

We know that the basic lifestyle blog covers topics related to your daily activities and life. So, the subject of your lifestyle blog should be you.

We also know that with lifestyle blogs, you’re not limited to 1 subject. You can write about a variety of topics that interest you.

But, it helps to decide what exact topics you want to write about before you do anything else. This will give you some focus and help you figure out how your blog is different from your competition.

For example, the lifestyle blog DadCamp, covers topics like parenting, travel, and arts & crafts for creative and modern parents.

men's lifestyle blog dadcamp

To help decide your niche, you need to ask yourself:

Make a list of your interests and skills, then use that list to pick 3-4 lifestyle blog ideas or niches. As for picking out a niche, let’s take a look at some popular lifestyle blog niches you can choose from:

When picking out a niche, you need to keep in mind two things:

You can’t write about every single thing that’s going on in your life. That’d be too broad and your focus would be all over the place. Instead, pick a few specific topics like parenthood, food, travel.

But, also keep in mind that you shouldn’t pick a topic that is TOO narrow. You won’t get enough readers if you pick a narrow niche like “keto diet tips for people over 50 years old.” 

And most importantly, pick a lifestyle blog niche that you’re passionate about. Your blog is about you, so you want to write about a topic that truly interests you.

Check out our blog on how to find a profitable niche for more in-depth information.

Next, you need to pick a blogging platform.

There are a lot of blogging platforms for you to choose from, both free and paid.

When you’re first starting out, you might be tempted to use a free blogging platform like so you can save money. But, picking a free blogging platform has a lot of disadvantages:

That’s why we highly recommend that you use as your blogging platform. is the best blogging platform for lifestyle blogs

With, you fully own your blog, you can customize it any way you want, you get tons of features, and best of all you can monetize your blog. You wouldn’t be able to do all of this if you were using a free platform like

We’ve got a great guide on the differences between and , check it out. is free, but you still need to pay for your domain name and hosting. But don’t worry, this won’t cost you much either. We’ll go over them in the next steps.

A domain name is a name that your readers will type in their browsers to get to your blog. When picking out a domain name, you need to make sure that your domain name is unique, easy to spell, and easy to remember.

Picking out a good domain name can be very time-consuming and frustrating. But, you can use a domain name generator tool like to make your life much easier.


Nameboy is a domain name generator that suggests the best domain name ideas for your business. 

Their artificial intelligence algorithm combines common words, random words, prefixes, suffixes, and search keywords to make domain name suggestions suitable for your needs.

Consider the following tips before picking out a domain name:

Make sure to combine these tips to come up with an awesome name for your lifestyle blog.

Now that you’ve found a domain name, all that’s left to do is register it with a domain registrar like Bluehost. And you can get a free domain name if you use our referral. We’ll discuss this more in the upcoming section.

Next up is to pick a reliable hosting service for your lifestyle blog. Our top recommendation for blog hosting is Bluehost, it’s recommended by themselves.

Bluehost hosts millions of websites. Users opt for this blog hosting service because they’re reliable, have excellent customer service, and it’s easy to set up compared with other blog hosting providers.

Plus, Blog Tyrant readers get an exclusive deal that will save you 60%!

Get 60% Off ON Bluehost

If you use our referral, you’ll get 60% off, and you’ll also be able to register a domain for free.

Get Started with Bluehost

To get started with Bluehost, click on the link above and then click on Get Started Now button.

start your lifestyle blog with bluehost

Then, pick the pricing plan that suits your budget.

Once done, you need to type in the domain name you’ve chosen, or you can click on “I’ll create a domain name later” if you haven’t picked one yet.

lifestyle blog business plan

Next, you need to add the package information. Choose how long you want the pricing plan to go for. 

select package

You can also get extra addons if you want, but we recommend skipping them for now as you’re just starting out.

Next, add in your payment information to complete the signup process. 

After you’re done, you’ll get an email with your login details to your web hosting control panel. Once you have logged in to your Bluehost account, you can find your WordPress site under the My Sites tabs.

lifestyle blog business plan

Click on Log into WordPress and enter your credentials. Once you’ve logged in, click on Create Site .

lifestyle blog business plan

This will now launch the WordPress installation wizard and all you have to do is follow the simple instructions to set up your site.

If you need help, you can also check out our guide on installing WordPress for more in-depth information.

Your blog is now live, but it’s still not ready for the world to see yet. You need to pick a theme design and make it look amazing. 

Lucky for you, WordPress has thousands of themes available that can help you design your lifestyle blog any way you want.

We’ll list some of our favorite WordPress themes below to help you design your blog.

But before we get to that, let’s talk about the things you need to consider when picking out the best theme for your blog:

Now that we have that out of the way, let’s take a look at the best WordPress themes.

astra wordpress theme

Astra is a free WordPress theme for bloggers, and it’s being used by over 700,000 people. You can find hundreds of starter templates for lifestyle, food, fashion, travel, and more. This makes it easy for beginners to start their blog or website in no time. 

Though the free version is good enough to get you started, if you really want to use Astra to its full potential, you need to get the premium version.

With the premium version, you can get features like

ocean wp

OceanWP is another free WordPress theme that has over 2 million downloads. 

With OceanWP, you can import any of their demo sites with one click, so you can give your site the exact look you want in an instant. They have demo sites specifically built for blogs, music sites, photography sites, lifestyle blogs, and much more.

Divi WordPress theme for lifestyle bloggers

Divi is a premium WordPress theme. The thing that sets Divi apart from other WordPress themes is that it’s also an easy-to-use page builder .

With Divi, you can drag and drop features from their visual editor to create your own lifestyle blog.

Divi also offers a ton of layouts for its users. You can find pre-built layouts for food blogs, travel blogs, fashion blogs, and more.

These were some of our top picks for WordPress themes. You can also check out the full WordPress theme showcase in our best WordPress themes for bloggers .

Once you’ve decided which theme to pick, install it on your WordPress blog. Here is a short tutorial on how to install WordPress themes:

You can check out our guide on how to install a WordPress theme for more information.

Next, it’s time to create a couple of important pages for your blog: The about page and contact page.

These pages are important because they let your readers know the legitimacy of your blog and help you create a good first impression.

Let’s go over each of them.

But first, here’s how to add a new page in WordPress. From your WordPress dashboard, click on Pages » Add New .

add new page in wordpress

This will open up the WordPress editor. Here you can add your page title, page text, and images.

wordpress editor

Simply click Publish to make your new page live on your site.

About pages are very important for blogs. They tell a great deal about your blog and the story behind it.

For lifestyle blogs, the about page holds greater importance. Since your readers are interested in what you have to share from your life experience, they’ll want to know more about you personally. 

When writing your about page, let your personality shine through so that your readers know what to expect from you and your blog. Explain why people should follow your blog and do your best to make this part friendly and fun.

Here is an example of an about page from the blog A Beautiful Mess, started by sisters Elsie and Emma:

lifestyle blog about page

For more tips on how to create an about page, check out our article on the best about us pages on the internet .

Contact Page

Your contact page is the only way for your readers to get in touch with you. And as a blogger, you need to make sure that you have a strong bond with your readers.

But, don’t just create a contact page and list your email address on it. That’ll result in a ton of spam in your inbox.

Instead, add a contact form to the page.

You can easily create a contact form with the help of WPForms , it’s the best form builder for WordPress and it’s free to use! 

use wpforms to create a contact form

WPForms has handy form templates you can use to get started quickly. Simply select a simple contact form template and in less than 30 seconds it will be live on your blog.

It also has a drag and drop builder so you can easily customize your form if you want to.

Want to learn how to add a contact form on your blog? Check out our tutorial on how to create a simple contact form .

You can also create surveys and polls, collect payments, create email subscription forms, make PayPal donation forms , and much more, if you upgrade to WPForms Pro .

Also, you can check out our post on the best contact pages for more tips and inspiration.

The best part about WordPress is that there’s no limit on how you can use WordPress plugins to customize your blog any way you want. 

There are over 60,000 plugins available in the WordPress library.

This section will talk about the must-have plugins you need to have to improve your blog. But here’s a quick tutorial on how to install WordPress plugins:

For more detailed information, here’s a guide to installing WordPress plugins .

Now that we have that out of the way, let’s look at some of the must-have plugins and why you need them.

1. All in One SEO


All in One SEO (AIOSEO) is a must-have plugin for your lifestyle blog. Because if you want to get more readers to your blog, you need to optimize it for search engines. 

Luckily, AIOSEO takes the pain out of SEO, even for complete beginners. This SEO tool will analyze every page on your blog and give you a checklist of improvements you can make based on guidelines from Google and other search engines.

With AIOSEO, it will be easy for you to optimize for SEO and grow your blog traffic .

Plus, it’s free to use! But you can unlock its full potential if you get the premium version with more powerful features. 

2. MonsterInsights


MonsterInsights is an analytics plugin that makes it easy to install Google Analytics on your blog. Google Analytics is a free tool that lets you analyze the traffic on your blog.

But, Google Analytics can be very confusing for many people.

That’s where MonsterInsights comes in.

It lets you view all of your Google Analytics from your WordPress dashboard in easy-to-understand reports. You can see how people found your site, which pages they visited, what they clicked, and much more. 

MonsterInsights is free to use, but you can unlock more advanced features if you use the premium version . It’s definitely worth it.

WordPress security plugin for lifsttyle bloggers

Sucuri is a WordPress plugin that improves your blog’s security and regularly scans your site for vulnerabilities and threats.

It’s a must-have plugin because you don’t want to get hacked and lose all your hard work. And the best part is that it’s completely free.

There’s also a Pro version that comes with more security features.

4. WP Super Cache

WP super Cache

WP Super Cache is a free plugin that makes your blog load faster. Slow loading blogs can make your readers leave before they even read the first word. And as a blogger, you don’t want that to happen.

You can easily prevent this by installing WP Super Cache, and you’ll never have to worry about losing your readers again.

These were some essential plugins that you need to install to get your blog run more effectively.

Want to discover more plugins to improve your blog? Check out our list of the best WordPress plugins .

Now it’s time to start creating content for your lifestyle blog. If you’re wondering what to write in a lifestyle blog, don’t worry, we’ll share a few tips.

First, think back to the lifestyle blog niche you chose. If your blog is going to about parenting, cooking, and working from home , then start brainstorming some blog post ideas that relate to those topics.

To make it easier, check out your competition. For example, here’s a lifestyle blog called Suburban Tourist:

suburban tourist lifestyle blog ideas

Scrolling through the posts can give you topic ideas like work from home secrets, how to set up a home coffee bar, self-care tips for moms, and more.

Pay attention to which blog posts have the most comments and shares, those topics will likely perform well with your readers too.

After you have a list blog post ideas, it’s time to start writing.

At Blog Tyrant, we have many guides that will help you write awesome blog posts, check them out below:

Your blog is live, it looks good, you’ve got all the necessary plugins installed, and you’ve started publishing content. What’s next?

To be fair, you won’t get any visitors just by sitting around. You need to start promoting your lifestyle blog now.

There are many ways you can promote your blog, and we’ll share a few tips to get you started.

1. Share With Your Family and Friends

The best way to get started is to let people in your circle know about your blog. Share it with them and ask them to share it with their network. This may bring you the exposure you need to get visitors to your blog.

2. Leverage Social Media

You can’t ignore social media if you are running a lifestyle blog. Most successful lifestyle bloggers get tons of traffic from their social media. So, it would be wise to invest time in building your social media audience. 

You can create groups on Facebook, start a YouTube channel, share pins on Pinterest, or, best of all, you could simply create an Instagram account and share your stories with the world.

Instagram is great for bloggers . All you need to do is post a beautiful picture and use relevant hashtags to attract an audience to your posts.

For instance, take a look at how this lifestyle blogger uses hashtags to promote her posts.

Instagram hashtags for lifestyle blog promotion

Don’t forget to add a link to your blog in your Instagram bio so you can direct users to your site.

And if you’re looking to convert your blog traffic into Instagram followers, you can use Instagram Feed Pro by Smash Balloon .

smash balloon instagram feed pro

Smash Balloon’s Instagram Feed Pro lets you easily embed an Instagram feed on your blog so that it gets maximum visibility.

Here’s what it looks like in action:

Instagram feed demo

Setting up a feed is easy and you can customize it by choosing the layout, colors, which content you want to display, and more.

This will not only help you get more Instagram followers but it will help improve your blog engagement too. 

We’ve got an in-depth Smash Balloon review . You can check it out for more information.

3. Send Emails

Sending email newsletters to your readers is an excellent way to promote your latest blog posts and increase your blog traffic. But you can’t send an email if you don’t have email subscribers.

Don’t worry, growing your email list is easy if you have the right tools.

At Blog Tyrant, we use OptinMonster and recommend that you try it out too.

Grow your email list

OptinMonster lets you create popups that help convert your blog traffic into email subscribers. OptinMonster has a ton of templates so you can get started quickly and easily. You can display campaigns in lightbox popups , slide-in scroll boxes, embed them in blog posts, and more.

To encourage visitors to sign up, you can show them an exciting offer in the popup like a discount, coupon code, free access to an online course , or a free ebook .

how to start lifestyle blog

Most people are willing to give you their email address if they get something valuable in return.

And once you start your email list, you can communicate with your readers directly and get them to return to your blog again and again.

Take a look at our guide on how to do email marketing for more tips.

4. Search Engine Optimization

Search engine optimization (SEO) plays an important role in bringing traffic to your blog. Whenever you write, make sure you are writing for your readers but keeping search engines in mind.

You need to make sure that your content answers the questions of your readers. The key is to do your keyword research and find keywords that your readers are looking for and add them to your content.

We’ve covered various topics related to SEO, check them out below:

Now that you are getting traffic to your lifestyle blog, how do you make money?

In this section, we’ll talk about how to monetize your blog.

1. Affiliate Marketing 

Affiliate marketing is great for beginners. You don’t need to have a huge audience to start making money. If you have an engaged audience, you can promote products that your audience may find helpful.

Then, if they buy the product you’re promoting, the company will pay you a commission.

You can find products with affiliate programs on ShareASale .

shareasale affiliate marketing program

Just make sure to promote products that are relevant to your niche and your audience.

2. Google AdSense

Google AdSense is another way to make money through your lifestyle blog. Though it’s not as profitable as affiliate marketing, it’s good enough to get you started.

Google AdSense shows ads on your website, and every time someone clicks on it, you get paid. Google Adsense is easy to set up and maintain. This is why many bloggers prefer AdSense over other ad networks.

Here’s how to add Google AdSense to your blog .

3. Sponsored Posts

A sponsored post is a piece of content that blog owners publish on behalf of other businesses.

That means that you can get paid for writing a post about a specific product/service. Sometimes, companies will even write the post for you and simply pay you to publish it.

But before you can get started you need to work on getting:

Usually when businesses look to get their posts published on other blogs, they tend to look at the metrics mentioned above.

For more information, check out our guide on how to get sponsored posts for your blog .

Congratulations, you now know how to start a lifestyle blog. We hope that you found this guide useful. If you have any questions or have anything to share, please sound off in the comments below.

