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17 tips for writing effective youtube descriptions (free template included).
Done right, YouTube descriptions can boost view counts and watch time. They can also help your videos rank in YouTube search.
A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.
Writing these descriptions is an important part of your overall YouTube strategy . But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box.
Bonus: Download a free pack of 3 fully customizable YouTube video description templates . Easily craft engaging descriptions, and start growing your YouTube channel today.
What is a description on YouTube?
There are two types of descriptions that every marketer needs to know:
- YouTube channel descriptions . The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel.
- YouTube video descriptions . The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video.
17 tips for writing YouTube descriptions
1. be specific.
Your choice of keywords is important for both YouTube channel and video descriptions.
The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.
For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions .
2. Do keyword research
Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started.
Google Trends, for example, will help you understand if a keyword you’re considering is trending. You can also use the tool to decide which keywords have a higher search volume.
Source: Google Trends
3. Use searchable keywords
More and more people find YouTube videos through Google searches rather than through YouTube itself.
Combine keywords based on YouTube and Google search trends to maximize your video’s discoverability.
To see how much potential a specific keyword has to show up in Google search results, simply… Google it. If you notice YouTube videos at the top of the search results page, you’re on the right track!
4. Know how to use keywords
Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text.
Aim to use two or three related keywords in each channel and video description. For videos, the main keyword should also appear in the title.
Repeat each keyword two to three times in the description to make them stand out to YouTube’s algorithm.
But avoid repeating the keywords too often, or you risk being penalized for keyword stuffing.
5. Know where to use your keywords
Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. the “SHOW MORE” button).
YouTube’s algorithm — and viewers — pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about.
6. Track which keywords work for you
Once you’ve started writing keyword-driven YouTube descriptions, you can use YouTube Analytics to see where your traffic is coming from .
Source: YouTube Creator Academy
This tool will help you focus on the keywords that get you the most traffic.
7. Find out what else your audience is watching
As of 2021, more YouTube traffic comes from appearing as a suggested video than from the search bar.
Your video’s description is part of how YouTube’s algorithm figures out what it’s about . This means that the description plays a vital role in determining where your video gets suggested.
Take advantage of this by using YouTube analytics to find out what other videos your audience is watching.
You can then use similar language in your descriptions to reinforce these connections and appear as a suggested video more often.
8. Offer value
Always include an obvious value proposition in your descriptions. Why should someone subscribe to your channel ? How will your video benefit them?
Try to answer at least one of these questions in simple terms (bonus if you can do both).
Source: Hootsuite Labs
9. Include important information above the fold for better CTR
The first 100 to 150 characters of your video description is the part that will appear in search results and right under your video (above the “SHOW MORE” button).
That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR).
Use this space to provide viewers with a compelling reason to watch your video.
In the example below, the first description states exactly what question the video is responding to. The second one wastes important space on generalities.
10. Avoid clickbait
If you misrepresent your videos, viewers will stop watching them partway through. This damages your search rankings—as well as your reputation.
Avoid clickbait video titles and irrelevant keywords. They might help you rank at first, but YouTube’s search algorithm will catch on sooner or later.
11. Include a call to action
Now you’ve got the viewer’s attention, use it!
Add a call-to-action in both your video and channel description. Encourage viewers to like, comment, subscribe, or read more.
The best calls to action are easy to read, urgent, and show an obvious benefit to the viewer. They can increase engagement, subscriptions, and more.
12. Write like a human
Remember, you’re not just writing for YouTube’s algorithm. You’re writing for human beings too.
In fact, YouTube penalizes descriptions that are just lists of SEO-optimized keywords.
Use language that your viewers will understand and relate to. An authentic brand voice will encourage the user engagement that gets your videos seen.
13. Don’t stress about video tags
Tags help direct viewers to videos about hard-to-spell content. But they’re also one place you don’t need to worry about when planning your keywords.
According to YouTube , tags play a “minimal” role in discovery. In fact, excessive tagging can run afoul of YouTube’s spam detection.
Don’t ignore tags completely, though. They do help the YouTube algorithm place your video in the suggested videos section.
14. Organize your video with timestamps
Humans and algorithms both love videos with timestamps.
Timestamps act as a table of contents, allowing users to navigate your content and skip to different parts of the video hassle-free.
Source: Hip Hop Heads
Timestamps make videos more user-friendly for human viewers. This can increase watch times, pushing up your video’s ranking.
They’re also indexed for Google’s mobile searches. Use keywords to describe your timestamps and take advantage of this new way to get your video surfaced in Google.
15. Know how to put links in YouTube descriptions
Relevant links in your descriptions are a great way to leverage a YouTube view into continued engagement.
For both channel and video descriptions, you can add links to your social media presence or online store.
In your video descriptions, linking to your channel and related videos helps viewers find your content.
Don’t forget to include the http:// or https:// at the beginning of the address. Otherwise, the link won’t work.
It’s usually best to put your links at the end of your description. There are more important things to put at the beginning.
16. Save time with default descriptions
Using YouTube’s default description settings saves time when you have information you want to add to all your video descriptions, such as social media links.
This feature automatically adds key channel information to every video you upload.
Just don’t forget to fill out the rest of the description. A unique description is important for your videos’ discoverability.
Learn how to set up default descriptions.
Create. Schedule. Publish. Engage. Measure. Win.
17. Test descriptions on multiple devices
YouTube might not be the video streaming service we most associate with TV sets. However, recent YouTube viewership statistics show that 34.4% of video views were on a TV, up from 27% in 2019.
Source: eMarketer
Make sure your YouTube descriptions get their message across regardless of screen size.
Preview your videos on the watch page and in the search results, using as many devices and browsers as possible. Do any of your keywords get cut off?
Do the same with your channel description, and you’re set.
YouTube description ideas
Sometimes you need a little inspiration for your YouTube video and channel descriptions. These examples show what our tips look like in practice.
The channel description for Pros DIY hits all the important points. It tells you what value the channel brings you in the first paragraph.
It also tells you why you should trust it as a source of advice. This is important if your expertise in a particular subject is a part of your value proposition.
Source: Pros DIY
There are plenty of calls to action and links in this video description from the EDHRECast, inspiring viewers to engage with the creators.
Source: EDHRECast
Global Cycling Network
The Global Cycling Network’s channel description uses its banner as another space to include a call to action, in case anyone misses it in the description.
Source: Global Cycling Network
Anatolian Rock Project
The Anatolian Rock project front-loads its video description with the musicians and bands related to the artist in the title.
It also includes musical metadata for increased discoverability.
Source: Anatolian Rock Project
Deep Marine Scenes
Deep Marine Scenes includes a lot of links to additional information in their video description, but they make sure to include their keyword-driven copy in the opening paragraph.
Source: Deep Marine Scenes
YouTube description templates
We’ve created a package of fully customizable YouTube description templates that follow all of the best practices described in this article.
Once you download the templates, create a copy, and follow the instructions to make them your own and work seamlessly with your video content.
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YouTube Description Best Practices (+Templates)
Renderforest Staff
21 Oct 2021
7 min read
Considering the fact that YouTube descriptions help your videos appear in search results, it’s crucial to have well-written ones.
Besides, attractive and engaging descriptions can help to increase the number of your channel subscribers and views on your videos. The quality of your videos still counts.
So, here we need a perfect combination of catchy descriptions and quality content. If you’ve already created great videos , then let’s improve the quality of your descriptions.
Writing a good YouTube description demands some skills and training, it’s not impossible though.
In this article, we’ll cover all that you need to know about the two YouTube descriptions: channel description and video descriptions, including best practices, examples, and free templates .
Let’s dive in!
YouTube Channel Description
- Channel Description Best Practices
- Channel Description Examples
- Channel Description Templates
YouTube Video Description
- Video Description Best Practices
- Video Description Examples
- Video Description Templates
Every YouTube channel has an About page. It includes basic information about your channel and can play a part in the decision-making process of your visitors.
This is why it’s recommended to update and optimize your About section. It gives you an opportunity to introduce yourself and attract more subscribers.
Your About page consists of the following sections:
- Description: a short introduction of your channel
- Details: business email and location
- Links: external links
- Stats: date of channel creation and number of views
YouTube channel description usually includes information about you, your business, your channel, what kind of content you share, how often you post new content, links to your website or other external links.
It has a limit of 1,000 characters, so you need to keep it short but informative.
Another benefit of having a great channel description is that it appears in YouTube’s search results. Moreover, it also can show up in Google search results.
So, you’ve already started optimizing your description? Read till the end to learn more about writing effective descriptions (examples + templates).
Recommended Reading
- YouTube Channel Branding
- How to Make a YouTube Video from A to Z
- How to Make an Intro for YouTube? (+Templates)
- 225 YouTube Video Ideas You Can Try Right Now
YouTube Channel Description Best Practices
The purpose of your channel description is to tell your audience what your content is about in a concise way. You should also consider adding your publishing frequency, the key topics of your content, the types of videos you create, etc.
Now, we’ll discuss some of the best practices of creating YouTube channel descriptions.
- Keep your description brief and specific. Consider your audience while writing it and only include the information you think will be helpful to them.
- Your channel description is part of your brand. Make sure to keep your brand consistent. Pay attention to your brand personality, voice, style, etc.
- The first 120-130 characters of your description are displayed in YouTube’s search results, so make sure to make it catchy and informative at the same time. Try to put your main message at the beginning of your description.
- Before your description appears in search results, you should first optimize it. Find and include the popular search terms your viewers use to find the information they are looking for. Besides, you can add those keywords as your channel tags.
- And last but no less important, add a call to action at the end of your description. Depending on your channel purpose, you can ask your viewers to visit your website, subscribe to your channel, download a guide, subscribe to your newsletter, visit your online shop, and more.
Now that we know what an effective channel description looks like, let’s check some examples.
YouTube Channel Description Examples
Let’s take a look at Brian Dean’s (Backlinko) YouTube channel description.
First, this description is super brief and specific to a certain group of people interested in SEO. If you are familiar with his blog, you can notice that his style and voice are consistent.
The description is optimized with industry-specific terms and keywords. And finally, he has a call-to-action that asks viewers to subscribe. What if you want to get creative with your description? You can add creativity and your unique approach, but don’t get as creative as PewDiePie , the most subscribed YouTuber .
You can get overly creative once you establish a recognizable YouTube brand. But before that, turn to the tried and tested options.
YouTube Channel Description Templates
Knowing the best practices of writing YouTube channel descriptions is not enough. You should implement them while writing your description.
Here are some description templates that you can use as a starting point. Select the one that works best for your channel, edit, and personalize.
Download for Free
Now that you know how to write your channel description, let’s discuss video descriptions.
When you want to publish a video, YouTube gives you an opportunity to explain the topic of your video in detail and add links, all within 5000 characters. Your job is to make the most out of it.
Where do you see the description of YouTube videos ? Your video description appears on your video watch page, YouTube search, and Google search results.
On the watch page, only the first couple of sentences are shown. The viewers should click on “Show More” to read the full description. In search results, only the first 135-160 characters are shown.
On mobile devices, the description is hidden by default.
Now, let’s discuss the best practices of writing your YouTube video descriptions.
YouTube Video Description Best Practices
How do you write a description on YouTube? Your description should be a brief introduction to your video that will help viewers understand what it is about.
YouTube gives you almost unlimited options for making attractive and effective descriptions. So, let’s see what you can include in it.
Your description is your main tool that will help your video appear in search results. This is why you should optimize it for search.
To determine your video topic , you should analyze the topics your audience is interested in and find the most searched keywords. Then, use those keywords in your description. You can also use your keywords as tags.
Pay attention to the first few lines, as they appear on SERPs. Make sure to include your main keyword.
Call to Action
After catching the attention of your viewers with a strong introduction, don’t forget to add a call to action. Considering the purpose of your video, you can select any kind of call to action.
Ask them to subscribe, visit your website, download your guide, or any other action depending on your goals.
Experiment with them to find those that work best for you. Here are some characteristics of effective calls to action:
- Fear of missing out
- Reverse Psychology
- Exclusivity
- Personalization
If you want to add a subscription link, add this to your channel URL, after your channel ID:
?sub_confirmation=1
It will look like this:
https://www.youtube.com/channel/UCHI9rRi4fAXdWlA7iy7SJjg?sub_confirmation=1
If your video is long and can be broken into several points, add timestamps to enhance the viewer experience. How to do it?
- Prepare the key points of your video and their time.
- Upload your video, or edit a published one.
- In the description field, write the specific time – minutes:seconds or hours:minutes:seconds if it’s a long video, and add keyword-optimized topics for each one.
- Save and refresh.
Social Media Links
Cross-promotion of your social media accounts can be an effective tool for connecting with your audience. On YouTube, you can do it by adding your social accounts to your description.
Why should you do that? Easy. By adding other social channels, you give your viewers an opportunity to find you on the platforms they use more often.
Let’s admit that all of us have our favorite social media channels and we spend most of our time there. This is why you should give them the option to choose.
One thing you should consider is – don’t add channels you’re not active on. For example, if you post on Twitter once a month, or never, it’s better not to share that account with your audience. Instead, you can share your Instagram or LinkedIn page, where you’re active almost on a daily basis.
Related Videos and Playlists
How to keep your interested viewers’ attention? By giving them more and more related content, of course.
When users search for the topics they are interested in, they want to learn more about them. And, when they watch one video, they will look for other related videos. This is when your video and playlist recommendations will work their magic and add more views to your channel.
YouTube gives you an opportunity to add recommended content not only through end screens and cards but also by adding them to your video description. All you need to do is add your topic or video/playlist title and the link.
Links to Your Website or Affiliate Links
If you’re trying to monetize your YouTube channel , then you should also include some links in your description.
Add a link to your website, if you’re selling directly from your site. Or, if you’re introducing some products, add your affiliate links. If it’s a paid sponsorship, add the link to your sponsor’s website.
Emojis can be an engaging addition to your title and description. Yes, people use emojis in titles too. But it’s fully optional.
Like any other element in a description, emojis should be tested too. Even though millennials use them to express their certain emotions or activities, it’s not a fact that emojis will have a positive impact on your video.
In case you want to try emojis, make sure not to overuse them and keep them relevant to your content.
On YouTube, hashtags can be used both in the title and description. They help viewers easily find videos related to specific topics. You can use your keywords as hashtags, or add branded hashtags for your content and make it a part of your channel brand.
Remember that hashtags have special formatting: if there are two or more words in your hashtag, don’t add space between them.
Don’t add too many hashtags (60+), especially if they are misleading and not directly connected to your video. A couple of related hashtags is enough.
YouTube Video Description Examples
As an example of the above-mentioned best practices, we’ll analyze the following YouTube video description of Ahrefs.
So, what do we have here? A strong opening, additional resources (video, playlist), the description of their video, timestamps, hashtags, a call to action (subscribe), and social media links.
As you can see, they have a fully optimized description with all the key elements. And, one more example from Renderforest. Check the description of this video about Instagram Reels .
Here you can see a strong opening that describes what you’ll get by watching the video, links to important pages, a call to action, and a couple emojis. Then, we also have timestamps, website and social media links, and hashtags.
Pay attention to the key elements of descriptions and start writing yours. We’ll help you by providing several video description templates below.
YouTube Video Description Templates
Before writing a description, make sure that you already have your video ready. Don’t write your description before creating your video, because your description should be based on it. You can also use AI tools for writing effective descriptions for your YouTube videos.
Now, download these free video description templates, pick the one that you like, and customize it.
YouTube description is part of your channel branding, so you should be mindful of the quality and content of your channel and video descriptions.
In this article, we’ve discussed all the best practices of writing effective YouTube descriptions, with examples. The free downloadable YouTube description templates will help you get started. Optimize, test, and update your descriptions to find the perfect combination of words and elements!
Learn more about YouTube channel branding .
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11 Tips for writing YouTube descriptions
Written by by Jenn Chen
Published on February 24, 2021
Reading time 6 minutes
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results. That being said, writing great YouTube descriptions does not negate poor video content. Descriptions will get your viewer to your video but your video still needs to hold up its end of the quality bargain.
Increase YouTube video discovery
YouTube offers plenty of features to organize, tag and improve how easily audiences can find your videos. Check out these guides to amp up your strategy alongside optimized descriptions:
- YouTube SEO: How to boost your videos’ rankings
- YouTube hashtags: How to use hashtags to increase video views
- 16 ways to promote your YouTube channel for more views
The two different YouTube descriptions
Two types of YouTube descriptions exist: one for the channel and one for the video itself. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too.
