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Here is a selection of Awwwards winning Business/Corporate websites

Corporate or Business sites differ from e-commerce or portal sites in that they provide information to the public about the company.

Best selection of Business & Corporate Website examples for your inspiration.

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Top 11 Most Striking Corporate Websites

Realistically, the word «corporate» rarely connotes great artistic vigor or exceptionally enticing originality. It might rather be seen accompanied by the word «square», «suit», or even the unapologetic «boring». These corporate websites beg to differ. Our team has selected audacious websites that managed to make their design reflect their service and serve their brand. This list assembles some of the most striking corporate websites, all fields combined.

A website that combines classic lines with a seamless user experience.

The theme is water, and you can’t miss it: from the site’s leading water-drop loading page to its fluid call to actions.

Susa Ventures

Not exactly what we have come to expect when it comes to an investment group website: a bold, natural and adventurous look that certainly gets attention.

Ecap Partner

This design wastes no time: a 5-word introduction of the company prefaces the homepage, and off you go.

For any innovative, technology-based company, efficiently explaining the product is a challenge. This website achieves this through simple visuals and dynamic navigation.

Wealthsimple

If simplicity is your brand, you might as well make it your design.

The dynamic and playful visuals are paired with an understated color palette. The result is modern and professional.

This website stays true to the look of the logo while making a confidant use of black and white.

Combining the scroll-down trend with a vertical side-menu, this website is remarkably ergonomic.

A fine example of bold typeface.

Holm Marcher & Co

Personality goes a long way. This website adheres to the latest trends while seemingly being inspired by vintage film noir, an unexpected combination that sets it apart.

Next Collection

Top 10 best design inspiration sites for web designers

25 Beautiful Corporate Websites

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Today, every business needs to have an online presence. Regardless of the types of products or services you offer or the industry you serve, an effective business website is critical to your success.

Fortunately, creating a quality company website is easier and more affordable than ever before. You don’t have to break the bank in order to have an online presence that looks professional and helps to accelerate your growth. In this article, we’ll take a close look at some of the best corporate websites out there. You’ll see real-world examples and find plenty of inspiration.

Create Your Own: If you’re looking to create a beautiful and effective website for your own business, we highly recommend the Divi WordPress theme from Elegant Themes. Divi is an incredibly versatile theme that allows you to create a beautiful website for any business without touching the code. It comes with a huge collection of pre-designed layouts specifically created for different types of businesses, making it easy and inexpensive to have a great website.

The Best Company Websites

Let’s take a look at the details of some outstanding examples, including some small business websites . You may also be interested in our list of the best corporate and business WordPress themes .

DFDG Architecture

DFDG Architecture’s company website features a quality design that uses a large background photo on the homepage. The site uses beautiful photos, especially on the “Work” page that shows off some of their past projects. The site is easy to navigate with an excellent user experience, provides all of the necessary information for visitors, and makes it easy for potential clients to get in touch with the business.

Martin Building Co.

Another architectural firm, Martin Building also uses big background images and professionally shot photos throughout the site for an excellent visual appearance.

When you click from one page to the next, the experience is enhanced with some unique transitions. It’s a somewhat subtle difference but it provides a positive user experience. This may also help to keep visitors on the site for longer periods of time. You’ll also see some subtle effects when scrolling longer pages, like the homepage.

ITI’s company website uses an exceptional design that includes big, bold typography, some subtle effects, and quality visuals. The blue “let’s talk” button in the header really stands out and encourages visitors to take action and get in touch. The site includes a blog that provides plenty of written content aimed at their target audience. Of course, you’ll also find all the necessary details about the services they offer and how they can help.

Paragon Oak

Paragon Oak operates in the construction industry and its website presents an outstanding first impression to visitors. Visually, the design looks great with a full-screen background image. As far as functionality is concerned, visitors will easily find all of the important details related to Paragon Oak’s services and the process they use. The site includes several case studies from past projects, giving details of the work done and including high-quality photos.

PRCO is a global PR agency and their homepage takes a bit of an unusual approach. Above the fold, you’ll see a full-screen background images along with a brief statement about what PRCO does. As you scroll down, you’ll see a number of images with headlines that link to different sections of the site. However, there is very little text on the front page.

The site is organized and structured in a very logical way. This makes it easy to navigate and find what you’re looking for. PRCO establishes credibility by showcasing some of the highly-recognizable brands that they’ve worked with, like Tommy Hilfiger, Ferrari, Four Seasons, and others.

Ashcroft Law Firm

With a dark design and large background photos throughout the site, the design of Ashcroft Law Firm takes a different approach than most corporate website design. The site has everything you would expect from a law firm. This includes a staff page and their areas of expertise and practice. While other entities provide similar information on their website, Ashcroft’s features a little more style while still providing a seamless user experience.

Stink Studios

The company website of Stink Studios uses a very clean design with minimal visual elements aside from photos and images. The simple design strategy helps to keep the focus on the content, where it belongs.

One unique design decision was to place the logo at the right side of the header instead of the left or center. As you scroll down the page, if you hove the mouse to the left side of the page, the navigation menu shifts to the left of the layout.