If you liked this guide, you’d love our guide on how to monetize your blog .

And don’t forget to sign up for our email newsletter so you can get helpful content like this sent right to your inbox!

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It was quick guide for starting a lifestyle blog and how to make money it was an interesting and scratch guide appreciate to the author.

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hi, can i ask u a question? how do u make your main post pictures? like this post? which software?

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Great article and step by step guide for newbie bloggers! I love the versatility of being a lifestyle blogger myself. There are so many different things I’m interested in, it’s hard to contain it to just one or two topics.

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Latest Mi Lifestyle Business Plan

In this article, you will find the Latest Mi Lifestyle Business Plan .

When it comes to Direct Selling Companies , Mi Lifestyle is a legend.

Mi Lifestyle Marketing Global Pvt. Ltd. is a direct selling company .

Founded in 2013, the company’s products have high demand and are regularly used by consumers.

Basically, its products come in the form of liquid capsules, powder, paste, solid, and flakes.

Mi Lifestyle Marketing Company is basically an unlisted private business entity, established on August 13th, 2013 .

It is located in the Indian city of Chennai, Tamil Nadu . Mohamed Omar Arshak Jawhar and Vittobha Suresh are the two directors of the company.

Mi Lifestyle is one of the top-rated companies in the country when it comes to direct selling and precise business strategies. The on-point marketing strategies and business plans keep them right at the top of the business. In this article, we will elaborate on all the important points related to MI Lifestyle and its business plan.

So, let’s start from scratch.

So, everyone wants to be successful, right? But the meaning of success differs from person-to-person. For one, getting a satisfying job can be a success while others may see getting a good look and attractive personality as the meaning of success.

Also, living healthy can be the definition of success for one group while the other may believe that being loved by others is what success means. In simple words, there is no precise definition for the term what is a success. However, there is one concept that more than 80% of the people in the world believe is called success. It is wealth creation.

According to a survey, it was found that more than 80% of people around the globe admitted that being wealthy and wealth creation is the meaning of real success for them. But why do people see wealth creation as the meaning of success? The answer is simple, it allows you to achieve almost all of your goals in life, making you satisfied, healthy, as well as an improved personality.

Now the second question that jumps to our mind is, is wealth creation so easy? Well, No! Most of the people working out in the world are not creating enough wealth that can help them achieve their goals. The amount of money they create is simply limited. On the other side, there is a whole new concept.

Table of Contents

Cash Flow Quadrant

As we discussed above, not everyone is creating good wealth and is achieving their dreams. However, there are some listed names in the world that are known for their wealth creation strategies and revenues. In India, one such name is of Mr. Dhiru Bhai Ambani who started his journey from a small place and now is one of the richest personalities in the world. So, how did he become so wealthy? Well, he must have a good business plan that took him to the place he is right now!

So why not does everyone becomes wealthy?

A very popular author Mr. Robert T. Kiyosaki has tried to answer the question in a very good way in his book Rich Dad’s Cashflow Quadrant. In the book, he has elaborated why most of the people remain poor or average wealthy even when they are working the same as a rich one is doing. He has also explained some great ways to be rich in the current time with his Cash Flow Quadrant concept.

What is the Cashflow Quadrant?


In 1998, the world financial management guru added another bestseller to his series of RICH DAD in which he tried to advocate financial independence and encouraged his readers for greater wealth creation through investment, real estate, and entrepreneurship. In all his series, he included the concept Cashflow Quadrant.

So, as you can see in the image above, there are 4 terms that you need to be aware of to understand the CashFlow Quadrant, E, S, B, and I.

E stands for employee, S stands for self-employed, B stands for the business owner, and I stands for the investor. Below in the article, we will understand these four terms in depth. Another thing to remember in the Cashflow Quadrant is that it is split vertically into two halves. In simple words, E and S lie in a pair whereas B and I are paired in another. The importance of these four terms increases significantly when we will discuss these terms in depth later on in the article.

Benefits of using the Cash Flow Quadrants

With the help of the Cashflow Quadrant, you can understand and change the specific quadrant you are in. Kiyosaki has clearly mentioned in his book that the CashFlow Quadrant can specifically benefit employees and self-employed individuals who want to be wealthy and successful business owners in the world. According to Kiyosaki, this Cash Flow Quadrant is also the path to financial freedom that you gain when you stop working for money and start getting money to work for you.

The Cashflow Quadrant helps you put your goals into a certain perspective and think about the big picture. In other words, you can use this Quadrant as an exercise and teaches you how you can earn your money and live life as you wish.

A closer look at the CashFlow Quadrant

So, let’s take a close look at each of these four quadrants and will try to understand which can be the best way for wealth creation for you.

E – Employee

This is the quadrant where most of the working people of the world fall in. In this quadrant, people who work are referred to as employees and they work for a business or organization that provides them with a paycheck and other benefits. The employees working in the quadrant provide the companies and business owners with their skills and techniques and trade their time for money.

In the current world, employees prefer to do long-term jobs because it provides security, assurance. However, the job is decided by their employer. Employees that work under high-degree of job security also have to face different problems. In case the employees are not able to solve the problems, they are quite less likely to be paid. Also, it’s a fact that employees pay the most in taxes, along with the self-employed.

S – Self-employed

If you are your own boss in what you do, you are basically a self-employed person. The major difference between an employed person and a self-employed is that the self-employed work for themselves and do not have any boss for their work. A self-employed person has his own work management structure wherein he is allowed to decide how he wants to work when he wants to work, as well as for how long he wants to work.

Both a self-employed and an employed person have many similar features and attributes, although being self-employed seems to be better than working under someone’s instructions. Both the quadrants fall on the same side, the left side of the quadrant.

A self-employed person also pays high taxes exactly as an employed person does. He simply trades his skills and time for money and the day he stops doing that, he stops earning.

B – Business Owner

Business owners do not just own a company name or a service name, they own a working system. They are referred to as the leaders who outsource projects and work to experts. Instead of taking on the projects themselves, they prefer getting it done by an expert in the field.

In other words, a business owner does less work than that of an employed or a self-employed person but still earns more than both of them. Kiyosaki has mentioned in his book that business owners sometimes can leave their business for like a year and then return to get better results. Unlike the employed or the self-employed, business owners don’t have to work every time to generate income. They can also take vacations and go on holidays to enjoy themselves with their families and still make money.

One more feature of being a business owner is that you pay much fewer taxes as compared to that paid by an employee or a self-employed.

I – Investors

While self-employed people own their jobs and business owners have control over a system, an investor owns assets that make money for them. An investor can come from any of the three quadrants we have mentioned above. The thing that puts them in the I quadrant is their investment. These people earn money from the other three quadrants and then invest money that then works for them.

Investors purchase sudden beneficial assets such as companies’ shares and real estate. They have the freedom to go anywhere, take vacations, enjoy vacations, and also choose the right time to work. They sit while their money makes money, isn’t it amazing?

So, now we have got enough knowledge of each of the quadrants in the Cashflow Quadrant. It clearly shows that the best way to create greater wealth is by becoming either a business owner or an investor. But how will you become so? In the current time, direct selling is one such business that you can do with average education and can still earn a handsome income.

Why direct selling?

Direct selling business provides you with a number of features that include freedom to work, flexible schedule, handsome earnings, and many more. But there to learn everything properly, you must read the below-mentioned information why direct selling is one of the best business choices of this time.

Well, starting from scratch, there are two types of business systems in the field namely; traditional business systems and direct selling business systems. Now let us understand the main difference between these two.

Suppose you work as a distributor in a traditional business plan. A manufacturing company has manufactured a new product in the market and has cost 40 INR for the product. If they want to sell the product through the traditional business system, the product needs to pass through several third-party agents and distributors, including you, and then finally to the customers. When the product reaches the customers, it costs INR 100. The 60 INR of the product is distributed between third parties, agents, and distributors like you. Keeping in mind that there are several agents, distributors, and retailers in the market, your earnings will be quite limited and low.

On the other hand, when the company supplies the same product to the customers through a direct selling business plan, the costs still remain the same but the procedure becomes quite different. In a direct selling business, the manufacturing company hires a direct selling company and its distributor team (that you are a part of) that takes on the responsibility to sell the product in the market. The 60 INR that the company was paying to the third-party agents, retailers, and distributors in the traditional business system will now be distributed among the consumers and the distributor team of the direct selling company, improving consumer satisfaction as well as your earnings.

Benefits of direct selling business

Direct selling business is considered one of the best career choices in the marketing field because it provides you with plenty of features that not only increase your earnings but also enhance your communication skills and other things as well. Below, we have mentioned some of the major benefits of starting your career as a direct selling distributor.

1. Zero investment

To start a career as a direct selling distributor, you need not pay a single rupee to anyone in the market. All you need to do is just increase the sales of the company and make earnings.

2. No workplace required

To work as a direct selling business company, you need not have any office or workplace compulsorily. Instead, you can work from your home, in between travels, or from anywhere you want.

3. No high qualification is required

Being a direct selling distributor or company doesn’t ask you to be highly qualified to be eligible for the work. Even if you have done basic education and are average qualified, you can enter the field and reach the top above all the literates and qualified.

4. Minimum accounting

The work of a direct selling company doesn’t require you to bother all day in managing accounts and all. Instead, the business runs on sales made and that’s how you earn.

5. No limit to wealth creation

While working in a direct selling business, there is no limit to how much you can earn. Even your basic work can earn you up to earnings of lakh in months, or even in weeks.

6. No risk and very easy exit barrier

When you work in a direct selling business, you are doing riskless work that comes with very low and easy exit barriers.

Due to the aforementioned features and benefits, direct selling is considered among the best career start-ups you can choose in the marketing and networking field.

How to select the best direct selling company

Now you have decided to start your career as a direct selling distributor, how to choose the best direct selling company where you can earn great figures, achieving all your dreams? Well, it doesn’t seem so hard if you have the proper understanding. A good direct selling company comes with a number of features that we have mentioned below. If you find these features in a company, just put your best efforts to join it and earn income that you have never thought of.

Features of a direct selling company

1. best quality products.

A good direct selling company always provides high-quality and beneficial products to its customers. It cares about what is good for their customers and focuses on consumer satisfaction more than promoting its products or towards advertisements.

2. Proven track record of success

Everyone looks forward to working with a direct selling company that has a proven track record of success with its customers. While selecting the best direct selling company for your career, always keep this point in mind.

3. Ease of doing business

The best direct selling companies keep the workflow quite simple and easy for their customers. A good direct selling company will never look forward to wasting its customer’s time to close the deal. It always tries to keep procedures easy and transparent.

4. Experienced and stable management and leaders

No good company can be established without the support of a stable management system and highly-qualified and experienced leaders. When you look at the best direct selling companies in the country that include Mi Lifestyle (the one we will be discussing in the article), OkLifecare, Qnet India, and DXN, you will find that they are backed with a stable and prominent management system and are led by highly-qualified and experienced leaders.

5. Attractive business plans

One will hardly want to join a direct selling company if it offers poor business plans, low incentives, and excessive workload. A good direct selling company always takes care of these things and makes sure that you love being a part of the team and can earn higher earnings with the minimum workload possible.

Mi Lifestyle

Now you have come across all the essential things and points that you need to know about direct selling business. From here, we will be talking about one of the best direct selling companies in the country, Mi Lifestyle. In the article, we will go through everything that you need to know about Mi Lifestyle including its profile, history, business plans, annual turnover, and how you can join the direct selling company as a direct selling distributor.

Mi Lifestyle company profile and history

When it comes to direct selling, Mi Lifestyle is a legend. It is an unlisted private business entity running in the country. The company was founded in 2013 and from then the company’s products are consistently in high demand and are regularly used by customers all around the world. The company mainly manufactures products in the form of liquid capsules, powder, pastes, solid, and flakes.

Mi Lifestyle is located in the city of Chennai, Tamil Nadu, India, and has many branches across the country. The company has two head directors, Mr. Mohamed Omar Arshak Jawhar and Mr. Vittobha Suresh.

The main goal of Mi Lifestyle is to enhance people’s lifestyles with the minimum expenditure possible. Mi Lifestyle Company looks forward to designing and modernizing with the time to provide their customers with the best they can offer.

The motto of Mi Lifestyle:

It is Mi life, It is Mi style

The vision of Mi Lifestyle:

Enhancing the lifestyle of people

The mission of Mi Lifestyle:

To design and modernize with time

Main products of MI Lifestyle

As we mentioned above, Mi LifestyleE mainly focuses on manufacturing products in the form of liquid capsules, powder, pastes, solid, and flakes. Below are some of the popular and trending products manufactured by the company in different forms.

1. Liquid form

Multi Gard Blood Purifier, Elements Cof Nil, Elements Liv A Gain V, Elements Woman Companion, Elements Radiant Glow Face Wash, Elements Multi-action Fairness Formula, Elements Complete Care Shampoo, Elements No Vedana Gel, Elements Champi Champion Taila, Elements Anti-dandruff Shampoo, Neustar Papaya Face Wash, Neustar Walnut Scrub, Neustar Petroleum Jelly, Neustar Shampoo Tube, Neustar Amla Hair Oil, Max Bright Matric Laundry Liquid Soap, Streak Free Glass Cleaner, Kill and Shine Powerful Toilet Cleaner, Disinfectant Floor Cleaner, Clean and Shine Lemon Fresh Dishwash Liquid

2. Capsules form

Elements No Vedana, Elements Man Shaktiman, Elements Phyt Stress, Elements Triphala Plus, Elements Well Heart, Elements Below 37, Elements Daily Detox, Elements Immuno Plus

3. Solid form

Lime Aloe Vera soap, Rose fragrance soap, Neem and Tulsi Soap, Jasmine Almond Soap, Antibacterial Soap, Sandalwood Soap, Anti-bacterial Dishwash Round Bar, Aahar Choco Fills Chocolate

4. In paste form

Elements Wound Healing Cream, Elements Germ Guard Toothpaste, Elements Fresh Guard Toothpaste, Tulsi and Mint Toothpaste

Elements Kavach Prash, Aahar Turmeric Powder, Aahar Garam Masala, Aahar Chat Powder, Aahar Chilli Powder, Aahar Coriander Powder, Talc Powder

Aahar Choco Cornflakes, Aahar Cornflakes

These are just some of the best products manufactured by the company. There are many more products that the company provides to its customers in different forms. Mainly, Mi Lifestyle deals with daily used products that are essential for a person’s day-to-day life. The company does not work through the traditional business plan. Instead, they go for trained leaders known as registered to improve customer satisfaction and increase their sales.

Mi Lifestyle Marketing company deals with quality lifestyle products that have their use in a person’s day-to-day life.

The company operates through a network of trained leaders known as registered distributors.

Mi Lifestyle Marketing Plans

When you become a part of the Mi Lifestyle marketing plan, you just open up the doors of unlimited income for you. The company has a total of 9 marketing plans through which you can earn income that you have never even thought of. If you seem to be the perfect man for the company, you may earn up to 2 lakh per week just by doing average work.

Below, we have elaborated all the nine Mi Lifestyle marketing plans that not only increase the earnings of the distributors but also benefit the consumers as well. Before going deep, let us have a quick view of these nine Mi Lifestyle business plans through which you can earn six figures.