Channel descriptions summarize what you should expect from the channel. Much like how a company boilerplate is written, a channel name is repeated a few times, along with a few keywords that should be associated with the channel.
Video descriptions tell you far more details on what to expect from the video, can include related links and will also use repeating keywords. You have a lot more room to be descriptive for videos and those first few lines are important to viewers.
Why are YouTube descriptions important?
When you use a search engine or YouTube’s native search, many factors play into how your video shows up in the results. YouTube descriptions are one of those factors. If your video description contains popular search terms or their associated keywords, it is more likely to show up in results and in the sidebar for related videos. If you’re familiar with how website SEO works, think of this as the meta description.
However, it doesn’t mean you should keyword stuff your description. People still read YouTube descriptions and click through important links. Here are a few tips on how to write some great YouTube descriptions.
Make your video description match your video title
1. Make those first 200 characters count
Yes, the full description is important but what’s even more important are those first 200 characters. You get 5000 characters to be wordy but those first 200 are the ones that show up in search results and “above the fold.” In YouTube’s case, it’s approximately the first line or what displays above the “show more” expansion.
The first line should include the most important keywords that you want to be associated with the video and written in a way that grabs a viewer’s attention. Much like how one would write a Tweet, headline and copywriting tips apply here, too.
2. Repeat video keywords
3. Add complementary keywords
Think you’re done with keywords? Think again. You still need to consider the complementary ones, which are additional keywords that are similar to the first targeted set. For example, you might search for “eco-friendly products” but additional keywords could include “green,” “earth” and “zero waste.” These are synonymous and adding these will help YouTube understand how your video could be associated with “green products,” too.
4. Add call-to-action words & links
5. Add default video upload settings
Are you tired of copying and pasting the same 10 lines that you include with every video? Add a default setting to your description that can show up without your manual addition. Most often, these include your company’s description, calls to subscribe and social media follow links.
6. Write like a human not a robot
Who wants to read a description stuffed to the brim with repeating keywords? That’s frustrating to both read and write. Use the first 200 characters to hook the viewer in and the rest of the space to be more informative. Web copywriting tips like keeping sentences short, sweet and understandable are useful here.
In the above description, Living Big In A Tiny House writes the main paragraphs as a narrative of tiny living and provides basic details about the tiny home shown in the video. They could’ve easily not included these words but having them adds to the video appeal.
7. Add a few hashtags
8. Match your social voice
Remember when we talked about writing like a human? Your brand’s social media voice should also be taken into account. Bland descriptions don’t do anything for your brand. You want to add your brand’s personality, vocabulary and writing style to the description.
For similar video types, it might make more sense for you to write some YouTube description templates. For example, how-to video descriptions would be written in a similar fashion: two sentences for a summary, some call-to-action links, links to products and then your social media links. Creating description templates make it easier on you and keep you on-brand.
9. Make video descriptions easy to read
This isn’t so much about the actual written content but how you format it. No one likes reading giant blocks of text but neither do people enjoy reading 10 one-liners in a row. Break up your description into sections with header titles that stand out, either with emojis, symbols, capitals or line breaks. When checking on the format, skim read your description and see what catches your eye and what you completely skip.
10. Preview your video description
Current YouTube stats say that 70% of the total watch time with viewers is on mobile. You might write your descriptions on desktop but make sure they also make sense on a phone and tablet. In addition to a mobile preview, check how the description shows up in search results and watch pages.
11. Check your analytics
YouTube descriptions should not be put on the back burner of your YouTube marketing strategy . Video descriptions are important in not just the usual ranking in SEO keyword search results but also serve as a place where you can get your viewer to stay on the video for longer. With the right initial copy that pushes the viewer to read more, use the 5000 character limit to incorporate your brand voice and important links. And now that you have the descriptions down pat, it’s time to think about how to promote your YouTube channel .
Resources for you
The creator economy: making dollars and sense out of social partnerships, [workbook] social listening step-by-step in 90 minutes, the sprout social index, edition xviii: us forecast, prepare to launch with a social media campaign brief: template, recommended for you.
- Social Media Trends
30 YouTube statistics to power your marketing strategy in 2023
- Branding & Creative
- Social Media Strategy
How to create a YouTube channel for your brand in 5 steps
- Marketing Disciplines
YouTube SEO: Strategies to optimize your videos for search
- Social Media Engagement
How to make a playlist on YouTube: The step-by-step guide to increase engagement
- Now on slide
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- The 10 Best YouTube Channel Descriptions Examples (+How to Write Your Own!)
Kaitlyn Arford
August 2, 2022 | Video
Brainstorming, filming, and editing your YouTube videos takes a lot of work.
Working to build your brand’s channel in a crowded space can sometimes feel like this!
In all the chaos, it’s easy to overlook a crucial component of your channel—the description on your About page. Today, you’ll learn exactly why you need to write a YouTube channel description and how to craft one of the best. We’re giving you the answers to questions like:
- What exactly is a YouTube channel description?
- What are some YouTube channel description examples?
- Which key YouTube channel best practices should you keep in mind?
By the end of this post, you’ll walk away with a handy YouTube channel description template that will guide you through exactly everything you need for an all-star description.
What are YouTube channel descriptions?
A YouTube channel description is your chance to show up in search results and explain to your audience why they should follow you. Of course, you may have made an introduction video to welcome audience members to your channel anyway—but don’t overlook that About section.
The About section may seem like the least important part of your video marketing strategy . Users often have to scroll to the right to even see the tab, and it doesn’t have the pizzazz of a video or the attention-grabbing draw of a header image. But the YouTube channel description included in the About section shows up in Google and YouTube searches—making it a crucial way to attract new audience members and inherently increase your YouTube video views .
YouTube is the second-largest search engine, second only to the mammoth that is Google (which owns YouTube!). More than 2.6 billion users visit the site at least once every month. When done well, a YouTube channel description will help you gain new subscribers and take your YouTube videos to new heights.
An example of the YouTube channel description editing portal.
Best YouTube channel description examples
From makeup experts to Twitch streamers to small businesses and famous brands, these YouTube channel description examples will inspire you to craft your own About page copy.
We’ve carefully selected YouTube channel description examples from both businesses and influencers. These descriptions run the gamut in length, presentation, and details, but all effectively convert people into subscribers . Let’s take a look at some of the best YouTube channel description examples.
Example 1: Kelsey Impicciche
Kelsey Impicciche’s YouTube channel description is pretty bare-bones, but one thing she nails in 144 characters: tone. Kelsey describes herself as a “professional internet person,” which is a fun way to sum up her work as a YouTuber filming content about the Sims. Next, she has a punchy call-to-action: “Like and subscribe to join us in our quest for world domination.” You’re not subscribing to support her, you’re an important character embarking on a journey together.
Here’s Kelsey’s full YouTube description:
Hi! I’m Kelsey Impicciche, a professional internet person. Like and subscribe to join us in our quest for world domination. INTERNET HIGH FIVE
Example 2: Debt Free Millennial
Debt Free Millennial teaches viewers about personal finance, how to set budgets, and how to defeat debt. Debt Free Millennial ’s YouTube channel description is one of the best because it describes exactly what she does and who she does it for in one line: “If you’re a millennial who wants to crush debt and live payment free, consider me your debt free millennial guide.” Justine then quickly establishes credibility by mentioning how she overcame debt, and why she can help you do the same.
Check out Justine’s complete description:
If you’re a millennial who wants to crush debt and live payment free, consider me your debt free millennial guide. I’m Justine, and I paid off $35,000 in student loan debt on a $37,000 income in 2.5 years and I’m teaching you all of my debt free ways! Learn about paying off student loans, controlling your spending, conquering your biggest (and bad ass-iest) financial goals, and much more. Welcome to the DFM fam!
Example 3: Bookish Realm
At first glance, the Bookish Realm ’s YouTube channel description is nothing fancy. But in only 18 words, Bookish Realm describes exactly what types of content you’ll see (ranging from book hauls to reviews) and when you’ll see it (Wednesday, Friday, and Saturday). Take a look at the full description to see just how quickly an effective description can be put together:
Bookish Endeavors! Book Hauls, Reviews, TBR, and so much more!!! I upload videos every Wednesday, Friday, and Saturday!
Example 4: Saturday Night Live
Saturday Night Live is a favorite of audience members across the world because of its skits and guest stars. Its YouTube elevates brand even further as it shares “favorite sketches, behind the scenes clips, and web exclusives.”
As a more established brand with content available on multiple platforms, SNL does a great job of explaining why you should still follow the show on YouTube, while also promoting its call-to-action: “stream now!” Even if you’re not the biggest fan of the show, SNL’s YouTube channel description might pique your interest enough to subscribe:
Welcome to the official Saturday Night Live channel on YouTube! Here you will find your favorite sketches, behind the scenes clips and web exclusives, featuring all your favorite hosts and cast members. All seasons of Saturday Night Live are now available on Peacock, the new streaming service from NBCUniversal. Watch thousands of hours of hit movies and shows, plus daily news, sports, and pop culture updates. Stream now on Peacock: https://bit.ly/3esVzIq
Example 5: Austin Flipsters
With more than 250,000 YouTube subscribers, Austin Flipsters use their channel description to convince viewers why they’re missing out by not following them. They’re very clear about the topics they cover: “all aspects of renovating and remodeling our flip houses.”
They then segue into why you must follow them with phrases like “you won’t believe the houses we buy” and “please subscribe to our channel so you never miss a flip.” Next, the team doubles-down on their call-to-action: “these houses take a ton of time to renovate and film…we’re working hard and love the support of our subscribers!” Wouldn’t you feel guilty walking away without hitting that bell button?
Here’s the entire description from Austin Flipsters:
Hi we’re the Austin Flipsters, two friends from college who have teamed up to flip houses in Austin. We take you behind the scenes of our house renovations in Texas. We cover all aspects of renovating and remodeling our flip houses including the design and investing concepts behind our projects. Along the way, we share our best practices and the vendors and products we love to use in our houses. You won’t believe the houses we buy and how we transform them into dream homes. We love what we do and want to share the journey with you. Everyone loves a good before and after! If you love real estate, design, investing or just being entertained by a couple of goofy friends, this is the place for you! Please subscribe to our channel so you never miss a flip. These houses take a ton of time and effort to renovate and film. We’re working hard and we LOVE the support of our subscribers! Send us stuff! Austin Flipsters 1401 Lavaca Street, Unit #27 Austin, TX 78701
Example 6: Unbox Therapy
Unboxing videos are a new trend that isn’t going away anytime soon. But with so many unboxing videos, how can you make your business stand out ? Unbox Therapy shows us how: with great taglines and compelling copy. The concept is straightforward: Unbox Therapy shows off a variety of products and reviews them. As one of the best YouTube channel description opening lines says, it’s “where products get naked.” One of our favorite things about the description is how it clearly states how to get in touch with the team, as we can see in the full version below:
Where products get naked. Here you will find a variety of videos showcasing the coolest products on the planet. From the newest smartphone to surprising gadgets and technology you never knew existed. It’s all here on Unbox Therapy. Business / professional inquiries ONLY – jack [at] unboxtherapy.com (please don’t use YouTube inbox)
Example 7: Yoga with Adriene
How would we have survived lockdown without everyone’s favorite yoga instructor? Adriene has more than 11 million subscribers on YouTube for a good reason: her YouTube videos are professional, approachable, and relatable. The Yoga with Adriene channel description reflects that.
Starting with a strong “WELCOME,” Adriene sets the stage for body positivity and pumped-up exercise. Adriene sets the stage for what her YouTube provides by mentioning “high-quality free yoga videos” and “healthy at-home yoga practice.”
The element that makes this one of the best YouTube channel descriptions is her important legal disclaimer at the end. If you’re providing content that engages people in physical labor or exercise, it’s a good idea to include something similar on your site.
Check Adriene’s full description:
WELCOME to Yoga With Adriene! Our mission is to connect as many people as possible through high-quality free yoga videos. We welcome all levels, all bodies, all genders, all souls! If you’re brand-new to yoga, check out my Yoga For Beginners and Foundations of Yoga series. These are designed to give you the tools to build a happy, healthy at-home yoga practice. Do your best, be authentic, and FIND WHAT FEELS GOOD. Jump on in! You don’t even have to leave your house. Love, Adriene Yoga With Adriene, LLC recommends that you consult your physician regarding the applicability of any recommendations and follow all safety instructions before beginning any exercise program. When participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself.
Example 8: Hyram
Hyram is a huge skincare influencer on YouTube with more than 4.5 million subscribers listening to his advice on what to use. His account has one of the best YouTube channel description examples because he clearly states who he is, what he does, how often he posts, all with a clear call to action.
Hyram is also upfront about his professional stance, clarifying that while he is a specialist, he is not a dermatologist or licensed esthetician. That quick disclaimer goes a long way toward boosting his credibility (as he’s honest about his qualifications) while establishing that he does a lot of research on the products he shows:
Aloha beautiful! My name is Hyram, and I’m passionate about teaching you about skin care! My goal is to make YOU feel more confident in your body 🙂 I post 2-3 times a week! Be sure to subscribe and hit the notification bell so that you can learn about how to take care of your skin. Stay confident, love yourself, and change the world. -Hyram DISCLAIMER: I am a skin care specialist, facilitating skin consultations daily. I am, however, not a dermatologist or a licensed esthetician. I don’t claim to know as much/more than industry professionals. I do my best to research ingredients, products, and skin care strategies from a scientifically justified standpoint. As with every product, just because it works for me, doesn’t mean it won’t work for you! All positivity and love 🙂
Example 9: The Try Guys
The Try Guys radiate joy, confidence, and authenticity throughout their videos. They have one of the best YouTube channel description examples because they succinctly lay out a detailed description.
Since The Try Guys had an established brand with Buzzfeed before going solo, they clearly tell their loyal audience that they are now independent but are still creating the same great content. The group shares their posting frequency. Take note of the variety of calls-to-action they have: they invite people to follow their podcast, buy merch, and order a book. That’s a lot to ask for, but it doesn’t feel overwhelming or pushy.
One of the best parts of The Try Guys’ YouTube channel description is the credit they give every team member working on their videos. If you have multiple people featured on-air or off-screen, use this YouTube channel description example as inspiration to give credit to all involved:
Welcome to our completely independent channel, featuring the same guys, with better videos. New episodes every Wednesday & Saturday! Get tickets for our worldwide tour “Legends Of The Internet” at www.tryguys.com/tour The TryPod podcast available everywhere at www.tryguys.com/podcast Order our book “The Hidden Power Of F*cking Up” at www.tryguys.com/book Official Try Guys merch at www.tryguys.com THE TRY TEAM Executive Producer – Keith Habersberger Executive Producer – Ned Fulmer Executive Producer – Zach Kornfeld Executive Producer – Eugene Lee Yang Producer – Nick Rufca Producer – Rachel Ann Cole Production Manager – Alexandria Herring Assistant Production Coordinator / TryPod Producer – Miles Bonsignore Editor – Devlin McCluskey Editor – YB Chang Editor – Elliot Dickerhoof Assistant Editor – Will Witwer Social Media Manager – Kaylin Burke Office Production Assistant – Sam Johnson Production Assistant – Jonathan Kirk The Try Guys is the flagship channel of 2ND TRY, LLC.
Example 10: The Organized Money
Financial expert Alaina has one of the best YouTube channel descriptions for one important reason: credibility. Alaina quickly establishes credibility in the second paragraph by mentioning where her work has been published. She ends with a simple call-to-action that invites users to follow her on other social media channels. Simple, effective—and easy to do yourself.
Here’s Alaina’s full description:
Hi! I’m Alaina. Teaching women how to organize their life, money, & business My work has been featured in HuffPost, Yahoo Finance, Wired, The New York Weekly, Martha Stewart Living, & Fox News. It’s my mission to help women achieve financial peace through their planner. You can find more of me here: LinkTree: https://linktr.ee/theorganizedmoney Check out the website: www.theorganizedmoney.com Follow me on Instagram: @theorganizedmoney Twitter: @theorderlymoney
How to write your YouTube channel description (with templates!)
Here’s how to write the best YouTube channel description–with some handy templates to make it simple for you!