The Ruby Company

So far, we’ve looked at a number of examples of business websites in industries like real estate and finance, and now we’ll look at a corporate website from an agricultural industry. The Ruby Company offers product supply and logistics and their site is very well done.

Here you’ll find large, professional-quality photos, beautiful typography, and even some illustrations and other visual elements that add to the look. You can easily find all of the relevant about the company and products through a navigation menu that is simple to use. Page transition effects also show the attention to detail that went in to the creation of this website.

Babord Group

The website of this seafood provider uses a full-screen video background on the homepage and plenty of attention to detail throughout the site. The navigation menu opens up as you click on the hamburger icon to the left side of the screen. When you click on one of the main links in the menu, sub-navigation options appear.

You’ll see subtle background patterns throughout the site. They provide some excellent visual interest without being overwhelming or dominating the design. And professional images (and video) complete the outstanding look. Although it looks great, the site also functions well. It doesn’t sacrifice usability in order to look great.

Oh Planning + Design

If you like color, you’ll love Oh’s website and branding. This architectural firm uses a beautiful design with vibrant colors and plenty of photos. They have a dedicated page for each of their featured projects with a description and several photos. You’ll also appreciate the navigation menu, which is both well-designed and logical.

The Aberg Group

Industrial real estate company The Aberg Group uses a dark blue background and lots of high-quality photos. The site also includes some small amounts of animation as you scroll and interact. Links in the navigation menu lead to the major sections of the site so you can move around with ease.

The WSA website includes a lot of photos and some splashes of bright color. The detail pages for their past projects include text to tell the story, plenty of photos, and even video. There are also some short testimonials that are highlighted on these project pages.

The Keatons website uses a fairly simple design, but it’s well done. As you scroll down the page or navigate the site, you’ll notice many subtle animations and effects that add a nice touch.

Finding information is very easy thanks to a logical structure and a clear navigation menu. There is a team page with bios for team members and plenty of details on properties for anyone looking to rent or buy. The “request valuation” link also presents a call-to-action that helps to generate leads.

Adam Church

Adam Church offers property management services and their company website is an impressive example that could be used to inspire other businesses and designers. The design of the site is very clean and clutter free. It makes use of color to add a strong visual element to the site. For example, as you scroll down the homepage you’ll come to a “meet your team” link with 4 photos of people to the right. Each photo uses a different background color and all of the colors work together to create a really nice visual.

Throughout the site, you’ll see call-to-action buttons that say something like “talk to us”, “let’s talk”, and “contact us”, encouraging visitors to get in touch.

Conrad Architects

While we’ve showcased a few websites from architectural firms, this one from Conrad Architects takes a much different approach with a very clean and minimal layout and design. As you would expect, the site does use some large photos to showcase their work, but the photos are about the only visual element in a design that is otherwise very simple.

Through the nav menu, you can find information on various projects, including case studies, as well as the company itself. The “journal” is a blog on that site primarily used to show off completed projects and to share other news.

CA Ventures

This real estate investment management company has a beautiful website that’s also effective. It features a clean design that makes use of large, high-quality photos that add to the visual appeal.

The company’s services are described in detail and accessible through the dropdown navigation menu. Like some of the other sites covered here, GA Ventures includes a “news” section to share important updates. They’re doing of very good job of keeping this section of the site active with several recent articles being published.

Gantry’s website with a dark blue background features a beautiful design, but the site is also equally functional and helpful. An independent mortgage banking firm, their site has details of past transactions, staff bios, company news, and more.

Unleashed’s website is colorful and fun. You’ll love the big, bold typography and lots of scrolling effects. The navigation menu jumps to specific pages, or you can just scroll down.

Although the site is somewhat playful, the information and content of the site is thorough. Unleashed is a great example of one of the best corporate websites that has plenty of character.

This is one of the most colorful sites showcased here. The homepage uses a full-screen background, you’ll see more color and some subtle effects. Both the header and footer include links to the primary pages.

Wealth management firm Kovitz uses a full-screen background video on its homepage. The site also makes use of quality illustrations and some subtle page transitions.

The navigation menu helps visitors to find the right content by breaking down the services into three categories: individuals, institutional, and family office services. Overall, the Kovitz website is very well designed and presents a friendly user experience.

BURFA is a parent company, so their website includes information on the various subsidiaries and projects. The layout is fairly simple and clean and by scrolling down you can access all of the content on the site.

Belgian law firm Racine uses an aerial video of Brussels on the homepage. The site features quality photos and a clean design, while presenting all of the content you would expect from the website of a law firm. This is not a huge site in terms of the number of pages, so the navigation menu makes it easy to find what you’re looking for.

General contractor Helios shows off their work in a creative way. You can scroll over one of the building silhouettes shown at the bottom of the screenshot above, and then click to see more details of the projects, including multiple photos.

The New York Times Company

The corporate website of The New York Times Company uses a clean and minimalist design. As you scroll down, large images and headlines will appear. Company information is readily available and a nice touch is the use of numbers and stats throughout the site.

Brighton Park Capital

The homepage of Brighton Park Capital clearly communicates what they do. The site provides information related to the types of companies they work with and invest in. A bio is available for each team member, as well as each advisor. The “news” page is essentially a blog that provides up-to-date content about important transactions and other noteworthy events.