Mi Lifestyle Business Plans

So these are the nine marketing plans or ways, in simple words, through which you can earn money in Mi Lifestyle’s direct selling company. Now, let’s elaborate on all the aforementioned Mi Lifestyle business plans below to get a better understanding of the terms.

1. Retail Profit

It’s the first marketing plan or source of income that is provided to the distributors and workers of the Mi Lifestyle company. If you are the distributor for the company, you will get the product at the distributor’s price. The distributor’s price is around 10-40% less than the MRP of the product that allowing the direct seller to earn good benefits.

Using this marketing plan, you can purchase a product at the distributor’s price from the manufacturing company of Mi Lifestyle’s direct selling company. Then, you can sell the product in the market to earn up to 40% of the benefit from the product.

2. Sales Profit

Sales Profit is the second of the nine types of income sources provided to the distributors working for Mi Lifestyle’s direct selling company. To understand the term sales profit, you need to go through another term BV thoroughly.

BV stands for business volume and it is a kind of currency unit that is used to convert your hard-earned into your national currency, say INR. In Mi Lifestyle’s direct selling company, you get around 75% of the product value in BV whenever you get a product. For example, if you have purchased a toothpaste from the company at the distributor’s price that is INR 200, then INR 150 will be provided to you as business volume. This business volume will be used later in the company to count different types of income that you are earning through the company.

Through this plan, the company provides you with 12% income on every BV matching through the downline.

For example, suppose Suresh is a distributor of a direct selling company, says Mi Lifestyle. He has two downlines working under him, namely Shyam and Ram. Shyam makes a purchase of INR 15,000 this month and Ram makes a purchase of INR 10,000 this month. Here, BV matching will be processed of INR 10,000 and you will earn its 12% i.e. INR 1200 as the sales profit.

Rams 10,000 BV from this 15,000 will be matched along with that of Shyam but the remaining 5,000 will be used in the next month.

How your income will be calculated, see above screenshots

mi-lifestyle marketing plan

3. Performance Bonus

The third type of income that Mi Lifestyle provides you is the performance bonus. To be eligible to take up this income, you must make a BV matching worth more than a lakh in the company.

After doing that, you will be provided with 1.5% of the total purchase made on the product as a bonus in the form of a performance bonus by the company. This statement means that 1.5% of a company’s total profit is distributed equally among all the performance bonus achievers of the company.

4. Rank Income

Rank Income is the fourth of the nine types of marketing plans or income sources provided to the distributors of the Mi Lifestyle by the company. In this income plan, some part of the total turnover of the company is distributed among some worthy direct sellers of the company.

To be eligible for this income plan, you must be in or above the star silver level. Below we have provided you with a detailed list of what are the requirements to get a specific level in the company. Also, we have mentioned what percentage of commission you will be getting at each level of the company.

5. Loyalty Income

To get this fifth type of income in the Mi Lifestyle company, you must have at least 3 people working in the downline. In this Mi Lifestyle business plan, the company provides you with income on the basis of the Repurchase Matching of the company downline.

If you have got 100 BV of repurchase in your first leg and 200 BV of repurchase in your second leg then the matching will be processed on 100 BV.


For example, A is a distributor of a direct selling company like the Mi Lifestyle direct selling company. He is at the DTC level right now. As we have mentioned above, it is a must to have at least 3 people in the downline to be eligible for this income plan. Suppose that P, Q, and, R are the three direct downlines of A.

Here, P and Q will be kept in organization 1 whereas R will be placed in organization 2, or say group 1 and group 2 respectively. In this, you must do a group repurchase matching of 20,000 BV at the DTC level. From the third leg, say R, you must do a repurchase matching of at least 4000 BV. If you complete the procedure, your earnings will be 5,000 INR.

Before the EMERALD level, you need to do repurchase matching from the third leg. After the EMERALD level, you need to do a repurchase matching of both the third and fourth leg to get the income.

6. Overriding Bonus

In the sixth Mi Lifestyle marketing plan, you earn income in the form of an Overriding Bonus. To be eligible to get this kind of income, you must be in or above the Star Silver level in the company.

In this plan, if any of your downlines reaches its own level, then you are provided with 10% of its rank income in the form of an overriding bonus. Please note that this income is provided only till three downlines.

7. Royalty Bonus

The Royalty Bonus is only provided to distributors who are above the diamond level in the company. This bonus income is provided by the company from its total turnover to worthy distributors and rank holders.


8. Awards & Rewards


From the aforementioned table, you might have understood everything. If you are at the star silver level of the company, then to the award or reward bonus you must complete a purchase worth 2.5 GBV from your all three legs. Please note that you need to make this purchase from your legs in a time period of 10 weeks. Once you complete the task, the company appreciates you with a bonus of a laptop worth INR 25,000.

9. Nomination Facility

A nomination facility is a kind of insurance for the distributor working with the direct selling company. In this marketing plan, the business is handed to the nominee of the distributor in case some injury happens to him or on his sudden death. However, this is more an insurance policy than an income but as mentioned, we have covered it!

How to join MI Lifestyle as a distributor?

As a distributor of the company, you will be provided with commissions and monetary benefits by the company. At the very first step, you need to accept the company’s business to become a part of it. You must obey the terms and conditions introduced by the company to join it as a distributor.

At the initial stages, you will need an introducer who is already in the MI distributorship network for faster and better progress. Also, Mi Lifestyle doesn’t ask you to make huge investments to start a business.

Once you become a distributor in the company, you can get products manufactured by the company at DP rates and then sell them directly to customers at the MRP.

Mi Lifestyle provides you with a flexible yet stable business model to start your distributorship career with. You also have the option to become either a part-time or a full-time distributor at the company based on your convenience.

Doing Business in Mi Lifestyle: Distributorship

As a distributor , one is entitled to commission and monetary benefits offered by the company.

To become a distributor of Mi Lifestyle , one has to accept the business of the company.

The person has to abide by the terms and conditions enumerated by the company.

In the initial stage, to start distributorship, one requires an introducer who is already in the Mi distributorship network .

To start the business, an individual isn’t required to have a huge initial investment.

After becoming a distributor of Mi Lifestyle, one can avail products and coupons at DP rates and sell the products directly to the consumers at the MRP .

Mi Lifestyle provides a flexible business model to start a business with it. One can become a part-time or a full-time distributor, depending on the suitability.

Download Mi lifestyle Marketing plan PDF File

Q1. what is mi lifestyle business.

Ans:  Mi Lifestyle is a direct selling company that manufactures a wide range of personal care products for customers. The company mainly focuses on providing the products directly to the customers through direct selling business systems. Over the years, Mi Lifestyle has established itself as one of the best direct selling companies in the country.

Q2. Who is the owner of Mi Lifestyle?

Ans: Mr. Munesh Lawaniyan is the owner of Mi Lifestyle.

Q3. What is Mi Lifestyle marketing?

Ans: It is a kind of direct selling business in which the manufactured products are provided directly to the customers through a company distributor without any involvement of other parties.

Becoming a part of Mi Lifestyle Marketing can fetch you unlimited income and opportunities.

The company by marketing lifestyle and dream products enhances the income of both distributors and consumers.

Mi Lifestyle Business Plan

Q4. What is the Business Opportunity for Customers in the company?

Through the Customer Registration process, one can be a registered customer and can avail of all rights as a consumer.

The customer can be elevated to the position of registered independent distributor and can earn an extra income by making a business and creating its own consumers.

Q5. What is the business opportunity for Registered Distributors in the Mi lifestyle?

One can join the company as a registered distributor. The person has to agree and abide by the code of conduct enumerated by the company.

In the initial stage, the distributor can join the Organisation 1 or Organisation 2 pattern.

The distributor can avail products at DP rates . The profit margin of the distributor may vary as per the Business Volume fixed by the company.

Mi Lifestyle not only deals with health and personal care products but is also associated with the marketing of agro care products, such as Fungal Disease Protector, White Fly Protector, and many others.

Its slogan goes as “Healthy Crops and Better Yield”.

It markets health care products while staying true to its slogan “It is health, that is the real wealth”.

These products include body care, calcium deficiency, and several other impressive varieties.

The company is also responsible for the marketing of eye care, face care, hand care, and many more. It operates with the slogan “Look and feel your best”.

Mi Lifestyle carries out the marketing of home care products, such as dish wash and fabric care as well.

The company’s marketing strategy is based on marketing distribution and the sale of goods through registered distributors.

It does not promote the pyramid scheme and permanent retail location method.

Mi Lifestyle has its corporate office at East Patel Nagar, New Delhi – 110008 . For consumer grievances, one can call – 01147709943/44

Just like major branded companies, Mi Lifestyle also has cancellation and refund policies for its products.

For this one, one has to cancel the order of procurement within 30 days from the paid order date.

After deduction of the necessary administrative and related charges, the company would remit the remaining payment.

Q6. What is the turnover of Mi Lifestyle?

Ans: The Company is doing great business in the field of manufacturing and direct selling. By the end of the financial year of 2020 that ended on 31 st March 2020, the company’s annual turnover was reported to be over 500 Crore.

Q7. What is BV in Mi Lifestyle?

Ans: BV stands for business volume and it is a kind of currency unit that is used to convert your hard-earned into your national currency, say INR. In Mi Lifestyle’s direct selling company, you get around 75% of the product value in BV whenever you get a product. For example, if you have purchased a toothpaste from the company at the distributor’s price that is INR 200, then INR 150 will be provided to you as business volume. This business volume will be used later in the company to count different types of income that you are earning through the company.

Q8. Is Mi Lifestyle illegal in India?

Ans: Till now, Mi Lifestyle is considered a legal firm in India as it has provided the government with all the required documents, papers, and also has agreed to follow the business rules and laws of the country.

Q9. What are the categories of products in Mi Lifestyle?

Products at Mi Lifestyle can be categorized into mainly 4 parts, including health care products , lifestyle products , wellness products, and nutritional products .

With an impressive partnership with various branded companies and corporate houses, Mi Lifestyle carries out the marketing of various products.

Final thoughts

Direct selling can be a wonderful business opportunity if you have the right knowledge. One great example of a direct selling business is Mi Lifestyle that has made itself one of the best direct selling firms in the country. In the article, we have provided you with all the required information that you need to know about direct selling and distributorship.

Doing business with Mi Lifestyle Marketing brings opportunities for the enhancement of one’s career as well as income.

It is a business with relatively fewer risks and fewer capital investments. The only requirement is an individual’s time, labor, and brain.

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What Is a Lifestyle Business and How to Start One

lifestyle blog business plan

There’s a growing resistance to spending 9-to-5 at the office, embarking on long commutes that bookend each day, and living to work instead of working to live. From the great resignation to a rising anti-work movement , many are rethinking their jobs, reconsidering their careers, and reevaluating their relationships to their professions. 

But one class of work innovators are abandoning offices forever by building companies that allow them to earn a living while still enjoying life: lifestyle business entrepreneurs. 

What is a lifestyle business?

A lifestyle business is a passion-centered company that generates enough profit to allow an entrepreneur to work and live from anywhere, earning an income on their own terms.

The only criteria of a lifestyle business is forming a sole proprietorship , LLC , or corporation that generates enough profit to support the lifestyle you want to live. Therefore, what a lifestyle company actually looks like differs for every entrepreneur.

Starting a business in the lifestyle niche could mean creating and selling digital courses on photo editing, freelancing as a product designer for various clients, becoming an online influencer in the productivity space, creating a niche app as an independent software developer, or starting an ecommerce dropshipping business that sells home goods. Any business that allows you the flexibility to work from anywhere, anytime, while optimizing your lifestyle fits the description of a lifestyle business.

A lifestyle business conjures the image of running a company from the beach, a laptop in one hand and a margarita in the other. But what the growing category of lifestyle business truly offers entrepreneurs is the option to turn their skills and hobbies into businesses, while also designing the life they truly want. That can mean working from home in a small town close to family or globetrotting the world, taking business calls from an iPhone full of travel photos. 

Startup vs. small business vs. lifestyle business 

A lifestyle business is in a category of its own, unique from businesses like startups or small businesses.

startup vs small business vs lifestyle business

A startup focuses on building a technological product or service that generates millions or billions in revenue, typically raising venture capital funding and growing a team to achieve this aim. Many startups take years to find profitability. Successful startups are generally acquired by a larger company or have an initial public offering (IPO). While startups are increasingly embracing remote or hybrid work, most startups are co-located with a central headquarters and satellite offices. Startups emphasize scale and impact. Examples of startups include a dating app, a media company, or a genetic testing service. 

A small business generally focuses on providing a good or service. To fund a small business , business owners typically turn to their savings or a loan from the bank. Successful small businesses return their initial investment and eventually find profitability. Small businesses generally start as one person or a small team, growing in size as they scale. While small businesses increasingly embrace unlocking new customers by using the internet, many small businesses are location-dependent, serving a particular city, state, or country. Examples of small businesses include a vintage clothing store, a restaurant, or an artisan selling hand-dipped candles on Shopify. 

A lifestyle business is generally internet-first, selling digital goods or software, providing a virtual service, or operating an ecommerce business remotely. Lifestyle businesses generally have a low upfront cost that does not require outside funding. Successful lifestyle business entrepreneurs have the flexibility to work from anywhere. Successful lifestyle businesses must become profitable quickly, allowing an entrepreneur to fund the lifestyle they want—this could mean earning $50,000 per year or $1 million per year. Lifestyle businesses operate flexibly, sometimes reducing their working hours below 40 hours per week, often turning to outsourcing and automation and emphasizing lifestyle over work. Examples of a lifestyle business include selling online templates, providing virtual consulting, or a clothing dropshipping business. 

A Guide to the Good Life: How to Start a Lifestyle Business

lifestyle business

Reconsidering your 9-to-5? Read our resource on how to start a lifestyle business in 10 steps —from defining your life and business goals to validating your idea. 

What are the benefits of a lifestyle business?

A lifestyle business is a unique approach to work that first asks, “How do I want my life to look?” and then creates a business that enables this mode of living. Here are a few of the benefits.

Live and work from anywhere

Live and work from anywhere

Lifestyle businesses untether you from a specific desk, instead allowing you to embrace flexibility: working from anywhere, anytime. Many lifestyle entrepreneurs begin their business so they can travel as they work, bouncing from Airbnbs with stable Wi-Fi to rooftop lounges with a laptop plug-in. 

Others take a different approach, using the “anywhere opportunity” to leave bustling city centers—like New York or Los Angeles—to move somewhere quaint and quiet, while still earning an income online. Regardless, starting a lifestyle business provides the unique opportunity to live and work where you want, not just where there’s a thriving job market. 

Instead of taking a two-week vacation every 12 months, you can satisfy your wanderlust and be on the road 365 days of the year. Rather than “Work-from-home Wednesdays,” you can run your business from a home office while getting to spend more time with your children. In place of early morning meetings, you can embrace your inner night owl, working into the evening. A lifestyle business unlocks the opportunity to iterate on your lifestyle, experimenting with different modes of work and life. 