Do keyword research and include them in your channel
Remember how YouTube attracts more than 2.6 billion users every month? Draw them in by including search engine optimization keywords that your audience is using. Do some keyword research on your own by typing different topics into YouTube’s search bar. What questions pop up? Implement these phrases into your YouTube channel descriptions.
For example, when you type in the word “dog” YouTube auto-fills phrases like “dog barking sounds” and “dog calming music.” If you’re a dog trainer, you can include these terms in your channel description and in the videos you create. Your YouTube channel description may say: “I’m a dog trainer who will fix those loud dog barking sounds.”
A YouTube channel description example that includes keywords.
Include your channel upload schedule
How often do you post videos? What kinds of videos do you create—and do you have a schedule for them? Your channel description should note when you’re posting new videos.
Obviously, this means having a consistent schedule. It’s important to be consistent as you post new content so your audience knows when to watch. Your YouTube upload schedule doesn’t need to be complex, but it does need to be mentioned.
For example, your YouTube channel description may be something as simple as: “new videos every Friday!” Alternatively, you could note a more detailed schedule: “We post how-to videos every Monday, unboxing videos every Wednesday, and giveaways on Friday!”
The kinds of videos you post will change as you adapt to the needs of your audience and grow your following. Just update your channel as you add new topics or a different schedule.
Give your audience a call to action
The absolute best YouTube channel description examples include a call to action. Your call to action will give your audience members the next step to take. Decide what’s most important to you, and remember that you can always change your call to action in the future. Here are a few things you can call attention to:
- Your email list . “Subscribe to our newsletter for exclusive content!”
- Your book launch. “Order our signed book at [link].”
- Your YouTube channel. “Hit that big red subscribe button to see new episodes!”
- Your Instagram account. “See behind-the-scenes content on our Instagram [link].”
Pull it all together
Now that you understand what makes a great YouTube channel description, use our advice to create your own! Here’s an easy YouTube channel description template to implement:
- Welcome to [Channel Name]! I’m here to help you [objective]. I post every [schedule information]. Click the bell icon to be notified of all new videos!
And here’s a more complex template:
- Welcome to my [Channel Name]! I create videos about [topic or keywords] for [your audience]. You should follow me because [anything that adds credibility]. I post every [weekday, Thursday, etc.]. Follow me on social media [links to different accounts]. Want to get in touch? Email me at [email address].
Want a few more concrete examples? Here ya go:
- Want to become a photographer? Follow me for camera tutorials on Monday and photo editing sessions on Friday! If you want to request a video idea, email me at [email address]. Hit that bell icon to be entered into a weekly giveaway!
- I post new Sims content every Tuesday and Thursday. Can’t get enough? Follow me on Twitch for exclusive video content! Just hit this link to subscribe!
- Welcome to our new channel! Our team of doctors creates high-quality videos about mental and physical health. Want to level up at home with concrete health tips from qualified professionals? Subscribe by hitting that bell to see videos every Sunday and Wednesday. Disclaimer: while we are medical professionals, you should still consult your physician before beginning new exercise routines.
Boost your YouTube channel descriptions today
Creating and editing YouTube channel content can feel time-consuming. But if you neglect your YouTube channel description, you’re neglecting a huge segment of YouTube users who could become members of your target market .
Our YouTube channel description examples, tips, and templates are just what you need to get started in a flash. To recap, your YouTube channel description should include:
- A posting schedule
- Topics you cover
- Appropriate keywords
- Why people should follow you
Ideally, it will also include anything that adds credibility to your channel and a tone that reflects your brand’s identity .
Remember, you can always adjust your channel description later to reflect updated scheduling or important updates. The important part is just getting started!
Want help with YouTube? Find out how we can help with your video ads.
Kaitlyn Arford is an award-winning freelance journalist. As a former library clerk, she loves to help nonprofits market their services. When she's not working, you'll find her curled up with a good romance novel. Learn more at kaitlynarford.com.
Other posts by Kaitlyn Arford
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How to Write YouTube Descriptions That Capture Attention
Written by Ana Gotter
Last modified Apr. 6 2022 · 8 min read
Table of Contents
Want to receive the best of our blog every single month?
Capture more YouTube views and clicks by crafting well-written YouTube descriptions. Get started by using these eight easy social content writing tips right away!
When brands create YouTube videos, they typically go all-in on the videos. This is completely understandable … If the video content isn’t great, then the results won’t be, either. But the video isn’t the only thing that matters.
Social content writing tips hold a lot of weight in the success of your content.
In addition to stellar video content , you also need great headlines, thumbnails that accurately represent your video (and draw attention), and spot-on YouTube descriptions.
If writing doesn’t come easy to you, work with a professional copywriter . But if you’re ready to tackle the task yourself, let’s take a look at a few copywriting tips to help you take your YouTube descriptions from good to great.
What Your YouTube Description Should Accomplish
Your video description is one of the most significant factors that influence viewers to watch your videos.
Your description serves as a tool to entice users to watch your videos, tell them what to expect, and point them toward the next steps in your funnel.
A well-written YouTube description …
- Captures a potential viewer’s attention. For example, people who might not have clicked on your thumbnail alone might be intrigued by your description and click through because of what they read in the description.
- Informs people what the video will be about. Your description gives you an additional opportunity to add a detailed explanation of the content and entice the user to watch. People unsure of whether to watch a video will take a look at the description before they decide.
- Shares all relevant information pertaining to, and mentioned in, the video. In addition to describing the content, your description can include any links or other items mentioned in the video. For instance, if you feature a third-party product and want to share that with your users, you can include the link in the description. You can also feature links to your various social media channels.
- Invites viewers to engage in a discussion. Whether you want viewers to leave a comment on your video or reach out to you via email or social media, you can use the description to prompt engagement.
- Drives viewers to the next steps. Including a link to your website, landing page, or a third-party site is a great way to prompt your users to go where you want them to go next. Do you have an affiliate link that will help you earn passive income? Drop it here. You can also promote your service, product, blog, or additional content this way.
Copywriting Tips for YouTube Descriptions
Strong, concise, optimized copywriting will get your YouTube videos on users’ radar, inspire them to watch, and prompt them to take the next steps.
Let’s take a look at a few copywriting tips to help you take your YouTube descriptions from good to great.
1. Grab their attention from the beginning
Start off with a strong lede in your description.
Much like a news story, you want to tackle the most important information right from the outset. Front-load your video’s main idea in the first sentence or two, before you include anything else.
Take a look at the way Pat Flynn introduces his video description:
Right from the beginning, a viewer understands that Pat Flynn is going to talk about the implications of making the bestseller lists and what happens when an author’s book doesn’t make a list.
This lede makes the video’s content crystal-clear and piques viewer’s curiosity, especially viewers who have written books, are prospective authors, or are interested in the process of publishing and releasing a book.
2. Use simple, concise but still-interesting sentences
In writing your YouTube descriptions, the simpler, the better.
Snappy, concise social copy is attention-grabbing, easy to read, and easy to scan. If your copy is clunky, rambling, or complex, users will scroll right by.
This video description from marketing gurus Andrew and Pete is a great example of simple, concise, and interesting copy that’s fun to read and easy to understand:
The copy is conversational, fun, and lighthearted … all while it explains the value their video will deliver to the viewer.
3. Incorporate keywords into the mix
Including relevant keywords in your YouTube description will help your video rank better in search engines and help people who are searching for those keywords to find your video. You can conduct keyword research on pertinent words and phrases that describe your video’s content and weave those into your description.
Keep in mind that over-saturating your copy with keywords will be detrimental to your results, so keep it natural. Even when optimized for SEO, your copy should still flow well.
The keyword research brand Ahrefs demonstrates this technique well in their video descriptions:
Note that the video title is “YouTube SEO: How to Rank Your Videos.” Now, notice that the description contains several related phrases like “video SEO,” “YouTube SEO,” and “YouTube keyword research.”
A user who types “YouTube keyword research” into a search engine is more likely to find this video because the keyword is included in the description.
4. Tell viewers exactly what to expect
People are busier than ever these days, and many prospective viewers want to know what to expect from a video before they invest time in it. Telling them exactly what they can expect raises the chances that they’ll actually watch your videos.
In this video description by Amy Porterfield, she tells viewers that this video contains a podcast interview. She explains the topics covered in the interview and describes the value listeners will get from it.
5. Opt for a friendly, conversational tone
One of the hallmarks of social media is the friendly, conversational tone so many individuals and brands adopt in their communications.
YouTube descriptions function well when they don’t feel too formal or corporate. Conversational copy helps the user feel more like a person is communicating with them, which also helps inspire them to engage.
6. Add links at the end
Adding links at the end of your video description will help your viewers take the next steps after they watch. If you want to encourage them to check out your product, service, or other content, this is a great place to do it. Plus, adding the links at the end of your description helps you avoid sounding too salesy.
In the video description below, holistic coach Meredith Miller includes links to her website and book, a third-party referral link to BetterHelp where users can seek counseling from a licensed therapist, and links to her various podcast feeds so viewers can subscribe to her content on their platform of choice.
7. Explain what’s in it for them
Some users want to know exactly what value they’re going to get from a video before they watch it. Use your description to explain what your viewers will learn or what other benefits they’ll get from your videos.
Vanessa Van Edwards demonstrates this well in her video descriptions. In the description below, she explains that this video will teach a viewer a few easy-to-implement tips to fine-tune their conversational skills.
Vanessa also prompts the viewer to get additional skill-building content related to the video via a link in the description.
8. Break up the description into distinct sections
Breaking your video description into distinct sections helps users navigate the description copy easily. Doing so makes it easier for users to see different actions they can take and makes it more likely that they’ll take them.
Tim Schmoyer’s YouTube descriptions start with a few paragraphs about the video, followed by sections like “Subscribe,” “Free Guide,” “Become a Member,” “Let’s Connect,” Subscribe,” and “Let’s Review Your Channel” that contain relevant links the user can follow to take specific actions, such as signing up for a one-on-one consultation or downloading a lead magnet.
Conclusion
You have so many ways to optimize and customize your YouTube video descriptions to get more attention on your videos and your channel. When crafted strategically, your YouTube descriptions are bound to get more clicks, views, engagement, and actions.
Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.
More from the blog
How to Make a YouTube Short That Shines
YouTube Metrics That You Need to Know
How to Monetize Your YouTube Channel
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Write the perfect YouTube description (templates & examples)
YouTube descriptions are not mandatory. Many YouTubers actually leave them blank.
That said, there’s incredible power in them.
Use them correctly and you will increase your video views, get more followers and make way more money (if you monetize your channel.)
Today I’ll briefly describe some core principles that you should keep in mind when writing them and give you some examples/ YouTube description templates that will get you started.
Tell Viewers About You with Channel Descriptions
Your YouTube channel description should tell viewers everything they need to know about you, your channel, and your videos, without giving too much away.
It should make them want to subscribe and watch some of your videos to get to know you better. It is also a good place to answer questions they may have about your channel and content.
Here is how to write the perfect YouTube channel description:
- Describe your channel. This might be the most obvious thing to do, but it’s where most people get hung up. The goal of this description is to tell your viewers what will happen if they subscribe and watch your videos. What kind of content will they see? How frequently will they see it? Will they learn anything? Make sure they know the benefits of subscribing such as your amazing sense of humor or your easy-to-understand tutorials.
- Include links to your website, social media, and online store ( If you have one ). You want to make sure viewers know where to find you, so link to everything you want people to find. If you have a channel trailer or introductory video, this would be a good place to link to it, as well. Sellfy Tip Many successful YouTubers sell their own products by linking to them on YouTube. With our platform — Sellfy you can easily create your own store. Learn more .
- Include a call to action to whatever you want your new followers to do. Do you want them to subscribe, turn on notifications, share your content, or maybe sign up to receive newsletters? Whatever you want them to do ask them to do it! Word it in a way they won’t be able to resist and put the CTA at the end of your channel description. Write it like you are talking to a friend. You don’t want to make your channel description too formal. It should be easy to read, or even skim, with short sentences and paragraphs and maybe even bullet points if that is applicable to your content. If you are having trouble with your channel description, try actually describing it to a friend and use the same language and terminology you use to talk with them!
- Make it brief. Don’t go overboard and give them too much information. Leave them wanting to know even more beyond your channel basics because that will make them want to watch your videos or visit your website. A short channel description that gets straight to the point is best.
Channel Description Template
Now check out the channel description for Nikki Tutorials .
Nikki’s description is loaded with personality and tells subscribers when to expect new videos. Her description does a wonderful job of getting to the point but is still loaded with information.
Look at the channel description for TheSorryGirls .
Their channel description only takes up one paragraph, but readers immediately know what kind of videos will be on their channel. From there, they list everywhere else they want future subscribers to find them.
Both channel descriptions are different, yet still, have the same effect. There are several different ways to write cool YouTube channel descriptions without giving too much info. To get you started writing your perfect channel description, check out our YouTube channel description template below:
Hi! I’m [your name]. On my channel, you will find [topic]. I love [topic] and sharing my experiences with you. Subscribe to see more [topic], [topic], and [topic] on your feed! [Upload Schedule] Facebook: Twitter: Instagram: Pinterest: Blog/Website: Online Store:
Get Found in Search with Video Descriptions
When writing descriptions for your YouTube videos, there are several things you need to keep in mind. First, it is important to do keyword research so you know what your ideal audience is searching for. Placing keywords in your video description is important for getting found in search and can also help with choosing the best video tags.
Second, you have 5000 characters to work with- make the most of them! It may take several different attempts at writing video descriptions to find what works best for you and your channel, so don’t be afraid to mix it up!
Here is what you need to do to write the perfect YouTube video description:
1. Pay close attention to the first three lines.
For starters, the first three lines of your video description are what viewers will see before the “see more” break. You want to captivate their attention in these three lines so they will click the link to see more. The first line of your video description is also what appears under your video in search results, so you want to get straight to the point if you want people to click on it. Not to mention, these lines are where your keyword research will come into play. Since the first line is what appears in search results, you’ll want to place long-tail keywords and other search terms users are searching for here. Be careful not to stuff it with keywords. Still keep it conversational, but make sure it is phrased in a way people would search.
2. Be clear about what the video is about.
Much like the last tip, you want to be clear so people know to click on your video in search and click on the “see more” link. You also want to be clear so people aren’t confused by anything. After the first three lines, if you feel the need to go into more detail about the video topic, do so! It’s ok to have a long video description as long as it provides relevant and important information and is easy to read. Consider using short paragraphs, bullet points, or characters like asterisks to break up the text.
3. Add timestamps if your video is long or covers a wide range of topics.
If you have several different points in the video where you have important advice or information, link to each one in the description. While having viewers who watch the whole video is a good thing, not everyone who wants to hear what you have to say will have the time to watch the entire thing, especially if your video is over 10 minutes. Some people are looking things up with a limited amount of time to learn them, so help them out with timestamps. Your helpfulness might just be what makes them subscribe and look to your channel for more information in the future.
4. Link to anything you talk about.
Whatever you mention in your video, whether it be another YouTuber, an article, a tool, or even a product, link to it! You never know when that will help a viewer out. This is especially important if you are trying to monetize your YouTube channel through affiliate links or selling digital products in your own online store. In the example below YouTuber, Peter Mckinnon links to his own product that he’s talking about in the video.
5. Give credit where credit is due.
Did you use someone else’s music? Quote someone else’s written words? Talk about someone’s services or teachings. You may have credited them in the video, but it is also important to credit them in the video description, as well. Not only is it the right thing to do, but viewers will trust you more when they know you are respectful of other creators.
6. Don’t forget your call to action.
Most anything you create online should have a CTA to link all of your work together and grow your audience, and the same goes for your YouTube description. Whatever you want viewers to do next, ask them to do it, whether it subscribes, turn on notifications, or share your video. You could even mention an opt-in opportunity you want them to sign up for on your website.
Video Description Template
Let’s take at Chris Ramsay’s video description for his video on solving a brain teaser puzzle .
Right away, he takes the first three lines to tell you what you’ll be watching and then dives immediately into where you can buy one, similar videos of his you can watch, and where you can go for more information on him. He uses great, searchable keywords and doesn’t beat around the bush.
Now, let’s look at Zara’s description of the video on hair growth tips .
She takes the biggest section of the video description to promote her eBook and hair growth calendar. She also makes sure to include plenty of keywords and lists other products that she’s selling on her Sellfy store .