Frequently Asked Questions About Corporate Websites

A corporate website or company website is owned by a business for the purpose of communicating with website visitors. Most corporate websites provide content like a company profile, descriptions of products and services offered, company news or announcements, and contact information.

Some companies create their own website in house through a development or marketing department. Others hire a design agency or a freelance designer/developer. Smaller companies with limited budgets often prefer to use an existing platform like WordPress or Squarespace that will save time and money.

WordPress is the most popular content management system (CMS) in the world and it’s free to use. You’ll need a web host, but you can create a quality company website quickly and inexpensively by using one of the many corporate WordPress themes that are available.

Corporate websites can cost as little as nothing and as much as tens of thousands of dollars or more. Options like WordPress and Squarespace are ideal for smaller budgets. If your company decides to have a custom website designed and coded, the costs will be much higher but there is a lot of variation depending on who you hire and the specific details of the site.

For more design inspiration please see:

Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .

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The 25 Best Website Designs and the Businesses Powering Them

Photograph of a woman working on her website design with a sketch and prototype.

Building your online store and looking for design inspiration? There are so many websites out there, yet many begin to look and feel the same—especially when you start looking at ecommerce sites.

While it’s tempting to let your imagination run wild or focus solely on what will drive conversions, the best ecommerce website designs strike the perfect balance between creativity and functionality.

“Best web design” lists like these often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses. Fundamentals and flourish: these sites are an inspiration on both fronts and are as easy to use as they are easy on the eyes.

The best designed websites that power equally creative businesses

1. magic spoon.

Category: Food and beverage

Web design example from Magic Spoon, a DTC business that sells cereal

Magic Spoon’s splashy homepage is so slick it almost feels like sleight of hand—you'll find yourself spellbound by the design and forgetting that you’re shopping for cereal. Proof positive that there are no boring products, only boring brands, Magic Spoon continues to pour on the charm with illustrated packaging , a scintillating color palette, and delightful details behind every click and scroll—all without being overwhelming. Bran flakes, eat your heart out.

Why Magic Spoon converts

According to Orbit Media’s web design standards , 80% of brands have a value proposition at the top of their homepage (we also call this “above the fold,” which refers to the area of the screen a user sees before scrolling down). For Magic Spoon, that value prop is “Healthy cereal that tastes too good to be true.” It’s simple, yet direct and impactful. It sells delicious cereal that’s also good for your health. This is also an important differentiator, as many healthy cereals don’t taste great, and many delicious cereals are loaded with sugar.

2. Meow Meow Tweet

Category: Skincare

A splashy homepage from Meow Meow Tweet, a skincare company

Meow Meow Tweet sells organic vegan skincare products with a low-waste commitment. A visit to the brand’s website shows simple, straightforward product photography, accompanied by touches of fun illustrated graphics and complementary copy. It also has fun content on product pages to educate shoppers about its products, how they’re consciously made, and how to use them.

Why Meow Meow Tweet converts

Meow Meow Tweet makes it easy for shoppers to buy its products, both online and in person. It has a section in its main navigation dedicated solely to helping people find its products for purchase. On this page , people can browse physical and online locations all over the world.

Meow Meow Tweets' website helps customers find local retail destinations to buy its products

Category: Apparel, footwear and accessories

Velasca's web design focuses on lifestyle photography featuring its shoes, belts, and bags

Velasca sells Italian-made footwear, belts, wallets, socks, bags, and select apparel items for men. It targets a slightly sophisticated but humble customer, an identity reflected on its website. A quick scroll will show you large aspirational lifestyle photos. In between shots, animated illustrations add approachability and flair to the design, as well as a bit of interactivity to keep things interesting. It strikes a balance between serious and playful.

Why Velasca converts

Velasca validates its brand and products by way of showing what others have said about it. Its homepage features a quote from the press praising Velasca, as well as logos of well-known publications that have written about its products. This gives Velasca’s claims about its own products credibility and instills trust in potential buyers. Velasca also sprinkles in customer testimonials to show a variety of voices.

An example of social proof on Velasca's website, which features press coverage from various news outlets

Category: Health and wellness

Knowell's web design highlights information about the company's nutritional supplements

The smiley face is Knowell’s main visual identity—you’ll see it sprinkled throughout their website in graphic illustrations. Hover over the main navigation bar at the top and you’ll see the words transform into a smile shape too. Though Knowell’s website and branding are playful and fun, clean lines and simple layouts bring a level of sophistication to the nutritional supplement brand. With a healthy balance of illustration, photography, text, and blocks of color, the Knowell website is a pleasure to both look at and engage with.

Why Knowell converts

Social proof and testimonials featured on Knowell's website.

Knowell uses consistent graphic treatment to indicate buttons and clickability. While menu navigation items animate into the shape of a smile, CTA “buttons” are actually arrows.

Knowell's website uses directional arrows to draw visitor's attention.

With this design approach, Knowell trains website visitors to click on arrows. Once they get to the product page, the arrow is a bit bigger, with a large Buy Now next to it.