Explore a passion project

Explore a passion project

Creating a lifestyle business can help you turn your hobbies into income and your side hustle into your main hustle. If you have a skill people will pay for, or a digital product someone will buy, it’s never been easier to make money online . 

If your skills and passion lie in editing photography, create and sell Instagram photo presets. If you’re a talented writing coach, develop and sell a digital course on writing for results. If you’re a trained accountant, develop an online consultancy that makes accounting easy and paperless for your clients. By finding a lifestyle business idea at the intersection of skill, passion, and market demand, you can generate income while also funding the life you want.

Sell to anyone in the world 

Sell to anyone in the world

Lifestyle businesses are internet-first and location independent. Often, this means you can do business with nearly anyone in the world, broadening your potential market and giving you the opportunity to do business beyond borders. 

If you’re a social media consultant, you can manage social media accounts for clients in different cities. As an ecommerce entrepreneur with a dropshipping business, customers across countries can place an order on your website. If you develop an online presence and become an internet influencer, companies from around the world can approach you about brand deals and partnerships. A lifestyle business broadens horizons, allowing you to earn an income beyond your city or state. 

Diversify your income 

Diversify your income

Most people who work a full-time job or run a small business make 100% of their income from their role within the company. However, lifestyle entrepreneurs often diversify their earnings, opting for multiple income streams. For example, as a lifestyle business, you might earn 20% of your income from social media consulting, 30% from creator funds as an influencer, and 50% from freelance writing. This diversification allows for flexibility and also provides novelty and a way to monetize different skills and interests.

Diversifying your income can also be accomplished by exploring and developing passive income streams. While even the best passive income ideas generally requires upfront time, work, and energy—plus, some maintenance—business ideas like ebooks, digital courses, or selling stock photos can bolster your income without much day-to-day work. With adequate demand and targeted advertising, passive income can make up a meaningful portion of your lifestyle business earnings. 

Start a low cost business

Start a low cost business

Small businesses and startups often have a high initial cost—to start a bakery, you need a building and bakery supplies. To start a fertility app, you’ll need medical specialists and a few software developers. While a lifestyle business is not without its costs, they’re generally low. Here are a few examples of costs a lifestyle business might incur:

As a lifestyle entrepreneur, you can start your business with minimal upfront costs while keeping expenses low, creating a profitable business that supports your lifestyle.

Build a lifestyle business on your own terms

From the low cost to the location independence, a lifestyle business is one of the most flexible options for anyone looking to leave behind an office job and design their ideal life. 

Whether you have a passion for software development or a knack for social media marketing, building a lifestyle business lets you turn your expertise into a product or service that generates enough income to live the life you want.

Curious about starting a lifestyle business? Start your free trial on Shopify.

Lifestyle business faq, what does lifestyle business mean.

A lifestyle business is a sole proprietorship, LLC, or corporation that makes enough profit to allow its entrepreneur to work and live from anywhere. Though lifestyle businesses have a lot of variety, they’re typically internet-first⁠—selling digital goods, software, or providing a virtual service.

What is an example of a lifestyle business?

Some examples of lifestyle businesses might be creating and selling digital courses, freelancing as product designer for multiple clients, becoming an online influencer, creating a niche app, or starting a dropshipping business that sells home goods.

How do I start a lifestyle business?

Lifestyle businesses often start as a side hustle and grow into a full-time business. Start by considering your passions and hobbies and ask yourself whether they can be turned into a profitable business. When you have an idea, find out the next steps in our guide on How to Start a Business .

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How to Start a Lifestyle Blog in 2023 and Make Money

If you’d love to know how to start a lifestyle blog and turn your passions into profits, you’re in the right place!

Whether that’s travelling around the world like me, spending more time with loved ones, working from your local coffee shop, whatever freedom means to you. And quite frankly, starting and growing a lifestyle blog is up there with the best business models of them all!

Table of Contents

How to Start a Lifestyle Blog – TL;DR

Before we get into the nitty-gritty and the main step by step content walking you through how to start a lifestyle blog, here’s a summary of the key steps for the fast action readers who just want to know how to get started right now!

How to Start a Lifestyle Blog – The Long Version

Sign up to WordPress … Write about what you ate this morning … Upload a few nice pictures … DONE!

What is a Lifestyle Blog?

A lifestyle blog is a website that blogs about various topics related to everyday living. The critical difference between a lifestyle blog and a corporate or company blog, is that a lifestyle blog tends to contain more storified content based on the creator’s life and interests.

Examples of Lifestyle Blogs

Here are a few examples of some of the most successful lifestyle blogs on the web today. I recommend following them closely to see what they have done and continue to do to be successful.

How do Lifestyle Blogs Make Money?

Before we dig deep into how to build a profitable lifestyle blog, let’s first take a quick look at the different ways lifestyle blogs make money.

How to Start a Lifestyle Blog Today; 7 Key Steps

1. decide your lifestyle blog niche.

For instance, in the examples of lifestyle blogs I gave above, the Blonde Abroad started as a travel blog and grew into health, wellness & design.

If you’re crazy about health and want to talk about diet and exercise, do it! Let your audience tell you what they enjoy hearing about more.

What do I love to read about, talk about, or chat with my family or friends about regularly?

Remember, you can monetise almost anything if the market is large enough, so don’t be afraid to get too weird here. Perhaps you love to build model animatronics, like a good friend of mine. Maybe you’re sports mad, like my husband, who’s growing a blog about the history of soccer!

What audience would I like to attract?

Who are the kind of people you want to be communicating with regularly?

Here is a customer avatar diagram you can complete to help you decide who you’re trying to attract.

Where are you now, and where do you want to be?

Thinking about where you’d like to be and the skills you need to get you there, will go a long way to deciding what niche and content to pursue.

2. Choose Your Lifestyle Blog Name & Domain Name

The obvious choice is to pick something that says what it does on the tin. For inspiration, you can use a business name generator tool like .

3. Sign up With a Hosting Platform & Create a WordPress Blog

Signing up to a hosting platform and building a WordPress website isn’t your only option to start your lifestyle blog; however, it’s the one we’re going to start with as it is the most common route and if you’re starting from scratch, is likely the path you’ll take.

Sign up to a hosting platform and launch your website

The goal here is to make launching and growing your lifestyle blog as easy and pain-free as possible, so do yourself a favour and choose the largest, easiest, most SEO friendly and widely used free web platform to build your site on.

For more details and instructions, see the following;

Purchase an existing website

Domain authority is crucial as it’s how Google measures your website’s authority. Therefore, the higher your domain authority, the better chance you have of ranking your articles.

Start by publishing on Medium

Medium is a completely free blogging platform and is a great starter alternative to a wordpress blog .

4. Create a Simple Lifestyle Blog Design

Years ago blogs were judged on how pretty they were, with lots of images and videos looping in and out of our screens.

These simple themes allow even beginner bloggers with no technical knowledge to create, attractive & user-friendly designs easily.

5. Create Lots of Content!

I think this is the part where so many bloggers, influencers, solopreneurs, etc., trip themselves up.

Don’t worry about what you think will or won’t work with your audience in the early days. Your audience will soon tell you by views, by shares, and by feedback which posts are the ones that resonate with them the most.

6. Promote Your Lifestyle Blog Content Across the Web

Build an email list.

Without a doubt, the fastest and most profitable route to building your online business is to build an email list.

Start by signing up to an easy to use email platform . Most email platforms are free for under a certain number of subscribers, usually around 2000. I’ve just started testing out Flodesk which is only $19 a month for unlimited subscribers and emails, but you could also signup to platforms such as Mailchimp or Mailerlite, which are very good for beginners.

It’s best to keep it simple and start building your email list from day 1. For more details, check out my blog post, How to Build a Huge Email List of Hot Leads for Your Lifestyle Business .

Keyword research

Do not let this deter you.

Publishing content on your website is the most important part of SEO. The entire point of building your lifestyle blog is to publish useful and valuable content that attracts an audience who will eventually purchase your goods and services.

Link Building

Guest posting.

For example, I receive around 10 emails a day from people asking for guest posts on my site. But, unfortunately, 99% are automated emails and irrelevant to my niche. Plus, I don’t even accept guest posts at this stage!

Social Media

How much attention you pay to posting regularly on social media depends on your blogging strategy.

Nothing’s stopping you creating a system whereby what you post on one platform gets shared on another, but your focus needs to be on the first platform and build your audience on that account.

Content syndication

For instance, let’s say you start your lifestyle blog and re-publish your blog posts on Medium, (which, by the way, is a great idea). That is content syndication.

We’re not all about to become the James Clears of this world, who, alongside being probably one of the best selling authors of the last decade, recently reached over 1 million email subscribers.

7. Monetise Your Lifestyle Blog

It’s crucial to start monetising your lifestyle blog as early as possible. There is no doubt, even if you’re passionate about your niche, that your motivation will quickly wane if you’re not seeing any results.

You’re not going to start seeing tens of thousands, hundreds of thousands or millions of dollars come flying in overnight; however, even just seeing a trickle of income in those early days will give you the boost you need to keep going.

10 Fundamental Tips for How to Start a Lifestyle Blog (that makes money!)

1. be authentic.

They offer their readers insight into their lives and are open and honest, not merely superficial.

2. Focus on Your Readers

One of the most profitable ways to make money as a lifestyle blogger is by promoting products.

3. Ensure Your Brand Has Room to Grow

Whichever route you choose as your audience grows and your blog builds traction, you’ll quickly discover what your audience most wants to hear about.

4. Pick Only 1 or 2 Lifestyle Blogging Promotional Strategies to Start With

It’s easy to think you need to be everywhere online to gain traction and try all the different promotional strategies.

5. Up Your Photography Game

Whether these are pictures of you working out, playing with your kids, or redecorating a room in your home.

6. Collaborate With Other Blogs to Build Visibility

This means building win-win scenarios with other bloggers and helping to build your audiences alongside each other.

7. Build an Email List From the Start

No matter which promotional strategy you choose, there is only one traffic source that you have complete control over.

These people are the ideal audience to whom you can sell new products or promote affiliate links.

8. Understand the Intent Behind Your Posts

Entertaining articles might include titles such as;

Transactional content tends to look like:

Knowing the difference between the types of posts will help you choose where to place product links, affiliate offers or advertising.

9. As Soon as Possible Start Display Advertising

10. approach blogging like a ceo.

I first heard this tip from successful affiliate blogger Adam Enfroy .

How to Start a Lifestyle Blog Summary

Follow the tips above and don’t delay. Start your own lifestyle blog today!

A Beginners Guide to Guest Posting (7 Simple Steps)

The best ecommerce platform for wordpress blogs in 2023.

lifestyle blog business plan

lifestyle business cover image

How To Launch A Successful Lifestyle Business (Real Examples)

lifestyle blog business plan

The 9-5 life isn’t for everyone. Fortunately for you, this guide will cover everything about starting and growing a successful lifestyle business.

The 9-5 life isn’t for everyone.

So if you’re looking to reclaim your time, a lifestyle business may be for you.

But launching one from scratch can often feel overwhelming, especially if this is your first time ditching a 9-to-5 job for a shot at entrepreneurship .

Fortunately for you, this guide will cover everything you need to know about starting and growing a successful lifestyle business .

Ready to get started and transform your life?

Let’s dig in.

What Is A Lifestyle Business? 

A lifestyle business is a freedom-focused business.

It’s a different kind of career where you earn a particular level of income to sustain a lifestyle you want to live.

Typically, solopreneurs run lifestyle businesses. In some cases, these solopreneurs hire freelancers to run some of the operations (Think: a bookkeeper to create financial statements).

Thanks to its flexibility, you can run your lifestyle business anywhere — a cafe, a co-working space, a tropical island, you name it. As long as you have a laptop, reliable WiFi, proven skills, and heaps of passion, anyone can be a lifestyle entrepreneur.

Wondering what type of online businesses you can run as a lifestyle entrepreneur?

There are tons of options. From affiliate marketing and blogging to eCommerce and consulting, these location-independent small businesses are the ticket to achieving the work-life balance you dream of.

Take stay-at-home-mum Amy Anthony, who runs Oh So Spotless , an affiliate blog that teaches readers how to clean and organize their homes.

lifestyle business oh so spotless

Source: Oh So Spotless

Amy works alongside a team of freelance writers and editors to create daily content. She earns a commission each time a reader buys a product via her affiliate links.

Sell on the leading digital marketplace for entrepreneurs

With AppSumo, you don’t have to be a marketing pro to boost your sales and connect with excited new customers. Focus on building the best product you can. Let us be your engine for growth.

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Lifestyle Business vs. Startup: What’s The Difference?

The next time someone asks you about the differences between a lifestyle business and startup, don’t panic! Just think back to the main goal.

Startup founders launch startups because they want to solve a problem they’re passionate about. Often, those that are successful eventually sell it and make millions of dollars.

The goal of a lifestyle business is entirely different. Lifestyle entrepreneurs start lifestyle businesses because they want to boost their quality of life or lead a particular lifestyle. 

Here’s a chart that shows the other key differences between a lifestyle business and startup:

lifestyle business vs startup chart

How To Start And Grow A Lifestyle Business

There’s no better way to learn how to run a lifestyle business than looking at the entrepreneurs who’ve been through it all. When I put out a request on the best tips, 106 lifestyle entrepreneurs responded.

lifestyle business real entrepreneur responses

1. Chat With Your Target Audience 

Question: What’s the first thing you should do before launching a lifestyle business?

If you pick C, you’re right.

It’s tempting to ditch the regular 9-to-5 job and immediately start an LLC , but doing so runs the risk of creating a product or service that no one wants.

Here’s what you should do first: Figure out if there’s a demand for your business .

Set up interviews with your target audience to identify their struggles and wishes. You’ll get answers that help you create something your customers will open their wallets for.

Here’s a real-life example that illustrates this approach.

Before Jackson Kerchis started Happiness Major , he didn’t create his product right away.

Instead, he interviewed his target audience — over 30 students and 20 college administrators —  on issues that they struggled with. After the interviews, he condensed everything he learned and turned them into an in-person event and course.

lifestyle business happiness major

Source: Happiness Major

When he promoted his event and course to his target customers, he found it much easier to get them on board.

The results speak for themselves: Jackson set up two pilot events for the fall and a one-credit hour spring course.

2. Create A Master Plan (But Don’t Overcomplicate It)

The beauty of running a lifestyle business is that you get to decide… well, just about everything.

But even if you’re in the driver’s seat of your business, it’s always helpful to create a master plan to keep your goals and strategy in check. 

As you develop your plan, ask yourself these questions:

For example, if you’re a startup consultant and your goal is to earn $5000 a month, how many clients do you need to work with every month? Will these clients work with you on a long-term basis? How do you attract new clients on autopilot as you work on projects?

Alex Willen, Founder of eCommerce store, Cooper’s Treats , explains his top reason for creating a plan beforehand:

“If you don’t have a plan ahead of time, you may find that you have a product or a process that requires a lot of your oversight. Your lifestyle business may start to take up all of your free time, putting you in the position of taking funding to hire people, at which point you’re no longer running a lifestyle business.”Alex Willen, Founder of Cooper’s Treats

lifestyle business coopers treats

Source: Cooper’s Treats  

In other words, creating a plan beforehand helps you prevent “treadmill activities” .