Both of these techniques work well for each YouTuber and both follow the guidelines mentioned above. As you can see, there are so many ways you could apply these writing tips and the possibilities are endless!
To get you started, here is our template for the perfect YouTube video description. This copy-paste YouTube description can easily added to your YouTube channel by going to the Creator Studio, then channel, and saving it to Upload Defaults. That way, you always have the proper YouTube description formatting ready to go!
Today, I’m going to [topic]. Watch to learn [topic] and don’t forget to turn on your notifications! ONLINE STORE: WEBSITE: FACEBOOK: TWITTER: INSTAGRAM: [LINK TO PRODUCTS USED/MENTIONED]: [give more information on video topic]
Practice Makes Perfect
Writing the perfect YouTube description isn’t always easy. But with our tips and templates, you are a few steps closer to getting it right! Just remember, practice makes perfect, even with YouTube descriptions. Don’t be afraid to try different descriptions on different videos until you see one performing better than the rest. Once you find that perfect description, trust us, you will know!
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Privacy Overview
Everything You Need to Know About Writing Engaging YouTube Descriptions
- Updated: December 10, 2021
- Josh Edwards
- 11 min read
Table of Contents
Here on the Artlist blog, we’ve covered the importance of nailing your YouTube SEO , including the importance of YouTube keywords and creating the perfect YouTube thumbnail . We’d argue that these are some of the most important aspects of growing your YouTube channel. Still, they’re by no means the only things that you can master and leverage to help you gain more views and subscribers.
Did you know that even the YouTube description can be a key factor in ranking higher on YouTube? Below, we’ll give you everything you need to know on how to write a YouTube description that will increase your video’s chances of appearing in search results across YouTube and Google.
What are YouTube descriptions?
First, it’s important to clarify that there isn’t just 1 “YouTube description” but 2, technically. So you have your video description (this is usually the one we all associate with “YouTube description”), but there is also a YouTube channel description .
Video descriptions are where you can share more details with your audience about what they can expect from the video. You can include relevant links that may be referenced in the video (“check the link in my description”), as well as pack it with your main keywords to help with SEO.
Meanwhile, a YouTube channel description is all about summarizing what your audience can expect from your channel. Imagine your channel as your company. The description needs to describe what it does and why it’s worth watching your videos.
Why is a YouTube description so important?
If you can include popular search terms and relevant keywords in your YouTube descriptions, it will help your videos show up in both search results and the “related videos” sidebar. The equation is very simple:
Better written YouTube description = higher ranking in search results = more views and subscribers.
There are differences in how to go about writing these 2 YouTube descriptions, so below, we’ll take a look at best practices for both. A YouTube channel description is a little more straightforward, so we’ll start there.
How to write a YouTube channel description
If you look at YouTube channel description examples, you’ll find that there’s no set way to do it. There’s no “YouTube description template” that is the definitive way to write a channel description. However, here are a few key pointers:
- Introduce who you are and what you do.
- Tell your audience what your channel is about and what they can expect (including an upload schedule if you feel comfortable committing to one).
- Include relevant links such as other social media platforms you’re on, as well as a business email address for any inquiries people may have.
- Include keywords and phrases that are relevant to your channel.
Stick to these 4 pointers, and you can’t go too far wrong. You have 1,000 characters to play with, which is plenty. Be mindful of your audience’s and their time – keeping it short, concise and to the point is best.
If you’re a little bit stuck, take the time to research YouTube channel description examples. So visit your favorite YouTube channels and see what they’re doing for a bit of inspiration and extra guidance.
9 essential tips on how to write a YouTube video description
When it comes to a YouTube video description, it’s a whole different ball game. So let’s break it down.
1. Grab the audience’s attention
The first few lines of your YouTube video description really matter. Although you have a YouTube description character limit of 5,000, not all of that will show up in search results. For a bit of context, here’s how many characters will be visible to a user who’s looking at your video in various places:
- On Google Search, 150 to 160 characters are visible (this includes spaces)
- On YouTube search (on a desktop computer): 138 characters are visible (this includes spaces)
- YouTube watch page: on a desktop computer, the full 5,000 characters are available, but only the first 2 or 3 lines will be visible before the viewer has to click the “show more” link. If you’re browsing on a smartphone, none of the description is shown.
So, as you can see, it’s really important that you immediately grab your viewers’ attention if you want them to keep reading.
2. Write like a human, not a robot
When you’re writing for SEO purposes, it can be easy to fall into the trap of sounding a bit “like a robot.” This can be a really boring turn-off. Remember to write with your own voice – be friendly and conversational in tone. It’ll be easier and much more enjoyable for your viewers to read. They’re likely to read more, knowing that it came directly from you, rather than some YouTube description generator.
3. Let your audience know what to expect
Sometimes, viewers may check out your YouTube video description to see if they can find out what the video is about. It’s important to use YouTube descriptions for this purpose. Let your audience know what to expect and don’t be afraid to go into a bit of detail about it. Most importantly, what’s in it for them? Why should they watch?
4. Use keywords
Honestly, there’s little point in spending time on the YouTube description box if you’re not going to bother with keywords. So conduct some research into what you want your keywords and phrases to be, then weave them in throughout the YouTube video description. It will help your video rank better in search engine results, as well as helping people who search for those specific keywords and phrases find your video.
Remember – if you over-saturate your YouTube description box with the same keywords again and again, it will actually work against you. So don’t force the issue – keep it natural and flowing. Repeating certain keywords 3 to 4 times throughout should be enough.
5. Break it down
Lay out your YouTube descriptions in an easy-to-read format, breaking them up into distinct sections. For example, the top of the YouTube description box may be designated for detailing what the video is about. The following section may be your affiliate links, followed by another section detailing social media links and so on. It will help your audience navigate and read the YouTube description quicker – something they’ll greatly appreciate.
6. Include links
Users often navigate to the YouTube description in search of relevant links. For example, perhaps you mentioned in your video that you’re selling some new merchandise or wrote a blog post that they should read? The YouTube description box is the place to link this.
As mentioned above, try to organize your links into different sections. So, 1 section listing links to your various social media profiles, another for your affiliate links, your website, another for another video or playlist they should check out and so on. There are 3 main reasons to do so:
- Improve user experience
- Increase watch time
- Help build your brand as people find out more about you, follow you in other spaces and perhaps even support you with a purchase.
7. Include hashtags
Similar to keywords, hashtags help viewers find your video. I would suggest choosing the 3 most important ones. They can be added anywhere in the YouTube description and will really help the YouTube algorithm out.
8. Include calls to action
Alongside your links, it’s worth adding in a call to action (CTA). Perhaps you’re prompting readers to go check out your Instagram feed or just reminding them to like and subscribe? You’d be surprised how well this seemingly simple detail works.
9. Timestamps
Lastly, don’t forget to timestamp. This is a fairly new feature, but it’s essential for longer videos, and many people forget to do it! Adding timestamps in the YouTube video description ensures that your video is automatically broken up into “chapters.” It will help with user experience and navigation.
The format for timestamps is hour:minutes:seconds (00:00:00). You can title each chapter to what that video segment is showing. For example, if it’s a drone sequence, you may title it “cinematic drone sequence.”
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Wrapping up.
So, that’s how to write a YouTube description for both a YouTube channel description and a YouTube video description. Starting a YouTube channel can be a daunting experience, but mastering essential SEO skills like this really gives you a fighting chance of having your videos perform far better. YouTube descriptions may seem like a very simple factor, but don’t overlook them. Putting in some time and energy to get them right will always pay off.
The best part about this is that once you have nailed your copy, you can go ahead and save it as a YouTube description template. That way, whenever you upload a new video, you can import your saved copy and save some time – particularly with the various links you may wish to share.
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About Josh Edwards
Josh Edwards is an accomplished filmmaker, industry writing veteran, storyteller based in Indonesia (by way of the UK), and industry writer in the Blade Ronner Media Writing Collective. He's passionate about travel and documents adventures and stories through his films.
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How To Write A YouTube Description – 13 Ultimate Tips
- December 21, 2022
- By Sushant Shekhar
YouTube is the #1 video platform for learning, sharing, and entertainment. With more than 2.6 billion active users in 2022, it’s evident that the platform has potential, and you can use it to make your presence felt.
So, what makes a viewer click on a video on YouTube?
Well, it is the YouTube title and description. A good description is key to grabbing potential viewers’ attention and encouraging them to watch your video. However, you may need help crafting a striking description, and we are there for you.
This article will discuss how to write a YouTube description. So, keep reading till the last line.
Table of Contents
What Is A YouTube description?
Why are youtube descriptions important.
- Keep descriptions short
- Do keyword research
- Utilize the character limit
- Maintain a conversational tone
- Offer value
- Avoid clickbait
- Include a call to action
- Add hashtags
- Don’t worry about video tags
- Optimize for Mobile
- Add timestamps
- Place links right
- Promote Your Other Videos
A YouTube description is a short text section that appears below your video on YouTube. It’s a great way to give viewers more information about your video, and you can also use it to help improve your video’s search ranking.
To add a description to your video, click the “Add a description” link below your video on YouTube. Then, type or paste your description into the description box that appears. You can also use this box to add tags, which are keywords that help describe your video. Adding relevant tags can help your video show up in more search results.
YouTube descriptions are important for several reasons.
First, as you already saw, they help improve your video’s SEO, making it more likely to appear in search results.
Second, they give viewers a brief overview of what your video is about, helping them to decide whether or not it’s something they’re interested in watching.
Finally, descriptions can also be used to promote your other videos or channels or to include links to your website or social media profiles.
Including a well-written description with each of your videos can help you attract new viewers and keep them engaged with your content.
Tips For Writing Youtube Descriptions
Here is a list of handy tips on how to write a YouTube description,
1. Keep descriptions short
While it may be tempting to write a novel in your YouTube video descriptions, it’s essential to keep them short and sweet. Why? Well, for one thing, people are more likely to read a short description than a long one. And the other reason is that you should add a mystery element so viewers will be intrigued enough to watch your video.
So, how do you write a good, short description? Start by giving a brief overview of what the video is about. Then, highlight one or two key points that you think will be most interesting to viewers. Finally, end with a call to action, telling viewers what you want them to do after watching the video (e.g., subscribe to your channel, like the video, leave a comment, etc.).
2. Do keyword research
Just like with SEO for blog posts, using relevant keywords in YouTube descriptions will help your videos show up in search results and get more views. When you do keyword research, look for high-traffic keywords relevant to your video topic. You can use a tool to find keywords that are a good fit for your video. You can help your videos reach a wider audience and get more views by including relevant keywords.
3. Utilize the character limit
YouTube descriptions are limited to 5,000 characters which is quite a lot to describe your video. However, there’s no need for it to be so long. Try including a link to your website or blog in the description, as this will help drive traffic to your other online platforms. It would help if you also used keywords in your description; it will help videos rank in SERPs. Finally, include a call to action, such as asking viewers to subscribe to your channel or like your video.
4. Maintain a conversational tone
Try your best to maintain a conversational tone in your descriptions. It doesn’t mean that you should write like you’re chatting with a friend; rather, you should write in a way that is natural and easy to read. Avoid using technical jargon or long, complicated sentences. Instead, focus on clarity and conciseness. Use active voice and simple language to get your point across. And if you can, try to inject a bit of personality into your descriptions. This will help to make your channel more relatable and engaging.
5. Offer value
If you want your YouTube channel to be successful, you need to offer value in your descriptions. That means including information that will be useful or interesting to your viewers.
For example, if you’re a travel vlogger, you could include tips for budget travel or advice on where to find the best food. If you’re a gamer, you could provide tips and tricks for your favorite games. Whatever your niche may be, ensure that you’re offering value in your descriptions so that viewers will keep coming back for more.
6. Avoid clickbait
Clickbait is often used in YouTube descriptions to get more views. However, clickbait can be harmful to both viewers and content creators. Viewers can feel cheated when they click on a video only to find that it’s not what they expected. And content creators can damage their reputation by using misleading titles and descriptions. It is, therefore, essential to avoid clickbait in your YouTube descriptions. Instead, focus on creating accurate and engaging descriptions that will give viewers a good sense of what your video is about.
7. Include a call to action
As a YouTuber, your goal is to get people to watch your videos. But once they’ve watched one of your videos, what’s the next step you want them to take? That’s where a call to action comes in. You can encourage viewers to do something, such as subscribing to your channel, leaving a comment, or watching another video. Including a call to action in your video descriptions can be a great way to encourage viewers to take that next step. Just be sure to keep it short and sweet, or you risk turning viewers off.
8. Add hashtags
Adding hashtags to your YouTube descriptions is a great way to improve the discoverability of your videos and get more views. Hashtags are keywords that viewers can use to search for videos on a specific topic. When you add hashtags to your descriptions, you’re essentially giving viewers a way to find your videos in search. And the more views you get, the more new subscribers you will gain. Therefore, if you want to get more views and grow your channel, add hashtags to your YouTube descriptions.
9. Don’t worry about video tags
One of the most common advice you’ll hear for growing your YouTube channel is to carefully select the tags you use in your videos’ descriptions. This advice is based on the idea that YouTube’s algorithm uses these tags to determine what videos to recommend to viewers.
However, there is no evidence to support this claim, and it is unlikely that YouTube’s algorithm puts much weight on tags at all. In fact, tags are only visible to YouTube users when they click on the “show more” button in a video’s description, so it is unlikely that many people even bother to read them. Therefore, you should not worry about choosing tags for your YouTube videos; focus on creating great content, and the rest will take care of itself.
10. Optimize for Mobile
As more and more people watch YouTube videos on their mobile devices, optimizing your descriptions for these viewers is essential. Here are a few tips:
– Use short, concise sentences that are easy to read on a small screen.
– Use bullet points or lists to break up the text and make it easier to scan.
– Highlight the most important information by using larger font sizes.
– Include links to your website or other social media channels so that viewers can easily find you.
11. Add timestamps
The truth is that everyone is in a rush these days. Adding timestamps to your YouTube descriptions is a great way to help viewers find the information they’re looking for. Timestamps also make it easier for people to skip ahead to the parts of your video that are most relevant to them. To add timestamps to your description, simply type “ts” followed by the timestamp you want to add. For example, if you want to add a timestamp for the 1:00 mark, you would type “ts 1:00”. You can add as many timestamps as you wish, and they will appear as links in your description.
12. Place links right
If you want to include links in your YouTube descriptions, there are a few things you need to bear in mind.
First, you need to ensure that your links are relevant to your video content and add value for your viewers.
It would help if you also used keyword-rich anchor text to make your links more likely to be clicked. Finally, you must be aware of YouTube’s guidelines on external links.
13. Promote Your Other Videos
If you’re looking to promote your other videos on YouTube, there are a few things you can do. First, make sure to include links to your other videos in the description of each video. You can also include a call to action at the end of each video, telling viewers to check out your other videos. You can also promote your videos on social media and other online communities. Finally, consider creating a playlist of your videos so that viewers can watch them all in one go. If you take the time to promote your videos, you’ll be more likely to get views and subscribers.
Get Ready To Write Good YouTube Descriptions That Get Viewer Attention
As you saw above, writing a good description is easier than you think. You may now know how to write a YouTube description. With a little bit of effort and some time to think about how you want your viewers to perceive your content, you’ll be able to craft a compelling description that encourages people to watch and share your content.
Using our inputs can get you the results you are yearning for and grow your YouTube channel.
So, go ahead and master writing good YouTube video descriptions. You can thank us once you see the views and subscribers growing.
Till then, Happy YouTubing!
Several AI tools are available to help you to generate descriptions for your YouTube videos. They help save time, as you only have to enter the video title & the AI tool will generate an SEO-friendly description for you.
When writing a YouTube video description, ensure that your description is keyword rich so that people can easily find your video. Keep it engaging and include a CTA telling viewers what you want them to do after watching your video.
To write the perfect YouTube video description, keep it short & to the point, use relevant keywords, add CTAs to encourage viewers to like, comment, or subscribe, and promote other videos to drive viewers to your channel.
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14 YouTube Description Templates That Have Helped Our Videos Go Viral
Published: June 24, 2022
As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for uploading video content.
This is a mistake. YouTube is a powerful search engine that can help your business reach more people. Its strategy relies on optimizing videos to increase the chances of discoverability .
