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15 Stunning Examples of Small Business Website Design
Updated: October 13, 2022
Published: June 28, 2021
If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses . Honestly, I’m surprised that number isn’t higher.
As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right?
But here’s the thing: You don’t need a design portfolio or a branding team to make an effective website. A lot of what makes websites work boils down to clear and intuitive navigation, well-written copy, and tasteful use of color , typography , and images — no design degree necessary.
Still, it’s one thing to talk about good design, and another to actually build a website that delivers on all design fronts . Lucky for us, there are many fascinating websites that have figured out what works. So, for help in your design journey, we’ve compiled our favorite examples of excellent small business websites to inspire your own.
Small Business Website Design Examples
There are, of course, thousands of small business websites you can draw from, but we think these 15 serve as a good starting point whether you’re planning a redesign or wireframing your first iteration. By the way, these are all real businesses, so you can click each link to explore the website yourself. Let’s dive in.
1. Bennett Tea
Starting off our list is a gorgeous example of what you can accomplish with color palettes, animated page transitions, scrolling effects, and creative layouts. The Bennett Tea shop offers just a handful of premium tea options, but each is presented elegantly through this online store’s unconventional format.
Typically, stores display their products as grids with links to product pages. On the Bennett Tea website, however, users scroll down to explore each offering, with a life-sized image of the tea box and descriptions of the taste, aroma, and mouthfeel. It’s the perfect visual palette to complement the company’s variety of tastes.
Also notable is the site’s navigation experience. Upon landing on the website, visitors are shown a splash page stating the company’s mission. They then have the option to continue to the store or go to the About or Contact pages. It may require one additional click to get to the store page, but this choice puts the branding front and center for potential customers.
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8 of the Best Business Website Designs to Inspire You in 2023
Here are examples of well-designed, effective business websites to give you inspiration for your own.
By Ramona Sukhraj
You don’t have to be a marketer to know a website is a must have for any business.
It tells a customer what you have to offer and shares how to contact you, among other things. It can even help you get found in search engines and act as your greatest salesperson after hours .
It is a sign of establishment and legitimacy. It shows you take your business and accountability seriously and you want others to do so as well.
Whether you want to build brand awareness, drive traffic, generate more leads, or increase sales, a well-designed, professional website can provide a platform to make your business goals easier to achieve.
Thankfully, with tools like Squarespace , WIX , and HubSpot , creating a website is faster than ever, but that doesn’t mean a great business website comes easily .
There are millions of businesses and business websites out there. In this article, we’ll spotlight eight of our favorites and explain what makes them worth emulating.
What makes a business website great?
While the primary functions or actions your customer seeks from your website may vary, there are some standard things that your web presence should accomplish.
In a nutshell, a great business website does three things:
Communicates your brand/offering clearly
Makes conversion/buying easy, educates your audience .
One thing all business websites need to do is communicate a clear message. When website visitors arrive, they should immediately get a sense of what your company does and who the intended audience is.
There are many different approaches to messaging, but one of our favorites is The StoryBrand Framework , a seven-point outline that positions your audience as the hero in their story and your business as the guide who helps them along the way.
In addition to conveying who you are and what you offer, your business website should make it clear how someone can take action to work with you, whether it be through the website itself, finding a product in store, getting in contact on the phone, or using a self-selection tool .
From clear calls-to-action (CTAs) and dynamic design elements to easy navigation, all of these pieces aid in making your website more conversion friendly.
Last but not least, your website should educate your audience not just about your company, but about how they can make the best buying decisions. This means answering their most urgent questions.
These can cover a broad range of topics, but a great place to start is with what Marcus Sheridan calls The Big 5 .
Note: Want to get more granular about what your website should include? We break down the three points above and other specific features of effective business websites in the article, “What does a great inbound marketing website look like in 2023?”
We also share examples and dig deeper into accomplishing everything we talk about here.
8 of the best business website design examples
Whether you’re starting from scratch or undergoing a website redesign , here are eight examples of some of the best business website designs to inspire your own company website.
1. Business Made Simple (BMS)
BMS is a course for those working in small-to-medium sized businesses by StoryBrand founder Donald Miller so it comes as no surprise that its website hits the nail on the head.
Right when you arrive on the page, BMS clearly and concisely tells you what they offer and who it’s for (using The StoryBrand Framework), and gives you a CTA to get it.
Then, as you scroll, it goes into more detail about how its offerings work through copy and video. It also shares testimonials to prove its claims and delivers all of the basics (like how to contact the company, its history, and terms and conditions) in the footer.
The site is streamlined to essentials and easy to navigate.
Program tool ClickUp has one of the most visually striking and engaging websites on our list.
When you first arrive, you get pretty much everything you need to know to feel comfortable converting right in the hero section (first area you see on a website before you have to scroll):
- A clear and concise description of what the company does
- An in-line form to get started
- Social proof in the form of reputable third-party ratings
- Dynamic visuals of what the tool looks like
- Links to all the key sections of their website, including product information, pricing, a blog/learning resource, and contact information.
Below the fold, everything else is a bonus, going into greater detail with colorful, interactive graphics.
ClickUp is a robust tool that offers a lot of functions and prompts a lot of questions; it’s only natural that the team will have a lot of information to share with its visitors.
Fortunately, this website is a great example of how to organize and deliver that volume of content in a way that is still easy to navigate and digest.
3. Bill Ragan Roofing
Next up, we have IMPACT client Bill Ragan Roofing — a wonderful example of a small business website doing everything right.
Like Business Made Simple, this website follows The StoryBrand Famework to make its messaging direct and easy to grasp.
It also leaves no questions about how to start your journey with the company, using a bright orange button in its hero section to “request a quote” or take a quiz to determine what kind of roof service you need.
The website’s navigation also does a good job of directing you to the most essential information to begin your purchase journey — pricing and its learning center where it offers a variety of educational articles and videos to help you learn more about roofing and how to make a smart decision.
Ellevest is a women-first financial consulting company.
The brand’s website stands out by initially focusing on the emotional value it offers (personalized financial support) and key differentiators.
Then, as you scroll, the team unfolds more about its “mission to get more money in the hands of women” with original reports and data and testimonials from real members, along with photos and videos of the team.