Example of a product page on Knowell's website.

5. Allbirds

Category: Footwear and apparel

Web design example from Allbird's homepage.

Though Allbirds sells shoes, its website features more than just footwear. High-quality photography, curated product collections, a store locator tool, and inspirational stories about sustainability are sprinkled throughout. Even if you’re not actively shopping for shoes, you’ll enjoy Allbirds’ attention to detail and commitment to quality—in both its products and the content on its site.

Why Allbirds converts

As consumers increasingly gravitate toward environmentally conscious purchasing habits , it’s becoming more important to showcase exactly how and why your brand is sustainable if you’re making that claim. As such, Allbirds gives users a look into how its sneakers are made. A visually appealing teaser video appears on its homepage—a click takes browsers to a page that shows the manufacturing process , including material sourcing and information about its Forest Stewardship Council certification, which adds credibility to its claims.

6. Gymshark

Category: Apparel

Gymshark has a clean, slick website that showcases its athletic apparel. Gymshark is more than just a clothing brand—it helps its customers “perform at their max” and unlock their full potential, especially when it comes to fitness. Notice how the lifestyle images are accompanied by a digital fabric swatch to show the detail in the design of the clothes.

Why Gymshark converts

Gymshark sells to an international audience, so it knows it needs to accommodate a wide range of payment options—and ensure security and compliance along the way. One payment option it provides is Klarna . Klarna is a direct and secure payment method for merchants in Austria, Germany, and Sweden that offers multiple payment options for Shopify Payments. It also offers gift cards, student discounts, Clearpay, and Afterpay.

Category: Candles

Keap's website design focuses on clean, simple imagery..

At first glance, you might think Keap is an outdoor photographer’s website. The ecommerce site is beautifully and simply designed, with a heavy emphasis on nature-inspired imagery. Keap sells sustainably made candles of scents inspired by the outdoors. It has an Approach page that takes people behind the scenes, in an equally beautifully executed video, to see how its candles are made.

Why Keap converts

The copy on the Keap website is just as compelling as the imagery. The main CTA button on the homepage states “Start your scent journey” instead of something generic like “Explore products” or “View candles.” The language it uses complements the imagery, nodding to the journey users take when they visit the website and see the beautiful photos. Likewise, users will think Keap’s candles will take them on a similarly engaging journey—and those who are interested are likely to make a purchase.

8. Harper Wilde

Category: Intimate apparel

Harper Wilde uses bold fonts to mirror its striking branding, which aims to challenge the status quo selling bras for women. You won’t find any pink or sparkles here—and rather than perfectly Photoshopped models, Harper Wilde features its products on women of all colors, shapes, and sizes. It also has an online measurement guide to help shoppers find the best size for them.

Why Harper Wilde converts

Harper Wilde is a brand that isn’t afraid to take a stand. Not only has it taken advantage of corporate social responsibility (CSR) as a branding tactic, it’s also tapped into current events as a conversion tool. In response to Texas abortion laws, it launched a limited edition bra stating exactly what it thinks about those laws—and donating to causes fighting such legislation.

Category: Mattresses

Endy's website uses colorful CTAs that contrast the rest of its color palette.

While most mattress and sleep-related brands play it safe with their color palette and design, Endy looks to make a bold statement. The Canada-based mattress e-tailer uses the industry-standard blue but mixes it up with a bright pink logo, headlines, and CTA buttons. A click over to its product pages gets browsers up close and personal with the product—animated GIFs, detailed product images, and videos show off the most impressive features. Competitors shouldn’t sleep on Endy.

Why Endy converts

Nearly a quarter of ecommerce sites have an email signup in their footer, according to Orbit Media’s web design standards. Endy is one of them. A bright pink block pops up from the bottom of the page prompting users to subscribe.

A call to action example from Endy that asks prospect's for their email.

Want to learn more about how Endy converts? Check out Learn With Shopify 's interview with Endy co-founder Mike Gettis:

The Guava website is impressively engaging—especially surprising considering the fact that it only sells three products. High-quality photography, clean design with lots of white space, and easy-to-read web copy make it an approachable site—particularly important for a busy parent.

Why Guava converts

Guava knows its differentiators and puts them right at the top of its homepage. Rather than focusing on features, it highlights the end result or benefit for users: lightweight, portable, fast fold, safe, and durable. These are all key qualities that most parents look for, especially in products for their children. Plus, they promise free shipping and free returns to ease any lingering hesitation.

11. Bison Coolers

Category: Outdoor accessories

The homepage for Bison Cooler's focuses heavily on photography of their flagship products.

The Bison Coolers website sells ice chests, drinkware, and other gear to keep your food and drinks in prime condition while you’re enjoying the outdoors. And its website is just as powerful as its products. Eye-catching headline copy and brand voice to match, beautiful background photography, and graphic design that keeps the site simple yet impactful.

Why Bison Coolers converts

Bison Coolers products are made in the US—and the brand proudly touts that throughout its site. It even has a whole page dedicated to the topic . As many as 70% of respondents to one survey say they want products that are made in America, and 20% of those are willing to pay more for said products. Bison Coolers taps into this clever conversion opportunity, highlighting this characteristic of its product.