One of the most important tactics for optimizing your YouTube channel is to create engaging YouTube descriptions.
![→ Download Now: 7 YouTube Video Description Templates [Free Prompts]](https://no-cache.hubspot.com/cta/default/53/0b51489d-5d5c-4054-b30c-86008871e5f1.png "writing a youtube description")
YouTube Descriptions
A YouTube description refers to the content creator’s text to describe their content. It uses SEO techniques to optimize and categorize videos to help users find the right content. There are two types of YouTube descriptions: the overall description of the channel and the descriptions for each video you upload.
A YouTube channel description is similar to the About Page of a website. It appears under the "About" tab of your channel's YouTube page.
The YouTube channel description conveys to potential viewers what your content will cover, including the issues you tackle and the communities you serve. The goal is to turn a one-time viewer into a subscriber and consumer of your content. You'll be able to add this when setting up your YouTube channel .
As a YouTube creator, your primary goal is to attract viewers and turn them into subscribers, often using your channel description. With that in mind, be sure to use keywords that your intended audience would use to search for your content.
YouTube Video Descriptions
Every YouTube video includes a description that can be found under the viewport of the video.
Additionally, every video needs a unique description to increase the likelihood of your video being found when someone is searching for a particular topic.
A YouTube content creator’s video description attracts and converts an audience . Therefore, it’s crucial that you optimize your video descriptions for SEO.
If you're unsure how to start crafting compelling YouTube descriptions, keep reading. We'll explore various tactics you can employ and provide templates to ensure you have everything you need to excel on YouTube.
How to Create Compelling YouTube Video Descriptions
- Use YouTube description templates.
- Explain your content.
- Include a call to action (CTA).
- Add your personality.
- Use timestamps to make videos scannable.
1. Use YouTube description templates. [Free Prompts]
HubSpot compiled seven YouTube video description templates to help your business provide context to your viewers, rank better in search, organize your team, and link to relevant web pages on your site.
-2.png?width=650&name=Untitled%20design%20(88)-2.png "writing a youtube description")
2. Explain your content.
To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Product Manager on HubSpot's Academy team. He said, "[YouTube descriptions] are one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read."
Peters explained that your YouTube video description and closed captioning should incorporate keywords into your description. It also helps with accessibility for people who are deaf or hard-of-hearing. Hence, adding closed captioning to your videos is an absolute must for accessibility.
For instance, take a look at one of HubSpot Academy's YouTube video descriptions:
A YouTube description differs from a web page meta description . In a YouTube description, content creators explain what your entire video is about and even link to external resources.
Peters told me, "You get 5,000 characters total, so make use of it. YouTube creators use asterisks or all-caps to differentiate titles from body copy because it's all plain text. Consider writing up a text version of the key points from the video, or even copying the transcription of the video and paste it into the description."
18 YouTube Templates for Business
Fill out the form to access your youtube description templates., 3. include a call-to-action (cta)..
Your YouTube description is a fantastic opportunity to ask viewers to continue to engage with your channel or find additional resources that will help them learn more about a topic of interest.
For instance, let's say you create a brief "How to Add Filters to Instagram" YouTube video, but you also have an in-depth "How to Use Instagram for Marketing" blog post. Why not link it in the description? Most likely, anyone watching your Instagram video on YouTube would be equally grateful for the opportunity to learn more through a blog post.
Perhaps you simply want to ask viewers to subscribe, turn on notifications, or share your content with their networks. These are all acceptable CTA's for your description.
You must format your description to ensure you put the most important information first. Peters advises, "The first 200 characters are above the 'more' fold on the description box, so if you want your CTA/link to be seen by most people, keep it within the first 200 characters."
After the first 200 characters, your text will be cut off, and viewers will need to click "Show more" to see the rest. Therefore, you must make your first 200 characters count.
4. Add your personality.
A YouTube description should be fun and demonstrate your brand's personality with a unique voice. Unlike traditional forms of advertising, this is an opportunity for you to instill creativity and humor into your content.
Brian Dean's YouTube channel is a great example of this. His YouTube descriptions often mirror the way he speaks. The descriptions are candid and casual, and he makes it feel like he's writing to a friend.
To learn more about using YouTube for marketing purposes, consider checking out HubSpot Academy's comprehensive YouTube Marketing course .
5. Use timestamps to make videos scannable.
Including timestamps in your video description can make your video more user-friendly and help your content rank well on search engines .
YouTube video timestamps appear within search results, improving user retention by directing users to the most relevant portions of videos from SERPs.
Users can search for keywords that appear in your video’s description and click on a thumbnail on the SERP to view the portion of your video that answers their search query.
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YouTube Channel Descriptions
Every YouTube channel description should allude to a specific niche or central theme. You want to tell your audience what they will learn from your channel. This will give them a reason to tune in to your channel, subscribe to it, and continue learning from you and your videos. Additionally, when you add your niche to your YouTube description, your audience can more easily find you in a sea of potentially similar creators.
YouTube Channel Description Examples
1. wes mcdowell.
Wes McDowell ’s YouTube channel targets viewers in the digital marketing niche. The channel description mentions the channel’s mission: teaching small businesses owners digital marketing strategies they can use to grow their businesses. The description also lists topics the channel will feature in its videos, invites viewers to subscribe, and describes the benefits of subscribing to the channel.
Why We Love It
This YouTube channel description is clear and direct. It details what viewers will get when they come to the channel. This description also describes the marketing strategies and techniques viewers will learn. Clarity goes a long way to make a channel easily searchable and rankable on YouTube.
2. Yoga With Adriene
Yoga With Adriene ’s YouTube channel description highlights one of the channel’s main values: inclusion. The channel description mentions that everyone is invited to participate and learn more about yoga through her videos, regardless of their skill level. The description also recommends videos that beginners can watch to become familiar with the content.
This channel description is an excellent example of how a company’s mission can be useful for video content. The description gives subscribers a glimpse into Yoga with Adriene’s values, creating a connection with the viewer. This angle is helpful for ranking on YouTube because it’s aligned with morals and values that subscribers can easily identify with.
3. Wild Wonderful Off-Grid
Wild Wonderful Off-Grid ’s YouTube channel description positions the channel within a niche by using the keywords “off-grid,” “self-reliant,” and “building our own home” to appeal to viewers who are interested in living off-the-grid. The description also invites viewers to visit their online store and social media profiles.
This YouTube channel description establishes a niche, describes the channel’s content, provides background information about the creators, and encourages subscribers and viewers to participate further in their brand. The description also directs their audience to other aspects of their business, such as their store and social media platforms, which fosters value for their subscribers.
4. The Pals
The Pals ’ YouTube channel description introduces the channel’s creators, lists the video games the channel will highlight, and provides each creator’s personal YouTube channel and Roblox username.
This YouTube channel description focuses on the entertainment the channel provides. The description targets subscribers looking for gaming knowledge and mentions the creators’ personal journeys to set the channel apart from others in the same niche and genre.
5. Florian Gadsby
Florian Gadsby ’s YouTube channel description introduces the channel’s creator and lists the topics that viewers can expect to see when they subscribe. It also links to the creator’s social media and newsletter, and provides information about the creator’s online store, including its restocking schedule.
This YouTube channel description takes a personal approach to the channel’s subject matter. The description gives visitors clarity about the channel’s content and artistic focus. It also encourages viewers to interact with the creator on their social media platforms to learn more about them and view more of their content.
SciShow ’s YouTube channel description introduces the channel’s creators and hints at the topics that viewers can expect to see every week. The description also outlines the channel’s posting schedule and mentions other YouTube channels associated with the brand.
This YouTube channel description tells its viewers when they will see uploads. This is a good strategy to ensure users visit the channel right at the time when they’re expecting to see new content. If views go up on a page, the YouTube algorithm is more likely to boost your channel to a wider audience.
7. Unbox Therapy
Unbox Therapy ’s YouTube channel description states the channel’s tagline, gives an overview of the channel’s content, and provides a contact email for business inquiries.
This simple channel description piques viewers’ interest with a captivating tagline and a straightforward explanation of the channel’s content. It also includes an email that allows viewers to contact the creators to inquire about the business and ask professional questions about the channel.
YouTube Channel Description Templates
Now that we've covered the basics, take a look at a few templates you can use to craft a compelling YouTube description.
1. Be clear and concise.
You might create a playful, easy-going channel 'About Me' description, like this one:
Hi, I'm [Name]. This is my channel about increasing your sales, effectively targeting your audience, and growing an email list that you can use to grow your business.
If you're a marketer who wants to learn marketing strategies to get [result, i.e., more traffic to your site], subscribe to my channel.
My channel publishes videos that focus on storytelling content that connects X, shows you how to infuse your authenticity in your brand, and gives you a marketing strategy that feels organic. If that sounds like it could be helpful for you, please join me!
2. Connect with subscribers.
Alternatively, you can craft a YouTube description that describes what your company does from a third-person point of view, like this one:
[Company] is the worldwide leader in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].
To learn more about [Company], its values, and its [company offering], subscribe to our channel to stay informed.
3. Create a niche.
When you write your YouTube channel description, you’ll want to use keywords that define and represent your channel’s niche. Incorporating niche keywords in your channel description helps viewers identify your niche and what content you produce.
[Name] and [Name] have nuanced discussions about dating, their lifestyle, and relationships. They discuss current topics that affect modern dating and how to maneuver relationship patterns. You can purchase [Name] and [Name]’s [product] to learn more about improving your knowledge of relationships.
4. Show your journey.
You may want to create a channel description that asks viewers to join you on a journey that you document on your YouTube channel. For instance, if your YouTube channel focuses on streaming video game content, you may invite your subscribers to watch you as you attempt to win the game. Therefore, mentioning a goal for your channel can help you gain new subscribers eager to come along for the ride as you pursue a goal.
This channel gives everything you need to know about gaming, including the latest equipment reviews, new game reviews, and once-a-week live streams. Watch as I, [name], try to beat my high score in the latest release of [insert game name here].
5. Be more personal.
An effective channel uses a lot of personal touches with its viewers to gain subscribers because the content is authentic and offers emotional appeal. This type of description implies that you want to create a sense of community with your channel.
This is a personal journey of how I became a painter. Learn about what paints I purchase, the tools I use, and the techniques I learned during school. Art is my passion, and I express my love for [insert passion] through it.
6. Create anticipation for new content.
A content creator needs to build excitement for the next video — a sense of urgency and anticipation for their audience. A YouTuber can create giveaways, conduct polls, and invite special guests to participate in the videos to maintain the channel’s success.
This channel gives pop culture commentary through a [political ideology] political lens. We make commentary on books and current events. We also upload a new video every Wednesday and Friday.
A helpful video description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO , allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube metrics .
YouTube Video Description Examples
1. “5 best coding languages for beginners 2021” by nicole . young.
The description of nicole . young’s YouTube video, “ 5 Best Coding Languages for Beginners 2021 ,” hooks the viewer by posing a question that will be answered in the video. The video description also includes a benefit that the viewer will gain from watching the video.
In this video description, the creator summarizes the video’s title and specifies the target audience. The text will help audiences (and YouTube) understand the video’s content. This creator understands that the channel description is prime real estate for contact information, social media handles, and calls to action, persuading viewers to stick around.
“How to Write Counterpoint - Music Composition” by Music Matters
The description of Music Matters’s YouTube video, “ How to Write Counterpoint - Music Composition ,” uses keywords such as “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to appeal to audiences that are interested in learning the music composition technique. The description also includes timestamps that viewers can use to skip to the portion of the video that addresses the specific topic they want to learn about.
This YouTube video description uses keywords to appeal to a niche audience. The specificity makes it easily searchable on YouTube. Using keywords to make each video search-friendly will drive traffic to your video’s specific content.
“How to Create a 90 Day Plan for your Business (+ Free Workbook)” by Anna Clark
The description of Anna Clark’s YouTube video, “ How to Create a 90 Day Plan for your Business (+ Free Workbook) ,” includes links to the creator’s website, courses, newsletter, and social media accounts, and a workbook that viewers can download and complete as they watch the video.
It’s good to involve your viewers in other aspects of your business. The interaction and engagement you earn will help you rank against other active channels. Directing your viewers to other resources for your business will also help your YouTube channel drive traffic to your website, increasing your authority in your business niche.
“How To Create An Email Sales Funnel” by Wishpond
The description of Wishpond’s YouTube video, “ How To Create An Email Sales Funnel ,” hooks the viewer by stating that the video is the fourth installment in a series and linking to the previous video. The video description also includes an incentive for viewers to learn more about the company.
This description segments the video as a section of a larger series. If subscribers learn that you provide similar content on your channel, they will be more inclined to watch your other videos. The description also lets viewers know there’s a free demo of the service. If you sell other products or services in your business, be sure to link them in the description.
“How to Outline Your Novel - Part 2” by Writing with Jenna Moreci
The description of Writing with Jenna Moreci’s YouTube video, “ How to Outline Your Novel - Part 2 ,” hooks the viewer by stating that the video is the second installment in a series and linking to the previous video. The video description also includes an incentive for viewers to learn more about the creator’s products.
This video description is great because it lets viewers know what’s coming next. Inserting a “new segment” in your YouTube series allows viewers to anticipate your next video.
“Microgreens Growing: Materials and Beginner's Guide” by Epic Gardening
The description of Epic Gardening’s YouTube video, “ Microgreens Growing: Materials and Beginner's Guide ,” invites novice gardeners to learn about growing microgreens. The video description tells viewers about the creator’s past experience with microgreens, lists the supplies that the creator mentions in the video, and lists ways that viewers can support the creator beyond watching their video.
The creator provides a list of products used in the video. The viewers can conduct further research into the products or purchase them immediately through the links.
“Budgeting for Beginners - How to Make a Budget From Scratch 2021” by Debt Free Millennials
Debt Free Millennials’ YouTube video, “ Budgeting for Beginners - How to Make a Budget From Scratch 2021 ,” teaches viewers to create a budget. The description gives viewers an overview of the topics covered in the video and invites them to sign up for products and services through affiliated links. It also includes links to the creator’s Instagram, Facebook group, and website so that viewers can connect with the creator through different social platforms.
The creator has created a sense of community and togetherness. If you include your social media links in your YouTube video description, subscribers will follow you on multiple platforms to remain engaged with your content. The content creator invites them to return for new videos and share their own experiences on social media.
YouTube Video Description Templates
A YouTube video description is descriptive text that includes but is not limited to keywords, themes, and special concepts/guests that the content creator wants their viewers to know. The YouTube video description increases visibility through SEO, views, and subscriptions. In each video description, the content creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content. An effective video description will be persuasive and informative, and prompt the audience to tune in regularly.
1. Make it search-friendly.
We have all done it: Having parts of an idea and hoping Google will fill in the blanks by completing the search with the rest of our thought. As a content creator, you need to own each of the video’s related tags, including misspellings, to help refine the content under your channel. The YouTube videos need to be centered around keywords, maximizing your SEO for Google and YouTube searches.
Listen to how our CEO explains the difference between X and Y, and learn best practices for implementing your own strategy.
Learn more about X and Y in our course: [course link].
2. Lead viewers to other resources.
You can use a YouTube channel description like this one to help new viewers connect with you on your other channels and social media platforms:
Hi there! New to [name of channel]? If so, here's what you need to know: I like [interests related to channel] a LOT, so I use this channel to explore X, Y, and Z, to help you [desired result for viewer].
Where else you can find me:
INSTAGRAM: http://instagram.com/[accountname]
TWITTER: http://twitter.com/[accountname]
LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]
Join our growing community for new videos every Tuesday and Friday!
BUSINESS INQUIRIES
Please contact [PR representative] at [email or phone number].
3. Incorporate keywords.
YouTube increases visibility within keyword searches and relevant content. As a result, videos should have buzzwords in video and channel descriptions.
If you want to craft a description that explains what your video is about and incorporates a keyword description, try this:
Hey there! This lesson is part of a free online course. Take the full course here: www.company.com/course1.
Some people are unsure what X is — at its most basic, X is [brief definition of keyword]. In this video, you'll learn how to X, Y, and Z, to ensure you're able to grow your brand online.
In addition, we'll explain how you can avoid doing A. Sometimes, A is all it takes to lose a customer.
4. Tease a new initiative.
A new video is upcoming, and you need to send a teaser to your audience that will create buzz leading up to the release of the new content. A video teaser can be uploaded to YouTube Shorts to increase anticipation.
