What is the target market for a group home for adults with disabilities?

Sandra Peoples is a special-needs mom and sibling. She and her family live outside of Houston, TX where she serves her church as the director of special-needs ministry. She’s the author of Unexpected Blessings: The Joys and Possibilities of Life in a Special-Needs Family and the host of the podcast, Self Care and Soul Care for the Caregiver . You can connect with her at sandrapeoples.com.

Group Homes

In accordance with All County Information Notice (ACIN) I-49-20 , which was released on June 23, 2020, AFDC-FC group home rates are no longer approved and existing group home rates approved through the rate classification level (RCL) system are terminated December 31, 2020.

Historical Background: Group homes provided the most restrictive out-of-home placement option for children in foster care. They provided a placement option for children with significant emotional or behavioral problems who require more restrictive environments. The licensed group home is defined as a facility of any capacity which provide 24-hour nonmedical care and supervision to children in a structured environment, with such services provided at least in part by staff employed by the licensee. Group homes run the gamut from large institutional type environments which provide an intense therapeutic setting, often called "residential treatment centers," to small home environments which incorporate a "house parent" model. As a result, group home placements provide various levels of structure, supervision and services.

Group homes may offer specific services targeted to a specific population of children or a range of services depending on the design of their program. These services include substance abuse, minor-parent (mothers and babies), infant programs, mental health treatment, vocational training, mental health day treatment, sex offenders, wards only, emancipation and reunification. Many programs provide more than one service and list their primary service function as reunification of children with the biological family. A high number also list their primary function as emancipation.

Historic Group Home Rate Classification Level (RCL) system Overview For Additional Information:

Foster Care Rates & Outcomes Bureau (formerly named the Foster Care Rates Bureau) 744 P Street, MS 8-3-570 Sacramento, CA 95814

Email: [email protected] (916) 651-9152

Foster Care Rates Bureau 744 P Street, MS 8-3-38 Sacramento, CA 95814 (916) 651-9152

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What Is a Target Market?

Why Are Target Markets Important?

What are market segments, target market and product sales.

Target Market FAQs

The Bottom Line

Marketing Essentials

Target Market: Definition, Purpose, Examples, Market Segments

Investopedia contributors come from a range of backgrounds, and over 24 years there have been thousands of expert writers and editors who have contributed.

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A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Identifying the target market is a key part of the decision-making process when a company designs, packages, and advertises its product.

Key Takeaways

How Do I Define My Product's Target Market?

Part of creating a new product is envisioning the consumers who will want it.

A new product must satisfy a need or solve a problem, or both. That need or problem is probably not universal unless it reaches the level of indoor plumbing. More likely, it is needed by a subset of consumers, such as environmentally-conscious vegetarians, or science nerds, or outdoor enthusiasts. It may appeal to a teenager or a middle-aged professional, a bargain-hunter or a snob.

Envisioning your likely target market is part of the process of creating and refining a product, and informs decisions about its packaging, marketing, and placement.

What Are the 4 Target Markets?

Marketing professionals divide consumers into four major segments:

Demographic: These are the main characteristics that define your target market. Everyone can be identified as belonging to a specific age group, income level, gender, occupation, and education level.

Geographic: This segment is increasingly relevant in the era of globalization. Regional preferences need to be taken into account.

Psychographic: This segment goes beyond the basics of demographics to consider lifestyle, attitudes, interests, and values.

Behavioral: This is the one segment that relies on research into the decisions of a company's current customers. New products may be introduced based on research into the proven appeal of past products.

What Is an Example of a Target Market?

Each of the four target markets can be used to consider who the customer for a new product is.

For example, there are an estimated 100,000 Italian restaurants in the U.S. Clearly, they have enormous appeal.

But a corner pizza joint might appeal mostly, although by no means entirely, to a younger and more budget-conscious consumer, while an old-fashioned white tablecloth place might be dominated by older folks and families who live in the neighborhood. Meanwhile, a newer place down the street might cater to an upscale and trend-conscious crowd who will travel a good distance for the restaurant's innovative menu and fancy wine list.

In each successful case, a savvy business person has consciously considered the ideal target market for the restaurant and has tweaked the menu, decor, and advertising strategy to appeal to that market.