The clean, minimalist web design goes on to build credibility and trust, including the logos of media outlets the company has been featured on.
It also offers a few different options for starting your journey with them depending on your needs — becoming a member or signing up for their newsletter.
Another standout part of this website is its accessibility features for those with visual impairments.
Simply click the menu on the right and you’ll be met with options for adjusting the website’s color palette, text sizing, focus, and more.
5. Roof Crafters
Roof Crafters is another IMPACT client with a great example of a well-done small business website.
This roofing company is unique in that when you arrive on its website, it guides you immediately to its self-selection tool.
While other examples opt for a multi-step quiz, Roof Crafters goes for a simple dropdown, asking you to identify exactly what you need help with.
From there, you’re taken to a dedicated page around that service, complete with detailed information including videos, photos, testimonials, FAQs, related content, and a form to get started.
Overall, Roof Crafters does an excellent job of guiding users where they need to go without much thought and delivering all of the information they need to move forward on that journey in a clean and organized way.
6. Our Place
One visit to the Our Place website and it’s immediately clear what they’re about.
When you arrive, the company’s signature products — the Always Pan and Perfect Pot — are front and center, along with an explanation of what makes them special.
There’s no question about what Our Place wants you to do, with its clear CTA.
As you scroll down the page, the brand does an admirable job of establishing what it offers and what it believes. It sells cookware, tableware, kitchen tools, and ovenware, and it “believes in the power of home cooking to bring people together.”
From there, the website makes it easy to shop for the most popular products, embedding them right on the page and following up with media recognition, real reviews, and videos to show you what real buyers think.
Last, but not least, it delivers educational and informational content in its footer with links to the blog, FAQs, contact information, and warranties.
Overall, Our Place creates a beautiful site that makes it easy for you to take action, but without neglecting essentials.
7. Applied Educational Systems
Next, we have IMPACT client Applied Educational Systems (AES) .
AES’ website boasts a clean, modern design with bold colors that highlight key elements, such as its primary call-to-action to start a free trial of its software.
This makes the site not only engaging, but easy to visually navigate.
What really grabs me, however, is their powerful messaging. Once again, making use of The StoryBrand Framework, AES leans into the customer’s aspirations of being a more impactful teacher by giving their students more attention and being more efficient.
The company makes it clear how it helps make this possible — by offering a unique curriculum system — in the website hero, but continuing to break down the how as you scroll through the homepage and website.
AES also does a great job of showcasing educational content through its learning center and blog and also using original and inclusive photography throughout the website.
This not only brings an air of greater authenticity to the website, but also helps the company resonate with a wider audience of teachers and communities.
8. Scribe Media
Last, but not least we have Scribe Media , a full-service publishing company that can help you with everything from actually writing your book to marketing it.
To capture this on the website, the team uses an animated text in the hero that cycles through its various services in a way that is engaging, but subtle.
From there, it capitalizes on social proof to further illustrate what it does. It shares the number of books the company has worked on and their accolades, then highlight prominent projects, faces, and stories from each of the primary services.
These projects then link to the service being discussed as well as a video diving deeper.
Outside of the homepage, Scribe Media does a great job of answering common buyer questions in the top navigation, such as “Why Scribe?” and how much it costs to work with the company.
It also shares valuable educational content via a blog, podcast, and more linked in the footer.
Breathe new life into your business website
Your website is the strongest tool you have in our digital world.
But to leverage all that it can do for your business — generate leads, increase brand awareness, make sales, and create trust with customers — it needs to be well-strategized and designed.
Now, that doesn’t mean you scrap what you have now.
There are numerous ways to breathe new life into your website and achieve your goals. Perhaps your website is due for a whole new look or perhaps it just needs some new pages or content.
With that in mind, use these examples of websites done well to help you evaluate where your website may be coming up short and what you can do in the coming quarter to improve it.
Need a little more guidance? Check out our free website performance assessment to help you find out where you need to focus.
Wondering where to begin?
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Make your business shine online with a custom business website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of business websites from our global community of designers. Get inspired and start planning the perfect business web design today.
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Business websites not a good fit? Try something else:
How to create your business website design.
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Start a contest
Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.
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Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.
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What makes a good business website?
A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your business website tell your brand’s story.
Types of websites There are 8 different types of websites. Find out what they are, so you can decide which will meet your needs… Keep reading
How to create a website Creating a website can be complicated. This guide will walk you through the process of getting a website step-by-step… Keep reading
Web design colors Choosing the right website colors can highlight your business’ strengths and help you attract the right customers… Keep reading
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Top 11 Most Striking Corporate Websites
Realistically, the word «corporate» rarely connotes great artistic vigor or exceptionally enticing originality. It might rather be seen accompanied by the word «square», «suit», or even the unapologetic «boring». These corporate websites beg to differ. Our team has selected audacious websites that managed to make their design reflect their service and serve their brand. This list assembles some of the most striking corporate websites, all fields combined.
A website that combines classic lines with a seamless user experience.
The theme is water, and you can’t miss it: from the site’s leading water-drop loading page to its fluid call to actions.
Not exactly what we have come to expect when it comes to an investment group website: a bold, natural and adventurous look that certainly gets attention.
This design wastes no time: a 5-word introduction of the company prefaces the homepage, and off you go.
For any innovative, technology-based company, efficiently explaining the product is a challenge. This website achieves this through simple visuals and dynamic navigation.
If simplicity is your brand, you might as well make it your design.
The dynamic and playful visuals are paired with an understated color palette. The result is modern and professional.
This website stays true to the look of the logo while making a confidant use of black and white.
Combining the scroll-down trend with a vertical side-menu, this website is remarkably ergonomic.
A fine example of bold typeface.
Holm Marcher & Co
Personality goes a long way. This website adheres to the latest trends while seemingly being inspired by vintage film noir, an unexpected combination that sets it apart.
Top 10 best design inspiration sites for web designers
25 Beautiful Corporate Websites
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Today, every business needs to have an online presence. Regardless of the types of products or services you offer or the industry you serve, an effective business website is critical to your success.
Fortunately, creating a quality company website is easier and more affordable than ever before. You don’t have to break the bank in order to have an online presence that looks professional and helps to accelerate your growth. In this article, we’ll take a close look at some of the best corporate websites out there. You’ll see real-world examples and find plenty of inspiration.