Cole South, the co-founder of Gold BJJ initially ran an online poker training site where he would post a new poker strategy video every day. It turned out to be a mistake (treadmill activity) as he was constantly struggling to keep up with the never-ending workload.

“Unless you have a big team, anything that requires constant upkeep — for example, a news site — makes it hard to step away and enjoy the lifestyle you’re aiming for.”Cole South, Co-founder of Gold BJJ

Moral of the story?

Create a plan to lay out your strategy — but more importantly, to prevent yourself from creating more work than you can handle.

3. Select A Niche And Go Deep

What’s something that you love, and you’re good at?

This sweet spot makes up your niche and allows you to go deep and claim your expertise. 

Ideally, your niche should serve a smaller group of audiences but large enough to know there’s a demand for it. Bonus if it sets you apart from your competition.

When Nicole Faith started Plush Society in the vegan industry, she knew early on that she didn’t want to create another typical vegan blog.

Fortunately for her, she has deep expertise in vegan resources. Combining her passion and skills, she decided to offer personal shopping in the luxury vegan lifestyle space.

lifestyle business plush society

Source: Plush Society

“That is the key to starting and growing a lifestyle business — genuine interest and an eagerness to go deep.”Nicole Faith, Luxury Vegan Personal Shopper + Lifestyle Blogger at Plush Society

This deep expertise can either be your experience as a consumer or in your line of work. You’ll have an easier time kickstarting your lifestyle business, as you’ve already gone through the learning curve.

4. Highlight Your X-Factor

Your niche isn’t the only thing that sets you apart.

Your X-factor comes into play here, as well.

Make this X-factor a big part of how you run your business and stand out from your competitors. 

Say, you run a blogging consulting business. Your X-factor could be sending audio clips of encouragement to clients. Run an eCommerce store? Make handwritten thank you cards as your X-factor.

For Joshua Strawczynski, who runs JMarketing from a tropical island in the Caribbean, his X-factor is his unique proposals.

Take a look at one of his proposals below. Notice how it resembles a miniature website?

lifestyle business jmarketing proposals

It allows prospective clients to click through each page on the left tab, creating an interactive and user-friendly experience that probably couldn’t be done with PDFs.

Tip : Use Quoters to design unique proposals. This online proposal software comes with customizable templates from different industries, making it easy to create interactive proposals within minutes. Get the Quoters lifetime deal on AppSumo today for $49.

“Give yourself permission to be different. When I took a year off to clear my mind, I found time to innovate and approach things differently. As a result, our sales rates tripled, and our client yield went through the roof. Give yourself permission to dream. Dare to be different.”Joshua Strawczynski, Managing Director at JMarketing Agency

5. Build A Website (Or Buy One)

Put your best foot forward with a custom domain website. It’ll immediately show prospective customers you’re a pro!

Your website builder will depend on the type of lifestyle business you’re running.

If you want to launch an eCommerce store, go with Shopify. If you’re going to run an affiliate-based business and hire a team of freelance writers to create your content, choose WordPress.

Tip : Don’t want to go through the tedious process of creating a website from scratch? Buy one from a website marketplace.

Stacy Caprio, an online marketer, tried creating her own daily deals website for more than three years, but to no avail. She finally decided to purchase Deals Scoop on Flippa and grew it to the point where she could live off its income.

lifestyle business deals scoop

Source: Deals Scoop

6. Attract High-Quality Traffic 

Your job’s only half-done after creating a website. Now it’s time to attract targeted traffic, so you’ll get a step closer to bringing money to the door.

There are two big ways to go about it.

One, create unique evergreen content.

Evergreen content is content that doesn’t lose its relevance regardless of time. With this “timeless” content, you’ll continue to attract your target customers to your website even after years of publishing it.

Jeremy Owens can account for the power of evergreen content. After he published his evergreen content (a brain teaser) on Seriously Smoked , top publications wrote about it, driving massive traffic back to his website.

lifestyle business seriously smoked

Source: The Sun

All these exposures without paying a dime! Genius.

Another surefire way to attract targeted traffic is to build your backlinks.

Lina Velikova, Medical Advisor at Supplements 101 , uses HARO to reach high-authority publications that link back to her website.

Here’s a feature she scored on a top (and relevant) publication thanks to using HARO:

lifestyle business supplements 101

Source: Best Life

7. Be Your Own Salesperson

Network to stay on top-of-mind.

Afoma Umesi , a freelance writer and editor, gets the word out about her business on social media and considers it a valuable channel when finding new work.

lifestyle business Afoma Umesi

Source: Twitter

“When you run a brick and mortar business, it’s easy to understand the value of selling yourself or advertising your business. But as a writer or consultant, it can feel more ambiguous. Sell your services on social media. Share your work, achievements, the behind-the-scenes action. Let people know when you’re available for hire!”Afoma Umesi, Freelance writer and editor

The point here is to network whenever you have the chance.

Remember in the first tip where we talked about reaching out to your target audience before building your product or service? That’s a part of networking, too!

Lifestyle blogger Bonnibelle Chukwuneta didn’t have everything in place when she launched her blogging business, but she didn’t let it stop her from reaching out to prospective clients.

“My client onboarding process wasn’t finished, I didn’t have pretty proposal templates, and my website was far from perfect. But I did the work anyway. I sent the cold emails (yes, cold!) and booked the discovery calls, and before I knew it, I had clients on my roster, and I was officially a paid blogger.”Bonnibelle Chukwuneta, Lifestyle blogger

She networked her way up by sending cold emails to her target clients.

It turned out to be a smart move on her part, as she eventually scored a freelance writing gig with Sacramento News & Review.

lifestyle business Bonnibelle Chukwuneta

Source: Sacramento News & Review

8. Diversify Income Streams 

If there’s one thing COVID-19 has taught us, it’s that life is unpredictable.

What used to earn us a comfortable living can easily be wiped out in a matter of weeks.

For a lifestyle business owner whose income comes from only one channel (e.g. a motivational public speaker who does only in-person events), this is dangerous.

Want to create a safety net? Start by diversifying your income . You’ll have other income streams to fall back on.

Take it from Pete McPherson, Founder of Do You Even Blog :

“I don’t have a single monetization angle that makes more than $30-40k per year — but 7-8 income streams that make anywhere from $300 to $5,000 a month. This gives me multiple opportunities to scale, and also protects me if (or when) these channels ever disintegrate.”Pete McPherson, Founder, Do You Even Blog

There are a ton of ways to generate income from different sources.

If you’re a consultant who does only paid consultation calls, think about expanding your offerings:

More income streams. More security.

9. Scale With Software Tools

Building a streamlined process matters, as it allows you to be as hands-off as possible. After all, that’s the main reason you’re starting a lifestyle business, right?

The only way to build a true lifestyle business is to automate as much as you can — either through great staff or great business tools .

For this last tip, we’ll focus on the latter.

Darcy Ogdon-Nolan initially launched The Bircher Bar as a cafe but has since converted it to a high-end health-based affiliate business.

lifestyle business bircher bar

Source: The Bircher Bar

When asked about the software that helped make this transition possible, Darcy credits the editorial and marketing tools ( StoryChief , Snovio , SocialBee ) he bought on AppSumo.

Note : The tools that Darcy shared are currently sold out on AppSumo, so I’ll recommend two alternatives that help you automate your business.

WP Scheduled Posts : An editorial calendar tool for WordPress that lets you plan, create, and publish your posts in one place. It also offers integrations with Twitter and Facebook. Once the post is live, it will automatically share on social media.

Source: WP Scheduled Posts

Get the WP Scheduled Posts lifetime deal on AppSumo today for $39.

Sociamonials : A no-coding social media tool that lets you create beautiful campaigns with ready-made design templates. It comes with a fantastic analytics dashboard, so you’ll always know which campaigns drive the most success.

lifestyle business sociamonials

Source: Sociamonials

Get the Sociamonials lifetime deal on AppSumo today for $69.

If you rather not delegate projects to freelancers, opt for software tools instead. It’s likely there’s a tool out there that helps you run your business just as well!

Launch A Lifestyle Business Today And Reclaim Your Life

Starting a lifestyle business is similar to launching a startup.

It requires a ton of hard work and careful planning.

But there’s also a massive difference between these two businesses — instead of thinking about profit or funding, you’re focusing on earning a particular level of income to create the LIFE you want to live .

We’ve covered a lot in this lifestyle business guide. To recap, here’s what you learned:

Experiment and see what works.

Let us know how your lifestyle business turns out, Sumo-lings!


Holistic Nutrition


lifestyle blog business plan

Published by health4life

I am a Certified Holistic Nutritionist assisting people in living a healthier life through custom-made lifestyle changes, meal planning as well as using the right supplements. I used to be a Hashimoto patient and managed to reverse my thyroid function using a natural way and now I'm medicine free. My passion is to help people regain their health the natural way in order to rely less on the medication. WHAT IS HOLISTIC HEALTH? Holistic Health deals with the body as a whole: mind, spirit and physical health. In order to enjoy good health, it is important to pay attention to each one of these aspects. When talking about health it is not possible to treat the problem by just focusing on one area. In Holistic Health we examine a number of factors related to each individual and we design a tailor-made program. Send me a PM or call me to fix an appointment for the assessment session. Kindly provide me the following information: - What are your goals - Any existing medical conditions - Medication used (if any) - Blood test results (if any) Dina - 0178098322 [email protected] View all posts by health4life

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Jase Rodley

how to start a lifestyle business

Lifestyle Business: Ideas, Examples & How to Get Started

last updated on April 30, 2021

Where most people are chasing the next promotion or seeking millions in funding for their tech startup, lifestyle business owners walk in a different direction.

If you’re like me and pursue a more fulfilling life with greater control of your time, all while allowing flexibility to work from anywhere in the world, a lifestyle business might be a good fit.

It’s not all working from your laptop at the beach for an hour a day, as some self-proclaimed gurus might tell you though. You won’t be quitting your job this week and vacationing in Bali the next. When executed well, however, you are eventually left with more time on your hands to do the things that matter.

I’m not here to sell you on the idea of lifestyle businesses. The truth is, it’s not the right fit for everyone. But if this sounds like a life you want to build, I hope this article gives you insight into this form of business, along with some ideas and examples to help you to get started.

Table of Contents

Why Should You Listen to Me?

I didn’t intend on creating a lifestyle business; it just kind of happened. What started off as a website to practice my knowledge of SEO ended up becoming an affiliate website that took off on its own.

Hi, I'm Jase.

That’s not to say I hadn’t considered the idea of a lifestyle business beforehand. I found my inspiration inside the pages of The 4-Hour Workweek, a book that is heavily criticised but is a great reminder to “keep it simple and outsource everything”.

It answered some questions, prompted some other questions, but more than anything else—it got me thinking.

My first website showed me it was possible. The skills I developed while building that site helped me to begin consulting, which gave me the freedom to leave Australia to live in a location more in line with my and my wife’s goals. Later, I built a small Fulfillment by Amazon business, and after that some productised services, rank and rent websites, and larger affiliate sites.

I am no expert. But I have learned from taking action. Failure preceded any of these small successes but has brought me to where I am today. I encourage anyone who wants to build a lifestyle business to research what others have done, not the story they are selling.

What Is a Lifestyle Business?

In the simplest of words, a lifestyle business is any business that supports and enables the lifestyle you want to create. That may involve working from your home during the time of day when you have the most energy, or while traveling the globe. The choice is yours.

We can all debate what really qualifies as a lifestyle business. For some, it involves an online store and for others, it’s a weekly podcast.

That said, I’d like to point out that a lifestyle business works best for certain kinds of people. If climbing the corporate ladder and building a million-dollar enterprise gets you excited, then perhaps a lifestyle business should not be at the top of your list.

But if you seek a stable income that supports your lifestyle without giving in to the hustle of a 9-5, then you’ll find many benefits here that your spot in a cubicle won’t provide.

Working from Hong Kong

Lifestyle Business vs Startup: What They Don’t Tell You

It’s easy to see why many people confuse startups and lifestyle businesses. They’re both new ventures that you’re going to be putting time and effort into.

But while startups focus more on rapid growth, lifestyle businesses take a different approach.

Let’s Talk Funding

Unlike startups, you probably won’t need any venture capital for your lifestyle business. This is good as you’re responsible only for yourself. Lifestyle business owners rely on personal funds, savings, or small business loans—though the latter isn’t as common.

You’ll have more room to work at your own pace on your own goals without having to worry about any “aggressive growth” investors breathing down your neck. This takes away a lot of the stress which comes with starting your new business.

9-to-5 Commitment

Don’t let the high-end lifestyle fool you. Funded startups are a full-time job that is all-consuming. From hiring the right people to making sure they are constantly hitting targets, if you don’t own 100% of the shares, it’s unlikely you’ll own 100% of your time.

A lifestyle business can be a breath of fresh air for those looking to get away from this never-ending hustle. Being in charge of your own schedule is liberating and once you have a lifestyle business that’s automated (either using computers or people), you can greatly reduce your time commitments too.

Risky Business

There’s a certain amount of risk that comes with startups. For every startup that makes it big, there are a hundred others that bite the dust. That shouldn’t deter you if building a startup is something you really want, of course.

On the other hand, you’re likely to have less overhead costs as a lifestyle business and this works well for entrepreneurs who aren’t too keen about putting everything on the line.

No one ever achieved greatness by playing it safe.

6 months ago, before much of the world was locked down with this COVID-19 situation, many people may have been dreaming about multi-million dollar exits. Today things are very different.

Many high-profit low expense lifestyle businesses have been able to adapt and remain viable, whereas many businesses that relied on future gains from high valuations by reinvesting everything and taking on debt have faced much greater challenges.

Why I Like Lifestyle Businesses

Not all businesses are created equal. When faced with the choice of enjoying additional free time or earning more money, many lifestyle entrepreneurs will choose to reclaim their time.

That doesn’t mean your business can’t grow its revenue though.

In fact, this sort of flexibility is what makes lifestyle businesses so versatile when compared with a traditional business.

Big, Small and Everything Else in Between

A lifestyle business is whatever you want it to be.

“When you make a company, you make a utopia. It’s where you design your perfect world.” DErek sivers

You may only want to commit 6 hours a week this month and go full throttle the next. There’s no pressure of doubling sales every month unless that’s what you want.

Being able to scale up or slow down is not something a lot of businesses can brag about. The fact that you can fine-tune all these aspects is why lifestyle businesses have a growing appeal.

Less Waiting, More Living

With a business that’s set up to serve your lifestyle, you get to really live more. This can mean taking extended vacations or finally getting back to a hobby you’re passionate about. In many cases, it results in turning that passion into another lifestyle business.

You may not have to wait around to enjoy the profits of your business either. While startups and corporate business models take years to see make profits, this can be much quicker for lifestyle business owners. When you don’t have an entire enterprise to fund, you can likely fund your living expenses much faster.

Location Independent? Hell Yeah!