Join the “musical nerds” on a mission to improve our musical understanding. We upload every Wednesday and Thursday. We will have Q & A sessions to answer all of your beginner questions on Wednesdays, starting next week.
5. Be transparent.
Authenticity sells. Viewers know when you aren’t being transparent with them. YouTubers should be willing to build trust and engage within the community.
What’s up, guys? In this video, we’ll talk about an everyday makeup look you can do in 10 minutes. I’m not an early riser, but just like anyone, I still want to look good for the day. I’ll list the products I used in this video.
Please subscribe if you are feeling my vibe. I post content weekly, and you can always find me on Insta! I’ll drop my social media handles below.
**All opinions are my own. This video isn’t sponsored. I’m sent products for my consideration, and I earn a small percentage from sales through affiliated links. Clicking on affiliated links doesn’t cost you anything.**
6. Maintain engagement.
A video description contains keywords and time stamps for content created. It will help maintain engagement and show the chronological order of things, especially if viewers are looking for a particular video for a specific date. A strong YouTube description avoids clickbait to reel in users.
Hi, everyone! We're the Science Kidz! Today we are experimenting to find out which popcorn brand leaves behind the least number of kernels. Will it be Orville Redenbacher's or Act II?
Every week, we do a new experiment as part of our initiative to highlight STEM careers in Savannah, Georgia. If you have an experiment you want to see The Science Kidz try, leave a comment below. You never know — we could pick yours!
Follow me on Instagram for more experiment ideas, and tag us in some of the experiments you do with your friends!
7. Help viewership with paid sponsorships.
Content creators with paid sponsorships, or paid product placements in their videos, will influence brands and generate income for themselves. If “#ad” appears in your video description, you can bet mentioning the product or brand will prompt the audience to try it. Offering it at a discount price may also incentivize potential clients.
Hey, y’all! Today, we’ll be rebuilding a 454 Chevy Big Block motor. We’ll be adding 200 horses to bring the motor up to 680 horsepower. I hope y’all are ready to dive into business with Motor Boyz.
This episode is sponsored by Husky tools, and we’ll be using their latest impact and driver tools to rebuild the 454. We would like to thank Anderson Auto for donating the 1972 C10 to be our frame once the motor is rebuilt and completed.
Download these YouTube description templates, and help your video go viral.
These must-have YouTube video and channel description templates can help you reduce the time it takes to upload and optimize your YouTube videos, getting them out to your audience quickly and with less effort. Be sure to customize the text to enhance the reading experience because you want to be as helpful as possible for your audience.
Editor's note: This post was originally published in March 2019 and has been updated for comprehensiveness.
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The Ultimate YouTube Description Template [With Tips & Examples] 10 min read
It can be hard trying to build subscribers on YouTube when you know 1 billion hours of YouTube videos are being streamed every day. With high popularity comes higher competition. That’s why it’s crucial to differentiate yourself using things like proper video descriptions. And to do that, you’re better off using a YouTube description template.
We’ve all been there; binge-watching random videos on YouTube for hours on end. But how can marketers take away all the attention from these famous random videos and bring more video views to their own YouTube channel?
Like any perfect YouTube video title, thumbnail, video size , the perfect Youtube description can get you more views and engagement. YouTubers work hard to create amazing video content to work through YouTube’s algorithm, but to increase engagement, you need good video descriptions too.
In this article, we’re going to discuss video descriptions and go check out some YouTube description template examples, along with some tips to help you with your YouTube marketing.
Let’s dive right in!
Table of Contents
What Exactly is a YouTube Video Description?
For starters, video descriptions are the text below your video, in the video description section. Now, you need to focus on descriptions for both your videos and your channel. This will help viewers understand what exactly they’re getting into and what to expect.
A well-written description makes it easier for your viewers to find content and decide on watching it. It also gives them a clear idea of what to expect in the video, and it gives you a chance to share relevant links and additional information.
For long videos, it shouldn’t be necessary for viewers to watch the entire video to know if it fits their search intention. A description would be like a summary in this case.
It is important to optimize your description to fit the algorithm since more than 70% of what people watch on YouTube is heavily reliant on its recommended algorithm. This will make your video easy to find. Also, the goal is to convert those one-time viewers into long-term subscribers.
To make things super easy for you, we have a YouTube description template for different types of video content. Using these you can focus on the heavy lifting for creating and planning amazing video content without having to worry about YouTube marketing.
We’re going to discuss the dos and don’ts for both the descriptions along with some YouTube description template examples for different kinds of video content.
Furthermore, we’ll also go over some basic YouTube SEO to make sure keyword research is done correctly. Lastly, we’ll go over the terms you’ve used, including the ideal length and how to optimize for CTR (click-through rate).
What to Include and What NOT to Include in your YouTube Video Description
There are a few things to keep in mind when writing your YouTube video description.
Firstly, you should be able to explain what your video is about. Keep in mind that YouTube descriptions are completely different from a web page meta description.
You have a limit of 5000 characters in your description box. However, it’s all plain text, and there is no way to differentiate titles from the body copy. Although, you can use asterisks or caps to mix it up a little.
Despite the fact that you have 5000 characters to play with, you should try to include all the main details in the first 3 lines which are visible to the viewer. But, don’t just stuff it with all the keywords at once.
It should be clear and concise to keep your viewers from getting confused. If you think you need to be more detailed, then go ahead with it, but don’t overwhelm the reader. If you have a lot of information to cover, try using bullet points or short paragraphs instead.
Adding timestamps is also important if you have a long video or tutorial that covers a wider range of topics. It’s recommended to add timestamps if the duration of your video is longer than 10 minutes. It helps people who are searching for a selected topic or specific chapter to navigate through the content that you have covered.
This feature is very consistent and extremely helpful; that’s why a lot of YouTubers have adopted it.
All you have to do is manually add timestamps with titles of the topic in your description box. You can even get a featured snippet on Google SERPs when searching for that topic.
When someone does click on the suggested video timestamp feature from Google, it’ll take them to the video on the exact topic timestamp. It’s a great way to be more user-friendly with your subscribers.
Other Things to Add in Your Video Descriptions
Another common practice should be to include relevant links to other related videos, or any additional resources that might help viewers. Anything you talk about in your video, any tool, product, or even person, try to link to it.
Similarly, you can also link to other video content that you’ve created. For example, if it’s a series, you can add the previous and the next part in the description so people can easily navigate through it.
This is important if you later want to monetize your YouTube channel through other affiliated links. This goes for general content creators, but especially those who are or are looking to become influencers.
You should also link to anyone or anything when you need to give them credit for something, such as music, services, or even quotes. This brings credibility to your account and will make the viewers trust you more. It also saves you from copyright issues and violations that can potentially lead to deleted content.
You should also have video thumbnails that also show what the video will be about since that is the first thing that will catch a viewer’s attention after the title. However, you need to make sure that you understand the ideal YouTube thumbnail size .
Last but not least, always remembers to add a CTA (call-to-action). You need to have a CTA to grow your audience, whether it’s your YouTube subscribers, Facebook likes, Instagram followers, or Twitter followers.
For whatever reason you are making videos, add a CTA to it, regardless of whether you’re trying to increase the number of subscribers, trying to increase sign-ups to your website, or even bringing followers to your social media links.
YouTube Video Description Keywords
You need to find the right keyword for your YouTube video descriptions. One way for YouTube to know what content is in the video is the keywords used in the YouTube descriptions.
YouTube is the second-largest search engine in the world , with 3 billion searches every month. That makes it bigger than Yahoo, Bing, Duck Duck Go, and other search engines.
That is why it’s important to do keyword research to get to know what your target audience is searching for. Keywords also help with choosing the best video tags and your video title.
It’s also better to use your keywords early in the description. Think of it as a YouTube SEO shortcut of sorts. When you’re optimizing, it’s not only for one search engine, it’s for all of them, but your first priority should be YouTube and Google.
Afterward, there is a possibility to find out how your tactic worked out by using SE Ranking Ranking Tracker. It helps easily to track chosen keywords and understand their rankings across YouTube
Video SEO is somewhat different from other forms of SEO. Therefore, it’s important to understand the techniques for it.
In any case, use the terms that you think people will use when they search for your content. You can do so by checking out similar content or you can use Google Trends to help you out. When you have your focus keyphrase, make sure to use the keyword at least 2-3 times.
3 YouTube Description Template Examples You Can Use in 2021
Now you know exactly what to fill in the blanks for the YouTube description template. Below we have a few copy-paste templates that will help you get your formatting right.
Your video description should be around 200 words for each video, on average. This is enough for potential viewers to understand what to expect from the video.
As content creators, your objective should be to whip up something unique. That’s how you can create the best YouTube description that will help you stand apart from others.
For good practice, try to write like you would be talking to a friend; add your personality and make it brief.
A single YouTube description template will never work for every type of video content, but here’s the general format below:
- First sentence: Should be captivating enough for viewers to get hooked. It can be clickbait but it’s better to write a one-line summary that engages interested viewers.
- First section: 2-4 sentences explaining what the content will be about, or what topics you will cover. This is better off done in bullet points or numbers.
- Second section: Add credits for anything that was included in the video, such as any video reels or music you’ve added, or any product, services, or channels you’ve mentioned. If your video is longer than 10 minutes, try to add timestamps for each section of the video.
- Third section: Add anything you were trying to promote or want to tag in the video. Don’t forget to put in the CTA and your social media links so people know where to find you.
Also, use hashtags, since they will be hyperlinked. The first three hashtags are always shown below the video title, so make sure they’re relevant.
You can add any of the YouTube description template examples below by going to your videos through the Creator Studio. Go to Channel, and then save it to the ‘Upload Defaults’ option if you regularly post new videos.
YouTube Description Template Example #1
Youtube description template example #2, youtube description template example #3, in conclusion.
Using a YouTube description template reduces your time to optimize every video you upload.
If you’re just getting started with YouTube, use a YouTube name generator to choose a name for your channel. Upload a profile picture, but make sure you follow the YouTube profile picture size requirements.
It’s also a good practice to add a banner image; you will need to follow the YouTube banner size requirements for that too. After you’re done, upload your first video and use a YouTube description template from above to write your video description and publish it
I would recommend tweaking the template a bit to make it seem more personal, according to your channel. Use language you know your audience will understand and resonate with. You can always use Pixelied’s editor if you want to create captivating video thumbnails.
Do all of that consistently and you’ll have a fast-growing YouTube channel.
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The ultimate guide to YouTube descriptions
On this page
What is a YouTube description?
What’s the difference between a youtube channel and a video description, how to write successful youtube descriptions, creating a youtube video description template, how to add a description to a youtube video , how to add a description to your youtube channel, start writing a youtube description today.
Want to optimize your YouTube descriptions? Whether you’re creating a YouTube video or channel description, well-written descriptions can help to increase your channel awareness, subscribers, views, and watch time. And with billions of videos watched on YouTube daily, descriptions can even boost your chances of being noticed in YouTube’s algorithm.
Read on to explore the different YouTube descriptions and how to write the best YouTube video and channel descriptions.
How to write successful YouTube descriptions
How to add a description to a YouTube video
How to add a description to your YouTube channel
Frequently asked questions
A YouTube description explains to viewers and subscribers an insight into your YouTube channel or video upload. There are two different types of YouTube descriptions:
YouTube channel descriptions
YouTube video descriptions
YouTube channel descriptions and YouTube video descriptions can easily get confused. A channel description explains what the YouTube channel is about, and a video description describes what’s in the individual YouTube video.
YouTube channel description
Subscribers and viewers can find a YouTube channel description in the About tab on a YouTube channel homepage. YouTube channel descriptions usually include:
About the channel
What the genre or style is
What viewers and subscribers can expect to see
A video publishing schedule
Social media handles
Website links
Any important news
A YouTube video description is the text below each of your videos. Viewers can read YouTube video descriptions by clicking on the ‘See more’ button below the video. These video descriptions usually include:
A short explanation of what the video is about, including relevant keywords
Links to any resources mentioned in the video
Affiliate links
Ask the viewer to subscribe
Chapters and timestamps
YouTube descriptions, including all the right elements like informative text, links, buttons, and timestamps, can help viewers discover your videos, and increase your subscribers, views, watch time, and more.
1. Do keyword research
Always make sure to add 1-2 relevant keywords to both your YouTube channel and video descriptions. Make sure to repeat keywords at least 2-3 times. This can help reach higher search volumes in the YouTube algorithm for viewers and even help brands find your channel. You can also add these keywords to your YouTube tags .
If you’re unsure where to find keywords for your YouTube channel, check out your competitors and see what’s working for them. You can also use tools like Google ads keyword planner and Google trends .
2. Keep descriptions short and sweet
Sometimes viewers, subscribers, and brands don’t have time to read a lengthy YouTube description. You can write up to 5000 characters (about 800 words) for both YouTube video and YouTube channel descriptions. We recommend focusing on the first 125 characters to capture your audience's attention above the fold for better click-through rates.
3. Know your audience
Write YouTube descriptions in relatable, familiar language to your subscribers. Make sure you’re not just writing for YouTube’s algorithm, and avoid click-baiting viewers. Personalizing descriptions in a ‘human’ voice can engage viewers and create brand authenticity.
4. Include a strong call to action
YouTube descriptions should always include a call to action. Ask your viewers to subscribe, comment, like, and read more. You can also include affiliate links, social media handles, more videos, and website links for viewers to click. The more accessible you make your YouTube descriptions, the higher the chance viewers will click through.
If you’ve never created a YouTube description, start off with a default description template . You can set up a default description to include settings, categories, titles, and basic metadata to be automatically added to the description of each video. This will save time and repeating information such as your social links. Be sure to customize each video description (especially those first 3 lines) fresh and unique to generate the best results.
Step 1. Click on the Content tab in YouTube Studio
In YouTube Studio, click on the Content tab on the left sidebar. Next, click on the video you would like to add a YouTube video description to.
Step 2. Type in your video’s description
Click on the Details tab. In the Description box, type your YouTube video’s description.
Step 3. Save your video
Once you are happy with your video’s description, click on the Save button.
Step 1. Click on the Customization tab in YouTube Studio
In YouTube Studio, click on the Customization tab on the left sidebar.
Step 2. Click the Basic info tab
Step 3. Type in your channel description
In the description box, type your YouTube channel description. Once you are happy with your description, click on the Publish button.
How long should my YouTube descriptions be?
You can write up to 5000 characters which are about 800 words, for both YouTube video and YouTube channel descriptions. We recommend keeping your description around 125 characters to capture your audience's attention above the fold for better click-through rates.
How do I put links in YouTube descriptions?
When editing your video YouTube description in YouTube Studio, just copy and paste the link into the description box.
How to add a timestamp to a video description?
Well-written YouTube descriptions usually include YouTube chapters or timestamps . Head over to YouTube Studio, click on the video you would like to add a timestamp to. In the Description, add a list of YouTube timestamps and titles, starting at 00:00 with your YouTube intro .
Whether you’re creating a YouTube video description or a YouTube channel description, both can add significant value to your YouTube channel. Follow our tips and tricks so your YouTube channel and videos can get the exposure and views it deserves. Learn more about boosting YouTube views with our ultimate guide to YouTube outro videos and end cards .
Create engaging and on-trend YouTube videos with Clipchamp’s online video editor .
More from the Clipchamp blog
The ultimate guide to YouTube's Clip button
The ultimate guide to YouTube videos
TikTok vs YouTube—Which is better for creators?
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How to Write an Effective YouTube Description
Your YouTube description is nearly equally important as your video itself. You know why? Because the YouTube description is the best way to boost your video's SEO and YouTube rankings. How well you craft your YouTube descriptions will determine if your videos rank on top... or not.
Your video's YouTube description has to give your audience a detailed overview of your video's content. The information you enter in the YouTube description box will help viewers understand what your video is all about when searching on Google and YouTube. Along with your video title and tags, the description plays a major role in YouTube SEO and rankings — but only if it's done right.You don't know how to write a YouTube description ? No worries! That's what we're here for. So let's get started!
How to Write a Good YouTube Description?
An effective YouTube description that gets your video more views should include:
- Relevant text featuring at least 1,000 characters
- Keywords that are searched for on Google and YouTube and fit your video
- Links to related content or affiliate links
In the video below you'll learn the basics of successful YouTube descriptions. Jan Fassbender explains there how smart YouTube descriptions can satisfy both: the YouTube algorithm AND your audience.