Create Your Own: If you’re looking to create a beautiful and effective website for your own business, we highly recommend the Divi WordPress theme from Elegant Themes. Divi is an incredibly versatile theme that allows you to create a beautiful website for any business without touching the code. It comes with a huge collection of pre-designed layouts specifically created for different types of businesses, making it easy and inexpensive to have a great website.
The Best Company Websites
Let’s take a look at the details of some outstanding examples, including some small business websites . You may also be interested in our list of the best corporate and business WordPress themes .
DFDG Architecture’s company website features a quality design that uses a large background photo on the homepage. The site uses beautiful photos, especially on the “Work” page that shows off some of their past projects. The site is easy to navigate with an excellent user experience, provides all of the necessary information for visitors, and makes it easy for potential clients to get in touch with the business.
Martin Building Co.
Another architectural firm, Martin Building also uses big background images and professionally shot photos throughout the site for an excellent visual appearance.
When you click from one page to the next, the experience is enhanced with some unique transitions. It’s a somewhat subtle difference but it provides a positive user experience. This may also help to keep visitors on the site for longer periods of time. You’ll also see some subtle effects when scrolling longer pages, like the homepage.
ITI’s company website uses an exceptional design that includes big, bold typography, some subtle effects, and quality visuals. The blue “let’s talk” button in the header really stands out and encourages visitors to take action and get in touch. The site includes a blog that provides plenty of written content aimed at their target audience. Of course, you’ll also find all the necessary details about the services they offer and how they can help.
Paragon Oak operates in the construction industry and its website presents an outstanding first impression to visitors. Visually, the design looks great with a full-screen background image. As far as functionality is concerned, visitors will easily find all of the important details related to Paragon Oak’s services and the process they use. The site includes several case studies from past projects, giving details of the work done and including high-quality photos.
PRCO is a global PR agency and their homepage takes a bit of an unusual approach. Above the fold, you’ll see a full-screen background images along with a brief statement about what PRCO does. As you scroll down, you’ll see a number of images with headlines that link to different sections of the site. However, there is very little text on the front page.
The site is organized and structured in a very logical way. This makes it easy to navigate and find what you’re looking for. PRCO establishes credibility by showcasing some of the highly-recognizable brands that they’ve worked with, like Tommy Hilfiger, Ferrari, Four Seasons, and others.
Ashcroft Law Firm
With a dark design and large background photos throughout the site, the design of Ashcroft Law Firm takes a different approach than most corporate website design. The site has everything you would expect from a law firm. This includes a staff page and their areas of expertise and practice. While other entities provide similar information on their website, Ashcroft’s features a little more style while still providing a seamless user experience.
The company website of Stink Studios uses a very clean design with minimal visual elements aside from photos and images. The simple design strategy helps to keep the focus on the content, where it belongs.
One unique design decision was to place the logo at the right side of the header instead of the left or center. As you scroll down the page, if you hove the mouse to the left side of the page, the navigation menu shifts to the left of the layout.
The Ruby Company
So far, we’ve looked at a number of examples of business websites in industries like real estate and finance, and now we’ll look at a corporate website from an agricultural industry. The Ruby Company offers product supply and logistics and their site is very well done.
Here you’ll find large, professional-quality photos, beautiful typography, and even some illustrations and other visual elements that add to the look. You can easily find all of the relevant about the company and products through a navigation menu that is simple to use. Page transition effects also show the attention to detail that went in to the creation of this website.
The website of this seafood provider uses a full-screen video background on the homepage and plenty of attention to detail throughout the site. The navigation menu opens up as you click on the hamburger icon to the left side of the screen. When you click on one of the main links in the menu, sub-navigation options appear.
You’ll see subtle background patterns throughout the site. They provide some excellent visual interest without being overwhelming or dominating the design. And professional images (and video) complete the outstanding look. Although it looks great, the site also functions well. It doesn’t sacrifice usability in order to look great.
Oh Planning + Design
If you like color, you’ll love Oh’s website and branding. This architectural firm uses a beautiful design with vibrant colors and plenty of photos. They have a dedicated page for each of their featured projects with a description and several photos. You’ll also appreciate the navigation menu, which is both well-designed and logical.
The Aberg Group
Industrial real estate company The Aberg Group uses a dark blue background and lots of high-quality photos. The site also includes some small amounts of animation as you scroll and interact. Links in the navigation menu lead to the major sections of the site so you can move around with ease.
The WSA website includes a lot of photos and some splashes of bright color. The detail pages for their past projects include text to tell the story, plenty of photos, and even video. There are also some short testimonials that are highlighted on these project pages.
The Keatons website uses a fairly simple design, but it’s well done. As you scroll down the page or navigate the site, you’ll notice many subtle animations and effects that add a nice touch.
Finding information is very easy thanks to a logical structure and a clear navigation menu. There is a team page with bios for team members and plenty of details on properties for anyone looking to rent or buy. The “request valuation” link also presents a call-to-action that helps to generate leads.
Adam Church offers property management services and their company website is an impressive example that could be used to inspire other businesses and designers. The design of the site is very clean and clutter free. It makes use of color to add a strong visual element to the site. For example, as you scroll down the homepage you’ll come to a “meet your team” link with 4 photos of people to the right. Each photo uses a different background color and all of the colors work together to create a really nice visual.
Throughout the site, you’ll see call-to-action buttons that say something like “talk to us”, “let’s talk”, and “contact us”, encouraging visitors to get in touch.
While we’ve showcased a few websites from architectural firms, this one from Conrad Architects takes a much different approach with a very clean and minimal layout and design. As you would expect, the site does use some large photos to showcase their work, but the photos are about the only visual element in a design that is otherwise very simple.
Through the nav menu, you can find information on various projects, including case studies, as well as the company itself. The “journal” is a blog on that site primarily used to show off completed projects and to share other news.
This real estate investment management company has a beautiful website that’s also effective. It features a clean design that makes use of large, high-quality photos that add to the visual appeal.
The company’s services are described in detail and accessible through the dropdown navigation menu. Like some of the other sites covered here, GA Ventures includes a “news” section to share important updates. They’re doing of very good job of keeping this section of the site active with several recent articles being published.