12. Heraldic Jewelry

Category: Jewelry

Heraldic Jewelry's website highlights its custom design services.

For Heraldic Jewelry, the beauty is in the details—both for its products and for its website design. Rather than the standard static homepage banner image, Heraldic has a series of amazingly shot videos that show off how its handcrafted pieces are made. And that’s just the start—scrolling and clicking around on the site will reveal even more “how it’s made” content, reiterating one of the brand’s most important value propositions.

Why Heraldic Jewelry converts

Yes, the website is beautiful and arguably not super conversion-driven. There’s no Buy Now button above the fold, after all. And shoppers have to request a consultation to get a quote for their design, so it’s not a straightforward or simple purchase process. But someone shopping for a special piece of jewelry—a one-of-a-kind family crest, no less—will likely do more investigative work into the quality of the piece.

13. Wunderground Coffee

Wunderground Coffee's is infused with personality, which helps it stand out.

Like many of the other best website designs on this list, Wunderground makes use of illustration to incorporate personality and fun into its branding. The mushroom coffee seller also uses illustration to highlight benefits of its products and educate shoppers on what exactly mushroom coffee is and why they should care.

Why Wunderground converts

Some products are available at discounted prices, so Wunderground shows the reduction on product collection pages. This tactic drives users to product pages for the discounted items, as there’s an anticipated deal at the destination.

A product page example from Wunderground Coffee's website.

Category: Maternity and women’s apparel

BLANQI's website features lifestyle photography of customer's using its products.

BLANQI sells maternity wear and accessories on a beautifully designed website. Simplicity is key for BLANQI, as it focuses on subtle pops of color, sophisticated white fonts, and blown-up imagery. Though understated, the photography and website design are distinctly BLANQI.

Why BLANQI converts

BLANQI knows its audience, as evidenced by its email signup, for example. Here, the brand asks users to give a small bit of information about themselves. In exchange, they’ll receive more relevant content—and BLANQI has a self-segmented email subscriber list.

15. SlideBelts

Category: Accessories

SlideBelts's website features descriptive text and visuals that showcase how its products work.

SlideBelts sells—you guessed it—belts. And though at first glance it may seem like one of your run-of-the-mill luxury brands, further exploration reveals otherwise. SlideBelts sneaks interactivity throughout its site in different ways. Its homepage arrow animates to encourage users to scroll down the page, and its About page takes the cake when it comes to creativity.

Why SlideBelts converts

SlideBelts doesn’t use interactivity and motion graphics just to look good. It also uses these features to boost conversions. Pop-ups and sliders highlight the product, its features, and the benefits for the end user. Who knew belt shopping would be so fun?

Category: Footwear

Viberg's website uses a simple layout that lets its shoes take center stage.

Viberg is a brand that doesn’t try too hard. Instead, it lets the quality of its products do the talking. And that’s also the case when it comes to its approach to its website design. Rather than incorporating CTAs, content blocks, and interactive experiences on its site, it focuses on blown-up product imagery that speaks for itself.

Why Viberg converts

At first glance, it might be difficult to see the path to purchase. But in between each large featured image, Viberg includes a carousel of products that users can browse. They switch off between the beautiful imagery and the product-oriented carousels that take users to product pages. It seems Viberg trusts that its average user already has a certain level of brand buy-in when they visit the site, so it makes the path to purchase short and as frictionless as possible—simple, like its branding and site. Viberg also uses product pages to educate users further.

17. Kettle & Fire

Kettle & Fire's is information-heavy to help customers understand the benefit of its products.

Kettle & Fire’s website makes bone broth exciting. Above the fold, you’ll see a fairly typical layout for an ecommerce website. But a few scrolls and clicks later will show there’s much more to it than that. Kettle & Fire has images of vegetables—key ingredients in its product—floating throughout the site. It also uses fun slogans like “yummy in the tummy” and “warm your soul” to bring out the fun factor.

Why Kettle & Fire converts

Kettle & Fire sells all kinds of bone broths. The average shopper may not know the differences, and choosing one can be overwhelming enough to send people off the page. But Kettle & Fire is prepared—it has a quiz shoppers can take to find out which bone broth product is right for them. This also gives the brand key information about the people visiting its site, which it can use to inform key business decisions.

18. ThirdLove

ThirdLove's website uses a photo-forward approach throughout

ThirdLove sells bras, underwear, and sleepwear to women on its beautifully designed website. There’s a perfect balance between lifestyle photography and text, and the design and copy alike are super approachable. A visit to ThirdLove’s “fitting room” will take users through a quiz to help them find the right size and fit. Even the navigation menus reveal beautiful imagery when you hover over them.

Why ThirdLove converts

A timed call to action from ThirdLove's website.

While many ecommerce sites simply have an email signup in exchange for a discount, ThirdLove skips the discount and instead gets specific about what subscribers should expect. ThirdLove sends emails about limited edition products, and includes a countdown until the next drop. This approach brings some urgency and gives users an extra incentive to sign up.

Here are some resources to inform your own email marketing strategy:

19. 3sixteen

Category: Men’s apparel

3sixteen's website is rich with photography, with other elements taking a backseat.