Few products today are designed to appeal to absolutely everyone. The Aveda Rosemary Mint Bath Bar, available for $23 a bar at Aveda beauty stores, is marketed to the upscale and eco-conscious woman who will pay extra for quality. Cle de Peau Beaute Synactif Soap retails for $110 a bar and is marketed to wealthy, fashion-conscious women who are willing to pay a premium for a luxury product. An eight-pack of Dial soap costs under $5 on Amazon, and it is known to get the job done.

Part of the success of selling a good or service is knowing to whom it will appeal and who will ultimately buy it. Its user base can grow over time through additional marketing, advertising, and word of mouth.

That's why businesses spend a lot of time and money in defining their initial target markets, and why they follow through with special offers, social media campaigns, and specialized advertising.

Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.

Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.

For example, people who fall into a higher income bracket may be more likely to buy specialty coffee from Starbucks instead of Dunkin' Donuts. The parent companies of both of these brands need to know that in order to decide where to locate their stores, where to stock their products, and where to advertise their brand.

A business may have more than one target market—a primary target market, which is the main focus, and a secondary target market, which is smaller but has growth potential. Toy commercials are targeted directly to children. Their parents are the secondary market.

Identifying the target market is an essential part of a product development plan, along with manufacturing, distribution, price, and promotion planning. The target market determines significant factors about the product itself. A company may tweak certain aspects of a product, such as the amount of sugar in a soft drink or the style of the packaging, so that it appeals more to consumers in its target group.

As a company’s product sales grow, it may expand its target market internationally. International expansion allows a company to reach a broader subset of its target market in other regions of the world.

In addition to international expansion, a company may find its domestic target market expands as its products gain more traction in the marketplace. Expanding a product's target market is a revenue opportunity worth pursuing.

How Detailed Should a Target Market Be?

It depends. Broadly speaking, a product may be designed for a mass market or a niche market, and a niche market can be a very small group indeed, especially in a product's early introductory phase.

Some carbonated beverages aim for a practically universal market. Coca-Cola had to branch out to 200 markets abroad to continue growing its customer base. Gatorade is owned by Pepsi Cola, but the brand is positioned as a drink for athletes. The soda brand Poppi, which is branded as a "Healthy, Sparkling, Prebiotic Soda with Real Fruit Juice, Gut Health, and Immunity Benefits," is clearly aimed at a younger, healthier, and more trend-conscious target market.

Consider a casual apparel company that is working to build its distribution channels abroad. In order to determine where its apparel will be most successful, it conducts some research to identify its primary target market. It discovers that the people most likely to buy their products are middle-class women between the ages of 35 and 55 who live in cold climates.

It's reasonable for the company to focus its advertising efforts on northern European websites that have a strong female audience.

But first, the company may consider how its apparel can be most attractive to that target market. It may revise its styles and colors and tweak its advertising strategy to optimize its appeal to this new prospective market.

What Is the Purpose of a Target Market?

A target market defines a product as well as vice versa.

Once a target market is identified, it can influence a product's design, packaging, price, promotion, and distribution.

A product aimed at men won't be packaged in pink plastic. A luxury cosmetic won't be sold in a pharmacy. An expensive pair of shoes comes with a branded cloth drawstring bag as well as a shoebox. All of those factors are signals to the target audience that they have found the right product.

Identifying the target market is part of the process of creating and refining a new product.

A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.

University Lab Partners. " 4 Key Types of Market Segmentation: Everything You Need to Know ."

National Geographic. " How Italian Cuisine Became as American as Apple Pie ."

Aveda. " Rosemary Mint Bath Bar ."

Cle de Peau. " Synactif Soap ."

Amazon. " Dial Antibacterial Bar Soap, Gold, 4 Ounce (Pack of 8) ."

Chron. " What Is a Secondary Target Audience? "

Coca-Cola Australia. " Coca-Cola: From Start-Up to Global Enterprise ."

Pepsico Partners. " Gatorade ."

DrinkPoppi. " Home ."