If you could work from literally anywhere in the world, would you? Most I know would grab that opportunity without batting an eyelid. But location independence is much more than bragging on Instagram.

If you play your cards right, becoming a location independent entrepreneur can open a lot of doors too. You can travel to expand your network opportunities and meet like-minded people who share the same vision as you.

I’ve been lucky enough to meet clients, business partners, and friends in too many countries to count nowadays. Lakeside meetings in Whistler, hotala drinking sessions in Taipei , conference coffee breaks in Barcelona, and complex many-course team dinners in Bangkok have all contributed in some way to my businesses today.

Website investing meetup

You can also use this independence to be more efficient. If you aren’t spending 2 hours traveling to work every day, that time can now be spent growing your business or with your family.

Do lifestyle businesses have to be location independent? Nope, not at all. I remember a burger bar in my home city. They’d close whenever they felt like it, without warning.

I recall visiting once and there was a sign on the door saying “Closed because I feel like it.” I got the impression the owner just ran the business for some extra cash but mostly so they had a space for parties and social groups. It was their version of a lifestyle business and given how long they’ve been in business, it must work for them.

Starting a Lifestyle Business: What You Should Know

Instead of jumping right in and trying to find the “right” business, take a moment to pause and think about the kind of life you want to design.

This is always tricky because traditional business wisdom says to “build what your customers want”. I’ve done that before, without considering what I wanted, and it wasn’t ideal.

But you can’t go to the other extreme either and only design something for you, either. You really need to find a middle ground where you are providing a product or service that people want, in a scenario that you also want.

How many hours of work do you want to put in? What sort of work do you see yourself doing? Write it down and get clear on these things.

Once you’ve got a good idea about what you want to create, you can filter these ideas until you’re left with something that suits your goals.

Ideally, you’ll want to minimize your involvement in day-to-day operations of your business. For some businesses, this involves hiring, but you can also work to automate as much of your business as possible.

This way you can spend your time working on your business, not in your business.

Remember, you are aiming for flexibility and time freedom so don’t spend the same amount of time in an operational capacity as you would at a regular job—it’s counterproductive.

Play to Your Strengths

All your skills and interests can be utilized when building a lifestyle business. You could be a master at digital marketing and it would be a crime not to use this expertise to get your business noticed. 

A common mistake I see many entrepreneurs making is jumping aboard a business idea that has little to do with their profession or hobbies, just because it’s “trendy”. Trends come and go, you don’t want to spend effort growing a business that is only relevant for a few years.

Instead, put your skills to good use and do the one thing that guarantees results—creating value. It doesn’t matter how passionate you are about your idea. If your clients or customers can’t see the value, chances are it won’t work.

Ideas for a Lifestyle Business

Lifestyle businesses aren’t limited to blogging and starting an ecommerce business. While these are some of the popular examples, there are plenty of other options.

In my view, freelancing doesn’t really count as a lifestyle business though some may argue otherwise. The same goes for consulting, as it has a direct relationship with your time. They really aren’t very different from a regular job (apart from being location independent).

That said, if you can charge a high hourly rate or subcontract the work, it can be an interesting way to gain some location and time freedom which can then give you an opportunity to build your lifestyle business—a stepping stone if you will.

So what are some examples that you can tap into? Below are a handful of lifestyle business ideas to get you started. Remember this isn’t an exhaustive list, just some ideas that I feel work well.

Affiliate Marketing

Affiliate marketing is fairly straightforward and quite popular because of it’s low barriers to entry. It works by promoting someone else’s product or business using some form of tracking, like an affiliate link or a coupon code. Whenever someone purchases the product and you’re attributed to the sale, you earn a commission.

The best part about affiliate programs? You don’t have to spend time creating or supporting the product.

What few people seem to mention, however, is although it’s easy to get started in affiliate marketing, it can take a while to earn a decent income from it. If you’re relying on organic search traffic, the learning curve is steep and even then you might need years of effort before earning more than just beer money.

This said, if you can dominate in Google for affiliate marketing niches, your SEO skills are probably good enough to dominate in almost any other business model too.

This sort of marketing works for both digital and physical products but the profit margins for digital products are generally higher. In many cases, they also bring recurring commissions, which can really compound over time.

Amazon FBA Business

Fulfillment by Amazon (FBA) is probably one of the easiest ways to get started with a “legitimate product business”. The most lucrative opportunity is to “private label” your products—where you find quality products, put your logo and own packaging on them, and then ship them to Amazon.

After creating a listing in their system and sending your products to Amazon’s fulfillment centers, they pretty much do the rest. Once you get a sale, Amazon handles everything from payment processing, delivery, customer service, and returns.

The power here is in leveraging Amazon’s enormous customer base. If you’re someone who enjoys sourcing products and dealing with logistics then you’ll enjoy running an FBA business.

My first Amazon FBA product - cycling tubeless valves.

The downside of this business model is that there are some fairly significant startup costs. Aside from purchasing and shipping your product, Amazon takes a sizable cut. But if you do it right there’s a lot to earn.

Most FBA sellers I know are “paper millionaires”. Their cash is tied up in their business, so often they have to sell that business to get their payday and become a “cash millionaire”. 

Become an Investor

Obviously, this isn’t for everyone. But if you have a decent chunk of change you can structure yourself in a way where you can live off of your investments. Instead of sitting in cash, developing the skill of investing and building confidence in that skill can turn into a semi-passive lifestyle business itself.

There’s no rule book on how to invest well. It all depends on your personal goals and your risk profile. I view this form of lifestyle income as a freedom fund . Many choose low-cost index funds, but property investments and dividend stocks might be more suitable if your goal is to generate income.

Personally, I see a lot of potential in investing in websites as I have the experience to be able to operate them. You can either put in the time and effort to grow them yourself or get some help by outsourcing the work. Either way, it’s a great learning process that can yield crazy returns.

Become a Value Added Reseller

Value-added resellers (VAR) take an existing product or service, add a complimentary service, and then resell the product. The key here is adding value to what already exists.

This business model is popular in the IT sector where you can bundle up software and provide a package for your customers. However, you can find opportunities to become a VAR in many other industries.

When you put emphasis on adding value, people will pay well for services that make their lives easier while saving their time. If you have a great idea that could bring genuine value to people but don’t have the underlying infrastructure built, this could be a good business model for you.

Brick and Mortar Business

Who said your lifestyle business could only be online? Brick and mortar stores have an unfair advantage—a physical location where customers can visit you.

The important thing to remember here is that you don’t have to be physically present at that location—that’s what hiring the right people is all about. Once you have solid processes in place, you should be able to operate remotely and focus your time on growing your business.

And if you’re out there thinking “Do physical businesses even have that much opportunity nowadays?”, the answer is yes. Online shopping may have grown leaps and bounds, but it can’t replace the experience of shopping in person, which some people greatly prefer.

Customers can speak to the employees there, test out the product they’re interested in, ask questions, and finally take home their cool new purchase—that day itself.

In fact, many online retailers have opened up brick and mortar stores to tap into the benefits of traditional retail. As long as your business is able to cover the additional costs for rent and utilities—you can end up building a much more defensible business than one that only has an online presence.

Create an Online Course

We’re all experts in something. Even if you feel you aren’t, it’s not that hard to become an expert. Hell, somehow I’ve become an expert on relocating to Andorra just by moving here and writing about the experience. Why not share this information and get paid while you’re at it?

Businesses selling online courses can give you the time freedom you’re looking for since, once the course is made, you don’t have to be present.

That’s not to say you won’t have to put in any hard work and research. But it’s a great example of an automated lifestyle business where, once built and organically marketing itself, works for you while you sleep.

With the growing demand for online classes and courses (especially during COVID-19) you can ride the wave of online learning and create valuable courses in your area of expertise. Platforms like Udemy and Coursera have established audiences and tools that allow you to sell your online courses with ease.

Productised Services

As the name suggests, productising refers to bundling your services into easily digestible solutions that have a fixed price, features, and benefits—just like a product. Think of this as advanced level freelancing and systemizing your strengths.

This is something I’ve done over at Dialed Labs . Where previously I used to sell custom bespoke packages that required days of work on a proposal, now I just sell flat rate products. An example of this is doing keyword research which is built into a content plan.

Instead of needing to have 18 coffee meetings and 3 lunches to close a deal, now I just say “we do all keyword research and plan out the content you need, give you a reference guide, and a standard operating procedure (checklist) for a flat rate of $500.” No proposals, no scope creep, just executing.

Why should you productise your services? Because it makes things easier for everybody. Your clients will be more inclined to buy a product that clearly describes everything upfront—from it’s features to its costs.

Instead of searching for these solutions as part of a complex, bespoke package from an agency that doesn’t actually know it’s own prices, you’re allowing them to choose what they need from your menu.

As for you, imagine saving all that effort spent going back and forth, trying to create a custom experience every time.

Rank and Rent Websites

Just as you’d rent out space in the real world, renting a space in the digital world is possible and more popular than you’d think.

Building and marketing a website from scratch can take years and not all businesses have the time or resources to get that done. Ranking a website in Google, for many small businesses, is just too complex for them to consider (even if it’s in their best interest).

My other company, Dialed Labs, sells SEO services . There’s a distrust when buying SEO services (which is fair, thanks to the industry’s sometimes shady practices).

Although I know we can help some small business owners, telling them “you give us $X each month and in 6 months we should be able to get you more traffic, leads and revenue as a result”, is clearly a big leap of faith for them. I’m passionate about being transparent, but man, it can be a tough sell.

Compare that to ringing a prospect and saying “Hi, I see you sell legal services in Austin, Texas. My website ranks number 1 in Google for divorce lawyer austin tx and around 1250 people per month visit the site. Want to pay me $1000 per month to put your company details on this site? I’ll send you an email with a payment link and I’ll have your details on the site within an hour.”

Easy money.

What does this mean for you? You’ll have to buy a domain, nurture and optimize it like you would an affiliate site, and ensure that it has good rankings in Google. Once your website ranks well, you can rent it out to businesses in a way where they then receive the sales leads.

What I love about ranking and renting websites to local businesses is that like affiliate sites, you own the asset. This gives you total control and freedom about how you optimize your website.

Another thing I love about rank and rent websites is that they continue to grow while they’re being rented. By the time you rent it to your next client (assuming the first one ever leaves), you should be able to charge a higher rental rate than the last.

Write a Book (Or an eBook)

Contrary to popular belief, you don’t have to be an established author to write a book. If you have sufficient knowledge on a topic or have a cool idea for a fiction novel, a book could be the right fit for you.

They don’t have to be incredibly long; readers today prefer books that are short yet informative. And if writing doesn’t seem like your cup of tea, there are a number of talented ghostwriters out there who can do it for you.

Once you have a number of books out there, this can turn into a great source of passive income. It can also be a great way to launch new lifestyle businesses, like a productized service as often you’ll be seen as an expert in that field.

Get Started by Testing Your New Business Idea

Before you start pouring your time and money into your new business idea, you’ll want to validate it. What you think could be an instant seller might actually be a dud.

Instead of leaving it up to good fortune or plain guesswork, you’re better off proving demand first. I see 2 clear ways to validate your product without breaking the bank.

The Direct Approach

No matter what your product or service, talk to your immediate network, and get their feedback on it. Successful entrepreneurs know this all too well and will reach out to their friends and network first.

You’ll note I don’t say family. Sometimes you can get poor feedback from your family where either they are too supportive and pay too much for a product they don’t actually want, or are overly critical because they want you to “be realistic and get a job like everyone else”.

The “direct” approach works for a number of reasons. For starters, you get to validate your product. You’ll soon realize if there’s even a demand for your product in the first place.

More importantly, though, you’ll get brutally honest feedback about your product, from its quality to its pricing.

Are people going to pay that much for your product? Maybe they love it and would be happy to pay more. What if you made it in blue but they would prefer it to be red? You just don’t get this kind of feedback from the internet where they either buy it or they don’t.

You won’t know until you actually put yourself out there and review the feedback you’re getting. And what better way than to target people who you can ask today?

The Audience Approach

Another route you can take is to first build an audience, and then look for ways to monetize it.

In theory, this method works well, but it’s slow. To avoid making life difficult for myself, I like to prove demand first as part of my business idea evaluation process . This involves using my SEO background to do keyword research and be sure that people are searching for my product or service.

It’s more difficult to get feedback when developing a product using this approach. With a loyal audience though, it is possible. If thousands of people are visiting your blog each month, you can always ask them to vote on a new idea, or ask for feedback in your comments.

Once you’ve established this relationship with your audience you can introduce your product or service and find out for sure. If these people feel as though they have contributed to what you are selling, sometimes your audience members can turn into evangelists who help sell your product to others.

Building a Business You Are Proud Of

While it’s nice to dream of exotic vacations and 4-hour work weeks, there’s so much more to lifestyle businesses that I wish people spoke about. Because in all honesty, if you never had to work another day in your life—you’d get bored quickly.

Most people I know try to run away from the grind not because they hate the work itself, but because it leaves them with no time to enjoy the rest of life.

But with a lifestyle business, all that hustle and hard work make sense. You’ll see the returns not only financially, but also with the flexibility and freedom you’ve been chasing.

Besides, if you’re already putting in that much time and effort into your day job, you may as well put some time into growing your own assets too. It’s hard work at times but it pays off, and more importantly, it can bring great satisfaction.

I’ve had my fair share of jobs, been a freelancer, and built a marketing agency, a lot of which I didn’t enjoy. Building lifestyle businesses hasn’t always been easy, but I find it far more rewarding and in line with my personal goals.

If you’re looking to add more living into your life, I think you’ll feel the same.

Reader Interactions

Avatar for James Phoenix

June 11, 2020 at 12:23 pm

What an awesome read!

I’m feeling inspired 😉

Avatar for Kiki

December 29, 2020 at 6:07 pm

Very informative and educative. I’ve been quite fired up to pursue my dream life!

Avatar for Soraya Leeuw

January 20, 2021 at 2:23 pm

I absolutely loved the directness of this information… no uncertainties about it! Gave me loads of clarity, thank you. So grateful for the time you have invested in this article.

Avatar for Amit Chugh

February 8, 2021 at 9:32 am

Great Read!

Avatar for Sarah Emslie

January 20, 2022 at 2:32 pm

This is the first article in too long that calmed my over-active hive brain and had me read the words in the correct order from start to finish.

Thanks for all the advice.

Avatar for John G

May 21, 2022 at 8:57 am

First class article. Small fish are sweet. Why chase start ups and listings? With a million a year one can fund a first class lifestyle and fuel an asset accumulation program that will beat 95% of startups. You are so right about the loss of freedom and the incredible stress when you raise capital and or go on to list. I say the creative little entrepreneur wins most of the time.

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How to start a lifestyle blog in 10 simple steps.

Published on February 25, 2023 - Written By: Lars Lofgren

When starting a blog, our recommendation for most people is WordPress with Hostinger because it has great features and affordable plans and is easy to use and learn. You can get started with Hostinger for 80% off with our Quick Sprout code.  

Starting a lifestyle blog is fun, flexible, and exciting. You get to talk about whatever you want and get creative, sharing your life and ideas with your audience. And if you’re lucky, you can turn your blog into a career and make your passion a successful income. 