Gantry’s website with a dark blue background features a beautiful design, but the site is also equally functional and helpful. An independent mortgage banking firm, their site has details of past transactions, staff bios, company news, and more.
Unleashed’s website is colorful and fun. You’ll love the big, bold typography and lots of scrolling effects. The navigation menu jumps to specific pages, or you can just scroll down.
Although the site is somewhat playful, the information and content of the site is thorough. Unleashed is a great example of one of the best corporate websites that has plenty of character.
This is one of the most colorful sites showcased here. The homepage uses a full-screen background, you’ll see more color and some subtle effects. Both the header and footer include links to the primary pages.
Wealth management firm Kovitz uses a full-screen background video on its homepage. The site also makes use of quality illustrations and some subtle page transitions.
The navigation menu helps visitors to find the right content by breaking down the services into three categories: individuals, institutional, and family office services. Overall, the Kovitz website is very well designed and presents a friendly user experience.
BURFA is a parent company, so their website includes information on the various subsidiaries and projects. The layout is fairly simple and clean and by scrolling down you can access all of the content on the site.
Belgian law firm Racine uses an aerial video of Brussels on the homepage. The site features quality photos and a clean design, while presenting all of the content you would expect from the website of a law firm. This is not a huge site in terms of the number of pages, so the navigation menu makes it easy to find what you’re looking for.
General contractor Helios shows off their work in a creative way. You can scroll over one of the building silhouettes shown at the bottom of the screenshot above, and then click to see more details of the projects, including multiple photos.
The New York Times Company
The corporate website of The New York Times Company uses a clean and minimalist design. As you scroll down, large images and headlines will appear. Company information is readily available and a nice touch is the use of numbers and stats throughout the site.
Brighton Park Capital
The homepage of Brighton Park Capital clearly communicates what they do. The site provides information related to the types of companies they work with and invest in. A bio is available for each team member, as well as each advisor. The “news” page is essentially a blog that provides up-to-date content about important transactions and other noteworthy events.
Frequently Asked Questions About Corporate Websites
A corporate website or company website is owned by a business for the purpose of communicating with website visitors. Most corporate websites provide content like a company profile, descriptions of products and services offered, company news or announcements, and contact information.
Some companies create their own website in house through a development or marketing department. Others hire a design agency or a freelance designer/developer. Smaller companies with limited budgets often prefer to use an existing platform like WordPress or Squarespace that will save time and money.
WordPress is the most popular content management system (CMS) in the world and it’s free to use. You’ll need a web host, but you can create a quality company website quickly and inexpensively by using one of the many corporate WordPress themes that are available.
Corporate websites can cost as little as nothing and as much as tens of thousands of dollars or more. Options like WordPress and Squarespace are ideal for smaller budgets. If your company decides to have a custom website designed and coded, the costs will be much higher but there is a lot of variation depending on who you hire and the specific details of the site.
For more design inspiration please see:
- 50 Inspiration E-Commerce Website Designs
- 25 Outstanding Church Websites – Part III
- 40 of the Best Websites of Non-Profit Organizations
- 25 of the Best Websites of Educational Institutions
Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .
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The 25 Best Website Designs and the Businesses Powering Them
- by Alexandra Sheehan
- Sep 27, 2021
- 20 minute read
Building your online store and looking for design inspiration? There are so many websites out there, yet many begin to look and feel the same—especially when you start looking at ecommerce sites.
While it’s tempting to let your imagination run wild or focus solely on what will drive conversions, the best ecommerce website designs strike the perfect balance between creativity and functionality.
“Best web design” lists like these often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses. Fundamentals and flourish: these sites are an inspiration on both fronts and are as easy to use as they are easy on the eyes.
The best designed websites that power equally creative businesses
1. magic spoon.
- Category: Food and beverage
Magic Spoon’s splashy homepage is so slick it almost feels like sleight of hand—you'll find yourself spellbound by the design and forgetting that you’re shopping for cereal. Proof positive that there are no boring products, only boring brands, Magic Spoon continues to pour on the charm with illustrated packaging , a scintillating color palette, and delightful details behind every click and scroll—all without being overwhelming. Bran flakes, eat your heart out.
Why Magic Spoon converts
According to Orbit Media’s web design standards , 80% of brands have a value proposition at the top of their homepage (we also call this “above the fold,” which refers to the area of the screen a user sees before scrolling down). For Magic Spoon, that value prop is “Healthy cereal that tastes too good to be true.” It’s simple, yet direct and impactful. It sells delicious cereal that’s also good for your health. This is also an important differentiator, as many healthy cereals don’t taste great, and many delicious cereals are loaded with sugar.
2. Meow Meow Tweet
- Category: Skincare
Meow Meow Tweet sells organic vegan skincare products with a low-waste commitment. A visit to the brand’s website shows simple, straightforward product photography, accompanied by touches of fun illustrated graphics and complementary copy. It also has fun content on product pages to educate shoppers about its products, how they’re consciously made, and how to use them.
Why Meow Meow Tweet converts
Meow Meow Tweet makes it easy for shoppers to buy its products, both online and in person. It has a section in its main navigation dedicated solely to helping people find its products for purchase. On this page , people can browse physical and online locations all over the world.
- Category: Apparel, footwear and accessories
Velasca sells Italian-made footwear, belts, wallets, socks, bags, and select apparel items for men. It targets a slightly sophisticated but humble customer, an identity reflected on its website. A quick scroll will show you large aspirational lifestyle photos. In between shots, animated illustrations add approachability and flair to the design, as well as a bit of interactivity to keep things interesting. It strikes a balance between serious and playful.
Why Velasca converts
Velasca validates its brand and products by way of showing what others have said about it. Its homepage features a quote from the press praising Velasca, as well as logos of well-known publications that have written about its products. This gives Velasca’s claims about its own products credibility and instills trust in potential buyers. Velasca also sprinkles in customer testimonials to show a variety of voices.
- Category: Health and wellness
The smiley face is Knowell’s main visual identity—you’ll see it sprinkled throughout their website in graphic illustrations. Hover over the main navigation bar at the top and you’ll see the words transform into a smile shape too. Though Knowell’s website and branding are playful and fun, clean lines and simple layouts bring a level of sophistication to the nutritional supplement brand. With a healthy balance of illustration, photography, text, and blocks of color, the Knowell website is a pleasure to both look at and engage with.