3sixteen’s photographs are so beautiful you might wonder if you’re viewing a photographer’s portfolio or an actual online store. The latter is the case for this menswear brand. Beautiful product photography is the star of this website design, with plenty of white space and a clear focus on the product.

Why 3sixteen converts

While 3sixteen may drive online sales, the website may also be a key component to driving foot traffic to its LA and NYC retail shops. And in a COVID-19 era, 3sixteen has made arrangements to allow for a more comfortable and safe in-person shopping experience. Shoppers can book 30-minute appointments where they get the entire store to themselves. Talk about a memorable experience.

3sixteen's website also lets browser book in-person shopping appointments.

GREATS also lets its photos do the talking when it comes to its website design. Rather than a lot of interactivity and hidden content, GREATS uses a straightforward approach. The brand clearly honed in on its voice, creating an approachable brand that feels like a friend. And the images show off both the product details and aspirational lifestyle shots.

Why GREATS converts

Free gift with purchase, free shipping, and free returns—these are three major advantages to shopping with GREATS. And the brand isn’t afraid to remind users of that. These are all great conversion tools for reducing hesitancy and mitigating doubt in potential customers. A free gift with a $150+ purchase boosts average order value (AOV), while free shipping can lower your cart abandonment rate . And free returns takes a lot of the risk out of the purchase for people.

21. Studio Neat

Category: Office Products

Studio Neat's website photography features their product in sleek office settings.

Studio Neat makes and sells a small collection of home office products. It’s clear the brand has prioritized investing in high-quality product images. The treatment of these images is particularly interesting in the dropdown menu—they’re almost like an illustrated icon. Overall, the site is sleek, beautiful, and simple—just like the products.

Why Studio Neat converts

Studio Neat taps into the psychology behind scarcity to drive online sales. A click on “Limited” in the main navigation takes users to a page dedicated to the brand’s current limited edition product. On the page, Studio Neat includes a key conversion element: a countdown of quantity remaining.

An example product page from Studio Neat's website.

OLIPOP’s website is clean but fun, sort of like its soda. The brand uses its site to highlight the soda’s healthy ingredients and how it’s better than most other carbonated beverages out there. Vivid colors and a strong but approachable brand voice complement its photography. With headlines like “Meet the squad” and “We’re all just bacteria baby,” it’s a fun site to browse.

Why OLIPOP converts

OLIPOP sells gift cards on its website—especially ideal for the upcoming holiday season. Plus, the gift cards are available digitally, which reduces gift card fulfillment costs and also supports contactless commerce in a COVID-19 economy.

23. Pop Chart

Category: Art

Pop Chart's website balances color with enough clean space to feature its scratch-off artworks.

Pop Chart sells prints and scratch-off artworks, so it’s no surprise that the design-centric brand put a lot of creativity into its website design as well. It might seem simple at first: bold fonts with a plain white background let the products and art themselves take center stage. Hover over a content block and you’ll see a bit of interactivity as the block appears 3D with a colorful “shadow” behind it. These subtle pops of fun make the seemingly simple website a lot more exciting to engage with.

Why Pop Chart converts

Pop Chart isn’t just a direct-to-consumer business. It also sells wholesale . Scroll down to the bottom of the page and you’ll see “Wholesale” in the footer. A quick click takes users to a form where they can fill out more information so Pop Chart can get back to them. Expanding into wholesale is an excellent way to drive more sales and put your brand in front of new audiences.

24. Then I Met You

Then I Met You's website features a unique combination of periwinkle blue and sunny yellow.

Then I Met You sells skincare products targeted at fighting acne. The website is simple yet lively, with high-quality product photography and video sprinkled in between customer reviews, and a message from founder Charlotte Cho. The website is particularly easy to navigate and read, with bold text on a simple background. Though it’s simple, there are plenty of places to click to expand for more content. User-generated content (UGC) also brings authenticity to the community-rooted brand’s website.

Why Then I Met You converts

“Jeong” is a Korean value rooted in deep community connections. Then I Met You aims to create jeong with all of its customers, not only through its products but through providing authentic community connections. It has an entire page on its site dedicated to jeong , sharing how the brand is involved in philanthropy and how customers can create jeong in their own lives. It promotes purchases by encouraging sharing through gift-giving.

Testimonials features on Then I Met You's website.

25. good light beauty

Category: Beauty and cosmetics

A screenshot of good light beauty's homepage.

Spirited but understated are two great words to describe good light’s branding and website. Clean fonts with slightly subdued bright hues, along with beautiful photography. Products spin 360 degrees on the homepage in animated GIFs, differentiating what are typically straightforward images.

Why good light converts

If you look in the lower right corner of good light’s site, you’ll see a Text Us button where you might expect a live chat window. For more than three-quarters of consumers , SMS text message is the quickest way to get in touch with them. Plus, SMS campaigns have an average 99% open rate . It’s also an ideal channel for reaching good light’s audience demographic.

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23 best small business website examples and designs

With products like software apps, burgers, and women’s clothing, see examples of business websites creating a name for themselves using Webflow.