FAANG and FAAMG Companies

Business Essentials

How to Start a Business

Small Business

Guide to Microeconomics

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Target Ad Includes Model With Disability

by Shaun Heasley | October 27, 2015

National retailer Target is earning praise for prominently featuring a child with a disability in a Halloween advertisement seen by millions.

A recent weekly circular included a girl with arm crutches and leg braces modeling a costume of Elsa from Disney’s “Frozen.” The image captivated many online.

“I love you,” Jen Spickenagel Kroll wrote to Target on Facebook in a post that’s been shared nearly 6,000 times. “Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world.”

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A girl with a disability poses in an Elsa costume from Disney’s “Frozen” in a recent Target ad. (Target)

This is not the first time Target has featured a model with a disability in its advertising. In 2012, the store’s ad included Ryan Langston, a boy with Down syndrome.

“At Target, our core beliefs of diversity and inclusivity are reflected in our advertising and in our business overall. We’ve included people with disabilities in our advertising for more than 25 years and are humbled by the support we’ve received recently,” the company said in a statement. “We look forward to a day when diversity of all types in advertising is no longer a topic of discussion, but a way of life.”

The weekly circular reaches tens of millions across the country, according to Jenna Reck, a Target spokeswoman.

Politics & Law

Biden budget seeks added spending on special ed, disability programs.

President Joe Biden is calling for major investments in special education, home and community-based services and other programs that people with disabilities rely on.

College For Those With IDD Looks To Add Campuses

Aiming to duplicate 15 years of success in Wisconsin, Shepherds College is making plans to expand with new campuses serving students with developmental disabilities far from its base.

Health & Behavior

Many young children are not getting needed early intervention services.

Infants and toddlers with developmental delays or disabilities are going without early intervention services or waiting longer than they should to receive them, a problem exacerbated by the pandemic.

View this article online at https://www.disabilityscoop.com/2015/10/27/target-ad-model-disability/20905/

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IMAGES

How to Define Your Target Market and Target Audience in 2022
Target Market Group stock illustration. Illustration of communications
Advice Business
Target Market Young Adults
Target Market Young Families
Target Market Young Adults

VIDEO

Budget for disabilities schemes
40 Developmental Assets PSA- HLTH 410
Mark
Local business owner hires adults with disabilities, hopes to launch nonprofit
MAIL CALL , STASH ADDS , SHOUT OUTS , AND UPDATE ON THE SMALL SCALE GROUP BUILD
Target Rolling Out New Family Care Benefits