Why Knowell converts
Knowell uses consistent graphic treatment to indicate buttons and clickability. While menu navigation items animate into the shape of a smile, CTA “buttons” are actually arrows.
With this design approach, Knowell trains website visitors to click on arrows. Once they get to the product page, the arrow is a bit bigger, with a large Buy Now next to it.
- Category: Footwear and apparel
Though Allbirds sells shoes, its website features more than just footwear. High-quality photography, curated product collections, a store locator tool, and inspirational stories about sustainability are sprinkled throughout. Even if you’re not actively shopping for shoes, you’ll enjoy Allbirds’ attention to detail and commitment to quality—in both its products and the content on its site.
Why Allbirds converts
As consumers increasingly gravitate toward environmentally conscious purchasing habits , it’s becoming more important to showcase exactly how and why your brand is sustainable if you’re making that claim. As such, Allbirds gives users a look into how its sneakers are made. A visually appealing teaser video appears on its homepage—a click takes browsers to a page that shows the manufacturing process , including material sourcing and information about its Forest Stewardship Council certification, which adds credibility to its claims.
- Category: Apparel
Gymshark has a clean, slick website that showcases its athletic apparel. Gymshark is more than just a clothing brand—it helps its customers “perform at their max” and unlock their full potential, especially when it comes to fitness. Notice how the lifestyle images are accompanied by a digital fabric swatch to show the detail in the design of the clothes.
Why Gymshark converts
Gymshark sells to an international audience, so it knows it needs to accommodate a wide range of payment options—and ensure security and compliance along the way. One payment option it provides is Klarna . Klarna is a direct and secure payment method for merchants in Austria, Germany, and Sweden that offers multiple payment options for Shopify Payments. It also offers gift cards, student discounts, Clearpay, and Afterpay.
- Category: Candles
At first glance, you might think Keap is an outdoor photographer’s website. The ecommerce site is beautifully and simply designed, with a heavy emphasis on nature-inspired imagery. Keap sells sustainably made candles of scents inspired by the outdoors. It has an Approach page that takes people behind the scenes, in an equally beautifully executed video, to see how its candles are made.
Why Keap converts
The copy on the Keap website is just as compelling as the imagery. The main CTA button on the homepage states “Start your scent journey” instead of something generic like “Explore products” or “View candles.” The language it uses complements the imagery, nodding to the journey users take when they visit the website and see the beautiful photos. Likewise, users will think Keap’s candles will take them on a similarly engaging journey—and those who are interested are likely to make a purchase.
8. Harper Wilde
- Category: Intimate apparel
Harper Wilde uses bold fonts to mirror its striking branding, which aims to challenge the status quo selling bras for women. You won’t find any pink or sparkles here—and rather than perfectly Photoshopped models, Harper Wilde features its products on women of all colors, shapes, and sizes. It also has an online measurement guide to help shoppers find the best size for them.
Why Harper Wilde converts
Harper Wilde is a brand that isn’t afraid to take a stand. Not only has it taken advantage of corporate social responsibility (CSR) as a branding tactic, it’s also tapped into current events as a conversion tool. In response to Texas abortion laws, it launched a limited edition bra stating exactly what it thinks about those laws—and donating to causes fighting such legislation.
- Category: Mattresses
While most mattress and sleep-related brands play it safe with their color palette and design, Endy looks to make a bold statement. The Canada-based mattress e-tailer uses the industry-standard blue but mixes it up with a bright pink logo, headlines, and CTA buttons. A click over to its product pages gets browsers up close and personal with the product—animated GIFs, detailed product images, and videos show off the most impressive features. Competitors shouldn’t sleep on Endy.
Why Endy converts
Nearly a quarter of ecommerce sites have an email signup in their footer, according to Orbit Media’s web design standards. Endy is one of them. A bright pink block pops up from the bottom of the page prompting users to subscribe.
Want to learn more about how Endy converts? Check out Learn With Shopify 's interview with Endy co-founder Mike Gettis:
- Category: Baby and child gear
- Caught our eye: TK
- Final verdict: TK
The Guava website is impressively engaging—especially surprising considering the fact that it only sells three products. High-quality photography, clean design with lots of white space, and easy-to-read web copy make it an approachable site—particularly important for a busy parent.
Why Guava converts
Guava knows its differentiators and puts them right at the top of its homepage. Rather than focusing on features, it highlights the end result or benefit for users: lightweight, portable, fast fold, safe, and durable. These are all key qualities that most parents look for, especially in products for their children. Plus, they promise free shipping and free returns to ease any lingering hesitation.
11. Bison Coolers
- Category: Outdoor accessories
The Bison Coolers website sells ice chests, drinkware, and other gear to keep your food and drinks in prime condition while you’re enjoying the outdoors. And its website is just as powerful as its products. Eye-catching headline copy and brand voice to match, beautiful background photography, and graphic design that keeps the site simple yet impactful.
Why Bison Coolers converts
Bison Coolers products are made in the US—and the brand proudly touts that throughout its site. It even has a whole page dedicated to the topic . As many as 70% of respondents to one survey say they want products that are made in America, and 20% of those are willing to pay more for said products. Bison Coolers taps into this clever conversion opportunity, highlighting this characteristic of its product.
12. Heraldic Jewelry
- Category: Jewelry
For Heraldic Jewelry, the beauty is in the details—both for its products and for its website design. Rather than the standard static homepage banner image, Heraldic has a series of amazingly shot videos that show off how its handcrafted pieces are made. And that’s just the start—scrolling and clicking around on the site will reveal even more “how it’s made” content, reiterating one of the brand’s most important value propositions.
Why Heraldic Jewelry converts
Yes, the website is beautiful and arguably not super conversion-driven. There’s no Buy Now button above the fold, after all. And shoppers have to request a consultation to get a quote for their design, so it’s not a straightforward or simple purchase process. But someone shopping for a special piece of jewelry—a one-of-a-kind family crest, no less—will likely do more investigative work into the quality of the piece.
13. Wunderground Coffee
Like many of the other best website designs on this list, Wunderground makes use of illustration to incorporate personality and fun into its branding. The mushroom coffee seller also uses illustration to highlight benefits of its products and educate shoppers on what exactly mushroom coffee is and why they should care.