1. Include your most important keywords. Your description helps YouTube to understand the content (and context) of your video. Any word or keyword you include in the description can help you boost your video’s rankings in YouTube search (and Suggested Videos).YouTube strongly recommends that you optimize your video description for SEO:
"YouTube is one of the largest search engines in the world. And writing a description with keywords can help viewers find your videos more easily through search." YouTube Creator Academy
Always have a so-called focus keyword. A focus keyword is the main phrase you try to rank for. Ideally, you have this focus keyword already in mind before shooting the video. This way you can mention the focus keyword in the video's spoken text as well. Since YouTube also crawls your subtitles this might give you an additional SEO boost.In the YouTube description, you should mention the focus keyword in the first paragraph. Repeat it at least 2-3 times in the rest of the text to give search engines a clear signal what the text and your video is all about.
Use Google Trends , YouTube AutoSuggest or tubics to research these keywords. Ideally, you should go for a focus keyword that features a high search volume and low competition.You should also include 2 or 3 alternate versions of the focus keyword; for example, if your main keyword is "how to make spaghetti" , alternates might be "how to cook spaghetti" , "spaghetti recipe" , etc.Finally, include some broad so-called category keywords to offer context. For this example, your category keywords might be "cooking" or "recipes" . Keep in mind that irrelevant words in your description create poor user experiences and may violate YouTube's policies .
2. Use natural language. Give an overview of your video's content using natural language. Frame the keywords you want to include in the description text that's easy to read.It shouldn't be just a stream of keywords. Imagine you are writing it for people, not search engines.However, you should keep in mind that YouTube’s algorithm puts more weight on keywords that show up in the first 2-3 sentences of your description.
"Put the most important keywords towards the beginning of your description." YouTube Creator Academy
3. Add value. Since the first lines of your YouTube description show up on search engines they should be intriguing enough to get people interested enough to want to watch your video.If you mentioned any tools, products, services, or other resource information on your video, consider including links in your description. YouTube also recommends to include links to playlists and information on what your channel is all about. 4. Include hashtags. YouTube hashtags make it easier for your viewers to seek out related videos. YouTube allows including up to 15 hashtags in the description. The first three hashtags you've entered will be displayed above the video’s title.
5. Follow legal rules. If you used copyrighted content (music, images or videos) under the fair use act , make sure you give them credit by mentioning them in your video's description and include a link to their website.If your video includes product placement you should also consider including a disclosure of the sponsorship in the YouTube description. For example, you can include something like “This video was sponsored by [Company Name].”
Links in YouTube Descriptions
Relevant links in your YouTube description can benefit the user experience. Make sure links include the http:// or https:// prefix. This ensures that YouTube automatically makes the URL a clickable link. If you just type www.your-domain.com it won’t be a clickable link.YouTube offers various types of links to include in descriptions:
Timestamp Links
Especially for longer videos, it's often handy to link to a specific point in the video. Timestamps get entered in the format hour:minute:seconds such as 00:01:06 for 1 minute and 6 seconds into the video. When the link is clicked and the video is opened on YouTube, it will start at the specific time you've decided.
Subscribe Links
Adding a YouTube subscribe link is easy. To create it you just have to make sure that your YouTube channel has its own ID (for example, the tubics YouTube channel ID is UCoSK_V3cwHyMNBTvzwfOELQ), then replace the channel ID in the following URL with yours.http://www.youtube.com/channel/UCoSK_V3cwHyMNBTvzwfOELQ?sub_confirmation=1If your channel has a custom channel URL and not a channel ID, your channel URL would have /user/ in it instead of /channel/), then format the URL slightly differently.http://www.youtube.com/user/REPLACE_WITH_YOUR_NAME?sub_confirmation=1If someone clicks on this link in your video description , they will be taken to your YouTube channel. People who are not already subscribed will see a pop-up asking them to subscribe.
Links to Social Media Channels
Since YouTube most often is not your only channel to communicate with your audience you should also link to these channels: i.e. your other social media channels or your website.
Links to Related Videos, Playlists or Blog Posts
Many channels also link to other videos for SEO reasons. YouTube's Creator Academy officially recommends linking to relevant playlists.
Affiliate Links (if applicable)
It's important to include the above-mentioned links so the viewers can click on them to find more information and/or make a purchase before or after watching your video.
Pay Attention to the SERP Snippet
The SERP snippet is a few lines of data that are displayed as text on a search engine results page such as Google and YouTube.Here are some of the YouTube best practices for how to make the most of the SERP snippet.
- Your main keyword should be in the first sentence in the visible area (not where it can only be seen after clicking the Show More link).
- Always place your call-to-action (CTA) in the first one or two sentences where it is visible before the text cuts off.
- The easiest way to make sure your SERP snippet is perfect is to use a SERP preview tool .
Tubics' YouTube SEO tool provides you with a SERP snippet preview, a real-time analysis of your description such as what is currently on there, what should be on there, and more.
How Many Characters of a YouTube Description Are Visible?
The number of characters of the YouTube description that are visible on a search results page will vary depending on the search engine you are using.Here are the current number of visible characters of a description on the search results page for:
- Google Search : 150 to 160 characters are visible, including the spaces.
- YouTube Search : 138 characters are visible on your desktop computer, including the spaces.
- YouTube Watch Page : 5,000 characters are available for the description, but only the first few lines will be visible before having to click on the Show More link where the rest of the description can be read. On smartphones not even the first few lines get displayed, only the title is shown.
How Long Should a YouTube Description Be?
YouTube gives you 5,000 characters (about 800 words) for the description; therefore, you should use every bit of it, or at least make it as long as possible. Just remember to keep the text relevant to your video.
Also, be sure to include some hashtags and don't forget to add your keywords at a rate of about 1-2% . HOT TIP: Some people add the transcript of their video for the description and a link to the original transcript if the entire transcript doesn't fit within the description box.
How Should I Design My YouTube Description?
When designing your description for the YouTube description box , you should try to find ways to make them stand out such as using ASCII characters and symbols like the arrow on both sides of a word or phrase. You can also structure paragraphs with separator lines . Anything you can do to make your text easier to read and your important information to stand out.
What Should I Avoid When Designing My YouTube Description?
YouTube is very clear about what should be avoided when scripting your description.
- Special characters like <> because YouTube doesn't want you to write HTML code in the description.
- Copyright infringement.
- Hashtags that violate the YouTube Community Guidelines
- Anything else that violates the community guidelines.
What About the YouTube Algorithms?
YouTube, just like any other search engine, uses algorithms to determine the rankings of the videos on their site. The way they do that is by looking at patterns so it's important that you use some text paragraphs across all your videos to increase the chances that one of your other videos will be suggested after the current video your viewer is watching has finished playing.
YouTube Description on Mobile
On YouTube, the description box is underneath the video and below the line where you see the title, the number of views, likes, shares, etc. On mobile devices, the description text is hidden by default. Just take this video of the Cute Life Hacks channel as best practice of how to write a YouTube description. When you compare how the description of this YouTube video gets displayed across devices you see some differences:
The full description text gets displayed both on desktop and on mobile. On desktop, you just have to click on the "Show more" link. On mobile, you just have to click on the arrow icon next to the video title.
Then, underneath the description box will be the comments about the video, if you have that feature enabled.Parts of the description get displayed in search results as well, at least on the desktop.
How to Write a YouTube Description Efficiently
After developing a few YouTube descriptions, you will see how important it is to come up with efficient ways to complete this task.Here are some ideas for making the process of writing a YouTube description more efficient .
- Use description templates (see example below).
- Use the YouTube Upload Defaults feature. This feature will save you time because you can set your default information to use for future uploads.
- Use the tubics YouTube description generator where you can have several "description templates" such as one text for every playlist.
- Optimize older videos with bulk editing in YouTube.
- Use the tubics Apply Template feature.
YouTube Description Example
Here is a YouTube description example directly from YouTube.
YouTube Keywords: How to do Keyword Research
Learn with Matthias how to do YouTube Keyword Research with tubics and get more views on YouTube. Learn more on Video SEO and sign up for free at https://www.tubics.com .Our YouTube Keyword Research tool gives you YouTube keyword suggestions based on official search data provided by YouTube, Google, Bing, and AdWords. Unleash the power of unlimited keyword suggestions and search volumes!Optimize your YouTube keywords, titles and descriptions with our real-time YouTube SEO content analysis. Our YouTube SEO keyword research tool checks if you use your focus keyword enough and in the right spots.Our free YouTube Keyword Research tool features a simple traffic light system and helps suggest a few ‘best practice’ YouTube SEO techniques. Red means your YouTube SEO is terrible, orange means it’s OK, but could be improved and green means it’s great! For this system to work, you must set a focus keyword or phrase for each video. tubics will then check your content and gives you tips on how to improve YouTube SEO results.+++Get a free YouTube SEO analysis at https://www.tubics.com Visit our Help Center at https://help.tubics.com YouTube Keyword Tool Alternatives: https://www.tubics.com/blog/youtube-k... #YoutubeKeywords #YoutubeSEO #YouTubeTagGenerator #YouTubeTagTool
YouTube Description Template
If you are going to be creating more than a few videos, you might consider designing a template for the description. This will help make sure you don't forget anything, especially if you're flying through the process because you have several videos to produce.Here is an example of a YouTube description template . Line 1: Text descriptionLine 2-3: 1st call to action_________________________Helpful text (video summary, transcript, etc.)KeywordsHashtagsRelevant links2nd call to action_________________________Social media profile listWebsite addressContact information_________________________Credits for other peoples work
Here is a summary of everything we've learned.
- The YouTube description is where you can tell people what your video is about and use specific elements to boost your YouTube SEO .
- The location of the description box which is underneath the video and the title .
- Why YouTube descriptions are important.
- How to write a YouTube description which includes relevant text and a well-crafted call to action .
- The SERP snippet is important because it is the only part of the verbiage that will be visible.
- Only 138 characters (including spaces) will be visible in a YouTube search.
- YouTube gives you 5,000 characters to write your description.
- Consider using ASCII characters and paragraph separator lines to help make your text easier to read and the important information stand out.
- The YouTube algorithm looks for patterns so you should use text paragraphs across all your videos.
- We gave you a list of things that would help you write your description more efficiently.
The description of your YouTube video should never be an afterthought. No! Designing your YouTube description should be something you carefully weave together. This way you end up with the right balance of viewer interest, properly used hashtags, keywords, and other SEO boosters.
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Best YouTube Description Templates to Increase Video Views in 2023
Copy and paste our YouTube description template to increase YouTube SEO results of your videos. We have manually checked top YouTuber’s videos descriptions and drafted this template and you can use it for free.
A good YouTube description will help your video get discovered in YouTube search.
Every YouTuber have their own style for writing description for their videos. We have some standard templates (copy and paste) that you can use for your videos right away.
But before using these templates, you should now know about YouTube description and how to write a compelling description to optimize your videos.
Types of YouTube Descriptions
There are two types of descriptions on YouTube, channel description and video description.
YouTube Channel Description: Every YouTube channel page has a tab called “ About “, which is your overall channel description. This section uses to write about yourself, your channel, videos, and other information.
YouTube Video Description: Every YouTube video includes a description under the viewport of the video. This section uses to write about your video, why you create it, and how it will help your audience.
Note: This post will only talk about YouTube video descriptions.
The Importance of Video Description
A video description is an integral part of YouTube SEO, and the primary purpose of the description is to optimize your video for search queries. If you are creating search-based videos, you can rank on YouTube search by having a compelling description.
Search-based queries:
- How to make a cold coffee
- How to invest in stocks for beginners
- How to write a YouTube video description
As per YouTube statistics , 500+ hours per minute of content uploading on YouTube. Everyone is creating and uploading the best content, but everyone is not growing. The reason, your videos are not optimized for YouTube SEO.
Here are some essential points to creating a YouTube video description that helps your videos go viral.
Make the description more professional
A professional description increases your brand value. Here is an example of a professionally written video description by Matt D’Avella .
- Write your video description with uniformity.
- Use small paragraphs without punctuation and grammatical errors.
- Do not create an unnecessary gap between text.
Use of Keywords or Tags in Description
Most YouTubers use rapidtags.io or a similar YouTube tag generator to copy and paste the tags in the description, which is against the YouTube policy . You may get community guidelines to strike.
Tags are essential, but you have to use them properly. First, find out the viral tags related to your video and use them like this:
Use your primary keyword naturally in the first short description and other keywords in the long description .
Create a Unique Description Format
Most of the YouTubers use the same or standard description writing format:
- Short introduction
- Call to action button
- Long introduction
- Other information
Please create your own format. You can add more details like your bio, products, related video links, business email, timestamps, etc. You can also add “lines” to separate each section.
How to Write Long Unique YouTube Description Copy for Every Video
As YouTube video description plays a crucial role in SEO, writing a UNIQUE description for every video is important. We suggest you use a tool called Jasper.ai .
Jasper AI is an artificial intelligence tool for creating unique and creative content for your videos. If you are busy creating video content and don’t have much time to write video descriptions… let Jasper write for you. It helps in writing best description for YouTube channel copy and paste.
Sign Up Now
Scalenut – Video Description Generator
Scalenut is simple and powerful AI writing tool that help you to generate engaging video description for your YouTube videos. Enter the title of you video and it will create a unique description for your video. After that check YouTube description copy and paste.
You can also create better titles for your YouTube videos with the help of video title generator. Scalenut is full of AI-powered SEO and content marketing tools.
Get Started for Free
How to Write Best YouTube Video Description
YouTube SEO checklist complete all your requirement for video SEO and YouTube description is an important aspect from it.
Here’s some suggestion and tips for writing a robust YouTube video description template that shows up your video in suggested videos and search results:
Attention-Grabbing Snippet
Describe your video content in the first two lines (attention-grabbing part). YouTube only displays the first few lines of your video description without clicking the “ SHOW MORE ” button. Include the primary keyword in the first two lines to rank your video in YouTube search results.
Detailed Video Description
In the second paragraph, write a minimum of 150 words and try to add primary and secondary keywords in the natural way. Explain about your video and why the video is important in detail.
Call to Action
Most of the creators use an affiliate link, product link or freebie link but if you are newbie, you can use YouTube subscribe link in a call to action. You’ll find consistent growth in the numbers of subscribers if you ask to “strong>subscribe our channel ” in the YouTube description box.
TimeStamp Link
If your video is more than 15-20 minutes long or have different sections or topics included, use YouTube timestamp links in your video description. Timestamps work well in long videos.
Equipment Used
People are curious and want to know what YouTube Gears and Tools, YouTube video editing software and YouTube starter kit you are using to create videos. Insert your Amazon or product affiliate link and earn a commission. If you have a blog website, you can also set up a resource page.
Website and/or Social Media Links
Having a good number of followers on social media sites, i.e. Facebook, Instagram, Snapchat, Pinterest, or any other will be beneficial for you. People are actively using social media platforms in daily life.
You can interact with them, solve their problems, discuss the future video and the main big thing, you will get new undiscovered ideas for the next videos. Post your new video on social media too, and you can instantly increase your video views.
Disclaimer and/or Credits
Affiliate sites have different terms and conditions. Disclaimer notice is essential to limit your liabilities for the outcome of the use of your or other sites.
Give credits to resources used in your video and prevent your channel from YouTube strikes.
Here’s the Free YouTube Description Template
You can download the templates OR copy and paste the text in your video description. Make sure, replace or fill in with your own information before using this template.
Write 100-150 words about your video. (Insert your primary and secondary keywords)
🎁 Download free YouTube description templates. YourLinkHere.com/download (Insert a call to action)
🔔 Subscribe for more YouTube templates. https://youtube.com/thehotskills?sub_confirmation=1 (Insert your YouTube subscribe link)
▶️ Here’s what you’ll see in this video: 1:57 Intro 2:31 YouTube Description 3:12 Templates (Insert Timestamps links here)
– – – Tools & Equipment: – – – 👉 Adobe Premiere Pro CC: 👉 YouTube Starter Kit: 👉 Camera/ Lighting: (Insert your gears and products affiliate links)
– – – Let’s Connect: – – – 👉 Support on Patreon: (Patreon URL) 👉 Subscribe: (YouTube Channel URL) 👉 Twitter: (Twitter Profile URL) 👉 Facebook: (Facebook URL) 👉 Instagram: (Instagram Profile URL) 👉 Snapchat: (Snapchat URL) 👉 Website/Blog: (website URL)
– – – Disclaimer: – – – Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you! Thank you for supporting me so I can continue to provide you with free content each week!