But because lifestyle blogs don’t have as clearly defined a niche as other blogs do, it can be hard to set one up that doesn’t quickly become overwhelming. Getting the foundations right is important for making sure your blog has the potential to stay successful and fulfilling. Read on for our step-by-step guide on starting a lifestyle blog that stays fun and relevant. 

How To Start a Lifestyle Blog in 10 Simple Steps

The 5 Best Blogging Platforms For Starting a Lifestyle Blog

We’ve researched the best blogging platforms for starting a blog that is affordable, easy to use, flexible, and trustworthy. Here are our top picks based on all the ones we tried:  

You can read the full review here to choose the best blogging platform for your goals. 

Start a Lifestyle Blog in 10 Easy Steps

Setting up a blog is easy if you take it step-by-step, research, think strategically, and use the right tools. Here are the steps we’ll be breaking down in our tutorial: 

For this tutorial, we’re using Hostinger because our research found that it’s the easiest for new bloggers, comes with templates and security features, and has some of the best rates for hosting plans. You can get started with Hostinger for 80% off with our Quick Sprout code.

Step 1: Get Signed Up With WordPress on Hostinger 

The first thing you need to do when starting a lifestyle blog is get set up with a hosting platform. In our case, it’s Hostinger.  

Go to Hostinger’s home page, and sign up for an account by clicking on Hosting in the menu bar and then WordPress Hosting . 

Then, choose your hosting plan. We recommend selecting the WordPress Starter Pack because you’ll get access to a free domain for the first year, and it has everything you need to run a blog. 

Hostinger WordPress hosting plans

Once you’ve made your choice, add it to your cart, and choose how many months you want to subscribe for. You get a bigger discount the longer your plan is, but if you want to start with just a year, that’s fine too. 

Next, add your payment information and buy your plan. 

Hostinger WordPress Starter plan pricing

You can now log in to your Hostinger dashboard to see your plan and the option to Set Up.  

We’ll cover that in a moment. First, there are a few other steps you need to complete.

Step 2: Do Market Research

The next thing you’ll need to do before you even decide on a name or a theme is to get clear on who your blog will be for. 

With a lifestyle blog, you are dealing with the extra challenge of having a broad niche. You’re not just talking about one thing, like food, travel, or fashion—you’re talking about them all. This means that getting clear on WHO your blog is for and which readers will want to live a similar lifestyle is crucial. 

So, for example, is your lifestyle blog focusing on outdoor living? A lifestyle based mostly around being active, spending time in nature, eating clean, and staying fit? Then your content needs to be more targeted towards that type of reader, all the way down to the type of language you use. 

On the flip side, if your content focuses on minimalism with capsule wardrobes, no-waste cooking, or simple furniture, you will target a different audience. 

Let’s take a look at examples of two very different lifestyle blogs:

The Skinny Confidential homepage

We can see that one is targeted toward a younger audience, maybe more towards women and that the topics, language, and branding are all done with that type of reader in mind. The other is more understated, aimed at a very different group of people, covering more conservative topics. 

Both are great, but they work because they understand their audience. You need to get clear on who your target reader is and spend some time researching the topics they are interested in. What do they talk about on social media? What content do they like and share? 

You also want to think about the kind of topics they’ll be interested in reading about and that you’ll be interested in writing about. Once you know who will read your blog and have created an avatar for your target reader, you can move on to the next step. 

Step 3: Choose a Blog Name 

Once you know who your blog will be aimed at and what you will write about, it’s time to choose your blog name. Your blog name and domain name don’t have to be the same, but it’s better if they are. 

You want to choose a name that reflects your brand, but these are the other things you want in a name: 

Hostinger has a domain name search tool to help you check if your domain is available. 

Hostinger domain name search

One thing to note is that no matter how much you like a name, if someone else has a similar name, go with something else. Anything too close to an established blog name can get you in trouble when it comes to copyright or trademark.  

If you create a distinctive blog name from the start, you don’t risk having to change it later on and losing the brand or audience you’ve built. 

Once you’ve chosen a domain name and verified that it’s available, go to Set Up in your Hostinger dashboard and claim your free domain. Then, choose Build a New Website and move on to the next step.  

Step 4: Set Up Your Site and Activate Your SSL

Once you’ve set up an account with Hostinger and chosen a name, it’s time to set up your site. 

In your Hostinger Setup, once you select Build a New Website , you’ll be asked to choose a hosting platform. Select WordPress, then set a login and password for your WordPress account. 

Hostinger dashboard to select a platform with red arrow pointing to WordPress

You can then choose your theme. If you look in the search bar, you can browse through different layouts, including ones specifically for blogging. We’ll look at how you can edit or choose a better theme later in this tutorial, but for now, choose a premade one and continue. 

Once you choose your theme, you’ll get to a page that says your site is ready. Before you go to your WordPress Dashboard, you’ll want to ensure your SSL certificate is installed. Go to the option that says Control Panel and click Manage Site . 

Hostinger dashboard with red arrow pointing to Control Panel

If you need to set up your SSL, you’ll see a yellow button that says Finish Domain Registration . Click it. You’ll then be asked to add your personal details like name, address, phone number, etc. When you’re finished, click Set Up , and then Continue to Control Panel . 

Hostinger Advanced settings with red arrow pointing to SSL

Then go to Hosting in the top menu bar, and click Manage next to your website. Next, from the Hosting Account page, scroll through the different icons until you reach the advanced section, where you’ll see the SSL icon. Select it. 

Then click Set Up , then Activate , then Install . Your site is finally set up and ready to be customized!

Once you’re finished, you can move on to the next step. 

Step 5: Get a Theme 

Once you’ve finished setting up the technical parts of your blog, you can move on to making your blog look the way that you want.

For many blogs, the appearance doesn’t really matter, and the content is king. However, when it comes to lifestyle blogs, there’s a little more pressure to create a brand and a full experience for people when they visit your blog. 

When choosing a new theme, you have a few options. 

You can go to your WordPress dashboard by adding /wp-admin to the end of your URL. If you go to Appearance , you’ll have the option to choose a new theme from the WordPress library. These can be paid or free, but they tend to be a little simplistic. 

If you want something a bit more complex, you can buy a theme from a third party. You can easily buy themes from Etsy or stores like Hello You Designs . 

Hello You Designs themes page

The prices can range from $10 up to $100+, but you can choose whatever suits your blog. Once you buy these themes, you can upload them to your site by going to Appearance , Themes , then Upload . They’ll be detailed instructions for the seller of your theme, walking you through how to migrate it to your site.  

If you want to give yourself a real challenge, you can try building your own theme with a drag-and-drop site builder like Elementor or Divi. These offer lots of flexibility on how your site will look, but they are much more compact and time-consuming, so we don’t recommend them for new bloggers. 

Once you’ve chosen a theme and you’re happy with it, you can move on to step 6. 

Step 6: Customize Your Blog 

Now that you’ve chosen a theme, you can start to customize your blog. 

This includes changing the images to your own or at least to stock photos that reflect your branding and audience. You also need to change the content and the copy on the theme. For example, changing the menu content or the buttons, the about me copy, or the home page intro. 

This can be a little tricky if you don’t know too much about copywriting, but if you browse through blogs you admire, you should get an idea of what kind of content people usually share on these pages. Of course, copying is never okay, but it’s fine to take some inspiration for your own writing. 

You can also play with creating a brand color scheme here and even creating logos with a free tool like Canva . A great tool for creating a brand color scheme is Coolors , which can help you generate color palettes and find colors that go together. 

Coolors color generator

Once you’ve added, copied, and customized all your blog pages, you can move on to the next step. 

Step 7: Plan Your First Few Posts 

The next step is to plan out what you’ll write about. 

You can launch a site without adding content, but then you’ll have nothing to show your audience or post on social media. 

Planning posts is a good way to avoid writer’s block down the line. As long as you plan posts that can relate to other ones (known as a site map), you’re on the right track. You want to make it easy for your audience to stay on your blog and move from post to post. 

Spend some time thinking about which posts you want to create first. What is very relevant and helpful for people in your niche? What is the essence of your brand? Try to create evergreen posts (not trend pieces, but posts that will stay relevant) that are central to your brand. 

For example, if you are going to blog about minimalism, you might have a few core posts about what minimalism is or how to become a minimalist. These will probably be the first things people look for on your site and will always be relevant to your audience. Then, plan the rest of your content from there based on what can be linked to the post. 

Once you’ve planned at least five pieces of content, you can sit down and write first drafts for them. You can come back to these and edit as you go, but they’ll make it easier for you to plan social media content once you’ve launched your blog. 

Step 8: Add Plugins 

Next, you need to add some plugins to your blog. 

Plugins will help you add extra features to your site, like pop-ups, sticky menus, or quizzes. Some plugins will already be included in WordPress, but if you need other plugins for your site, you may have to download them from the plugin store.

You can see your active plugins in your WordPress dashboard by looking for plugins in the menu. You’ll then see a list of the plugins you already have and a button at the top of the page that says Add New . 

WordPress user dashboard for adding plugins

If you click through to Add New, you can search different plugins or upload your own. You can include anything you want, although you may want to start by keeping it basic, as too many plugins can slow down your site. Here are our recommended essential plugins you need for a blog: 

You can add as many plugins as you need, depending on what features you want for your blog. If you want help choosing plugins, we have an extensive guide to the best WordPress plugins here . 

Once you’ve added your plugins, you can move on to the next step. 

Step 9: Add Legal Pages 

It’s easy to overlook legal pages, but you shouldn’t. 

These are pages like your Privacy Policy and Terms and Conditions, and you are legally required to have these on a website. 

A Privacy Policy lets users know how their data is handled and which third-party plugins they use. Many countries and states require that you have these and that they are easy to find, so make sure yours are displayed somewhere obvious, like your footer menu. 

Some states also require a terms and conditions page, which is a page that lets users know any rules you have for your blog, like how old someone should be to access it. 

Termly website footer with red arrow pointing to links to legal pages

For these pages, you can use a generator like Termly , or Terms Feed . These will give you templates that you can use and edit. However, as a disclaimer, these are not the same as getting official pages drawn up by a lawyer. To ensure your legal pages are correct, you should always consult a legal professional. 

Once you’ve set your legal pages up and created clearly visible page links, you can move on to the last step. 

Step 10: Set Up Your Social Media 

Once you’ve set up your blog, you can set up social media accounts using your blog name. 

We recommend setting up business accounts from the start, as these will let people know you are a blogger and make it easier for you to analyze your audience. Instagram and TikTok will probably be where most of your audience is hanging out if you are a lifestyle blogger, but there’s no harm in setting up a Twitter or a Facebook, too. 

Instagram user settings with red arrow pointing to Professional account and another red arrow pointing to Category

Once you’ve set up your site, you can add your domain to your bio and even an email address so people know how to contact you for partnerships or media inquiries. 

Once you have set up your socials, you can publish and promote your first few pieces of content. You’ve finally finished setting up your blog, and now you just get to move on with building an audience and creating content! 

Final Thoughts About Starting a Lifestyle Blog 

You might hear a lot of people saying that lifestyle blogs are hard to start, but they are interesting, fun, and rewarding.

Lifestyle blogs can also be easy to monetize, as so many brands can sponsor or partner with your content, and you have access to a broad audience. Just follow our steps to get the foundations for your blog right, and you should have no trouble transitioning your blog into a side hustle, or even a career, in the future. 

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Sample Blog Business Plan

Today, I’m going to share a sample blog business plan . My goal is to give you adequate information and step-by-step instructions on how to create your own blog business plan.

Do you own a website or blog? If you answered YES to that question, do you have a written business plan for your blog? Honestly?

Chances are, you don’t. Most people start a blog or website without putting much thought into it. They simply wake up one morning, have a great idea, and launch a blog. They don’t have a specific plan, goal or objective. All they have is an idea.

In my opinion, this is one of the major reasons that so many blogs and websites fail.

I learned in the Army that failing to plan is planning to fail.  Every hour you spend planning will save you at least five to ten hours in execution, and probably much more than that.

Regardless of what type of business you own, even if it is a blog or website, you need a written business and marketing plan . It’s non-negotiable.

Successful blogging is not about one time hits

What Should Be Included In Your Blog Business Plan?

In case you are overwhelmed by the idea or don’t know where to start, just ask the questions you see below and type up the information into a Word document.

# 1: Who is your target market?

Who is your ideal reader? Who are you ultimately trying to reach? Please take the time to determine this before you even create a blog. Be specific. The tighter, more focused your target market the better. On the internet, everything is broken down by niche. Think of the internet as a bunch of small communities. Also, you can’t be all things to all people. Who do you want to resonate with the most?

# 2: What is your unique selling proposition?

What makes you and your blog different from every other blog or website in the marketplace? For example, I am the No B.S. Network Marketer. I call a spade a spade and focus on educating, helping and inspiring other network marketers.

# 3: What is your mission?

What is your mission? Why do you exist? What is your purpose? What value or benefit do you offer your readers? What problem do you hope to solve?

# 4: What is your vision for your blog?

What is the ultimate goal of your blog? What do you really want to accomplish with it? For instance, do you want to sell it one day for a large profit, have it provide ongoing passive income, or do you just want to help serve, educate or entertain others, regardless of whether or not you make money? Only you can decide what is best for you.

# 5: What are your five-year goals?

Where do you see your blog in five years from now? How much content will you have? How much income will it produce? Just make your best guess.

# 6: What are your one-year goals?

What are you trying to accomplish in the next 12-months? How much content will you create? How much income will you make? The best thing to do is divide your five-year goals by five.  For example, if you want 500 articles in five years from now, your goal should be to create 100 articles this year.

 # 7: What are your income streams?

How will you make money with your blog? What will be your primary income stream? What will be your additional income streams? It’s best to brainstorm these things BEFORE you start your own blog.

# 8: What is your daily action plan?

What will you do each day, each week and each month to grow your blog and move closer to your goals? What are your three to seven daily tasks?

# 9: What is your marketing plan and budget?

What type of marketing and advertising budget do you have to promote your blog each week? Where will you advertise it? How will you advertise it? Without a doubt, this is the number one reason so many blogs fail: a poor marketing strategy.

# 10: Who are your competitors?

It makes sense to spend time evaluating your competition. Look at the 5-10 most popular blogs in your potential niche. What are they doing well? What are they doing wrong? What could they improve upon? How are the monetizing their blog ? How can you make your blog different from them? The answers to these questions will point you in the right direction.

As you can see, your blog business plan will clearly identify your goals, vision, unique selling proposition, daily action plan, marketing plan, and much more. It will let you see the big picture: the forest from the trees. It will let you see your website from the outside in.

Now, don’t get stressed out about these questions. Your answers to these questions can change. They will change. Just start where you start and make the necessary adjustments along the way, as you learn and earn.

What I want to do in the rest of this post is provide a sample blog business plan . 

It’s my business plan for 2020. I update it each year in early January. I created my blog business plan when I first launched this blog, and I have updated it every year since. If you want to monitor my progress, you can read my blogging success story here .