Why Wunderground converts
Some products are available at discounted prices, so Wunderground shows the reduction on product collection pages. This tactic drives users to product pages for the discounted items, as there’s an anticipated deal at the destination.
- Category: Maternity and women’s apparel
BLANQI sells maternity wear and accessories on a beautifully designed website. Simplicity is key for BLANQI, as it focuses on subtle pops of color, sophisticated white fonts, and blown-up imagery. Though understated, the photography and website design are distinctly BLANQI.
Why BLANQI converts
BLANQI knows its audience, as evidenced by its email signup, for example. Here, the brand asks users to give a small bit of information about themselves. In exchange, they’ll receive more relevant content—and BLANQI has a self-segmented email subscriber list.
- Category: Accessories
SlideBelts sells—you guessed it—belts. And though at first glance it may seem like one of your run-of-the-mill luxury brands, further exploration reveals otherwise. SlideBelts sneaks interactivity throughout its site in different ways. Its homepage arrow animates to encourage users to scroll down the page, and its About page takes the cake when it comes to creativity.
Why SlideBelts converts
SlideBelts doesn’t use interactivity and motion graphics just to look good. It also uses these features to boost conversions. Pop-ups and sliders highlight the product, its features, and the benefits for the end user. Who knew belt shopping would be so fun?
- Category: Footwear
Viberg is a brand that doesn’t try too hard. Instead, it lets the quality of its products do the talking. And that’s also the case when it comes to its approach to its website design. Rather than incorporating CTAs, content blocks, and interactive experiences on its site, it focuses on blown-up product imagery that speaks for itself.
Why Viberg converts
At first glance, it might be difficult to see the path to purchase. But in between each large featured image, Viberg includes a carousel of products that users can browse. They switch off between the beautiful imagery and the product-oriented carousels that take users to product pages. It seems Viberg trusts that its average user already has a certain level of brand buy-in when they visit the site, so it makes the path to purchase short and as frictionless as possible—simple, like its branding and site. Viberg also uses product pages to educate users further.
17. Kettle & Fire
Kettle & Fire’s website makes bone broth exciting. Above the fold, you’ll see a fairly typical layout for an ecommerce website. But a few scrolls and clicks later will show there’s much more to it than that. Kettle & Fire has images of vegetables—key ingredients in its product—floating throughout the site. It also uses fun slogans like “yummy in the tummy” and “warm your soul” to bring out the fun factor.
Why Kettle & Fire converts
Kettle & Fire sells all kinds of bone broths. The average shopper may not know the differences, and choosing one can be overwhelming enough to send people off the page. But Kettle & Fire is prepared—it has a quiz shoppers can take to find out which bone broth product is right for them. This also gives the brand key information about the people visiting its site, which it can use to inform key business decisions.
ThirdLove sells bras, underwear, and sleepwear to women on its beautifully designed website. There’s a perfect balance between lifestyle photography and text, and the design and copy alike are super approachable. A visit to ThirdLove’s “fitting room” will take users through a quiz to help them find the right size and fit. Even the navigation menus reveal beautiful imagery when you hover over them.
Why ThirdLove converts
While many ecommerce sites simply have an email signup in exchange for a discount, ThirdLove skips the discount and instead gets specific about what subscribers should expect. ThirdLove sends emails about limited edition products, and includes a countdown until the next drop. This approach brings some urgency and gives users an extra incentive to sign up.
Here are some resources to inform your own email marketing strategy:
- Email Marketing: The Definitive Guide for Small Business
- The 11 Best Email Marketing Services Ranked
- Email Marketing Best Practices to Boost Every Campaign
- Category: Men’s apparel
3sixteen’s photographs are so beautiful you might wonder if you’re viewing a photographer’s portfolio or an actual online store. The latter is the case for this menswear brand. Beautiful product photography is the star of this website design, with plenty of white space and a clear focus on the product.
Why 3sixteen converts
While 3sixteen may drive online sales, the website may also be a key component to driving foot traffic to its LA and NYC retail shops. And in a COVID-19 era, 3sixteen has made arrangements to allow for a more comfortable and safe in-person shopping experience. Shoppers can book 30-minute appointments where they get the entire store to themselves. Talk about a memorable experience.
GREATS also lets its photos do the talking when it comes to its website design. Rather than a lot of interactivity and hidden content, GREATS uses a straightforward approach. The brand clearly honed in on its voice, creating an approachable brand that feels like a friend. And the images show off both the product details and aspirational lifestyle shots.
Why GREATS converts
Free gift with purchase, free shipping, and free returns—these are three major advantages to shopping with GREATS. And the brand isn’t afraid to remind users of that. These are all great conversion tools for reducing hesitancy and mitigating doubt in potential customers. A free gift with a $150+ purchase boosts average order value (AOV), while free shipping can lower your cart abandonment rate . And free returns takes a lot of the risk out of the purchase for people.
21. Studio Neat
- Category: Office Products
Studio Neat makes and sells a small collection of home office products. It’s clear the brand has prioritized investing in high-quality product images. The treatment of these images is particularly interesting in the dropdown menu—they’re almost like an illustrated icon. Overall, the site is sleek, beautiful, and simple—just like the products.
Why Studio Neat converts
Studio Neat taps into the psychology behind scarcity to drive online sales. A click on “Limited” in the main navigation takes users to a page dedicated to the brand’s current limited edition product. On the page, Studio Neat includes a key conversion element: a countdown of quantity remaining.
OLIPOP’s website is clean but fun, sort of like its soda. The brand uses its site to highlight the soda’s healthy ingredients and how it’s better than most other carbonated beverages out there. Vivid colors and a strong but approachable brand voice complement its photography. With headlines like “Meet the squad” and “We’re all just bacteria baby,” it’s a fun site to browse.
Why OLIPOP converts
OLIPOP sells gift cards on its website—especially ideal for the upcoming holiday season. Plus, the gift cards are available digitally, which reduces gift card fulfillment costs and also supports contactless commerce in a COVID-19 economy.
23. Pop Chart
- Category: Art
Pop Chart sells prints and scratch-off artworks, so it’s no surprise that the design-centric brand put a lot of creativity into its website design as well. It might seem simple at first: bold fonts with a plain white background let the products and art themselves take center stage. Hover over a content block and you’ll see a bit of interactivity as the block appears 3D with a colorful “shadow” behind it. These subtle pops of fun make the seemingly simple website a lot more exciting to engage with.