Copy Template
//Recommended videos: ▶️ Video Title 1 – https://youtu.be/demolink999 ▶️ Video Title 2 – https://youtu.be/demolink999 ▶️ Video Title 3 – https://youtu.be/demolink999 ▶️ Video Title 4 – https://youtu.be/demolink999 ▶️ Video Title 5 – https://youtu.be/demolink999
//Let’s Connect: 👉 Support on Patreon: (Patreon URL) 👉 Subscribe: (YouTube Channel URL) 👉 Twitter: (Twitter Profile URL) 👉 Facebook: (Facebook URL) 👉 Instagram: (Instagram Profile URL) 👉 Snapchat: (Snapchat URL) 👉 Website/Blog: (website URL)
//About me: Here we’re sharing latest news, video making tools, useful resources, tips & tricks and helpful articles that you need to grow your YouTube channel.
//Disclaimer: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you! Thank you for supporting me so I can continue to provide you with free content each week!
Weshare – YouTube Description Template Generator
Weshare YouTube description maker helps you create a perfect YouTube video description. You need to paste your video link in the input box, and Weshare’s backend system auto-generate the best video description for you. They also provide some useful tips and get 8 FREE YouTube description templates .
How to Create Default YouTube Video Description Template
YouTube offers a great feature to set default video description, which will be filled in automatically to all newly uploaded videos. This is where you put everything you want to be a part of every single video that you upload. If you have some default text, you always want to be added to every video; you can do using this feature.
Here’s are the steps to set default video description:
First of all, you need to log in to YouTube, come down to your creator studio, go to channel “ Settings ” tab, and then tap to “ Upload defaults “.
Under the “ Basic info ” paste your custom YouTube description template in the YouTube description editor and hit the “ SAVE ” button.
This feature helps you to be more productive by making default your custom YouTube video description template.
How to find keywords for your YouTube video description
YouTube keywords used to optimize your video content. It tells YouTube about your video you produce and who your target audience is. Keywords help to increase your channel visibility on YouTube. Explore the list of free and paid keyword research tools for YouTube .
Final words
A good YouTube description template will help your video get discovered in YouTube search and YouTube suggestions. It can help engage your audience and also the YouTube algorithm to understand your video about.
In the comment, please share your thoughts, and how do you create or optimize description for your videos?
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How-to Add, Edit, and Improve Youtube Descriptions
Table of contents.
Descriptions on YouTube may seem like unimportant bits of text to others. But on the contrary, they play a significant role in your channel’s success.
They can help increase channel visibility, so you can gain more views and subscribers. That’s why it’s important to know the basics of how you can add and edit description on YouTube .
We’ll detail the basic steps of adding and editing descriptions in this article. Aside from that, we’ve also rounded up some quick tips on how to improve your descriptions.
So keep on reading if you want to get the most out of these tools!
What is a YouTube Description?
There are two main types of YouTube descriptions : your Channel Description and Video Description .
Your channel description is a more general summary of what your channel is about . It talks about your niche and the goals you have for the channel. You can find the channel description on the About Section of a Channel’s Page.
Unlike channel descriptions, video descriptions are much more visible since they’re located at the bottom of videos. This type of description showcases what a specific video is about. It can also contain product links, social media handles, and call-to-actions.
How to Add YouTube Descriptions
For channel descriptions.
1. Click the Customization tab in YouTube Creator Studio.
Navigate to the left side panel of the YouTube Creator Studio and click on the Customization tab
2. Click the Basic info tab.
You should be able to see the channel name and description box once you click this tab.
3. Type in your channel description.
Type the description of your YouTube channel in the description box. Click on the Publish button once you’re happy with your description.
For Video Descriptions
1. Go to the content tab on YouTube Creator Studio
On the left sidebar of YouTube Studio, click on the Content tab. And then, click the video you would like to add a YouTube video description to.
2. Type in your video’s description
Click the Details tab. Type your YouTube video’s description in the Description box.
3. Save your video.
Click on the Save button when you’re satisfied with your video’s description.
How to Edit Description on YouTube
Editing your channel description is very similar to the process of adding it. The process is very straightforward. All you need to do is follow these quick and easy steps:
- Log in to your YouTube Account
- Click Creator Studio on the left side panel.
- Next, click on Customization .
- When you’re at the Channel Customization Page, go to the Basic Info tab.
- Go to the Channel Description Box and edit your description.
- If you’re done entering the changes, click on Publish .
- Make sure to log in to your YouTube account in the YouTube app.
- On the right side, you can locate the profile icon. Click on it.
- Click on Creator Studio from the menu.
- Look for the three-line icon. This can be found in the top left corner of the page. Click it.
- Go to the video section and select the video you want to edit.
- Tap the Pencil icon on the top of the video.
- You will then be able to edit the video description field.
8 Quick Tips for Improving Your Description
- If you want people to click or subscribe to you, make the first sentence few sentences of your description compelling and captivating.
- Make sure your descriptions are properly indexed by researching searchable keywords on YouTube.
- At the end of your YouTube description, try to include a strong call to action to direct viewers to what they can do next. It could be to Subscribe, click through to the website, look at a product, watch more videos, and so on.
- If your video is long, include timestamps in your description to give users the chance to jump to the part they’re interested in
- Include links to products showcased, your social handles, and your website to promote them
- Remember to credit any music you have used in your video to avoid copyright issues.
- Use YouTube meta tags wisely to broaden your reach and help new subscribers discover your content.
- Indicate your upload schedules, so people know exactly when they can tune in for new content.
What is the ideal length for YouTube descriptions?
You have a maximum of 5000 characters, which is about 800 words, for YouTube video descriptions. As for YouTube channel descriptions, you can use a maximum of 1000 characters. It’s best to keep your description at 125 characters for better click-through rates.
How can I put links in YouTube descriptions?
Simply copy and paste your links into the description box when editing your video description in YouTube Studio.
How do you add timestamps to your video description?
Well-written YouTube descriptions usually include the names of YouTube chapters or timestamps. This makes the video easy to scan for viewers.
To add a timestamp, click the video you would like to add a timestamp to in YouTube Studio. Insert a list of YouTube timestamps and titles starting at 00:00 in the Video Description.
Now you know how to add and edit description on YouTube . A lot of people overlook their YouTube descriptions. Don’t make that same mistake. It can be vital for widening your reach and getting more subscribers. Make sure to give it some thought and follow these tips.
Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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YouTube Descriptions
Write Compelling and Optimized Video Descriptions in Seconds with Our YouTube Description Generator
Fasten your YouTube growth with optimized descriptions that can explain your video in a few words.
It’s a fact that if you want your video to show up frequently on YouTube, you must optimize your descriptions. Don't know how? Leave that to our AI writing assistant.
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Youtube Video Description Generator
Connect with your YouTube subscribers and build the anticipation with the help of a video description. Write a catchy and engaging description of a video on YouTube with our AI supported YouTube Description Generator .
Use for a lifetime, upgrade any time.
How to Use AI YouTube Description Generator To Write a Description of a Video in 4 Easy Steps
Video description writing can be a tricky task. Our AI based YouTube Description Generator takes the hassle of description writing away from you. Write a video description for YouTube easily.
- Select Output Language
WriteMe supports 30+ different languages. Select Language for output text from the dropdown menu that appears in front of you.
- Pick Writing Tone
Tap on the select tone option to open a drop down list of 20+ writing tones. Pick your preferred writing tone from the drop down.
- Select “Video Description”
Tap on the choose use case option. Pick “Video Description” from the drop down list containing 40+ different use cases.
- Input Main Idea
Input some relevant information such as the title of the YouTube video. Finally, simply click WriteMe!
That’s It! Build Curiosity Among Your Audience with a YouTube Video Description!
You can keep generating different YT video description variants using the line suggestions tab till you are happy with the final result.
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Lists YouTube 6 Tips For Writing an Effective YouTube Video Description
The description of a YouTube video is the text directly below the video. You have probably come across this kind of information many times when you’ve watched this or that video, but you haven’t read it. Well, now that you have faced this issue, it’s time to learn the basics of promotion.
Video descriptions are used by everyone — from millionaire video bloggers to beginners. The thing is that the video’s description on YouTube is not a banal set of words but a well-thought-out text that people need to find the videos they need. If, say, a user is looking for a smartphone review, it is likely that the first videos on the video hosting search results page will be the ones with a detailed text description. In other words, the description of the YouTube video is no less important than a successful title.
Writing a YouTube video description isn’t difficult at all, but it’s not as easy as Googling “ need an essay written for me asap.” Today we’re going to explain how to do that. Sit down and get ready to take notes.
How to Add a Video Description on YouTube
It’s easy enough to do, even without special skills or experience in using online platforms. First of all, you need to go to the main page of your profile. To do this, log in as an administrator. Then you need to click on the “Customize View” button. In the control panel that opens, go to “About the video” and select the necessary button. In this tab, you enter a text message, after which the user confirms their intentions by clicking on “Save.”
Tips for Writing an Affective YouTube Video Description
1. brief description.
It’s not always clear from the title of the video what it’s about. Start the text description with a brief introduction to the video. Tell the viewer what they are about to watch. You don’t need to describe each episode in detail — 2-5 sentences are enough.
If your YouTube video is long enough or touches on several topics at once, we recommend including time codes in your description. At the end of the description, add a link to your website, the product you’re talking about, or links to your social media accounts.
2. Know Your Target Audience
The description for YouTube videos should be based on the needs of the target audience. It is recommended to immediately indicate the specifics and topics of the video, for example:
- Reviews (on what, in what format);
- Decide whether to use humour or present information as seriously as possible;
- Film for the gaming industry, travellers, etc.
However, do not put a large number of restrictions, as the presence of diverse videos will help attract new subscribers, which will have a beneficial effect on your income.
3. Keywords
The more keywords you add to the YouTube video description, the higher the chance that you will be frequently found in searches. Keywords can be added to tags or a separate list, or they can be beautifully woven into the content summary. It will look elegant and unobtrusive. Include the main keyword at the beginning, the first 25 words. To avoid overloading the description with keywords, use no more than 3-4 keywords in the text.
4. Promotional links
When you promote your YouTube channel , you’ll get advertisers, and you’ll need to add links to the product you’re promoting in the description under the video. With this, the viewer will be able to go straight to where they need to go, see the assortment, and make a purchase.
5. Links to Your Personal Sources
Don’t forget to promote yourself. Add links to your Instagram account, Facebook, messengers to connect with clients, and so on.
Add links in the YouTube description under each video, regardless of its content. Don’t worry that they will distract viewers from the content of the video.
6. Hashtags
Hashtags are required to make it even easier for people to find the video.
We recommend adding no more than 5-10 hashtags in the YouTube video description from the most popular keywords. Also, you can make some words in the text of the description as hashtags.
Common Mistakes
At first glance, it may seem that it’s quite easy to make a correct description of the video on YouTube. But this is a misconception, as many people make a lot of mistakes that prevent further promotion and increase popularity. Particular attention can be paid to the introduction of keywords. Their frequency should not exceed the allowable limits. Some people mistakenly believe that the more keywords — the better, but this is not true. Robotic systems quickly calculate such a method, which pushes the channel down. However, the robot is not the only problem. It is important to understand that human beings will be reading the text information, so it is worth taking care that they do not need to make an effort to decipher the message.
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Why meta data is important for your YouTube channel? How To Rank Your YouTube Video On The First Page Of Google Search Results YouTube SEO: How to Rank Your Videos on YouTube Search Importance of keyword -Title Research in YouTube Video SEO Best Practices that every YouTuber should know
- Video Description
- Writing Video Description
- Writing YouTube Video Description
- YouTube Video Description
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17 tips for writing YouTube descriptions 1. Be specific Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube's algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.
How do you write a description on YouTube? Your description should be a brief introduction to your video that will help viewers understand what it is about. YouTube gives you almost unlimited options for making attractive and effective descriptions. So, let's see what you can include in it. Keywords
Here are a few tips on how to write some great YouTube descriptions. Make your video description match your video title The video title has about 75 characters where you can instantly grab a viewer's attention. Whatever you use for keywords should be present in your title and used a few more times throughout the description itself.
A YouTube channel description is your chance to show up in search results and explain to your audience why they should follow you. Of course, you may have made an introduction video to welcome audience members to your channel anyway—but don't overlook that About section.
Let's take a look at a few copywriting tips to help you take your YouTube descriptions from good to great. 1. Grab their attention from the beginning Start off with a strong lede in your description. Much like a news story, you want to tackle the most important information right from the outset.
Here is how to write the perfect YouTube channel description: Describe your channel. This might be the most obvious thing to do, but it's where most people get hung up. The goal of this description is to tell your viewers what will happen if they subscribe and watch your videos. What kind of content will they see? How frequently will they see it?
Better written YouTube description = higher ranking in search results = more views and subscribers. There are differences in how to go about writing these 2 YouTube descriptions, so below, we'll take a look at best practices for both. A YouTube channel description is a little more straightforward, so we'll start there.
To add a description to your video, click the "Add a description" link below your video on YouTube. Then, type or paste your description into the description box that appears. You can also use this box to add tags, which are keywords that help describe your video. Adding relevant tags can help your video show up in more search results.
In a YouTube description, content creators explain what your entire video is about and even link to external resources. Peters told me, "You get 5,000 characters total, so make use of it. YouTube creators use asterisks or all-caps to differentiate titles from body copy because it's all plain text.
one aI tool to write All YouTube descriptions. Use our YouTube description generator AI tool to create catchy & SEO-optimized description for your YouTube channel within seconds. How to write sEO youtube descriptions (5:55) Add to Browser - it's free Trusted by 10.000s of users from 70% Reduction in time & effort. 20X
You can add any of the YouTube description template examples below by going to your videos through the Creator Studio. Go to Channel, and then save it to the 'Upload Defaults' option if you regularly post new videos. YouTube Description Template Example #1 YouTube Description Template Example #2 YouTube Video Description Example Hi there!
How to add a description to your YouTube channel Step 1. Click on the Customization tab in YouTube Studio In YouTube Studio, click on the Customization tab on the left sidebar. Step 2. Click the Basic info tab Step 3. Type in your channel description In the description box, type your YouTube channel description.
3. Add value. Since the first lines of your YouTube description show up on search engines they should be intriguing enough to get people interested enough to want to watch your video.If you mentioned any tools, products, services, or other resource information on your video, consider including links in your description.
306K views 2 years ago Genre Writing Lessons | English Learn how to improve your descriptive writing. The four component of effective descriptive writing are explained: paying attention...
I reviewed 5000+ videos to make this guide to writing good YouTube video descriptions. It includes my best tips for writing to win search, improve SEO, and i...
Scalenut is simple and powerful AI writing tool that help you to generate engaging video description for your YouTube videos. Enter the title of you video and it will create a unique description for your video. After that check YouTube description copy and paste.
1. Go to the content tab on YouTube Creator Studio. On the left sidebar of YouTube Studio, click on the Content tab. And then, click the video you would like to add a YouTube video description to. 2. Type in your video's description. Click the Details tab. Type your YouTube video's description in the Description box. 3.
Here's how you can write an awesome YouTube description that will help you get more views. WHY DO THIS? The YouTube description is one of the most underused ...
YouTube Descriptions Write Compelling and Optimized Video Descriptions in Seconds with Our YouTube Description Generator Fasten your YouTube growth with optimized descriptions that can explain your video in a few words. Write YouTube Descriptions No credit card required
The complete guide on how to write YouTube descriptions. YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help y...
Input Main Idea. Input some relevant information such as the title of the YouTube video. Finally, simply click WriteMe! That's It! Build Curiosity Among Your Audience with a YouTube Video Description! You can keep generating different YT video description variants using the line suggestions tab till you are happy with the final result.
Tips for Writing an Affective YouTube Video Description 1. Brief Description. It's not always clear from the title of the video what it's about. Start the text description with a brief introduction to the video. Tell the viewer what they are about to watch. You don't need to describe each episode in detail — 2-5 sentences are enough.