Jeff Cardello

Brick-and-mortar shops, startups, and ecommerce stores alike, small businesses need to market themselves on the web. Here website examples doing it right.

We've collected 23 small business websites — all built in Webflow — to show you that regardless of the products you offer, Webflow is the right platform for your business website.

23 examples of business websites

In no particular order, here are a few inspiring business websites built in Webflow:

It's easy to make fun of influencer marketing — we've all seen the Fyre Festival docs by now, right? But the shallow aspects of social media shouldn’t diminish the impact influencer marketing can have. There are plenty of authentic influencers who promote brands and their products. Traackr vets influencers and helps brands tap into their marketing powers in the right way.

Eye-pleasing colors, blocks of staggered images, and scroll-triggered animations keep this small-business website design visually engaging. But this is more than just a pretty website — case studies, testimonials, and other data show how their services yield real results.

There's a lot of work to be done when running a startup or small business. That's where MOAT comes to play. They help businesses and entrepreneurs transform their ideas into digital products, while helping them with with branding and website design.

As a small business themselves, MOAT's website is a great example of using a minimal color scheme to create a clean design that is easy on the eyes of its site visitors. It has a clean a professional look, giving potential clients a good first impression when they land on their homepage.

They also do a great job of having a clear CTA (call to action) in their footer where potential clients can get in touch and learn more.

3. Soundstripe

The search for decent music to license for a video project can be tough. There's plenty of lifeless, repetitive nu-muzak out there. Soundstripe offers well-produced quality songs and sound effects at a fair price. At the top of their homepage they entice us to check out their sonic offerings with 3 free royalty tracks.

What’s great about Soundstripe’s design is how well everything is organized. Curated playlists include everything from modern orchestral to chill hop. Whatever jams or sounds you’re looking for can be found with a short scroll and a few clicks.

4. Gumption

Gumption describes the philosophy guiding their product selections as, "Ones that make you feel spunky, sassy, strong & smart." Their ecommerce design is a gorgeous palette of reds and pinks, and photos of women modeling their products — a fun vibe underscored with badass lady power. Gumption’s online store is proof that strong branding is at the center of any successful web design.

ROI can be murky, especially with digital marketing channels. Strala's software gathers and compiles analytics so they’re easy to interpret.

Sound boring? Strala demonstrates from the moment we land on their homepage that analytics can be more than just marketing books and numbers on a screen. Their web design inspires with bursts of color, like fireworks on the fourth of July.

Both the website design and screenshots from their software show an attention to shape and color. You won’t find a corner of Strala that doesn’t pop with creative color combinations. Bright pinks, purples, and oranges against the stark black background shine bright.

Coworking spaces are popping up all over as an option for those who don't need a traditional office. Many companies are jumping in, hoping to tap into this new market. But many of these businesses don’t realize that a coworking space needs to be more than a room with tables, desks, and chairs. Alley seems to get this — they host events and opportunities to collaborate that bring people together.

Their site design relies on grids and blocks, with plenty of community photos. Their design reflects a coworking space brimming with the energy of the people who use it.

Poetic helps businesses grow with custom software and other technologies. Much like Strala’s site design in example number 5, this design puts the focus on demonstrating their products and services with screenshots and other visuals, and with supporting copy that’s clear and direct. Each piece works together, building from one concept to the next.

8. AOline Bags

While this concept site features a fictional small business, it serves up plenty of inspiration for any product-focused website. Scrolling through the website reveals several product shots — in this case, a variety of handbags — alongside placeholder text. Creator Dario Stefanutto made this into a cloneable project, so you can easily clone and insert your own product images.

Tan background with large white text "She's Unique" above a tan bag.

AOline Bags template would make a solid base for a small business with focused product line because of its uncomplicated but effective design.

9. World Financial Group

World Financial Group is on a mission to empower the financial freedom of entrepreneurs through small business. There are many entities and companies that make this same promise with varying levels of success.

Where so many have boring templates full of vague promises, World Financial Group fills their layout with stunning design work and quality content that uses an honest voice to communicate what they do.

Narrowing down a niche in the overcrowded world of business software solutions can be difficult. Mighty offers a software platform that tracks personal injury liens — valuable data for billers, lawyers, and others involved in the medical industry.

Free from excessive terminology and bland design, Mighty espouses an aesthetic for their small business website that puts attention on action. Bold headlines, animated icons, and other microinteractions are put to work in this lively layout. They also include a blog with articles that are technical yet conversational and accessible to non-experts.

11. Qualified

Qualified gives salespeople a tool for getting better leads and communicating with them more efficiently.

What’s great about this small business website design is that it avoids sales cliches and marketing speak. Instead, they present their software with a design that’s balanced and easy to navigate.

12. Confluera

Confluera takes on a commanding tone to communicate how their anti-hacker software functions. Data breaches are a serious threat, and their no-nonsense voice shows us they're not messing around.

From the swirl of the ocular-like graphic on the landing page to the blunt messaging of the huge headlines, the site has the feel of the instruction page of a video game, with the mission to neutralize intruders. This approach could have tipped into the realm of parodying itself, but the dead-pan, blunt tone pairs well with their cybercrime-fighting software.