By no means do you need to use the exact same format that I did. Feel free to modify, edit or change this sample blog business plan to whatever format works best for you.

Chuck’s Blog Business Plan

(January 1, 2020 to Dec 31, 2020)

My Target Market

My website is My target market is current and former network marketers and anyone actively looking to get involved in the industry. My website also attracts people interested in making money from home, people servicing the MLM Industry and MLM Companies.

Unique Selling Proposition

I am the No B.S. Network Marketer. I call a spade a spade and speak the truth, without hype, fluff or B.S. I am a watchdog for the MLM Industry. I provide cutting edge help, tips and information to network marketers from any company. My goal is to educate, to help, and to inspire other network marketers to achieve success in their current company.

In the next five years (December 31, 2024), I will have one of the top 3 most visited network marketing blogs on the internet, with more than 2,500 pages of valuable content. In 2024, I will have 3 million page views at my blog. My goal is to earn $1,000,,000 per year in income from my blog in 2024 (including my MLM Income). My 20-year goal is to sell my blog for at least $5 million.

Mission Statement

To educate, to help, and to inspire other network marketers. To serve as a “watchdog” for our industry and help give the industry a good name.

My Income Streams

I sell training courses, affiliate programs, leads, and services that benefit network marketers. I promote about 40 different income streams, but focus most of my efforts on my top 3 income streams. My primary focus is building my own MLM team. Some of my best income streams include:

Five Year Business Goals (December 31, 2024):

This Year’s Business Goals (by December 31, 2020)

Action Plan

In order to achieve these goals, this is my action plan.

***** End of Business Plan

Creating Your Own Blog Business Plan

I really hope you will take the time to create your own blog business plan. No, your goals don’t need to be as lofty as mine are. You don’t need to use the same format I did either. Just take out a pen and paper and write down your plans on a piece of paper. Do a brain dump and write down everything you can think of.

Review it once or twice a day for the next 7-days. Make changes as needed until you have a concrete business plan. If possible, keep your blog business plan to no more than 1-2 pages. The simpler the better.

Once you are happy with your finished plan, type it up on your computer. Next, review your final blog business plan at least once every 7-days to make sure you are on track. Remember, it is a living, breathing document that will change from time to time. Update it as needed.

Final Thoughts

In conclusion, this is my sample blog business plan. I hope you found the information helpful. What are your thoughts? Does it make sense to you? Leave a comment below to let me know what you think. I look forward to hearing from you.

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6 thoughts on “Sample Blog Business Plan”

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Great post! but before going for a business plan we need to keep some of the things in mind like Surveys, In-depth Interviews, and Desktop Research. I am in really love with your action plan thank you so much.

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Glad I could be of assistance.

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Yes, its true the one must have a business plan for succeeding in any endeavour. But above all, it’s the perseverance and constant efforts in that direction that lead you to the final destination. The hard work has to be done by you to fulfill your dream….

Good points. Show me someone who can put in the work consistently, and persist, and I will show you someone who is successful.

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What a gift, sharing your business plan is very generous. Now I have written mine – just need to tweak it and it’s done.

You’re a blessing Chuck.

Glad I could help Donna.

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Learn how to succeed in network marketing. Tips from a former MLM Junkie turned top earner.

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Salesforce reported strong results on Wednesday, announced an extra $10 billion in share buybacks, and scrapped its M&A committee, signalling no more big, pricey acquisitions. 

That wasn't enough for Elliott Management , one of the activist investors that has built a large stake in Salesforce and has been pushing for changes. 

"Much work remains," Elliott wrote in a statement that was posted on Twitter Wednesday by Jesse Cohn,  a partner at the firm. "Salesforce needs a sustainable leadership plan and a board that demonstrates it can provide accountability through proper oversight."

The comment about a leadership plan is likely referring to a succession crisis that erupted at Salesforce recently when several top executives left the company. Bret Taylor , in particular, was seen as a successor to Benioff as CEO, but Taylor is now running a new startup instead. 

Benioff, who is CEO, chairman and co-founder of Salesforce, will have to fix this succession crisis to fully appease activist investors, Insider reported earlier on Wednesday. 

Company insiders, former employees and Wall Street analysts increasingly expect Salesforce to put a succession plan in place soon. The likely goal is not to oust Benioff, but rather to develop a bench of executive talent who can take over from him in the future. One possible option would be a revitalized board that focuses on improving margins while also considering succession planning. 

"The question is who would be next in line?" Mark Moerdler, a veteran tech analyst at Bernstein, told Insider earlier this week. "There's not a lot of people sitting on the bench." 

Are you a Salesforce employee or have information to share? Contact Ellen Thomas via email ( [email protected])  or send a secure message from a nonwork device on Signal: ( +1-646-847-9416 ). Reach out to Ashley Stewart by sending a secure message from a nonwork device via Signal ( +1-425-344-8242 ) or via email ( [email protected] ).

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Tesla stock could spike nearly 30% over the next year with aid from its coming Cybertruck, equity strategy chief says

Investors pushed Tesla shares lower following the EV maker's investors' day, but the stock could rise 30% in as early as six months, according to Zacks Investment Research. 

The firm's price target is $260 over the next six to 12 months. That price would represent a 28% increase from Wednesday's close of $202.77. 

"I think that's doable," John Blank, chief equity strategist at Zacks, told CNBC's "Squawk Box Europe" on Thursday.  "When I queried it … it sounded fair. I think $260 is where we're headed." 

Tesla shares last traded above $260 in September. 

Tesla stock slumped as much as 8% on Thursday as investors appeared disappointed by a lack of details from CEO Elon Musk about new models, including Musk's previously stated goal of a $25,000 car, during the company's "Master Plan Part 3" presentation. The company saw about $50 billion wiped off its market cap amid the lukewarm response from investors to Musk's announcements. 

"They did say the Cybertruck is going to come out this year," Blank said in discussing what caught his ear from the company's presentation. Musk first unveiled the futuristic-looking electric truck in 2019. 

"The thing I think we should hear about the Cybertruck is it's going to put a new factory template in place that we have not seen yet, and that's what's taking so long," Blank said. 

"They want to get this new low footprint factory - 40% less footprint factory -  right. And I think that's the real message we should hear about this whole Cybertruck," the strategist said. 

The stock so far in 2023 had jumped by more than 50%, shifting into recovery mode after plunging more than 60% in 2022, landing among the S&P 500's top 10 largest percentage losers last year.

What's in Elon Musk's Master Plan 3 for Tesla investors? Here's what we know

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Tesla CEO Elon Musk said the Austin-based car company's growth will focus on building out a sustainable energy future, a plan the billionaire outlined at the company's annual investor day.

During the nearly four-hour event Wednesday, Musk and other company executives laid out a vision for the car company's future, including its latest version of the company's "Master Plan," the first of which it published nearly a decade ago. The event was streamed live from Tesla's Austin-area Giga Texas factory, where the company also has its headquarters.

Musk outlined his vision for sustainable energy for Earth that "doesn't require destroying natural habitats," humans to be austere, or stop using electricity. He also said it was possible to develop a sustainable energy economy worldwide with about $10 trillion in spending.

More: Is Tesla moving back to California? No, but here's what Elon Musk's news means for Austin

“Earth can and will move to a sustainable energy economy, and it will do so in your lifetime," Musk said.

In line with those goals, company executives said the company would aim to reduce its footprint of future manufacturing sites by about 40% and cut production costs in half for next-generation vehicles. The company executives including Musk also said the company would play a role in "repowering the grid with renewable fuels", by ramping up battery production for Tesla vehicles and storage systems.

What do we know about Tesla vehicles?

Over the course of the event, executives highlighted Tesla's previous achievements and talked about how the next generation of vehicles would be built, but they shared few details on specific new Tesla products and showed several graphics where a few future products were covered by sheets. Executives also spoke about how Tesla developed new features, and cut costs.

Ahead of the event, Dan Ives, an analyst with Wedbush Securities, had predicted Austin and its continued buildout would be a main focus. Investors, the auto industry, and the Tesla community are all laser-focused on what's coming up for Tesla in the next few years, and Austin is expected to play a major role, he said.

“We believe Austin is the centerpiece of Tesla and Musk’s domestic vision, with tonight a ‘cutting the red ribbon’ vibe for Austin to the EV world," Ives said.

What we know: Did Tesla pick a Texas site for its $375M battery refinery?

Was Austin mentioned in the Tesla Master Plan?

The invitation-only event had little mention of Austin, where the company moved its headquarters in late 2021 and is the same location as its massive manufacturing facility, Giga Texas. The annual meeting came as Tesla nears the one-year grand opening of Giga Texas, which opened last April and delivered its first Model Y vehicles. Tesla also plans to make the Cybertruck, Model 3 and vehicle batteries at the site.

Tesla's vice president of vehicle engineering, Lars Moravy, said the company is rethinking manufacturing again. He also said the company is working on a “next-generation vehicle” that would allow more people to work on the car at the same time. But, he said the unveiling of that car will come at a "later date."

What do we know about the Tesla Cybertruck?

Ives said the investor day event "highlighted the breadth and scale of Tesla’s production globally" and said Austin plays a major role in the future with Cybertruck, which remains front and center. However, investors will be disappointed after no $25,000 vehicle was announced, a vehicle Tesla first alluded to in 2020, he said.

"The goals are ambitious for Musk but investors will be leaving the day wanting more meat on the bone from investor day," Ives said. Tesla stock was down 6.4% by mid-Thursday morning.

Tesla's chief designer, Franz Von Holzhausen did bring up the company's long-anticipated Cybertruck, saying it is expected to start production this year, a timeline the company previously announced. Tesla previously said the truck is expected to be built in Austin with limited deliveries later this year.

What did Tesla confirm?

Tom Zhu, who heads up global production and has run China for Tesla, also noted Tesla had produced its 4 millionth vehicle globally. Tesla later tweeted during the presentation that the record-setting vehicle was produced at Giga Texas.

Company executives reiterated Tesla's previous goal to produce 20 million electric vehicles per year by 2030. Last year it produced 1.31 million. Austin and other new facilities are expected to play a key role in this goal.

The company also confirmed that it would build a facility in Mexico. The news had been announced earlier this month by Mexico president Andrés Manuel López Obrador, who said the company agreed to build a large factory in Monterrey. Tesla said the facility, which would be its fifth manufacturing facility, would complement other facilities but not replace them.

"Mexico will build our next-gen vehicle, but we will also be doing that in our other plants," Moravy said.

Tesla also confirmed it will be building out a lithium refinery in the Corpus Christi area. The company has previously posted jobs for the site, and Senior Vice President of Powertrain and Energy Engineering at Tesla Drew Baglino confirmed on Wednesday that Tesla had broken ground on the site. The plant is the first of its kind in the United States and could provide Tesla with a steady supply of needed material for vehicle batteries. Executives said Wednesday they expect the plant will have output in about 10 months.

The plant is in unincorporated Nueces County, within the boundaries of the Robstown school district. Late last year, the school district passed a Chapter 313 tax abatement package for Tesla, worth about $16.2 million in tax breaks over 10 years.

Tesla also said in July that the company will start offering unlimited overnight home charging to Tesla owners for $30/month. It adds to the offerings Tesla has in Texas, including selling electricity in parts of Texas and insurance .

What is Master Plan 3?

Musk unveils a new "master plan" every few years for Tesla that typically involved lofty promises. On Wednesday, Musk and other executives outlined several ideas that involve Tesla's possible future roadmap for a Tesla ecosystem of products. This included replacing all combustion vehicles with EVs, transitioning to electric planes and boats, powering everything with renewable energy and storage, using heat pumps in homes, businesses, and the industry, and using high-temperature heat delivery and storage for industrial processes.

"We're basically moving rapidly towards an electric autonomous future," Musk said. "As we improve the energy density of batteries, you’ll see all transportation go fully electric, with the exception of rockets.”

Musk then said he ultimately plans to generate rocket fuel on Mars, and '"ultimately, even rockets can be electrified."

As of Thursday, Tesla had not yet posted a whitepaper on the subject that Musk mentioned.

What were Master Plan 1 and 2?

As implied by the name, this is the third “master plan” Musk has announced for Tesla. The company has largely completed its first master plan , which Musk first laid out in August 2006. That one called for, building a sports car, using that money to build an affordable car, using that money to build an even more affordable car, and also providing zero-emission electric power generation options

Musk released Master Plan 2 , or Part Deux in July 2016, which called for creating solar roofs with seamlessly integrated battery storage, expanding its electric vehicle product line to address all major segments of transportation, developing a self-driving capability 10 times safer than manual using massive fleet learnings, and enabling Teslas to make money for owners when they’re not using the vehicles. The company is considered less successful in its second plan.

lifestyle blog business plan

Walmart Set to Close All Stores in Portland amid Record-Breaking Retail Theft

lifestyle blog business plan

Walmart announced its plan to close its final two locations in Portland, Ore., at the end of March following underwhelming financial results.

“We have nearly 5,000 stores across the U.S. and unfortunately some do not meet our financial expectations,” the corporation said in a statement according to KPTV . “While our underlying business is strong, these specific stores haven’t performed as well as we hoped.”

The closures, which will result in nearly 600 employees being laid off, come after a statement by Walmart CEO Doug McMillion in December 2022 noting that record-breaking retail theft had undercut the company’s economic performance of late.

“Theft is an issue. It’s higher than what it has historically been,” McMillon told CNBC. Prices “will be higher and/or stores will close,” the executive added if Oregon authorities failed to address rampant shoplifting.

Companies shuttering stores in Portland has become increasingly common. Last year a clothing store, Raind PDX, shut down operations with the company specifically citing the cost of doing business in the wake of historic retail theft.

“Small businesses (and large) cannot sustain doing business, in our city’s current state. We have no protection, or recourse, against the criminal behavior that goes unpunished,” a letter posted on the company’s store read. “Our city is in peril.”

In a similar vein, Nike and Cracker Barrel locations closed in 2022 with companies citing similar reasons.

“We consider many factors, including current and projected financial performance, location, population, customer needs, and the proximity of other nearby stores when making these difficult decisions. Our focus right now is taking care of our associates during this transition and working with our customers to transition their pharmacy, and other, shopping needs to nearby stores,” a spokesperson told Fox News Digital .

In late February, Walmart announced a series of other closures across the United States including in Florida, Illinois, Arkansas, and Wisconsin.

More from National Review

Riot Declared in Portland after Mob Shows Up at Mayor Wheeler’s Residence

Portland Police Spent Nearly $8 Million in First Two Months of Nightly Rioting

Protesters Prevent Police from Investigating Stabbing Outside of Portland Courthouse

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    A first round of swingeing culls hit the technology sector in November. US companies including Goldman Sachs, Microsoft and Amazon followed by laying off nearly 103,000 people in January, the highest monthly total since the height of the pandemic. Now the misery is spreading, as executives hunker down ahead of a possible recession.

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    Walmart announced its plan to close its final two locations in Portland, Ore., at the end of March following underwhelming financial results. "We have nearly 5,000 stores across the U.S. and unfortunately some do not meet our financial expectations," the corporation said in a statement according to KPTV.. "While our underlying business is strong, these specific stores haven't performed ...