Why Pop Chart converts
Pop Chart isn’t just a direct-to-consumer business. It also sells wholesale . Scroll down to the bottom of the page and you’ll see “Wholesale” in the footer. A quick click takes users to a form where they can fill out more information so Pop Chart can get back to them. Expanding into wholesale is an excellent way to drive more sales and put your brand in front of new audiences.
24. Then I Met You
Then I Met You sells skincare products targeted at fighting acne. The website is simple yet lively, with high-quality product photography and video sprinkled in between customer reviews, and a message from founder Charlotte Cho. The website is particularly easy to navigate and read, with bold text on a simple background. Though it’s simple, there are plenty of places to click to expand for more content. User-generated content (UGC) also brings authenticity to the community-rooted brand’s website.
Why Then I Met You converts
“Jeong” is a Korean value rooted in deep community connections. Then I Met You aims to create jeong with all of its customers, not only through its products but through providing authentic community connections. It has an entire page on its site dedicated to jeong , sharing how the brand is involved in philanthropy and how customers can create jeong in their own lives. It promotes purchases by encouraging sharing through gift-giving.
25. good light beauty
- Category: Beauty and cosmetics
Spirited but understated are two great words to describe good light’s branding and website. Clean fonts with slightly subdued bright hues, along with beautiful photography. Products spin 360 degrees on the homepage in animated GIFs, differentiating what are typically straightforward images.
Why good light converts
If you look in the lower right corner of good light’s site, you’ll see a Text Us button where you might expect a live chat window. For more than three-quarters of consumers , SMS text message is the quickest way to get in touch with them. Plus, SMS campaigns have an average 99% open rate . It’s also an ideal channel for reaching good light’s audience demographic.
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Website design faq, what is the meaning of website design, what are the 3 types of web design.
- Static web design
- Dynamic web design
- Responsive web design
What does website design include?
What are some web design examples.
- Responsive web design: Using HTML and CSS to create a website that adapts to different screen sizes and devices.
- Flat design: A style of web design that emphasizes minimalism and clean lines.
- Parallax scrolling: A technique where background images move slower than foreground images, creating a 3D effect.
- Single page design: A web design approach that focuses on a single page, with all content and navigation contained within.
- Card layouts: A design approach where content is organized into individual “cards” that can be easily rearranged.
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23 best small business website examples and designs
With products like software apps, burgers, and women’s clothing, see examples of business websites creating a name for themselves using Webflow.
Brick-and-mortar shops, startups, and ecommerce stores alike, small businesses need to market themselves on the web. Here website examples doing it right.
We've collected 23 small business websites — all built in Webflow — to show you that regardless of the products you offer, Webflow is the right platform for your business website.
23 examples of business websites
In no particular order, here are a few inspiring business websites built in Webflow:
It's easy to make fun of influencer marketing — we've all seen the Fyre Festival docs by now, right? But the shallow aspects of social media shouldn’t diminish the impact influencer marketing can have. There are plenty of authentic influencers who promote brands and their products. Traackr vets influencers and helps brands tap into their marketing powers in the right way.
Eye-pleasing colors, blocks of staggered images, and scroll-triggered animations keep this small-business website design visually engaging. But this is more than just a pretty website — case studies, testimonials, and other data show how their services yield real results.
There's a lot of work to be done when running a startup or small business. That's where MOAT comes to play. They help businesses and entrepreneurs transform their ideas into digital products, while helping them with with branding and website design.
As a small business themselves, MOAT's website is a great example of using a minimal color scheme to create a clean design that is easy on the eyes of its site visitors. It has a clean a professional look, giving potential clients a good first impression when they land on their homepage.
They also do a great job of having a clear CTA (call to action) in their footer where potential clients can get in touch and learn more.
The search for decent music to license for a video project can be tough. There's plenty of lifeless, repetitive nu-muzak out there. Soundstripe offers well-produced quality songs and sound effects at a fair price. At the top of their homepage they entice us to check out their sonic offerings with 3 free royalty tracks.
What’s great about Soundstripe’s design is how well everything is organized. Curated playlists include everything from modern orchestral to chill hop. Whatever jams or sounds you’re looking for can be found with a short scroll and a few clicks.
Gumption describes the philosophy guiding their product selections as, "Ones that make you feel spunky, sassy, strong & smart." Their ecommerce design is a gorgeous palette of reds and pinks, and photos of women modeling their products — a fun vibe underscored with badass lady power. Gumption’s online store is proof that strong branding is at the center of any successful web design.
ROI can be murky, especially with digital marketing channels. Strala's software gathers and compiles analytics so they’re easy to interpret.
Sound boring? Strala demonstrates from the moment we land on their homepage that analytics can be more than just marketing books and numbers on a screen. Their web design inspires with bursts of color, like fireworks on the fourth of July.
Both the website design and screenshots from their software show an attention to shape and color. You won’t find a corner of Strala that doesn’t pop with creative color combinations. Bright pinks, purples, and oranges against the stark black background shine bright.
Coworking spaces are popping up all over as an option for those who don't need a traditional office. Many companies are jumping in, hoping to tap into this new market. But many of these businesses don’t realize that a coworking space needs to be more than a room with tables, desks, and chairs. Alley seems to get this — they host events and opportunities to collaborate that bring people together.
Their site design relies on grids and blocks, with plenty of community photos. Their design reflects a coworking space brimming with the energy of the people who use it.
Poetic helps businesses grow with custom software and other technologies. Much like Strala’s site design in example number 5, this design puts the focus on demonstrating their products and services with screenshots and other visuals, and with supporting copy that’s clear and direct. Each piece works together, building from one concept to the next.
8. AOline Bags
While this concept site features a fictional small business, it serves up plenty of inspiration for any product-focused website. Scrolling through the website reveals several product shots — in this case, a variety of handbags — alongside placeholder text. Creator Dario Stefanutto made this into a cloneable project, so you can easily clone and insert your own product images.
AOline Bags template would make a solid base for a small business with focused product line because of its uncomplicated but effective design.