Learn how to design, build, and publish a unique and professional website for your business in no time.

13. The Balloon Queen

The Balloon Queen is everything helium-filled and amusing. This design full of microinteractions and hover effects is full of movement. It captures the joy of balloons without being overly silly. With just the right balance of professionalism and whimsy, this design shows off all that makes The Balloon Queen worthy of her crown. Check out how it came together on the Webflow Showcase .

14. Kraftful

Kraftful creates apps for companies who develop smart devices like thermostats, lights, and other appliances. They focus on the functionality of building software, so their clients can focus on hardware.

This design shows calculated restraint and gives us just enough on the landing page to showcase the advantages of their services. The main calls to action — displayed prominently at the top and bottom of their landing page — are to send them an email or schedule a call to learn more. The visuals and supporting text offer a base level of information and inspire us to get in touch for more detail.

15. Moniker

Moniker offers custom retreats for companies. This design has the branding of a luxury hospitality business — a perfect match for what they offer.

This is a photo-driven design, with big brilliant images of beautiful locales. Along with these huge images, there’s plenty of scroll-triggered animation to keep us moving through the site.

16. Incomee

Tracking your finances is a chore, but part of being a responsible adult means being careful with your money. Incomee helps you be a better grown up and take control of your spending.

There’s attention-grabbing headers and screenshots to give us a peek at how Incomee works. The design is clean and simple — just how we’d like managing our money to feel.

17. Fortnight Studio

Fortnight Studio differentiates themselves from other agencies by focusing on startups. They’re “a purposefully small design and development studio.” In an agency landscape where everyone is trying to do everything, it’s good to set yourself apart with specialization.

Don't land on this agency website expecting an extensive portfolio. When they say, "purposefully small design," they mean it. They give us a small peek at their work with a horizontal scrolling gallery of projects and logos of the major players they've worked with.

The content offers just enough insight into Fortnight Studio marketing savvy to inspire at tap on their “LET’S CHAT” button.

18. Circle Website

The Circle website template by Halo Lab uses a lovely gradient background, illustrations, and scroll animations to highlight their fictional platform. If you need a robust business website that showcases a platform’s capabilities, course listings, and client testimonials, try cloning Circle.

Circle website. Teal to peach gradient background. Left side, white text "your next big idea starts here." Right side, line drawing of a person sitting in a chair with a laptop.

This template would work well for a SaaS platform or online course provider. Just clone the project and start customizing to your needs.

19. The People Vs Coffee

The People Vs Coffee , a pop-up Australian coffee shop, puts plenty of visual flair into their one-page design (with the exception of the booking page). The hero image featuring the interior of their mobile coffee service captures a neat, orderly vibe. Though it may be a humble coffee trailer, we can see they take the art of making coffee seriously.

There are dashes of movement sprinkled throughout. Though the hover effect at the top isn’t entirely necessary, it grabs our attention and put focus on the scene. There are other nice touches that liven up the page, like the scroll-triggered fade-ins and the quirky animation of a car hauling the coffee trailer.

Another nice detail is the sticky block on the left, with social media links and other ways to get in touch. These design elements often get lost in a design or in the site’s footer. The People Vs Coffee obviously wants to make more personal connections and this gives customers an immediate opportunity.

20. Nalen Ayurveda

Nalen Ayurveda sells specialized skin care products. With a color palette of light blue and earth tones, this design projects a sense of calm in line with their products. The design has a zen-like simplicity that gives it a light, easy user experience.

21. Patty and Bun

The website for Patty and Bun starts with quick video cuts that have a gritty, film-like filter. It’s a bit dizzying, but the jittery barrage of images is definitely attention-grabbing. But this isn’t the only touch of unorthodox design. Clicking the red, circular menu button at the top right opens a list of navigational options that takes over the hero section.

They stay committed to quirk throughout the site with plenty of unexpected visuals, like the ketchup cannon. These jolts of weird creativity inspire us to explore the site thoroughly so we don’t miss anything whacky.

Their offbeat sensibilities never take away from their messaging around grilling up tasty food. Rather, these touches are like an artisanal ketchup or mustard, adding just the right amount of flavor without overwhelming the design.

22. IPA Group

The digital marketing agency IPA Group uses dimensionality and geometry to give their site design some visual excitement. The puzzle piece image at the top is a clear nod to their mission to help. The use of white space, custom graphics, and animations bring energy to their site and are a nice juxtaposition to the grids aligning most of the content. There’s a lot that’s linear about this design, but it’s broken up with a nice variety of dynamic visuals.

23. MAKE IT

If you’re looking for a creative workspace in London, MAKE IT , well … makes it easy.

Big, bold typography gives this design a visual punch. With scroll triggered effects, variations of size, weight, and color, this space is transformed by the designer’s typographic wizardry.

Along with fantastic use of fonts, images and hover effects help showcase important information about their workspaces.

Small businesses have big dreams

At Webflow, we root for the underdog. Which is why we created a platform that empowers you to jump into web design without knowing how to code . Whether you're taking the creative reigns and building a responsive website for your own small business or ecommerce website , or you're hiring someone to do it for you, we can help.

February 3, 2021

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