COMMENTS

Selecting a Group Home for the Disabled
Group homes for the disabled are an alternative to institutional care. They may be a privately run for-profit business, a nonprofit facility, or run by the government. Privately run group homes do not have government oversight unless they receive government funding.
How to Open a Group Home for Adults With Disabilities in 2023
The target market for a group home for adults with disabilities are adults who are suffering from; Cerebral palsy Down syndrome Epilepsy Spina bifida Traumatic brain injury Visual impairments Mental/psychiatric challenges b. Is Group Home for Adults With Disabilities a Profitable Business?
U.S. Assisted Living Facility Market Size & Share Report, 2030
The U.S. assisted living facility market size was valued at USD 91.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.53% from 2023 to 2030. Major factor driving the market growth is the growing geriatric population seeking companionship, security, and assistance with daily activities, are residing in ALFs.
How to Start a Group Home: Costs, Regulations, and More
Starting a group home can lead to a rewarding career helping people in need. Part 1 Comparing Your Vision to Reality 1 Assess your goals. There is a growing demand for group homes in the U.S., due in large part to the growing elderly population, along with increasing numbers of other adults and youths who can benefit from this setting.
Group Home For Disabled Adults
When it comes to starting a group home for adults with disabilities, startup costs can range from $150,000 to over $500,000. b. What are the Cost Involved in Starting a Group Home for Adults with Disabilities? Business Registration Fees $750. c. What Factors Determine the Cost of Opening a Group Home for Adults with Disabilities?
10 Ways to Target the Disability Market & Keep a Competitive Edge
The American Association of People with Disabilities and Public Opinion Research Inc. report that more than 70 percent of members choose to buy from retailers that support people with...
Group Homes Offer Alternative to Assisted Living
However, a shared bedroom in a six-bed group home costs about $34,000 a year, and a private room runs from $48,000 to $78,000, according to William Young, founder and president of Residential Care Facilities for the Elderly, an association of California group homes. Group homes generally charge less than larger assisted living communities, in ...
How to Advertise Group Homes
Target the audience. People with disabilities use group homes, but it is typically family members, friends, health care workers, social workers and educators who refer someone to a group...
An Overlooked And Growing Market: People With Disabilities
What's this market? People with disabilities. According to the World Bank, o ne billion people (15% of the world's population) experience some form of disability, with one-fifth (between 110...
Emergency Shelters Business Plan
4.1 Market Segmentation. Transitional Housing has segmented the market into two distinct categories: women under 30 years old and those 30 and older. This is a significant distinction since the children of the younger group will be younger as well. Some demographic information that is relevant to both groups: 95% are or were chemically dependent.
Finding Stable Housing
The Supportive Housing for People with Disabilities Program (Section 811) is a federal program dedicated to developing and subsidizing rental housing for very or extremely low income adults with disabilities, like a chronic mental illness. The biggest difference between this program and similar ones is that it provides housing specifically for ...
People with Disabilities
Target is among seven retailers that received the highest possible score on the 2021 Disability Equality Index, earning us the distinction of "Best Place to Work for Disability Inclusion." Target CEO Brian Cornell also joined hundreds of leaders in signing on to Disability:IN's CEO to CEO letter to advance disability inclusion.
What Can Group Homes Offer People with Disabilities?
A: Group homes (aka Adult Residential Facilities) are homes for 4-6 adults with developmental disabilities. In California, these homes are licensed by Department of Social Services and are vendorized by one of 21 Regional Centers.
Specialized Residential Homes
Nestled in communities throughout the state, our specialized group homes feature state-of-the-art equipment—such as lift-tracking systems—that helps support those who require physical assistance. The adults in our 962/853 homes have Individual Service Plans and Individual Health Care Plans that keep the focus on personalized goals.
Who needs what?
Target groups are individuals or groups (families, teams, organizations) that generally live in a geographically circumscribed area (thus, in cities, individual municipal or rural districts). For the needs assessment, it's important to describe the target group as precisely as possible. The trick here is to avoid creating a target-group ...
What Is Group-Home Care?
For some older adults who need long-term care, group homes are providing a more family-style alternative to nursing homes or assisted living facilities. (Getty Images) Also known as adult...
Group Homes for Adults with Developmental Disabilities
Providing group homes for adults with developmental disabilities requires flexibility, dependability, and a diverse skill set. SCARC has been providing services to individuals with developmental disabilities for sixty years and opened their first group homes thirty-seven years ago.
The Benefits of Group Homes for Adults with Disabilities
Some benefits of group homes for adults with disabilities are: A Homelike Environment A group home is just that - a home. It may have rules about how it needs to run, but it helps disabled adults live in a real community in a real house with a real continuity of people around them. Peer Interaction
Residential Services
Target Homes Each of the seven Carroll County homes owned by Target is occupied by three adults with intellectual and developmental disabilities and two live-in graduate student Community Living Managers. This arrangement ensures that Target's clients are provided 24/7 assistance and oversight. Apartment Program
Five Activities to Target Adults with Disabilities
Coffee shop with praise band - One disability coordinator who attended our session said on the night the praise team practices, they set up a coffee shop concert-like atmosphere and the older teens and adults in their church with disabilities are the audience. The band loves having people to play for and those who attend are free to move around and enjoy the music without the formality of the ...
Group Homes
The licensed group home is defined as a facility of any capacity which provide 24-hour nonmedical care and supervision to children in a structured environment, with such services provided at least in part by staff employed by the licensee. Group homes run the gamut from large institutional type environments which provide an intense therapeutic ...
Target Market: Definition, Purpose, Examples, Market Segments
Target Market: A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts ...
Target Ad Includes Model With Disability
Target Ad Includes Model With Disability. National retailer Target is earning praise for prominently featuring a child with a disability in a Halloween advertisement seen by millions. A recent weekly circular included a girl with arm crutches and leg braces modeling a costume of Elsa from Disney's "Frozen.". The image captivated many online.