9. World Financial Group
World Financial Group is on a mission to empower the financial freedom of entrepreneurs through small business. There are many entities and companies that make this same promise with varying levels of success.
Where so many have boring templates full of vague promises, World Financial Group fills their layout with stunning design work and quality content that uses an honest voice to communicate what they do.
Narrowing down a niche in the overcrowded world of business software solutions can be difficult. Mighty offers a software platform that tracks personal injury liens — valuable data for billers, lawyers, and others involved in the medical industry.
Free from excessive terminology and bland design, Mighty espouses an aesthetic for their small business website that puts attention on action. Bold headlines, animated icons, and other microinteractions are put to work in this lively layout. They also include a blog with articles that are technical yet conversational and accessible to non-experts.
Qualified gives salespeople a tool for getting better leads and communicating with them more efficiently.
What’s great about this small business website design is that it avoids sales cliches and marketing speak. Instead, they present their software with a design that’s balanced and easy to navigate.
Confluera takes on a commanding tone to communicate how their anti-hacker software functions. Data breaches are a serious threat, and their no-nonsense voice shows us they're not messing around.
From the swirl of the ocular-like graphic on the landing page to the blunt messaging of the huge headlines, the site has the feel of the instruction page of a video game, with the mission to neutralize intruders. This approach could have tipped into the realm of parodying itself, but the dead-pan, blunt tone pairs well with their cybercrime-fighting software.
Learn how to design, build, and publish a unique and professional website for your business in no time.
13. The Balloon Queen
The Balloon Queen is everything helium-filled and amusing. This design full of microinteractions and hover effects is full of movement. It captures the joy of balloons without being overly silly. With just the right balance of professionalism and whimsy, this design shows off all that makes The Balloon Queen worthy of her crown. Check out how it came together on the Webflow Showcase .
Kraftful creates apps for companies who develop smart devices like thermostats, lights, and other appliances. They focus on the functionality of building software, so their clients can focus on hardware.
This design shows calculated restraint and gives us just enough on the landing page to showcase the advantages of their services. The main calls to action — displayed prominently at the top and bottom of their landing page — are to send them an email or schedule a call to learn more. The visuals and supporting text offer a base level of information and inspire us to get in touch for more detail.
Moniker offers custom retreats for companies. This design has the branding of a luxury hospitality business — a perfect match for what they offer.
This is a photo-driven design, with big brilliant images of beautiful locales. Along with these huge images, there’s plenty of scroll-triggered animation to keep us moving through the site.
Tracking your finances is a chore, but part of being a responsible adult means being careful with your money. Incomee helps you be a better grown up and take control of your spending.
There’s attention-grabbing headers and screenshots to give us a peek at how Incomee works. The design is clean and simple — just how we’d like managing our money to feel.
17. Fortnight Studio
Fortnight Studio differentiates themselves from other agencies by focusing on startups. They’re “a purposefully small design and development studio.” In an agency landscape where everyone is trying to do everything, it’s good to set yourself apart with specialization.
Don't land on this agency website expecting an extensive portfolio. When they say, "purposefully small design," they mean it. They give us a small peek at their work with a horizontal scrolling gallery of projects and logos of the major players they've worked with.
The content offers just enough insight into Fortnight Studio marketing savvy to inspire at tap on their “LET’S CHAT” button.
18. Circle Website
The Circle website template by Halo Lab uses a lovely gradient background, illustrations, and scroll animations to highlight their fictional platform. If you need a robust business website that showcases a platform’s capabilities, course listings, and client testimonials, try cloning Circle.
This template would work well for a SaaS platform or online course provider. Just clone the project and start customizing to your needs.
19. The People Vs Coffee
The People Vs Coffee , a pop-up Australian coffee shop, puts plenty of visual flair into their one-page design (with the exception of the booking page). The hero image featuring the interior of their mobile coffee service captures a neat, orderly vibe. Though it may be a humble coffee trailer, we can see they take the art of making coffee seriously.
There are dashes of movement sprinkled throughout. Though the hover effect at the top isn’t entirely necessary, it grabs our attention and put focus on the scene. There are other nice touches that liven up the page, like the scroll-triggered fade-ins and the quirky animation of a car hauling the coffee trailer.
Another nice detail is the sticky block on the left, with social media links and other ways to get in touch. These design elements often get lost in a design or in the site’s footer. The People Vs Coffee obviously wants to make more personal connections and this gives customers an immediate opportunity.
20. Nalen Ayurveda
Nalen Ayurveda sells specialized skin care products. With a color palette of light blue and earth tones, this design projects a sense of calm in line with their products. The design has a zen-like simplicity that gives it a light, easy user experience.
21. Patty and Bun
The website for Patty and Bun starts with quick video cuts that have a gritty, film-like filter. It’s a bit dizzying, but the jittery barrage of images is definitely attention-grabbing. But this isn’t the only touch of unorthodox design. Clicking the red, circular menu button at the top right opens a list of navigational options that takes over the hero section.
They stay committed to quirk throughout the site with plenty of unexpected visuals, like the ketchup cannon. These jolts of weird creativity inspire us to explore the site thoroughly so we don’t miss anything whacky.
Their offbeat sensibilities never take away from their messaging around grilling up tasty food. Rather, these touches are like an artisanal ketchup or mustard, adding just the right amount of flavor without overwhelming the design.
22. IPA Group
The digital marketing agency IPA Group uses dimensionality and geometry to give their site design some visual excitement. The puzzle piece image at the top is a clear nod to their mission to help. The use of white space, custom graphics, and animations bring energy to their site and are a nice juxtaposition to the grids aligning most of the content. There’s a lot that’s linear about this design, but it’s broken up with a nice variety of dynamic visuals.
23. MAKE IT
If you’re looking for a creative workspace in London, MAKE IT , well … makes it easy.
Big, bold typography gives this design a visual punch. With scroll triggered effects, variations of size, weight, and color, this space is transformed by the designer’s typographic wizardry.
Along with fantastic use of fonts, images and hover effects help showcase important information about their workspaces.
Small businesses have big dreams
At Webflow, we root for the underdog. Which is why we created a platform that empowers you to jump into web design without knowing how to code . Whether you're taking the creative reigns and building a responsive website for your own small business or ecommerce website , or you're hiring someone to do it for you, we can help.
February 3, 2021
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